Civic Intelligence

The Progressive Inc

990 • Fiscal year 2024 • EIN 39-0773233

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 13, 2025

Organization ProfilePROGRESSIVE.ORG

View Organization Page

Refreshing map…

931 E Main St 10Madison, WI 53703

(608) 257-4626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.20x

Higher debt load relative to assets than 68% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

59th percentile

0.13x

Higher debt load relative to revenue than 59% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

73rd percentile

20%

Higher net margin than 73% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

62nd percentile

$89,613

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

86th percentile

34%

Faster asset growth than 86% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

76th percentile

34%

Faster revenue growth than 76% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets68th percentile

Assets

Up

$999,181

Up $256,016 (+34%) from 2023

Net Assets

Up

$794,485

Up $319,686 (+67%) from 2023

Liabilities

Down

$204,696

Down $63,670 (-24%) from 2023

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin73rd percentile

Revenue

Up

$1,562,833

Up $397,574 (+34%) from 2023

Expenses

Up

$1,244,689

Up $154,447 (+14%) from 2023

Net Income

Up

$318,144

Up $243,127 (+324%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth86th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0-$500K-$1.0MAssets 2010: $1,095,383Liabilities 2010: $1,395,385Net Assets 2010: -$300,0022010Assets 2011: $962,893Liabilities 2011: $1,265,005Net Assets 2011: -$302,1122011Assets 2012: $1,061,230Liabilities 2012: $1,323,169Net Assets 2012: -$261,9392012Assets 2013: $893,242Liabilities 2013: $1,387,437Net Assets 2013: -$494,1952013Assets 2014: $964,160Liabilities 2014: $1,250,297Net Assets 2014: -$286,1372014Assets 2015: $224,684Liabilities 2015: $649,812Net Assets 2015: -$425,1282015Assets 2016: $177,255Liabilities 2016: $617,788Net Assets 2016: -$440,5332016Assets 2017: $91,569Liabilities 2017: $518,662Net Assets 2017: -$427,0932017Assets 2018: $33,555Liabilities 2018: $573,659Net Assets 2018: -$540,1042018Assets 2019: $59,959Liabilities 2019: $460,471Net Assets 2019: -$400,5122019Assets 2020: $43,151Liabilities 2020: $422,244Net Assets 2020: -$379,0932020Assets 2021: $339,899Liabilities 2021: $191,331Net Assets 2021: $148,5682021Assets 2022: $624,202Liabilities 2022: $225,864Net Assets 2022: $398,3382022Assets 2023: $743,165Liabilities 2023: $268,366Net Assets 2023: $474,7992023Assets 2024: $999,181Liabilities 2024: $204,696Net Assets 2024: $794,4852024

Highlighted filing

2024

Assets$999,181
Liabilities$204,696
Net Assets$794,485
Open 2024 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,045,3342010Revenue 2011: $1,969,511Expenses 2011: $1,971,305Net Income 2011: -$1,7942011Expenses 2012: $1,951,6332012Revenue 2013: $1,708,054Expenses 2013: $1,941,543Net Income 2013: -$233,4892013Revenue 2014: $1,867,791Expenses 2014: $1,660,112Net Income 2014: $207,6792014Revenue 2015: $1,396,427Expenses 2015: $1,535,240Net Income 2015: -$138,8132015Revenue 2016: $1,305,341Expenses 2016: $1,321,391Net Income 2016: -$16,0502016Revenue 2017: $1,150,170Expenses 2017: $1,138,964Net Income 2017: $11,2062017Revenue 2018: $974,607Expenses 2018: $1,086,817Net Income 2018: -$112,2102018Revenue 2019: $1,130,532Expenses 2019: $992,453Net Income 2019: $138,0792019Revenue 2020: $939,233Expenses 2020: $918,538Net Income 2020: $20,6952020Revenue 2021: $1,449,117Expenses 2021: $923,630Net Income 2021: $525,4872021Revenue 2022: $1,280,469Expenses 2022: $1,028,594Net Income 2022: $251,8752022Revenue 2023: $1,165,259Expenses 2023: $1,090,242Net Income 2023: $75,0172023Revenue 2024: $1,562,833Expenses 2024: $1,244,689Net Income 2024: $318,1442024

Highlighted filing

2024

Revenue$1,562,833
Expenses$1,244,689
Net Income$318,144
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$1,562,833
Mission and Program Overview

Mission

The progressive, inc. Publishes the progressive magazine, distributes editorial material to local and national newspapers, and may also produce educational television and radio programs.

