Liabilities / Assets
95th percentile
Higher debt load relative to assets than 95% of similar nonprofits.
Appleton Downtown Inc
990 • Fiscal year 2020 • EIN 39-1727622
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.78x
Liabilities / Revenue
86th percentile
Higher debt load relative to revenue than 86% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
57th percentile
Higher top officer pay than 57% of similar nonprofits.
Top officer pay equals 13.1% of source-year revenue.
Asset Growth
95th percentile
Faster asset growth than 95% of similar nonprofits.
Revenue Growth
14th percentile
Faster revenue growth than 14% of similar nonprofits.
Balance Sheet
Assets
Up$373,487
Up $173,376 (+87%) from 2019
Net Assets
Down$80,749
Down $39,249 (-33%) from 2019
Liabilities
Up$292,738
Up $212,625 (+265%) from 2019
Revenue And Expenses
Revenue
Down$559,579
Down $347,749 (-38%) from 2019
Expenses
Down$598,828
Down $309,494 (-34%) from 2019
Net Income
Down-$39,249
Down $38,255 (-3849%) from 2019
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2020 to Dec 31, 2020
- Signed
- Aug 31, 2021
- Return Version
- 2020v4.1
- Gross Receipts
- $569,774
Mission and Program Overview
Mission
Our mission to establish a vibrant and accessible destination for business, learning, living and leisure is anchored in our focus to create an environment of success and sustainability for the new exhibition center, a robust employment center and a more livable downtown. Our strategic initiatives build support for an exceptional visitor experience, a strong business climate and an attractive, accessible and inclusive downtown where more people want to live.
To make downtown appleton a vibrant and accessible destination for business, learning, living, and leisure.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $69,261 | $233,450 | ▲ $164,189 |
| Savings and Temporary Cash Investments | $77,400 | $77,417 | ▲ $17 |
| Pledges and Grants Receivable | $3,957 | $30,819 | ▲ $26,862 |
| Accounts Receivable | $38,655 | $23,021 | ▼ $15,634 |
| Land, Buildings, and Equipment, Net | $10,176 | $8,476 | ▼ $1,700 |
| Prepaid Expenses and Deferred Charges | $662 | $304 | ▼ $358 |
| Total Assets | $200,111 | $373,487 | ▲ $173,376 |
| Liabilities | |||
| Unsecured Notes Loans Payable | - | $150,000 | - |
| Other Liabilities | $70,980 | $116,351 | ▲ $45,371 |
| Accounts Payable and Accrued Expenses | $9,133 | $24,512 | ▲ $15,379 |
| Deferred Revenue | - | $1,875 | - |
| Total Liabilities | $80,113 | $292,738 | ▲ $212,625 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $119,998 | $80,749 | ▼ $39,249 |
| Total Net Assets Fund Balance | $119,998 | $80,749 | ▼ $39,249 |
| Total Liabilities and Net Assets / Fund Balance | $200,111 | $373,487 | ▲ $173,376 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $8,476 | $18,035 | $26,511 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Stephany Jennifer | Executive Director | FT | $72,595 | $763 | $73,358 |
Board Members and Trustees
| Name | Title |
|---|---|
| Johnson Deb | President |
| Vargosko Laura | Vice President |
| Allen Madera | Director |
| Banks Natasha | Director |
| Klika Natalie | Director |
| Klister Tom | Director |
| Knuth Kolby | Director |
| Lison Jay | Director |
| Manuel Kara | Director |
| Olander Aj | Director |
| Stage Monica | Director |
| Vanderloop Jill | Director |
| Wirth Kevin | Director |
| King Lyssa | Secretary |
| Lonsway Steve | Treasurer |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $457,646
- Program Service Revenue
- $98,713
- Investment Income
- $17
- Other Revenue
- $3,203
- All Other Contributions
- $166,425
- Change in Net Assets
- $-39,249
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $299,077 |
| Salaries, Compensation, and Employee Benefits | $230,176 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $145,355 |
| Advertising | - | - | - | $74,049 |
| Benefits to Members | - | - | - | $69,575 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $66,857 |
| Occupancy | - | - | - | $50,549 |
| Office Expenses | - | - | - | $27,333 |
| Fees for Services Accounting | - | - | - | $21,294 |
| Payroll Taxes | - | - | - | $17,964 |
| Insurance | - | - | - | $7,318 |
| All Other Expenses | - | - | - | $5,201 |
| Depreciation Depletion | - | - | - | $2,919 |
| Other Expenses | - | - | - | $2,127 |
| Conferences and Meetings | - | - | - | $1,136 |
| Total Functional Expenses | $0 | $0 | $0 | $598,828 |
Fundraising, Events, and Gaming
- Fundraising activities
- Yes
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $13,398 |
| Fundraising Direct Expenses | $10,195 |
| Professional Fundraising Fees | $0 |
Fundraising Events
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Golf Outing | $23,056 | $11,310 | $1,369 | $9,941 |
| Annual Awards | $14,088 | $2,088 | $89 | $1,999 |
| Total Events | $37,144 | $13,398 | $9,882 | $3,516 |
Political and Lobbying Activity
- Political campaign activity
- No
- In-house lobbying only
- Yes
- Subject to proxy tax
- Yes
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Unredeemed Gift Certificates | $116,351 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- Yes
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 6
“Any business or individual desiring to promote the organization is eligible for membership and shall pay membership dues. Each member is entitled to one vote at any regular or special meeting of the organization. The board of directors is elected by the membership at the annual meeting. Members approve significant decisions of the board. Members do not share in the income of the organization or the net assets upon the organization's dissolution.”
