Liabilities / Assets
80th percentile
Higher debt load relative to assets than 80% of similar nonprofits.
EIN 39-1727622 • 501(c)6 • Appleton, WI
Profile
To be the leader in creating a vibrant, exceptional downtown, dedicated to being a regional destination to work, live, learn, shop and play.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
80th percentile
Higher debt load relative to assets than 80% of similar nonprofits.
Liabilities / Revenue
68th percentile
Higher debt load relative to revenue than 68% of similar nonprofits.
Net Margin
33rd percentile
Higher net margin than 33% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
15th percentile
Faster asset growth than 15% of similar nonprofits.
Revenue Growth
45th percentile
Faster revenue growth than 45% of similar nonprofits.
Assets
Down$772,436
Down $69,736 (-8.3%) from 2023
Liabilities
Down$326,024
Down $51,307 (-14%) from 2023
Net Assets
Down$446,412
Down $18,429 (-4.0%) from 2023
Revenue
Up$1,040,608
Up $49,492 (+5.0%) from 2023
Expenses
Up$1,043,246
Up $109,469 (+12%) from 2023
Net Income
Down-$2,638
Down $59,977 (-105%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Our mission to establish a vibrant and accessible destination for business, learning, living and leisure is anchored in our focus to create an environment of success and sustainability for the new exhibition center, a robust employment center and a more livable downtown. Our strategic initiatives build support for an exceptional visitor experience, a strong business climate and an attractive, accessible and inclusive downtown where more people want to live.
To make downtown appleton a vibrant and accessible destination for business, learning, living, and leisure.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $384,134 | $432,222 | ▲ $48,088 |
| Pledges and Grants Receivable | $126,575 | $164,144 | ▲ $37,569 |
| Cash and Non-Interest-Bearing Accounts | $198,890 | $79,122 | ▼ $119,768 |
| Accounts Receivable | $17,100 | $20,025 | ▲ $2,925 |
| Prepaid Expenses and Deferred Charges | $9,418 | $0 | ▼ $9,418 |
| Land, Buildings, and Equipment, Net | $7,596 | $7,196 | ▼ $400 |
| Total Assets | $842,172 | $772,436 | ▼ $69,736 |
| Other Assets Total | $98,459 | $69,727 | ▼ $28,732 |
| Liabilities | |||
| Other Liabilities | $195,147 | $152,009 | ▼ $43,138 |
| Unsecured Notes Loans Payable | $150,000 | $150,000 | → $0 |
| Accounts Payable and Accrued Expenses | $31,509 | $24,015 | ▼ $7,494 |
| Deferred Revenue | $675 | $0 | ▼ $675 |
| Total Liabilities | $377,331 | $326,024 | ▼ $51,307 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $407,533 | $404,895 | ▼ $2,638 |
| Net Assets With Donor Restrictions | $57,308 | $41,517 | ▼ $15,791 |
| Total Net Assets Fund Balance | $464,841 | $446,412 | ▼ $18,429 |
| Total Liabilities and Net Assets / Fund Balance | $842,172 | $772,436 | ▼ $69,736 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $7,196 | $22,470 | $29,666 |
| Other Assets Org | $69,727 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Jennifer Stephany | Executive Director | FT | $97,081 | $3,167 | $100,248 |
| Name | Title |
|---|---|
| Laura Vargosko | Past President |
| Lyssa King | President |
| Steve Lonsway | Vice President |
| Amanda Furman | Director |
| Bri Kapheim | Director |
| Jeff Geiger | Director |
| Jon Searles | Director |
| Kay Halbrook | Director |
| Madera Allen | Director |
| Monika Austin | Director |
| Natalie Klika | Director |
| Stephanie Lowney | Director |
| Todd Heid | Director |
| Kolby Knuth | Secretary |
| Tom Klister | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $629,443 |
| Salaries, Compensation, and Employee Benefits | $343,817 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $217,466 |
| Advertising | - | - | - | $130,931 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $94,248 |
| Benefits to Members | - | - | - | $69,986 |
| Occupancy | - | - | - | $62,383 |
| Fees for Services Other | - | - | - | $42,997 |
| Office Expenses | - | - | - | $35,341 |
| Payroll Taxes | - | - | - | $27,351 |
| Fees for Services Accounting | - | - | - | $25,203 |
| Insurance | - | - | - | $8,931 |
| Pension Plan Contributions | - | - | - | $4,752 |
| Interest | - | - | - | $4,249 |
| Other Expenses | - | - | - | $3,642 |
| Depreciation Depletion | - | - | - | $2,920 |
| Conferences and Meetings | - | - | - | $2,061 |
| Total Functional Expenses | $0 | $0 | $0 | $1,043,246 |
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $24,368 |
| Fundraising Gross Income | $23,549 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Golf Outing | $23,048 | $13,448 | $350 | $13,098 |
| Annual Awards | $20,726 | $10,101 | $1,069 | $9,032 |
| Total Events | $43,774 | $23,549 | $24,368 | $-819 |
| Liability | Amount |
|---|---|
| Unredeemed Gift Certificates | $83,809 |
| Lease Liability | $68,200 |
“Any business or individual desiring to promote the organization is eligible for membership and shall pay membership dues. Each member is entitled to one vote at any regular or special meeting of the organization. The board of directors is elected by the membership at the annual meeting. Members do not share in the income of the organization or the net assets upon the organization's dissolution.”
