Civic Intelligence

Progressive Inc

EIN 39-0773233 • 501(c)3 • Madison, WI

Profile

The progressive, inc. Publishes the progressive magazine, distributes editorial material to local and national newspapers, and may also produce educational television and radio programs.

Refreshing map…

931 E Main St 10Madison, WI 53703

www.progressive.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

67th percentile

0.20x

Higher debt load relative to assets than 67% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

59th percentile

0.13x

Higher debt load relative to revenue than 59% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

73rd percentile

20%

Higher net margin than 73% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$84,601

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 6.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

86th percentile

34%

Faster asset growth than 86% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

79th percentile

34%

Faster revenue growth than 79% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$999,181

Up $256,016 (+34%) from 2023

Liabilities

Down

$204,696

Down $63,670 (-24%) from 2023

Net Assets

Up

$794,485

Up $319,686 (+67%) from 2023

Revenue

Up

$1,562,833

Up $397,574 (+34%) from 2023

Expenses

Up

$1,244,689

Up $154,447 (+14%) from 2023

Net Income

Up

$318,144

Up $243,127 (+324%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0-$500K-$1.0MAssets 2010: $1,095,383Liabilities 2010: $1,395,385Net Assets 2010: -$300,0022010Assets 2011: $962,893Liabilities 2011: $1,265,005Net Assets 2011: -$302,1122011Assets 2012: $1,061,230Liabilities 2012: $1,323,169Net Assets 2012: -$261,9392012Assets 2013: $893,242Liabilities 2013: $1,387,437Net Assets 2013: -$494,1952013Assets 2014: $964,160Liabilities 2014: $1,250,297Net Assets 2014: -$286,1372014Assets 2015: $224,684Liabilities 2015: $649,812Net Assets 2015: -$425,1282015Assets 2016: $177,255Liabilities 2016: $617,788Net Assets 2016: -$440,5332016Assets 2017: $91,569Liabilities 2017: $518,662Net Assets 2017: -$427,0932017Assets 2018: $33,555Liabilities 2018: $573,659Net Assets 2018: -$540,1042018Assets 2019: $59,959Liabilities 2019: $460,471Net Assets 2019: -$400,5122019Assets 2020: $43,151Liabilities 2020: $422,244Net Assets 2020: -$379,0932020Assets 2021: $339,899Liabilities 2021: $191,331Net Assets 2021: $148,5682021Assets 2022: $624,202Liabilities 2022: $225,864Net Assets 2022: $398,3382022Assets 2023: $743,165Liabilities 2023: $268,366Net Assets 2023: $474,7992023Assets 2024: $999,181Liabilities 2024: $204,696Net Assets 2024: $794,4852024

Highlighted filing

2024

Assets$999,181
Liabilities$204,696
Net Assets$794,485

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,045,3342010Revenue 2011: $1,969,511Expenses 2011: $1,971,305Net Income 2011: -$1,7942011Expenses 2012: $1,951,6332012Revenue 2013: $1,708,054Expenses 2013: $1,941,543Net Income 2013: -$233,4892013Revenue 2014: $1,867,791Expenses 2014: $1,660,112Net Income 2014: $207,6792014Revenue 2015: $1,396,427Expenses 2015: $1,535,240Net Income 2015: -$138,8132015Revenue 2016: $1,305,341Expenses 2016: $1,321,391Net Income 2016: -$16,0502016Revenue 2017: $1,150,170Expenses 2017: $1,138,964Net Income 2017: $11,2062017Revenue 2018: $974,607Expenses 2018: $1,086,817Net Income 2018: -$112,2102018Revenue 2019: $1,130,532Expenses 2019: $992,453Net Income 2019: $138,0792019Revenue 2020: $939,233Expenses 2020: $918,538Net Income 2020: $20,6952020Revenue 2021: $1,449,117Expenses 2021: $923,630Net Income 2021: $525,4872021Revenue 2022: $1,280,469Expenses 2022: $1,028,594Net Income 2022: $251,8752022Revenue 2023: $1,165,259Expenses 2023: $1,090,242Net Income 2023: $75,0172023Revenue 2024: $1,562,833Expenses 2024: $1,244,689Net Income 2024: $318,1442024

