Liabilities / Assets
34th percentile
Higher debt load relative to assets than 34% of similar nonprofits.
990 • Fiscal year 2015 • EIN 39-1079432
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
34th percentile
Higher debt load relative to assets than 34% of similar nonprofits.
Liabilities / Revenue
23rd percentile
Higher debt load relative to revenue than 23% of similar nonprofits.
Net Margin
76th percentile
Higher net margin than 76% of similar nonprofits.
Top Officer Pay
72nd percentile
Higher top officer pay than 72% of similar nonprofits.
Top officer pay equals 4.0% of source-year revenue.
Asset Growth
90th percentile
Faster asset growth than 90% of similar nonprofits.
Revenue Growth
34th percentile
Faster revenue growth than 34% of similar nonprofits.
Assets
Up$7,204,774
Up $1,193,923 (+20%) from 2014
Net Assets
Up$6,235,344
Up $1,105,346 (+22%) from 2014
Liabilities
Up$969,430
Up $88,577 (+10%) from 2014
Revenue
Down$8,681,662
Down $44,276 (-0.5%) from 2014
Expenses
Up$7,576,316
Up $31,513 (+0.4%) from 2014
Net Income
Down$1,105,346
Down $75,789 (-6.4%) from 2014
VISIT Milwaukee is responsible for creating economic growth and improving the quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.
Visit Milwaukee is responsible for promoting and marketing the greater Milwaukee area as the destination of choice for conventions, events, and leisure travel, thereby increasing the economic impact of tourism.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $3,932,358 | $4,378,501 | ▲ $446,143 |
| Accounts Receivable | $1,083,423 | $2,147,576 | ▲ $1,064,153 |
| Cash and Non-Interest-Bearing Accounts | $616,770 | $312,629 | ▼ $304,141 |
| Prepaid Expenses and Deferred Charges | $179,682 | $193,977 | ▲ $14,295 |
| Land, Buildings, and Equipment, Net | $191,100 | $156,292 | ▼ $34,808 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $6,010,851 | $7,204,774 | ▲ $1,193,923 |
| Other Assets Total | $7,518 | $15,799 | ▲ $8,281 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $584,894 | $697,489 | ▲ $112,595 |
| Deferred Revenue | $258,459 | $264,441 | ▲ $5,982 |
| Other Liabilities | $37,500 | $7,500 | ▼ $30,000 |
| Total Liabilities | $880,853 | $969,430 | ▲ $88,577 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $5,129,998 | $6,235,344 | ▲ $1,105,346 |
| Total Net Assets Fund Balance | $5,129,998 | $6,235,344 | ▲ $1,105,346 |
| Total Liabilities and Net Assets / Fund Balance | $6,010,851 | $7,204,774 | ▲ $1,193,923 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $150,228 | $317,873 | $468,101 |
| Other Land Buildings | - | $330,280 | $330,280 |
| Leasehold Improvements | $6,064 | $91,399 | $97,463 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Paul Upchurch | President & CEO | FT | $232,147 | $95,303 | $348,637 |
| Marco Bloemendaal | Senior VP of Sales | FT | $158,532 | $34,923 | $172,268 |
| Jeffrey Baryenbruch | Exec Director of Sales | FT | $122,441 | $33,727 | $156,168 |
| Dana Jones | Assist. Sec. | FT | $119,786 | $19,110 | $138,896 |
| Megan Gaus | Sr Director Mkg Comm | FT | $128,254 | $7,993 | $136,247 |
| Name | Title |
|---|---|
| Aldo Madrigrano | Chairman |
| Omar Shaikh | Vice Chair |
| Ald Bobby Pantuso | Director |
| Ald Dennis Mcbride | Director |
| Ald Terry Witkowski | Director |
| Bill Davidson | Director |
| Cecilia Gilbert | Director |
| Chuck Wikenhauser | Director |
| Dan Keegan | Director |
| David Murphy | Director |
| Deborah Farris | Director |
| Don Smiley | Director |
| Harold Mester | Director |