Publish the progressive magazine, distribute editorial material to local and national newspapers, and may also produce educational television and radio programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$604,537$906,430▲ $301,893
Cash and Non-Interest-Bearing Accounts$86,872$35,813▼ $51,059
Prepaid Expenses and Deferred Charges$24,855$21,772▼ $3,083
Accounts Receivable$9,825$16,548▲ $6,723
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$743,165$999,181▲ $256,016
Other Assets Total$17,076$18,618▲ $1,542
Liabilities
Deferred Revenue$226,943$149,728▼ $77,215
Accounts Payable and Accrued Expenses$41,423$54,968▲ $13,545
Total Liabilities$268,366$204,696▼ $63,670
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$353,927$693,561▲ $339,634
Net Assets With Donor Restrictions$120,872$100,924▼ $19,948
Total Net Assets Fund Balance$474,799$794,485▲ $319,686
Total Liabilities and Net Assets / Fund Balance$743,165$999,181▲ $256,016

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$5,218$5,218

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$102,625-▲ $5,565$876$107,314
2023$101,005-▲ $1,782$162$102,625
2022$102,699$412▼ $2,106-$101,005
2021$100,593$500▲ $2,175$569$102,699
2020$100,182$224▲ $724$537$100,593
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Norman StockwellPublisher/secretaryFT$84,710$4,903$89,613
Daniel LibbyDevelopment DirectorFT$70,999$10,964$81,963

Board Members and Trustees

NameTitle
James FriedmanPresident
William WhiteVice President
Ed AngelinaAt-large Member
Michael AppleAt-large Member
Mimi GoldbergAt-large Member
Sue CollinsAt-large Member
Revenue and Support

Revenue Composition

Contributions and Grants
$1,244,160
Program Service Revenue
$266,918
Investment Income
$35,002
Other Revenue
$16,753
All Other Contributions
$1,224,069
Change in Net Assets
$318,144

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,562,833
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$13,370
Total Revenue per Audited Statements
$1,576,203
Total Revenue per Form 990
$1,562,833
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$741,491
Salaries, Compensation, and Employee Benefits$485,053
Total Fundraising Expense$199,901
Professional Fundraising Fees$18,145
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$356,827$1,375$67,382$425,584
Other Salaries and Wages$152,335$48,338$45,943$246,616
Current Officers, Directors, Trustees, and Key Employees$105,982$33,629$31,965$171,576
Office Expenses$71,795$41,937$12,935$126,667
Payroll Taxes$17,855$5,666$5,385$28,906
Insurance-$26,917-$26,917
Other Employee Benefits$16,575$5,259$5,000$26,834
Fees for Services Accounting-$18,600-$18,600
Fees for Services Professional Fundraising--$18,145$18,145
All Other Expenses$11,355$1,411$5,377$18,143
Pension Plan Contributions$6,869$2,180$2,072$11,121
Occupancy-$10,690-$10,690
Conferences and Meetings$6,374$388$1,478$8,240
Other Expenses$96,525$3,391$605$3,996
Travel-$2,515-$2,515
Interest--$170$170
Total Functional Expenses$842,492$202,296$199,901$1,244,689

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,256,517
Expenses per Audited Statements$1,244,689
Total Expenses per Form 990$1,244,689
Expenses Not Reported on Form 990$11,828
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$18,145
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The organization does not have any committees with authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed and approved by management before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“Annually, all directors and officers complete and sign a statement that discloses all interests that could give rise to conflicts. The signed statements are kept at the organization's administrative office.”

Form 990, Part VI, Section B, Line 15

“The directors determine the compensation of the editor and the publisher annually by analyzing comparability data. Contemporaneous substantiation of the determination is maintained.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
The Progressive Inc
EIN
39-0773233
Phone
6082574626
Address
931 E MAIN ST 10, MADISON, WI 53703

Signing Officer

Name
Norman Stockwell
Title
Publisher
Phone
6082574626
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Norman Stockwell
Formed
1909
Legal Domicile
Wi
Voting Board Members
8
Independent Board Members
6
Employees
8
Volunteers
6

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Bruce Mayer CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Consultants: program service expenses 123,369. Management and general expenses 1,375. Fundraising expenses 5,158. Total expenses 129,902. Magazine production: program service expenses 233,458. Management and general expenses 0. Fundraising expenses 62,224. Total expenses 295,682.”

FORM 990, PART XI, LINE 9:

“Change in beneficial interest in assets held by madison community foundation 1,542.”

Financial Statement Notes

PART V, LINE 4:

“The income from the endowment assets can be used to support the organization's general activities.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Change in beneficial interest in assets held by madison community foundation 1,542.”

