Civic Intelligence

Direct Selling Association

990 • Fiscal year 2013 • EIN 41-0659918

Jan 01, 2013 to Dec 31, 2013 • Filed on Nov 10, 2014

Organization ProfileWWW.DSA.ORG

View Organization Page

1667 K Street NWSuite 1100Washington, DC 20006-1600

(202) 452-8866

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.32x

Higher debt load relative to assets than 52% of similar nonprofits.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2013

Liabilities / Revenue

35th percentile

0.25x

Higher debt load relative to revenue than 35% of similar nonprofits.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2013

Net Margin

57th percentile

6.4%

Higher net margin than 57% of similar nonprofits.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2013

Top Officer Pay

77th percentile

$576,068

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 8.0% of source-year revenue.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2013

Asset Growth

61st percentile

11%

Faster asset growth than 61% of similar nonprofits.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2012 to 2013

Revenue Growth

23rd percentile

-0.7%

Faster revenue growth than 23% of similar nonprofits.

2013 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2011 to 2013

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Up

$5,630,105

Up $542,670 (+11%) from 2012

Net Assets

Up

$3,846,881

Up $568,338 (+17%) from 2012

Liabilities

Down

$1,783,224

Down $25,668 (-1.4%) from 2012

Revenue And Expenses
Liabilities / Revenue35th percentileNet Margin57th percentile

Revenue

$7,227,931

No earlier filing loaded for comparison.

Expenses

Down

$6,762,344

Down $25,770 (-0.4%) from 2012

Net Income

$465,587

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth61st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $5,050,736Liabilities 2011: $1,928,417Net Assets 2011: $3,122,3192011Assets 2012: $5,087,435Liabilities 2012: $1,808,892Net Assets 2012: $3,278,5432012Assets 2013: $5,630,105Liabilities 2013: $1,783,224Net Assets 2013: $3,846,8812013Assets 2014: $5,293,092Liabilities 2014: $1,518,471Net Assets 2014: $3,774,6212014Assets 2015: $5,186,745Liabilities 2015: $1,657,601Net Assets 2015: $3,529,1442015Assets 2016: $5,017,864Liabilities 2016: $1,893,220Net Assets 2016: $3,124,6442016Assets 2017: $4,513,102Liabilities 2017: $2,049,899Net Assets 2017: $2,463,2032017Assets 2018: $6,882,749Liabilities 2018: $2,034,703Net Assets 2018: $4,848,0462018Assets 2019: $6,597,756Liabilities 2019: $2,203,854Net Assets 2019: $4,393,9022019Assets 2020: $5,162,315Liabilities 2020: $2,006,122Net Assets 2020: $3,156,1932020Assets 2021: $6,286,167Liabilities 2021: $2,639,509Net Assets 2021: $3,646,6582021Assets 2022: $6,975,683Liabilities 2022: $3,596,733Net Assets 2022: $3,378,9502022Assets 2023: $6,499,298Liabilities 2023: $3,141,647Net Assets 2023: $3,357,6512023Assets 2024: $5,180,888Liabilities 2024: $3,960,304Net Assets 2024: $1,220,5842024

Highlighted filing

2013

Assets$5,630,105
Liabilities$1,783,224
Net Assets$3,846,881
Open 2013 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $7,323,840Expenses 2011: $6,349,090Net Income 2011: $974,7502011Expenses 2012: $6,788,1142012Revenue 2013: $7,227,931Expenses 2013: $6,762,344Net Income 2013: $465,5872013Revenue 2014: $7,350,498Expenses 2014: $7,455,228Net Income 2014: -$104,7302014Revenue 2015: $7,141,351Expenses 2015: $7,334,922Net Income 2015: -$193,5712015Revenue 2016: $7,356,106Expenses 2016: $7,802,916Net Income 2016: -$446,8102016Revenue 2017: $6,886,028Expenses 2017: $7,737,559Net Income 2017: -$851,5312017Revenue 2018: $9,448,738Expenses 2018: $6,895,023Net Income 2018: $2,553,7152018Revenue 2019: $7,132,980Expenses 2019: $7,487,095Net Income 2019: -$354,1152019Revenue 2020: $5,565,046Expenses 2020: $7,057,204Net Income 2020: -$1,492,1582020Revenue 2021: $6,525,197Expenses 2021: $6,100,245Net Income 2021: $424,9522021Revenue 2022: $6,710,708Expenses 2022: $6,262,241Net Income 2022: $448,4672022Revenue 2023: $6,047,962Expenses 2023: $6,535,981Net Income 2023: -$488,0192023Revenue 2024: $5,343,295Expenses 2024: $7,767,057Net Income 2024: -$2,423,7622024