| Jeremy Fojut | Director |
| Joe Bartolotta | Director |
| Joe Khairallah | Director |
| John Steinmiller | Director |
| Laurette Pettibone | Director |
| Mary Dowell | Director |
| Mayor Kathy Ehley | Director |
| Paulette Enders | Director |
| Rafael Acevedo | Director |
| Ralph Hollmon | Director |
| Rick Frenette | Director |
| Rick Wiegand | Director |
| Rose Murack | Director |
| Teig Whaley-smith | Director |
| Tom Malloy | Director |
| Tyler Barnes | Director |
| Lynda Kohler | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $4,114,940 |
| Salaries, Compensation, and Employee Benefits | $3,461,376 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,113,154 |
| Advertising | - | - | - | $948,363 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $659,801 |
| Occupancy | - | - | - | $502,338 |
| Conferences and Meetings | - | - | - | $407,442 |
| Other Employee Benefits | - | - | - | $344,785 |
| Payroll Taxes | - | - | - | $194,946 |
| Office Expenses | - | - | - | $149,000 |
| Pension Plan Contributions | - | - | - | $148,690 |
| Depreciation Depletion | - | - | - | $83,037 |
| Travel | - | - | - | $77,914 |
| All Other Expenses | - | - | - | $66,646 |
| Information Technology | - | - | - | $62,897 |
| Other Expenses | - | - | - | $41,655 |
| Insurance | - | - | - | $25,085 |
| Fees for Services Accounting | - | - | - | $22,796 |
| Fees for Services Legal | - | - | - | $11,987 |
| Fees for Services Other | - | - | - | $2,887 |
| Total Functional Expenses | $0 | $0 | $0 | $7,576,316 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $7,580,896 |
| Expenses per Audited Statements | $7,576,316 |
| Total Expenses per Form 990 | $7,576,316 |
| Expenses Not Reported on Form 990 | $4,580 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Deferred Rent Expense | $7,500 |
“The Organization has active members which are individuals or entities, all or part of whose business operations are conducted within the Greater Milwaukee area, or who resides in the greater Milwaukee area. In addition other members include honorary members, municipal members, and the Milwaukee county government member. Active members pay annual dues. Membership is non-voting. Membership includes privileges such as participation in various activities, programs, publications, educational and marketing activities as may be designated from time to time by the board of directors. An annual meeting of members is held as well as possible special meetings, if so called.”
“The 990 is reviewed by the Secretary/Treasurer on behalf of the audit/finance committee, a standing committee of the board of directors, prior to filing. A copy is made available to the full Board for their review, but not prior to filing.”
“Board members are required to disclose potential conflicts of interest. Other members of the board or committee determine if a conflict exists. When this occurs the board member with a conflict of interest is asked to leave during the discussion and vote.”
“Compensation is set using comparable market data from three or more sources. The audit/finance committee and HR committee of the board reviews and approves the overall compensation program. The HR Committee reviews and determines CEO and key employee compensation, with approval by the Executive Committee. In 2014, a compensation study using an independent compensation consultant was conducted, and will be repeated in 2016.”
“See part VI, Line 15a.”
“Documents are available upon request at our offices. The 990 is filed online at Guidestar.org.”
