Civic Intelligence

Greater Milwaukee Convention and Visitors Bureau Inc

990 • Fiscal year 2015 • EIN 39-1079432

Jan 01, 2015 to Dec 31, 2015 • Filed on Sep 18, 2016

648 N Plankinton AveMilwaukee, WI 53203

(414) 287-4237

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

34th percentile

0.13x

Higher debt load relative to assets than 34% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Liabilities / Revenue

23rd percentile

0.11x

Higher debt load relative to revenue than 23% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Net Margin

76th percentile

13%

Higher net margin than 76% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Top Officer Pay

72nd percentile

$348,637

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 4.0% of source-year revenue.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Asset Growth

90th percentile

20%

Faster asset growth than 90% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2014 to 2015

Revenue Growth

34th percentile

-0.5%

Faster revenue growth than 34% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2014 to 2015

Assets

Up

$7,204,774

Up $1,193,923 (+20%) from 2014

Net Assets

Up

$6,235,344

Up $1,105,346 (+22%) from 2014

Liabilities

Up

$969,430

Up $88,577 (+10%) from 2014

Revenue

Down

$8,681,662

Down $44,276 (-0.5%) from 2014

Expenses

Up

$7,576,316

Up $31,513 (+0.4%) from 2014

Net Income

Down

$1,105,346

Down $75,789 (-6.4%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2011: $3,010,447Liabilities 2011: $715,851Net Assets 2011: $2,294,5962011Assets 2012: $4,014,279Liabilities 2012: $733,652Net Assets 2012: $3,280,6272012Assets 2013: $4,940,900Liabilities 2013: $999,660Net Assets 2013: $3,941,2402013Assets 2014: $6,010,851Liabilities 2014: $880,853Net Assets 2014: $5,129,9982014Assets 2015: $7,204,774Liabilities 2015: $969,430Net Assets 2015: $6,235,3442015Assets 2016: $8,379,706Liabilities 2016: $1,104,096Net Assets 2016: $7,275,6102016Assets 2017: $9,393,472Liabilities 2017: $1,398,529Net Assets 2017: $7,994,9432017Assets 2018: $10,208,769Liabilities 2018: $1,404,081Net Assets 2018: $8,804,6882018Assets 2019: $11,035,237Liabilities 2019: $1,733,491Net Assets 2019: $9,301,7462019Assets 2020: $14,876,069Liabilities 2020: $451,879Net Assets 2020: $14,424,1902020Assets 2021: $13,303,680Liabilities 2021: $893,147Net Assets 2021: $12,410,5332021Assets 2022: $11,823,311Liabilities 2022: $1,826,122Net Assets 2022: $9,997,1892022Assets 2023: $11,469,631Liabilities 2023: $2,359,227Net Assets 2023: $9,110,4042023Assets 2024: $11,514,331Liabilities 2024: $2,219,628Net Assets 2024: $9,294,7032024

Highlighted filing

2015

Assets$7,204,774
Liabilities$969,430
Net Assets$6,235,344

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $7,326,971Expenses 2011: $6,129,928Net Income 2011: $1,197,0432011Revenue 2012: $7,715,602Expenses 2012: $6,729,571Net Income 2012: $986,0312012Revenue 2013: $7,991,147Expenses 2013: $7,330,534Net Income 2013: $660,6132013Revenue 2014: $8,725,938Expenses 2014: $7,544,803Net Income 2014: $1,181,1352014Revenue 2015: $8,681,662Expenses 2015: $7,576,316Net Income 2015: $1,105,3462015Revenue 2016: $9,043,739Expenses 2016: $8,003,473Net Income 2016: $1,040,2662016Revenue 2017: $9,350,848Expenses 2017: $8,631,515Net Income 2017: $719,3332017Revenue 2018: $10,123,570Expenses 2018: $9,313,825Net Income 2018: $809,7452018Revenue 2019: $10,266,319Expenses 2019: $9,769,261Net Income 2019: $497,0582019Revenue 2020: $10,894,462Expenses 2020: $5,772,018Net Income 2020: $5,122,4442020Revenue 2021: $5,924,757Expenses 2021: $7,938,414Net Income 2021: -$2,013,6572021Revenue 2022: $8,109,222Expenses 2022: $10,491,639Net Income 2022: -$2,382,4172022Revenue 2023: $11,056,476Expenses 2023: $11,943,261Net Income 2023: -$886,7852023Revenue 2024: $13,302,781Expenses 2024: $13,118,482Net Income 2024: $184,2992024

Highlighted filing

2015

Revenue$8,681,662
Expenses$7,576,316
Net Income$1,105,346
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
Sep 18, 2016
Return Version
2015v2.0
Gross Receipts
$8,681,941
Mission and Program Overview

Mission

VISIT Milwaukee is responsible for creating economic growth and improving the quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