Highlighted filing

2013

Revenue$7,227,931
Expenses$6,762,344
Net Income$465,587
Open 2013 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2013 to Dec 31, 2013
Signed
Nov 10, 2014
Return Version
2013v3.1
Gross Receipts
$12,964,660
Mission and Program Overview

Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O

To protect, serve and promote the effectiveness of member companies and the independent business people they represent.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$4,294,329$4,493,923▲ $199,594
Cash and Non-Interest-Bearing Accounts$251,784$522,914▲ $271,130
Investments Other Securities$251,399$275,852▲ $24,453
Prepaid Expenses and Deferred Charges$73,093$113,996▲ $40,903
Land, Buildings, and Equipment, Net$121,294$98,600▼ $22,694
Pledges and Grants Receivable$30,903$66,131▲ $35,228
Accounts Receivable$20,197$14,253▼ $5,944
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$5,087,435$5,630,105▲ $542,670
Other Assets Total$44,436$44,436→ $0
Liabilities
Accounts Payable and Accrued Expenses$999,554$1,028,919▲ $29,365
Deferred Revenue$809,338$754,305▼ $55,033
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,808,892$1,783,224▼ $25,668
Net Assets / Fund Balance
Unrestricted Net Assets$3,006,543$3,610,881▲ $604,338
Temporarily Rstr Net Assets$272,000$236,000▼ $36,000
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$3,278,543$3,846,881▲ $568,338
Total Liabilities and Net Assets / Fund Balance$5,087,435$5,630,105▲ $542,670

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$84,761$109,853$194,614
Leasehold Improvements$8,160$22,319$30,479
Other Land Buildings$5,679$18,213$23,892
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Joseph N MarianoPresidentFT$463,728$112,340$576,068
Adolfo FrancoSecretary/ Executive VPFT$244,704$64,202$308,906
Melissa K BruntonSVP,Education & Mtgs Svcs.FT$160,080$68,521$228,601
Amy M RobinsonSVP & Chief Marketing OfficerFT$160,915$47,339$208,254
Valerie HayesSenior Director Global Reg.AffairsFT$177,880$25,384$203,264
John W WebbAssoc. Legal CounselFT$131,000$48,182$179,182
Jennifer DunleaveyDirector of OperationsFT$132,800$40,778$173,578
Nancy M BurkeMembership Senior DirectorFT$120,016$34,487$154,503

Board Members and Trustees

NameTitle
Orville ThompsonChairman
Brett R ChapmanImmediate Past Chairman
Jerry KellyPast Chairman
David HollVice Chairman
Truman HuntVice Chairman
Angela Loehr ChryslerDirector
Bianca LisonbeeDirector
Cari ChristopherDirector
Chris ChamblessDirector
Cindy MonroeDirector
David A WentzDirector
Gregory ProbertDirector
Heather ChastainDirector
Janice CapinegroDirector
Joan Hartel CabralDirector
Joani M NielsonDirector
John BurczykDirector
John ParkerDirector
John WhelpleyDirector
John WyckoffDirector
Lori BushDirector
Michael MacDonaldDirector
Peter Schneider EsqDirector
Richard H WrightDirector
Richard JutkinsDirector
Richard MakoverDirector
Rob Goergen JrDirector
Traci Lynn BurtonDirector
William DanglTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Iacano ProductionsEvent Planning-$255,370
Levick CommunicationsCommunications-$200,606
Hogan Lovellslegal-$198,398
Potomac Communications Group LLCPublic Relations-$143,600
Nera Economic ConsultingConsulting-$129,650
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$6,887,276
Investment Income
$249,078
Other Revenue
$91,577
Change in Net Assets
$465,587