“The Board of Directors of the Organization has instructed that the unrestricted net assets of the Organization are to be used for the following purposes:Restricted Opportunity Fund. This designation, adopted in 2007, is for the sole purpose of facilitating the booking of convention business in Milwaukee. The cash balance of this fund is designated.Marketing Contingency Fund. This designated fund, adopted in 2011, was created for the purpose of future unanticipated and unbudgeted marketing opportunities, and to ensure protection from future funding cuts.Emergency Contingency Fund. This fund, adopted in 2011, was created to provide a contingency reserve to draw upon in the event of a reduction or interruption in funding. The contingency fund should not exceed an amount equal to six (6) months of operating expenses in any fiscal year.Operating Reserve Fund. The amount of the Operating Reserve Fund is equal to the balance of the Organizations net assets after all other fund designations.Designations of $6,235,344 unrestricted net assets as of December 31, 2015:Restricted Opportunity Fund: $710,151Marketing Contingency Fund: $602,125Emergency Contingency Fund: $976,838Operating Reserve Fund: $3,946,230”
“The Organization is exempt from income tax under Section 501(c)(6) of the Internal Revenue Code and is classified as other than a private foundation. However, income from certain activities (primarily advertising income) not directly related to the Organization's tax-exempt purpose is subject to taxation as unrelated business income. Losses were incurred in the year ended December 31, 2014 of $45,918 and December 31, 2015 of $55,204 which are allowed to be carried forward and used to offset future taxable income until the years ended December 31, 2034 and December 31, 2035, respectively. The Organization has determined that it is likely that the net operating losses will be realized and therefore has recognized a cumulative deferred tax asset of $15,169 as of December 31, 2015.In addition, the Organization has contribution deductions allowed to be carried forward up to 5 years after the related expense. Contributions are available to be deducted of $2,128 and $16,560 until tax years ending 2018 and 2020, respectively. Management has reviewed all tax positions recognized in previously filed tax returns in the U.S. federal and state jurisdictions and those expected to be taken in future tax returns. As of December 31, 2015, the Organization had no amounts related to unrecognized income tax benefits. The Organization does not anticipate any significant changes to unrecognized income tax benefits over the next year. The Organization is currently not under audit by any federal or state taxing authority and is no longer subject to tax examinations by the U.S. federal jurisdiction for years prior to 2012 and the state jurisdiction for years prior to 2011.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 584894 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 697489 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 1083423 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 2147576 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Visit Milwaukee is responsible for promoting and marketing the greater Milwaukee area as the destination of choice for conventions, events, and leisure travel, thereby increasing the economic impact of tourism. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 948363 |
| IRS990/AllAffiliatesIncludedInd | 0 | false |
| IRS990/AllOtherContributionsAmt | 0 | 106008 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 66646 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Dana Jones |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 4142874237 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 648 N Plankinton Ave Ste 220 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Milwaukee |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 532032926 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 616770 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 312629 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 659801 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 407442 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 7478048 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 3839 |
| IRS990/CYOtherExpensesAmt | 0 | 4114940 |
| IRS990/CYOtherRevenueAmt | 0 | 153030 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1046745 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 1105346 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 3461376 |
| IRS990/CYTotalExpensesAmt | 0 | 7576316 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 8681662 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 258459 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 264441 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 83037 |
| IRS990/Desc | 0 | Convention Sales and Services: Raise the volume and quality of convention meetings business booked in the greater Milwaukee area, which in turn benefits the Wisconsin Center, hotels, VISIT Milwaukee partners, and economy of the greater Milwaukee region. Actualized 190,435 room nights in 2015. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 58 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/EscrowAccountInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 3504607 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 22796 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 11987 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 2887 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 31 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 32 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 33 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 34 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
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| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 27 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 28 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 29 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 44266 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 19110 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 13494 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 19705 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 7993 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Ralph Hollmon |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | TYLER BARNES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MARY DOWELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CECILIA GILBERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JEREMY FOJUT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | MAYOR KATHY EHLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JOE KHAIRALLAH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | TOM MALLOY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ALD DENNIS MCBRIDE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | ALD TERRY WITKOWSKI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | ALD BOBBY PANTUSO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | PAULETTE ENDERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | TEIG WHALEY-SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Harold Mester |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | RAFAEL ACEVEDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JOE BARTOLOTTA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | BILL DAVIDSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | RICK FRENETTE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | DAN KEEGAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | LYNDA KOHLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | ALDO MADRIGRANO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | DAVID MURPHY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | ROSE MURACK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | LAURETTE PETTIBONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | OMAR SHAIKH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | DON SMILEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | JOHN STEINMILLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | Deborah Farris |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | CHUCK WIKENHAUSER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | RICK WIEGAND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | PAUL UPCHURCH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | DANA JONES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | MARCO BLOEMENDAAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 33 | JEFFREY BARYENBRUCH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 34 | Megan Gaus |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 304371 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 119786 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 158774 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 136463 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 128254 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | President & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | Assist. Sec. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | SENIOR VP OF SALES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | EXEC DIR OF SALES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | Sr Dir Mkg Comm |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 1967 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -279 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 30 |
| IRS990/GovernmentGrantsAmt | 0 | 7372040 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 8681941 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 30 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 62897 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 25085 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 4118 |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.