Form 990, Part VI, Section A, Line 7A
“The board of directors shall be elected by the membership at the annual meeting. All members of the board shall be members in good standing of the organization.”
Form 990, Part VI, Section A, Line 7B
“Members approve significant decisions of the board of directors such as amendments to the bylaws and articles of incorporation at the annual meeting if proposed.”
Form 990, Part VI, Section A, Line 8B
“The organization has no committees with authority to act on behalf of the governing body.”
Form 990, Part VI, Section B, Line 11B
“The president, treasurer and executive director review a draft of the 990 after it is prepared by a local cpa firm. After the draft is approved by the director, president and treasurer, this draft copy is provided to each board member for further comments. When all comments have been addressed it is then officially filed.”
Form 990, Part VI, Section B, Line 12C
“Each director, principal officer and member of a committee with governing board delegated powers shall annually sign a statement which affirms such person: a. Has received a copy of the conflicts of interest policy, b. Has read and understands the policy, c. Has agreed to comply with the policy, and d. Understands appleton downtown inc is nonprofit and in order to maintain its federal tax exemption it must engage primarily in activities which accomlpish one or more of its tax-exempt purposes.”
Form 990, Part VI, Section B, Line 15A
“Appleton downtown inc. Executive director compensation is determined annually with the following process: a performance review is conducted by the executive committee based on measurements of success established annually for the organizations adopted goals and objectives. Compensation data is consulted if needed using the fox cities chamber of commerce annual wage survey. The executive director is included in the review discussion at the october executive committee meeting and minutes are recorded. The organization does not compensate any other officers or key employees.”
Form 990, Part VI, Section C, Line 19
“The organization makes its governing documents, conflict of interest policy, and financial statements available upon request.”
Filing and Contact Details
Filer
- Filer Name
- Appleton Downtown Inc
- EIN
- 39-1727622
- Phone
- 9209549112
- Address
- 333 W COLLEGE AVE STE 100, APPLETON, WI 54911
Signing Officer
- Name
- Jennifer Stephany
- Title
- Executive Director
- Phone
- 9209549112
- Signed
- 2021-08-31
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Jennifer Stephany
- Formed
- 1991
- Legal Domicile
- Wi
- Voting Board Members
- 15
- Independent Board Members
- 15
- Employees
- 10
- Volunteers
- 63
Preparer
- Firm
- Cliftonlarsonallen Llp
- Address
- 200 EAST WASHINGTON STREET PO BOX, 1739, APPLETON, WI 54912
- Preparer
- Michael Vandenhogen
- Phone
- 9207318111
Supplemental Narrative
Additional Explanations
Form 990, Part III, Line 3
“Due to covid-19, the organization canceled several events during 2020 and changed some events to virtual events.”