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,237,586
Revenue Not Reported on Financial Statements
$-9,655
Revenue Not Reported on Form 990
$102,751
Other Revenue Adjustments
$-29,350
Total Revenue per Audited Statements
$7,340,337
Total Revenue per Form 990
$7,227,931
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,729,394
Salaries, Compensation, and Employee Benefits$3,032,950
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$1,321,829
Other Salaries and Wages---$1,251,243
Conferences and Meetings---$1,182,489
Fees for Services Other---$781,822
Office Expenses---$485,529
Occupancy---$473,144
Other Employee Benefits---$220,044
Travel---$198,512
Fees for Services Legal---$170,895
Payroll Taxes---$134,953
Fees for Services Accounting---$118,061
Pension Plan Contributions---$104,881
Fees for Services Lobbying---$63,000
Depreciation Depletion---$34,871
Insurance---$28,664
Fees for Service Investment Mgmnt Fees---$19,695
Other Expenses---$-84,646
Total Functional Expenses$0$0$0$6,762,344

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$6,771,999
Total Expenses per Form 990$6,762,344
Expenses per Audited Statements$6,742,649
Expenses Not Reported on Form 990$29,350
Expenses Not Reported on Financial Statements$19,695
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$858,084
Political Expenditures$1,000
Total Exempt Function Spending$1,000
Total Nondeductible Lobbying and Political Cost$-135,300

Section 527 Organizations

OrganizationLocationAmount
32-0283672-$1,000
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI ,section B, Line 11B

“The board of directors has delegated review of form 990 to the treasurer and staff.”

Part VI, Section B, Line 12C

“Dsa conducts an orientation of new board members(which includes discussion and disclosure of any conflicts of interest) as well as ongoing briefings by the board of directors on this topic.”

Part VI, Section B, Line 15

“Compensation for the top two management officials (president & secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party.”

Part VI, Section C, Line 19

“Forms 1024 and 990 are made available upon request. Other organizational documents are not available to the public.”

Part VI, questions 6 AND 7A

“Each active member shall have one vote in the determination of any corporate question or election in meeting, convention or referendum.”

Part VI, Line 2

“Some members of the board of directors of the Association also serve on the corporate boards of other members.”

Filing and Contact Details

Filer

EIN
41-0659918
In Care Of
% THE ASSOCIATION
Phone
2024528866

Signing Officer

Name
Adolfo Franco
Title
Executive Vice President
Phone
2024528866
Signed
2014-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Adolfo Franco
Formed
1978
Legal Domicile
Dc
Voting Board Members
31
Independent Board Members
29
Employees
24
Volunteers
54

Preparer

Preparer
Philip R Baker
Phone
2024528866
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“There was no change in the audit review process.”

Part III, Line 4D

“-membership development -research -international -membership services”

Financial Statement Notes

Part XII,line 4B and Part XIII, Line 2D

“NET RENTAL LOSS (GROSS RENTS $138,982; RENTAL EXPENSES $168,332). The association has entered into sublease agreements for a portion of its lease committment. The amounts received/paid by the sublessors have been recorded as a reduction of the rental expense reported on the audited financial statements. These amounts are shown as adjustments against revenues for the 990 reporting.”

Part IV, Line 11F

“The Association is exempt under section 501(c)(6) of the Internal Revenue Code of 1986. The Association has filed for and received income tax exemptions in the various jurisdictions where it is required to do so. The Association files Forms 990 and 990-T (information and tax returns) in the U.S. federal jurisdiction and their equivalents in the District of Columbia. With few exceptions, the Association is no longer subject to U.S. federal, state, and local income tax examinations by taxing authorities for years before 2010. Management of the Association believes it has no material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.”