Raw XML AppendixShowing 400 of 490 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt041423
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt054968
IRS990/AccountsReceivableGrp/BOYAmt09825
IRS990/AccountsReceivableGrp/EOYAmt016548
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.
IRS990/AllOtherContributionsAmt01224069
IRS990/AllOtherExpensesGrp/FundraisingAmt05377
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt01411
IRS990/AllOtherExpensesGrp/ProgramServicesAmt011355
IRS990/AllOtherExpensesGrp/TotalAmt018143
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BooksInCareOfDetail/PersonNm0NORMAN STOCKWELL
IRS990/BooksInCareOfDetail/PhoneNum06082574626
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0931 E MAIN ST STE 10
IRS990/BooksInCareOfDetail/USAddress/CityNm0MADISON
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990/BooksInCareOfDetail/USAddress/ZIPCd053703
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt086872
IRS990/CashNonInterestBearingGrp/EOYAmt035813
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt031965
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt033629
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0105982
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0171576
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConferencesMeetingsGrp/FundraisingAmt01478
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt0388
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt06374
IRS990/ConferencesMeetingsGrp/TotalAmt08240
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt01244160
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt035002
IRS990/CYOtherExpensesAmt0741491
IRS990/CYOtherRevenueAmt016753
IRS990/CYProgramServiceRevenueAmt0266918
IRS990/CYRevenuesLessExpensesAmt0318144
IRS990/CYSalariesCompEmpBnftPaidAmt0485053
IRS990/CYTotalExpensesAmt01244689
IRS990/CYTotalFundraisingExpenseAmt0199901
IRS990/CYTotalProfFndrsngExpnsAmt018145
IRS990/CYTotalRevenueAmt01562833
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DeferredRevenueGrp/BOYAmt0226943
IRS990/DeferredRevenueGrp/EOYAmt0149728
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0EDITORIAL COSTS ENCOMPASS THE PERSONNEL EXPENSES OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND THE ASSOCIATED EXPENSES INVOLVED WITH SUPPORTING THOSE ACTIVITIES.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DonorAdvisedFundInd00
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt0120872
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt0100924
IRS990/DonorRstrOrQuasiEndowmentsInd01
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt08
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt0398636
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FederatedCampaignsAmt020091
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt018600
IRS990/FeesForServicesAccountingGrp/TotalAmt018600
IRS990/FeesForServicesOtherGrp/FundraisingAmt067382
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt01375
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt0356827
IRS990/FeesForServicesOtherGrp/TotalAmt0425584
IRS990/FeesForServicesProfFundraising/FundraisingAmt018145
IRS990/FeesForServicesProfFundraising/TotalAmt018145
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt05.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt15.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt240.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt340.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt45.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt55.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt65.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt75.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt24903
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt310964
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/PersonNm0JAMES FRIEDMAN
IRS990/Form990PartVIISectionAGrp/PersonNm1WILLIAM WHITE
IRS990/Form990PartVIISectionAGrp/PersonNm2NORMAN STOCKWELL
IRS990/Form990PartVIISectionAGrp/PersonNm3DANIEL LIBBY
IRS990/Form990PartVIISectionAGrp/PersonNm4MICHAEL APPLE
IRS990/Form990PartVIISectionAGrp/PersonNm5ED ANGELINA
IRS990/Form990PartVIISectionAGrp/PersonNm6MIMI GOLDBERG
IRS990/Form990PartVIISectionAGrp/PersonNm7SUE COLLINS
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt284710
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt370999
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2PUBLISHER/SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3DEVELOPMENT DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4AT-LARGE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5AT-LARGE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6AT-LARGE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7AT-LARGE MEMBER
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr01909
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt08
IRS990/GrantAmt00
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt01562833
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt06
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt026917
IRS990/InsuranceGrp/TotalAmt026917
IRS990/InterestGrp/FundraisingAmt0170
IRS990/InterestGrp/TotalAmt0170
IRS990/InvestmentIncomeGrp/ExclusionAmt035002
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt035002
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt073
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt05218
IRS990/LandBldgEquipBasisNetGrp/BOYAmt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt05218
IRS990/LegalDomicileStateCd0WI
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd00
IRS990/MinutesOfGoverningBodyInd01
IRS990/MiscellaneousRevenueGrp/ExclusionAmt01488
IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt01488