Highlighted filing

2024

Revenue$1,562,833
Expenses$1,244,689
Net Income$318,144

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.00$0.20$0.79$1.56$1.24$0.32
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.27$0.47$1.17$1.09$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.62$0.23$0.40$1.28$1.03$0.25
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.34$0.19$0.15$1.45$0.92$0.53
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.42$0.38$0.94$0.92$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.06$0.46$0.40$1.13$0.99$0.14
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.57$0.54$0.97$1.09$0.11
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.52$0.43$1.15$1.14$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.62$0.44$1.31$1.32$0.02
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.22$0.65$0.43$1.40$1.54$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.96$1.25$0.29$1.87$1.66$0.21
2013Detailed filing. Detailed filing data is available for this year.$0.89$1.39$0.49$1.71$1.94$0.23
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.06$1.32$0.26$1.95
2011Summary only. Only limited summary data is available for this year.$0.96$1.27$0.30$1.97$1.97$0.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.10$1.40$0.30$2.05
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 14, 2023
Return Version
2022v5.0
Gross Receipts
$1,280,469
Mission and Program Overview

Mission

The progressive, inc. Publishes the progressive magazine, distributes editorial material to local and national newspapers, and may also produce educational television and radio programs.

Publish the progressive magazine, distribute editorial material to local and national newspapers, and may also produce educational television and radio programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$302,299$559,225▲ $256,926
Prepaid Expenses and Deferred Charges$14,232$35,867▲ $21,635
Accounts Receivable$2,950$10,386▲ $7,436
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$339,899$624,202▲ $284,303
Other Assets Total$20,418$18,724▼ $1,694
Liabilities
Deferred Revenue$147,363$174,810▲ $27,447
Accounts Payable and Accrued Expenses$43,968$51,054▲ $7,086
Total Liabilities$191,331$225,864▲ $34,533
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,810$265,311▲ $258,501
Net Assets With Donor Restrictions$141,758$133,027▼ $8,731
Total Net Assets Fund Balance$148,568$398,338▲ $249,770
Total Liabilities and Net Assets / Fund Balance$339,899$624,202▲ $284,303

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$5,218$5,218

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2022$102,699$412▼ $2,106-$101,005
2021$100,593$500▲ $2,175$569$102,699
2020$100,182$224▲ $724$537$100,593
2019$98,756$418▲ $1,513$505$100,182
2018$99,045-▲ $225$514$98,756
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Norman StockwellPublisher/secretaryFT$70,954$13,647$84,601
Daniel LibbyDevelopment DirectorFT$61,984$18,586$80,570
Bill LuedersEditor (through June)FT$33,333$14,502$47,835

Board Members and Trustees

NameTitle
James FriedmanPresident
Bill WhiteVice President
Ed AngelinaAt-large Member
Michael AppleAt-large Member
Mimi GoldbergAt-large Member
Sue CollinsAt-large Member
Revenue and Support

Revenue Composition

Contributions and Grants
$1,113,755
Program Service Revenue
$163,830
Investment Income
$0
Other Revenue
$2,884
All Other Contributions
$1,014,861
Change in Net Assets
$251,875

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,280,469
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-2,106
Total Revenue per Audited Statements
$1,278,363
Total Revenue per Form 990
$1,280,469
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$611,876
Salaries, Compensation, and Employee Benefits$409,945
Total Fundraising Expense$182,906
Professional Fundraising Fees$6,773
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$295,419$635$9,845$305,899
Current Officers, Directors, Trustees, and Key Employees$77,816$57,536$77,654$213,006
Other Salaries and Wages$100,781$33,919-$134,700
Office Expenses$25,962$14,498$50,635$91,095
Other Employee Benefits$18,618$11,163-$29,781
Payroll Taxes$13,499$7,023$5,314$25,836
All Other Expenses$7,293$3,664$4,751$15,708
Occupancy-$10,890-$10,890
Insurance-$9,597-$9,597
Fees for Services Accounting-$8,400-$8,400
Fees for Services Professional Fundraising--$6,773$6,773
Pension Plan Contributions$3,460$1,800$1,362$6,622
Travel$1,107$951$250$2,308
Advertising$824$440$537$1,801
Interest-$1,457-$1,457
Other Expenses$138,613$224$25,785$224
Fees for Services Legal-$99-$99
Total Functional Expenses$683,392$162,296$182,906$1,028,594