Visit Milwaukee is responsible for promoting and marketing the greater Milwaukee area as the destination of choice for conventions, events, and leisure travel, thereby increasing the economic impact of tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,932,358$4,378,501▲ $446,143
Accounts Receivable$1,083,423$2,147,576▲ $1,064,153
Cash and Non-Interest-Bearing Accounts$616,770$312,629▼ $304,141
Prepaid Expenses and Deferred Charges$179,682$193,977▲ $14,295
Land, Buildings, and Equipment, Net$191,100$156,292▼ $34,808
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$6,010,851$7,204,774▲ $1,193,923
Other Assets Total$7,518$15,799▲ $8,281
Liabilities
Accounts Payable and Accrued Expenses$584,894$697,489▲ $112,595
Deferred Revenue$258,459$264,441▲ $5,982
Other Liabilities$37,500$7,500▼ $30,000
Total Liabilities$880,853$969,430▲ $88,577
Net Assets / Fund Balance
Unrestricted Net Assets$5,129,998$6,235,344▲ $1,105,346
Total Net Assets Fund Balance$5,129,998$6,235,344▲ $1,105,346
Total Liabilities and Net Assets / Fund Balance$6,010,851$7,204,774▲ $1,193,923

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$150,228$317,873$468,101
Other Land Buildings-$330,280$330,280
Leasehold Improvements$6,064$91,399$97,463
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Paul UpchurchPresident & CEOFT$232,147$95,303$348,637
Marco BloemendaalSenior VP of SalesFT$158,532$34,923$172,268
Jeffrey BaryenbruchExec Director of SalesFT$122,441$33,727$156,168
Dana JonesAssist. Sec.FT$119,786$19,110$138,896
Megan GausSr Director Mkg CommFT$128,254$7,993$136,247

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$7,478,048
Program Service Revenue
$1,046,745
Investment Income
$3,839
Other Revenue
$153,030
All Other Contributions
$106,008
Change in Net Assets
$1,105,346

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,681,662
Revenue Not Reported on Form 990
$4,580
Total Revenue per Audited Statements
$8,686,242
Total Revenue per Form 990
$8,681,662
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,114,940
Salaries, Compensation, and Employee Benefits$3,461,376
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,113,154
Advertising---$948,363
Current Officers, Directors, Trustees, and Key Employees---$659,801
Occupancy---$502,338
Conferences and Meetings---$407,442
Other Employee Benefits---$344,785
Payroll Taxes---$194,946
Office Expenses---$149,000
Pension Plan Contributions---$148,690
Depreciation Depletion---$83,037
Travel---$77,914
All Other Expenses---$66,646
Information Technology---$62,897
Other Expenses---$41,655
Insurance---$25,085
Fees for Services Accounting---$22,796
Fees for Services Legal---$11,987
Fees for Services Other---$2,887
Total Functional Expenses$0$0$0$7,576,316

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$7,580,896
Expenses per Audited Statements$7,576,316
Total Expenses per Form 990$7,576,316
Expenses Not Reported on Form 990$4,580
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent Expense$7,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder

The Organization has active members which are individuals or entities, all or part of whose business operations are conducted within the Greater Milwaukee area, or who resides in the greater Milwaukee area. In addition other members include honorary members, municipal members, and the Milwaukee county government member. Active members pay annual dues. Membership is non-voting. Membership includes privileges such as participation in various activities, programs, publications, educational and marketing activities as may be designated from time to time by the board of directors. An annual meeting of members is held as well as possible special meetings, if so called.

Form 990, Part VI, Line 11B: Form 990 Review Process

The 990 is reviewed by the Secretary/Treasurer on behalf of the audit/finance committee, a standing committee of the board of directors, prior to filing. A copy is made available to the full Board for their review, but not prior to filing.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

Board members are required to disclose potential conflicts of interest. Other members of the board or committee determine if a conflict exists. When this occurs the board member with a conflict of interest is asked to leave during the discussion and vote.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

Compensation is set using comparable market data from three or more sources. The audit/finance committee and HR committee of the board reviews and approves the overall compensation program. The HR Committee reviews and determines CEO and key employee compensation, with approval by the Executive Committee. In 2014, a compensation study using an independent compensation consultant was conducted, and will be repeated in 2016.

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

See part VI, Line 15a.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

Documents are available upon request at our offices. The 990 is filed online at Guidestar.org.