IRS990/MissionDesc0THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0474799
IRS990/NetAssetsOrFundBalancesEOYAmt0794485
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0353927
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0693561
IRS990/NoncashContributionsAmt01500
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt010690
IRS990/OccupancyGrp/TotalAmt010690
IRS990/OfficeExpensesGrp/FundraisingAmt012935
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt041937
IRS990/OfficeExpensesGrp/ProgramServicesAmt071795
IRS990/OfficeExpensesGrp/TotalAmt0126667
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt017076
IRS990/OtherAssetsTotalGrp/EOYAmt018618
IRS990/OtherChangesInNetAssetsAmt01542
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt05000
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt05259
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt016575
IRS990/OtherEmployeeBenefitsGrp/TotalAmt026834
IRS990/OtherExpensesGrp/Desc0PRINTING AND PUBLICATIO
IRS990/OtherExpensesGrp/Desc1DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/FundraisingAmt03444
IRS990/OtherExpensesGrp/FundraisingAmt1605
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt03391
IRS990/OtherExpensesGrp/ProgramServicesAmt096525
IRS990/OtherExpensesGrp/TotalAmt099969
IRS990/OtherExpensesGrp/TotalAmt13996
IRS990/OtherRevenueMiscGrp/BusinessCd0513140
IRS990/OtherRevenueMiscGrp/Desc0MAILING LIST RENTALS
IRS990/OtherRevenueMiscGrp/ExclusionAmt015265
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt015265
IRS990/OtherRevenueTotalAmt016753
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt045943
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt048338
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0152335
IRS990/OtherSalariesAndWagesGrp/TotalAmt0246616
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt05385
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05666
IRS990/PayrollTaxesGrp/ProgramServicesAmt017855
IRS990/PayrollTaxesGrp/TotalAmt028906
IRS990/PensionPlanContributionsGrp/FundraisingAmt02072
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt02180
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt06869
IRS990/PensionPlanContributionsGrp/TotalAmt011121
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt024855
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt021772
IRS990/PrincipalOfficerNm0NORMAN STOCKWELL
IRS990/ProfessionalFundraisingInd01
IRS990/ProgramServiceRevenueGrp/BusinessCd0513120
IRS990/ProgramServiceRevenueGrp/BusinessCd1541800
IRS990/ProgramServiceRevenueGrp/Desc0SUBSCRIPTION INCOME
IRS990/ProgramServiceRevenueGrp/Desc1ADVERTISING REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0265543
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0265543
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11375
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt01375
IRS990/ProgSrvcAccomActy2Grp/Desc0CIRCULATION COSTS INCLUDE ALL RELATED PRINTING, DISTRIBUTING, AND PROMOTING COSTS OF THE PROGRESSIVE'S MONTHLY PUBLICATION, THE PROGRESSIVE, WHICH IS DISTRIBUTED TO APPROXIMATELY 30,000 SUBSCRIBERS AND RETAILERS EACH MONTH.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0304434
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0265543
IRS990/ProgSrvcAccomActy3Grp/Desc0PROMOTIONS INCLUDES SELLING ADVERTISING SPACE IN THE MAGAZINE.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt061252
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt078170
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt00
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01061230
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt01445
IRS990/PYOtherExpensesAmt0705151
IRS990/PYOtherRevenueAmt022398
IRS990/PYProgramServiceRevenueAmt080186
IRS990/PYRevenuesLessExpensesAmt075017
IRS990/PYSalariesCompEmpBnftPaidAmt0370369
IRS990/PYTotalExpensesAmt01090242
IRS990/PYTotalProfFndrsngExpnsAmt014722
IRS990/PYTotalRevenueAmt01165259
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0318144
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0604537
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0906430
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01244160
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01061230
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01113755
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01200556
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0681652
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt05301353
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt035002
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt01445
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt036447
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0993278
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.59120
IRS990ScheduleA/PublicSupportPY170Pct00.67320
IRS990ScheduleA/PublicSupportTotal170Amt03155706
IRS990ScheduleA/SubstantialContributorsTotAmt02145647
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01244160
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01061230
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt01113755
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01200556
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0681652
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt05301353
IRS990ScheduleA/TotalSupportAmt05337800
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BoardDesignatedBalanceEOYPct00.17350
IRS990ScheduleD/CYEndwmtFundGrp/BeginningYearBalanceAmt0102625
IRS990ScheduleD/CYEndwmtFundGrp/EndYearBalanceAmt0107314
IRS990ScheduleD/CYEndwmtFundGrp/InvestmentEarningsOrLossesAmt05565
IRS990ScheduleD/CYEndwmtFundGrp/OtherExpendituresAmt0876
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/BeginningYearBalanceAmt0101005