Raw XML AppendixShowing 400 of 499 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 24512 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 38655 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 23021 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 74049 |
| IRS990/AllOtherContributionsAmt | 0 | 166425 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 5201 |
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| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | JENNIFER STEPHANY |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9209549112 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 2272 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | APPLETON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 549122272 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 69261 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 233450 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
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| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
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| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
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| IRS990/CreditCounselingInd | 0 | 0 |
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| IRS990/CYContributionsGrantsAmt | 0 | 457646 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 17 |
| IRS990/CYOtherExpensesAmt | 0 | 299077 |
| IRS990/CYOtherRevenueAmt | 0 | 3203 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 98713 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -39249 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 230176 |
| IRS990/CYTotalExpensesAmt | 0 | 598828 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 559579 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 1875 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 2919 |
| IRS990/Desc | 0 | WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2020 THE BID DISTRIBUTED $47,831 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $8,000 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. THE BID MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $8,538 WAS DISTRIBUTED FOR MARKETING SUPPORT. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE COMPREHNSIVE PLAN. A TOTAL OF 8 NEW BUSINESSES MOVED INTO THE DISTRCT. |
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| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 10 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
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| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1991 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 1 |
| IRS990/FundraisingAmt | 0 | 29846 |
| IRS990/FundraisingDirectExpensesAmt | 0 | 10195 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 13398 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 15 |
| IRS990/GovernmentGrantsAmt | 0 | 261375 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 569774 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 15 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 7318 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 17 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 17 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 17 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 18035 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 10176 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 8476 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 26511 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 0 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 119998 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 80749 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | 3203 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 3203 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 119998 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 80749 |
| IRS990/NondeductibleContributionsInd | 0 | 1 |
| IRS990/NondeductibleContriDisclInd | 0 | 1 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 50549 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 27333 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | EVENT SUPPLIES |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES & SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | PARKING |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 99519 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 7632 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 2127 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 70980 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 116351 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 145355 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 17964 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 3957 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 30819 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 662 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 304 |
| IRS990/PrincipalOfficerNm | 0 | JENNIFER STEPHANY |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 711300 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 711300 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 711300 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 711300 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | FARMERS MARKET |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MEMBERSHIP FEES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | DEATH BY CHOCOLATE EVE |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | COOPERATIVE MARKETING |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 43302 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 20180 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 14336 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 12645 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 43302 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 20180 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 14336 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 12645 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | MARKETING IS OUR LARGEST INVESTMENT AREA. WE FOCUS ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LIESURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, VALLEY TRANSIT BUS ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 298,361 VISITS, FACEBOOK WITH 17,518 LIKES, 829 TOTAL BLOG POSTS, INSTAGRAM WITH 6012 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 10,000 OF THEM TO VISITORS AND LOCAL RESIDENCE. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. WE HOSTED FEWER EVENTS IN 2020, SOME OF WHICH WERE ALTERED TO ACCOMMODATE NEW PROTOCAL FOR COVID SAFETY. EVENTS INCLUDED THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 90 LOCAL AND REGIONAL VENDORS AND A VIRTUAL HEID MUSIC SUMMER CONCERT SERIES, WHICH FEATURED THE TOP LOCAL GROUPS PUT ON 13 LIVESTREAM SHOWS. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | NEW EMPLOYEE AND RESIDENT RECRUITMENT PACKETS WERE CREATED AND DISTRIBUTED. OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2020, THE PROGRAM PROVIDED 180 HOURS OF SIDEWALK CLEANING SERVICE, WITH 110 BAGS OF TRASH COLLECTED. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT. THE DOWNTOWN GIFT CERTIFICATE PROGRAM SOLD 3117 CERTIFICATES GENERATING $81,336 IN DIRECT DOWNTOWN SPENDING. THE DOWNTOWN APPLETON BUSINESS AWARDS RECOGNIZED 8 OUTSTANDING BUSINESSES/INDIVIDUALS/ORGANIZATIONS WITHIN DOWNTOWN. VIRTUAL VIDEO POSTS ON FACEBOOK SHARED THEIR STORIES OF SUCCESS AND ENGAGEMENT WITH ADI. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 65979 |