Raw XML AppendixShowing 400 of 887 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Jerry Kelly
IRS990/Form990PartVIISectionAGrp/PersonNm1Brett R Chapman
IRS990/Form990PartVIISectionAGrp/PersonNm2Joseph N Mariano
IRS990/Form990PartVIISectionAGrp/PersonNm3Adolfo Franco
IRS990/Form990PartVIISectionAGrp/PersonNm4Heather Chastain
IRS990/Form990PartVIISectionAGrp/PersonNm5Angela Loehr Chrysler
IRS990/Form990PartVIISectionAGrp/PersonNm6Joani M Nielson
IRS990/Form990PartVIISectionAGrp/PersonNm7Orville Thompson
IRS990/Form990PartVIISectionAGrp/PersonNm8David A Wentz
IRS990/Form990PartVIISectionAGrp/PersonNm9Richard H Wright
IRS990/Form990PartVIISectionAGrp/PersonNm10Truman Hunt
IRS990/Form990PartVIISectionAGrp/PersonNm11William Dangl
IRS990/Form990PartVIISectionAGrp/PersonNm12John Burczyk
IRS990/Form990PartVIISectionAGrp/PersonNm13Traci Lynn Burton
IRS990/Form990PartVIISectionAGrp/PersonNm14Janice Capinegro
IRS990/Form990PartVIISectionAGrp/PersonNm15Cari Christopher
IRS990/Form990PartVIISectionAGrp/PersonNm16Joan Hartel Cabral
IRS990/Form990PartVIISectionAGrp/PersonNm17Richard Jutkins
IRS990/Form990PartVIISectionAGrp/PersonNm18Richard Makover
IRS990/Form990PartVIISectionAGrp/PersonNm19Cindy Monroe
IRS990/Form990PartVIISectionAGrp/PersonNm20John Parker
IRS990/Form990PartVIISectionAGrp/PersonNm21Peter Schneider Esq
IRS990/Form990PartVIISectionAGrp/PersonNm22John Wyckoff
IRS990/Form990PartVIISectionAGrp/PersonNm23David Holl
IRS990/Form990PartVIISectionAGrp/PersonNm24Lori Bush
IRS990/Form990PartVIISectionAGrp/PersonNm25Chris Chambless
IRS990/Form990PartVIISectionAGrp/PersonNm26Rob Goergen Jr
IRS990/Form990PartVIISectionAGrp/PersonNm27Bianca Lisonbee
IRS990/Form990PartVIISectionAGrp/PersonNm28Michael MacDonald
IRS990/Form990PartVIISectionAGrp/PersonNm29Gregory Probert
IRS990/Form990PartVIISectionAGrp/PersonNm30John Whelpley
IRS990/Form990PartVIISectionAGrp/PersonNm31Amy M Robinson
IRS990/Form990PartVIISectionAGrp/PersonNm32Melissa K Brunton
IRS990/Form990PartVIISectionAGrp/PersonNm33John W Webb
IRS990/Form990PartVIISectionAGrp/PersonNm34Nancy M Burke
IRS990/Form990PartVIISectionAGrp/PersonNm35Jennifer Dunleavey
IRS990/Form990PartVIISectionAGrp/PersonNm36Valerie Hayes
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Past Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt1Immediate Past Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt2President
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary/ Executive VP
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt11Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt24Director
IRS990/Form990PartVIISectionAGrp/TitleTxt25Director
IRS990/Form990PartVIISectionAGrp/TitleTxt26Director
IRS990/Form990PartVIISectionAGrp/TitleTxt27Director
IRS990/Form990PartVIISectionAGrp/TitleTxt28Director
IRS990/Form990PartVIISectionAGrp/TitleTxt29Director
IRS990/Form990PartVIISectionAGrp/TitleTxt30Director
IRS990/Form990PartVIISectionAGrp/TitleTxt31SVP & Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt32SVP,Education & Mtgs Svcs.
IRS990/Form990PartVIISectionAGrp/TitleTxt33Assoc. Legal Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt34Membership Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt35Director of Operations
IRS990/Form990PartVIISectionAGrp/TitleTxt36Senior Dir. Global Reg.Affairs
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2013 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,630,105
Liabilities
$1,783,224
Net assets
$3,846,881
Revenue
$7,227,931
Expenses
$6,762,344
Net income
$465,587
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.18$3.96$1.22$5.34$7.77$2.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.50$3.14$3.36$6.05$6.54$0.49
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.98$3.60$3.38$6.71$6.26$0.45
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.29$2.64$3.65$6.53$6.10$0.42
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.16$2.01$3.16$5.57$7.06$1.49
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.60$2.20$4.39$7.13$7.49$0.35
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.88$2.03$4.85$9.45$6.90$2.55
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.51$2.05$2.46$6.89$7.74$0.85
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.02$1.89$3.12$7.36$7.80$0.45
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.19$1.66$3.53$7.14$7.33$0.19
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.29$1.52$3.77$7.35$7.46$0.10
2013Detailed filing. Detailed filing data is available for this year.$5.63$1.78$3.85$7.23$6.76$0.47
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.09$1.81$3.28$6.79
2011Summary only. Only limited summary data is available for this year.$5.05$1.93$3.12$7.32$6.35$0.97