Filing and Contact Details

Filer

Filer Name
Greater Milwaukee Convention
EIN
39-1079432
Phone
4142874237
Address
648 N PLANKINTON AVE, MILWAUKEE, WI 53203

Signing Officer

Name
Paul Upchurch
Title
President & CEO
Signed
2016-09-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Paul Upchurch
Formed
1967
Legal Domicile
Wi
Voting Board Members
30
Independent Board Members
30
Employees
58
Volunteers
164

Preparer

Firm
Ritz Holman LLP
Address
330 E Kilbourn Ste 550, Milwaukee, WI 53202-3144
Preparer
Katy L Sommer
Phone
4142711451
Supplemental Narrative

Additional Explanations

Designation of Unrestricted Net Assets

The Board of Directors of the Organization has instructed that the unrestricted net assets of the Organization are to be used for the following purposes:Restricted Opportunity Fund. This designation, adopted in 2007, is for the sole purpose of facilitating the booking of convention business in Milwaukee. The cash balance of this fund is designated.Marketing Contingency Fund. This designated fund, adopted in 2011, was created for the purpose of future unanticipated and unbudgeted marketing opportunities, and to ensure protection from future funding cuts.Emergency Contingency Fund. This fund, adopted in 2011, was created to provide a contingency reserve to draw upon in the event of a reduction or interruption in funding. The contingency fund should not exceed an amount equal to six (6) months of operating expenses in any fiscal year.Operating Reserve Fund. The amount of the Operating Reserve Fund is equal to the balance of the Organizations net assets after all other fund designations.Designations of $6,235,344 unrestricted net assets as of December 31, 2015:Restricted Opportunity Fund: $710,151Marketing Contingency Fund: $602,125Emergency Contingency Fund: $976,838Operating Reserve Fund: $3,946,230

Financial Statement Notes

Part X : FIN48 Footnote

The Organization is exempt from income tax under Section 501(c)(6) of the Internal Revenue Code and is classified as other than a private foundation. However, income from certain activities (primarily advertising income) not directly related to the Organization's tax-exempt purpose is subject to taxation as unrelated business income. Losses were incurred in the year ended December 31, 2014 of $45,918 and December 31, 2015 of $55,204 which are allowed to be carried forward and used to offset future taxable income until the years ended December 31, 2034 and December 31, 2035, respectively. The Organization has determined that it is likely that the net operating losses will be realized and therefore has recognized a cumulative deferred tax asset of $15,169 as of December 31, 2015.In addition, the Organization has contribution deductions allowed to be carried forward up to 5 years after the related expense. Contributions are available to be deducted of $2,128 and $16,560 until tax years ending 2018 and 2020, respectively. Management has reviewed all tax positions recognized in previously filed tax returns in the U.S. federal and state jurisdictions and those expected to be taken in future tax returns. As of December 31, 2015, the Organization had no amounts related to unrecognized income tax benefits. The Organization does not anticipate any significant changes to unrecognized income tax benefits over the next year. The Organization is currently not under audit by any federal or state taxing authority and is no longer subject to tax examinations by the U.S. federal jurisdiction for years prior to 2012 and the state jurisdiction for years prior to 2011.

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IRS990/Form990PartVIISectionAGrp/TitleTxt26Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt28Director
IRS990/Form990PartVIISectionAGrp/TitleTxt29Director
IRS990/Form990PartVIISectionAGrp/TitleTxt30President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt31Assist. Sec.
IRS990/Form990PartVIISectionAGrp/TitleTxt32SENIOR VP OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt33EXEC DIR OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt34Sr Dir Mkg Comm
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.5$2.22$9.29$13.3$13.1$0.18
2023Detailed filing. Detailed filing data is available for this year.$11.5$2.36$9.11$11.1$11.9$0.89
2022Detailed filing. Detailed filing data is available for this year.$11.8$1.83$10.00$8.11$10.5$2.38
2021Detailed filing. Detailed filing data is available for this year.$13.3$0.89$12.4$5.92$7.94$2.01
2020Detailed filing. Detailed filing data is available for this year.$14.9$0.45$14.4$10.9$5.77$5.12
2019Detailed filing. Detailed filing data is available for this year.$11.0$1.73$9.30$10.3$9.77$0.50
2018Detailed filing. Detailed filing data is available for this year.$10.2$1.40$8.80$10.1$9.31$0.81
2017Detailed filing. Detailed filing data is available for this year.$9.39$1.40$7.99$9.35$8.63$0.72
2016Detailed filing. Detailed filing data is available for this year.$8.38$1.10$7.28$9.04$8.00$1.04
2015Detailed filing. Detailed filing data is available for this year.$7.20$0.97$6.24$8.68$7.58$1.11
2014Summary only. Only limited summary data is available for this year.$6.01$0.88$5.13$8.73$7.54$1.18
2013Summary only. Only limited summary data is available for this year.$4.94$1.00$3.94$7.99$7.33$0.66
2012Summary only. Only limited summary data is available for this year.$4.01$0.73$3.28$7.72$6.73$0.99
2011Summary only. Only limited summary data is available for this year.$3.01$0.72$2.29$7.33$6.13$1.20