“The board of directors shall be elected by the membership at the annual meeting. All members of the board shall be members in good standing of the organization.”
“Bylaws may be adopted either by the members or the board of directors, but no bylaws adopted by the members shall be amended or repealed by the directors, unless the bylaws adopted by the members shall have conferred such authority be subject to amendment or repeal by the members as well as by the directors.”
“The organization has no committees with authority to act on behalf of the governing body.”
“The president, treasurer and executive director review a draft of the 990 after it is prepared by a cpa firm. After the draft is approved by the president, treasurer, and executive director this draft copy is provided to each board member for further comments. When all comments have been addressed it is then officially filed.”
“Each director, principal officer and member of a committee with governing board delegated powers shall annually sign a statement which affirms such person: a. Has received a copy of the conflicts of interest policy, b. Has read and understands the policy, c. Has agreed to comply with the policy, and d. Understands appleton downtown inc is nonprofit and in order to maintain its federal tax exemption it must engage primarily in activities which accomlpish one or more of its tax-exempt purposes.”
“Appleton downtown inc. Executive director compensation is determined annually with the following process: a performance review is conducted by the president of the board with inclusion of executive committee members, based on measurements of success established annually for the organizations adopted goals and objectives. Compensation data is consulted if needed using the fox cities chamber of commerce annual wage survey. The executive director is included in the review discussion at the october executive committee meeting and minutes are recorded. The organization does not compensate any other officers.”
“The organization makes its governing documents bylaws and articles of incorporation, conflict of interest policy, and financial statements available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 31509 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 24015 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 17100 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 20025 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 130931 |
| IRS990/AllOtherContributionsAmt | 0 | 243796 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 69986 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | JENNIFER STEPYHANY |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9209549112 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 333 W COLLEGE AVE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | APPLETON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 54911 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 198890 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 79122 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 94248 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 2061 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContriRptFundraisingEventAmt | 0 | 20225 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 69986 |
| IRS990/CYContributionsGrantsAmt | 0 | 569251 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 18088 |
| IRS990/CYOtherExpensesAmt | 0 | 629443 |
| IRS990/CYOtherRevenueAmt | 0 | 15860 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 437409 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -2638 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 343817 |
| IRS990/CYTotalExpensesAmt | 0 | 1043246 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1040608 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 675 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 2920 |
| IRS990/Desc | 0 | DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS PROVIDE QUALITY OF LIFE EXPERIENCES, GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 88 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 11 FREE LIVE SHOWS. WE HOSTED TWO NIGHT MARKET EVENTS FREE TO ATTEND FEATURING CULUTRAL PERFORMANCES, ARTISTIC EXPERIENCES, LIVE MUSIC, VENDORS AND FOOD. OUR EVENTS INCLUDED A VARIETY OF EXPERIENCE EVENTS INCLUDING DEATH BY CHOCOLATE, SOUP WALK, CULTURAL CUISINE WALK, CRAFT BEER WALK, WINE WALK, AND CAFE WALK. THESE EVENTS ARE DESIGNED TO GET PEOPLE MOVING AROUND THE DISTRICT AND VISIT VENUES. WE ARE THE MANAGEMENT ARM FOR THE COMMUNITY PARADES HANDELING LOGISTICS. WE ARE ALSO A CONTRACTED PARTNER OF OCTOBERFEST HELPING TO MANAGE THE ARTS AND CRAFTS AREA AND WRISTBAND BOOTHS. WE HOSTED OR PARTICIPATED IN A TOTAL OF 53 COMMUNITY EVENTS. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonatedServicesAndUseFcltsAmt | 0 | -15791 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 57308 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 41517 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 9 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 25203 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 42997 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 3167 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MADERA ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | LYSSA KING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | NATALIE KLIKA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | TOM KLISTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | KOLBY KNUTH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | STEVE LONSWAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | LAURA VARGOSKO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | TODD HEID |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JEFF GEIGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | AMANDA FURMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | BRI KAPHEIM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | MONIKA AUSTIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JON SEARLES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | STEPHANIE LOWNEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | KAY HALBROOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JENNIFER STEPHANY |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 97081 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | PAST PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
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| IRS990/MissionDesc | 0 | OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE. |
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| IRS990/PrincipalOfficerNm | 0 | JENNIFER STEPHANY |
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| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CONCERTS IN THE PARK |
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| IRS990/ProgramServiceRevenueGrp/Desc | 2 | FARMERS MARKET |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | OCTOBERFEST |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | MEMBERSHIPS |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 8700 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | OUR EFFORTS IN DISTRICT MARKETING ARE FOCUSED ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 195K TOTAL ACTIVE USERS, FACEBOOK WITH 26,511 LIKES, AND INSTAGRAM WITH 8,995 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 15,000 OF THEM TO VISITORS AND LOCAL RESIDENCE, EXPENSE OF $8420. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT, WE SWITCHED TO CONSTANT CONTACT THIS YEAR $1344 FOR THE SUBSCRIPTION. AN IMAGE MARKETING CAMPAIGN WAS LAUNCHED INVESTING A TOTAL OF: $55,150 INVESTED. WE CONTRACTED WITH COALSCE MARKETING AND INVESTED $21,100 TO HAVE OUR WEBSITE REBUILT. A TOTAL OF $59,042 WAS INVESTED IN CONTENT DEVELOPMENT AND GRAPHIC DESIGN. THE DOWNTOWN GUIDE AND SMALL BUSINESS SATURDAY PROGRAM ATTRACT COOPERATIVE INVESTMENT OF $25,700 FROM DOWNTOWN BUSINESSES AND SPONSORS. $104,690 OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2024 THE BID DISTRIBUTED $49,079 FOR BUILDING AND SIGNAGE IMPROVEMENT GRANTS AND $10,650 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO PROVIDE A RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE CITY'S COMPREHENSIVE PLAN. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2024, THE PROGRAM PROVIDED 656 HOURS OF SIDEWALK CLEANING SERVICE, WITH 131 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 370 HOURS OF ADDITIONAL CLEANING SERVICES INCLUDING GRAFFITI REMOVAL. WE ALSO PROVIDE THE FLOWERS FOR THE SIDEWALK PLANTERS, AND LIGHTS IN HOUDINI PLAZA. THE PROGRAM IS BID SUPPORTED. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 1 | IN PARTNERSHIP WITH VALLEY TRANSIT WE SUPPORT THE DOWNTOWN TROLLEY IN DOWNTOWN AND THE RIVERFRONT. IN 2024 WE WERE AWARDED A GRANT FROM THE CONVENTION AND VISITORS BUREAU TO FUND OUR PORTION OF THE TROLLEY. ADDITIONAL EXPENDITURE WAS FOR THE PUBLIC BROCHURE. |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | UNREDEEMED GIFT CERTIFICATES |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | LEASE LIABILITY |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | ANY BUSINESS OR INDIVIDUAL DESIRING TO PROMOTE THE ORGANIZATION IS ELIGIBLE FOR MEMBERSHIP AND SHALL PAY MEMBERSHIP DUES. EACH MEMBER IS ENTITLED TO ONE VOTE AT ANY REGULAR OR SPECIAL MEETING OF THE ORGANIZATION. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. MEMBERS DO NOT SHARE IN THE INCOME OF THE ORGANIZATION OR THE NET ASSETS UPON THE ORGANIZATION'S DISSOLUTION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE BOARD OF DIRECTORS SHALL BE ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. ALL MEMBERS OF THE BOARD SHALL BE MEMBERS IN GOOD STANDING OF THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | BYLAWS MAY BE ADOPTED EITHER BY THE MEMBERS OR THE BOARD OF DIRECTORS, BUT NO BYLAWS ADOPTED BY THE MEMBERS SHALL BE AMENDED OR REPEALED BY THE DIRECTORS, UNLESS THE BYLAWS ADOPTED BY THE MEMBERS SHALL HAVE CONFERRED SUCH AUTHORITY BE SUBJECT TO AMENDMENT OR REPEAL BY THE MEMBERS AS WELL AS BY THE DIRECTORS. |
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