| IRS990/PYContributionsGrantsAmt | 0 | 423075 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 40 |
| IRS990/PYOtherExpensesAmt | 0 | 564482 |
| IRS990/PYOtherRevenueAmt | 0 | 17235 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 466978 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -994 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 277861 |
| IRS990/PYTotalExpensesAmt | 0 | 908322 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 907328 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -39249 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 1 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 77400 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 77417 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | 0 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 1 |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 8476 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 18035 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 26511 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 116351 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | UNREDEEMED GIFT CERTIFICATES |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 8476 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 116351 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 23746 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt | 0 | 11746 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt | 0 | 12000 |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 9882 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | GOLF OUTING |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm | 0 | ANNUAL AWARDS |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt | 0 | 1800 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt | 0 | 1800 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 23056 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt | 0 | 14088 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 37144 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt | 0 | 11310 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt | 0 | 2088 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt | 0 | 13398 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | 3516 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent2Amt | 0 | 1251 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt | 0 | 1251 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 1458 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 1369 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt | 0 | 89 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt | 0 | 5373 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt | 0 | 5373 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DUE TO COVID-19, THE ORGANIZATION CANCELED SEVERAL EVENTS DURING 2020 AND CHANGED SOME EVENTS TO VIRTUAL EVENTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | ANY BUSINESS OR INDIVIDUAL DESIRING TO PROMOTE THE ORGANIZATION IS ELIGIBLE FOR MEMBERSHIP AND SHALL PAY MEMBERSHIP DUES. EACH MEMBER IS ENTITLED TO ONE VOTE AT ANY REGULAR OR SPECIAL MEETING OF THE ORGANIZATION. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. MEMBERS APPROVE SIGNIFICANT DECISIONS OF THE BOARD. MEMBERS DO NOT SHARE IN THE INCOME OF THE ORGANIZATION OR THE NET ASSETS UPON THE ORGANIZATION'S DISSOLUTION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE BOARD OF DIRECTORS SHALL BE ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. ALL MEMBERS OF THE BOARD SHALL BE MEMBERS IN GOOD STANDING OF THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | MEMBERS APPROVE SIGNIFICANT DECISIONS OF THE BOARD OF DIRECTORS SUCH AS AMENDMENTS TO THE BYLAWS AND ARTICLES OF INCORPORATION AT THE ANNUAL MEETING IF PROPOSED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE PRESIDENT, TREASURER AND EXECUTIVE DIRECTOR REVIEW A DRAFT OF THE 990 AFTER IT IS PREPARED BY A LOCAL CPA FIRM. AFTER THE DRAFT IS APPROVED BY THE DIRECTOR, PRESIDENT AND TREASURER, THIS DRAFT COPY IS PROVIDED TO EACH BOARD MEMBER FOR FURTHER COMMENTS. WHEN ALL COMMENTS HAVE BEEN ADDRESSED IT IS THEN OFFICIALLY FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: A. HAS RECEIVED A COPY OF THE CONFLICTS OF INTEREST POLICY, B. HAS READ AND UNDERSTANDS THE POLICY, C. HAS AGREED TO COMPLY WITH THE POLICY, AND D. UNDERSTANDS APPLETON DOWNTOWN INC IS NONPROFIT AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMLPISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | APPLETON DOWNTOWN INC. EXECUTIVE DIRECTOR COMPENSATION IS DETERMINED ANNUALLY WITH THE FOLLOWING PROCESS: A PERFORMANCE REVIEW IS CONDUCTED BY THE EXECUTIVE COMMITTEE BASED ON MEASUREMENTS OF SUCCESS ESTABLISHED ANNUALLY FOR THE ORGANIZATIONS ADOPTED GOALS AND OBJECTIVES. COMPENSATION DATA IS CONSULTED IF NEEDED USING THE FOX CITIES CHAMBER OF COMMERCE ANNUAL WAGE SURVEY. THE EXECUTIVE DIRECTOR IS INCLUDED IN THE REVIEW DISCUSSION AT THE OCTOBER EXECUTIVE COMMITTEE MEETING AND MINUTES ARE RECORDED. THE ORGANIZATION DOES NOT COMPENSATE ANY OTHER OFFICERS OR KEY EMPLOYEES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART III, LINE 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION A, LINE 7B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION A, LINE 8B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | FORM 990, PART VI, SECTION B, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleR/AssetExchangeInd | 0 | 0 |
| IRS990ScheduleR/AssetPurchaseFromOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/AssetSaleToOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/DivRelatedOrganizationInd | 0 | 0 |
| IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd | 0 | 0 |
| IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd | 0 | 0 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd | 0 | 1 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine1Txt | 0 | APPLETON DOWNTOWN INC |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt | 0 | CREATIVE DOWNTOWN APPLETON INC |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN | 0 | 471568601 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt | 0 | 501(C)(3) |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd | 0 | WI |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | ENHANCE CULTURAL ENVIRONMENT OF DOWNTOWN APPLETON |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PublicCharityStatusTxt | 0 | LINE 7 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt | 0 | 333 W COLLEGE AVE STE 100 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm | 0 | APPLETON |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $373,487
- Liabilities
- $292,738
- Net assets
- $80,749
- Revenue
- $559,579
- Expenses
- $598,828
- Net income
- -$39,249