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt0102625
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt01782
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/OtherExpendituresAmt0162
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/BeginningYearBalanceAmt0102699
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/ContributionsAmt0412
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt0101005
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt0-2106
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/BeginningYearBalanceAmt0100593
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/ContributionsAmt0500
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt0102699
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt02175
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/OtherExpendituresAmt0569
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/BeginningYearBalanceAmt0100182
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/ContributionsAmt0224
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/EndYearBalanceAmt0100593
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt0724
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/OtherExpendituresAmt0537
IRS990ScheduleD/DonatedServicesAndUseFcltsAmt011828
IRS990ScheduleD/DonatedServicesUseFcltsAmt011828
IRS990ScheduleD/EndowmentsHeldRelatedOrgInd00
IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt05218
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05218
IRS990ScheduleD/ExpensesNotReportedAmt011828
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01244689
IRS990ScheduleD/OtherRevenueAmt01542
IRS990ScheduleD/PrmnntEndowmentBalanceEOYPct00.78790
IRS990ScheduleD/RevenueNotReportedAmt013370
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01562833
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ORGANIZATION'S GENERAL ACTIVITIES.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1CHANGE IN BENEFICIAL INTEREST IN ASSETS HELD BY MADISON COMMUNITY FOUNDATION 1,542.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART V, LINE 4:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1PART XI, LINE 2D - OTHER ADJUSTMENTS:
IRS990ScheduleD/TermEndowmentBalanceEOYPct00.03860
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalExpensesPerForm990Amt01244689
IRS990ScheduleD/TotalRevenuePerForm990Amt01562833
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01576203
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01256517
IRS990ScheduleG/AgrmtProfFundraisingActyInd01
IRS990ScheduleG/EmailSolicitationsInd0X
IRS990ScheduleG/LicensedStatesCd0WI
IRS990ScheduleG/MailSolicitationsInd0X
IRS990ScheduleG/PhoneSolicitationsInd0X
IRS990ScheduleG/SolicitationOfNonGovtGrantsInd0X
IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt0PAYMENTS WERE MADE TO AN ORGANIZATION FOR THE PURPOSE OF SCREENING DONORS TO IDENTIFY THEIR CAPACITY TO MAKE SIGNIFICANT CONTRIBUTIONS. NO PAYMENTS OF $5,000 OR MORE WERE MADE IN CONJUNCTION WITH FUNDRAISING ACTIVITIES.
IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE G, PART I, LINE 2B, COLUMN (V)
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION DOES NOT HAVE ANY COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE PREPARED FORM 990 IS REVIEWED AND APPROVED BY MANAGEMENT BEFORE THE RETURN IS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ANNUALLY, ALL DIRECTORS AND OFFICERS COMPLETE AND SIGN A STATEMENT THAT DISCLOSES ALL INTERESTS THAT COULD GIVE RISE TO CONFLICTS. THE SIGNED STATEMENTS ARE KEPT AT THE ORGANIZATION'S ADMINISTRATIVE OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE DIRECTORS DETERMINE THE COMPENSATION OF THE EDITOR AND THE PUBLISHER ANNUALLY BY ANALYZING COMPARABILITY DATA. CONTEMPORANEOUS SUBSTANTIATION OF THE DETERMINATION IS MAINTAINED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CONSULTANTS: PROGRAM SERVICE EXPENSES 123,369. MANAGEMENT AND GENERAL EXPENSES 1,375. FUNDRAISING EXPENSES 5,158. TOTAL EXPENSES 129,902. MAGAZINE PRODUCTION: PROGRAM SERVICE EXPENSES 233,458. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 62,224. TOTAL EXPENSES 295,682.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6CHANGE IN BENEFICIAL INTEREST IN ASSETS HELD BY MADISON COMMUNITY FOUNDATION 1,542.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 8B

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$999,181
Liabilities
$204,696
Net assets
$794,485
Revenue
$1,562,833
Expenses
$1,244,689
Net income
$318,144
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.00$0.20$0.79$1.56$1.24$0.32
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.27$0.47$1.17$1.09$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.62$0.23$0.40$1.28$1.03$0.25
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.34$0.19$0.15$1.45$0.92$0.53
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.42$0.38$0.94$0.92$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.06$0.46$0.40$1.13$0.99$0.14
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.57$0.54$0.97$1.09$0.11
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.52$0.43$1.15$1.14$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.62$0.44$1.31$1.32$0.02
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.22$0.65$0.43$1.40$1.54$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.96$1.25$0.29$1.87$1.66$0.21
2013Detailed filing. Detailed filing data is available for this year.$0.89$1.39$0.49$1.71$1.94$0.23
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.06$1.32$0.26$1.95
2011Summary only. Only limited summary data is available for this year.$0.96$1.27$0.30$1.97$1.97$0.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.10$1.40$0.30$2.05
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $1M-$5M nonprofits