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,028,594
Total Expenses per Audited Statements$1,028,594
Total Expenses per Form 990$1,028,594
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$6,773
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization does not have any committees with authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

The prepared form 990 is reviewed and approved by management before the return is filed with the irs.

Form 990, Part VI, Section B, Line 12C

Annually, all directors and officers complete and sign a statement that discloses all interests that could give rise to conflicts. The signed statements are kept at the organization's administrative office.

Form 990, Part VI, Section B, Line 15

The directors determine the compensation of the editor and the publisher annually by analyzing comparability data. Contemporaneous substantiation of the determination is maintained.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
The Progressive Inc
EIN
39-0773233
Phone
6082574626
Address
931 E MAIN ST 10, MADISON, WI 53703-2899

Signing Officer

Name
Norman Stockwell
Title
Publisher
Phone
6082574626
Signed
2023-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Norman Stockwell
Formed
1909
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
6
Employees
8
Volunteers
7

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Bruce Mayer CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Consultants: program service expenses 83,189. Management and general expenses 635. Fundraising expenses 9,726. Total expenses 93,550. Magazine production: program service expenses 212,230. Management and general expenses 0. Fundraising expenses 119. Total expenses 212,349.

FORM 990, PART XI, LINE 9:

Change in beneficial interest in assets held by madison community foundation -2,106.

Financial Statement Notes

PART V, LINE 4:

The income from the endowment assets can be used to support the organization's general activities.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Change in beneficial interest in assets held by madison community foundation -2,106.

Raw XML AppendixShowing 400 of 515 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.
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IRS990/Desc0THE PROGRESSIVE, INC. PRINTS, DISTRIBUTES, AND PROMOTES THE PROGRESSIVE MAGAZINE THAT IS DISTRIBUTED TO APPROXIMATELY 30,000 RETAILERS AND SUBSCRIBERS EACH MONTH. THIS INCLUDES EDITORIAL COSTS WHICH ENCOMPASS THE PERSONNEL COSTS OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND ART AND PRODUCTION COSTS WHICH INCLUDE THE DESIGN, LAYOUT, AND PREPARATION OF THE MAGAZINE EACH MONTH FOR PRINTING BY THE ART DIRECTOR AND THE ART ASSOCIATE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt3EDITOR (THROUGH JUNE)
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IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd00
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IRS990/MiscellaneousRevenueGrp/ExclusionAmt02884
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IRS990/MissionDesc0THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/NondeductibleContributionsInd00
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IRS990/OfficeExpensesGrp/TotalAmt091095
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt020418
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IRS990/OtherChangesInNetAssetsAmt0-2106
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt011163
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt018618
IRS990/OtherEmployeeBenefitsGrp/TotalAmt029781
IRS990/OtherExpensesGrp/Desc0PRINTING AND PUBLICATIO
IRS990/OtherExpensesGrp/Desc1BAD DEBT
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0224
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IRS990/OtherExpensesGrp/TotalAmt1224
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0134700
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt05314
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt07023
IRS990/PayrollTaxesGrp/ProgramServicesAmt013499
IRS990/PayrollTaxesGrp/TotalAmt025836
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IRS990/PoliticalCampaignActyInd00
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IRS990/PrincipalOfficerNm0NORMAN STOCKWELL
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IRS990/ProgramServiceRevenueGrp/Desc0SUBSCRIPTION INCOME
IRS990/ProgramServiceRevenueGrp/Desc1MAILING LIST RENTALS
IRS990/ProgramServiceRevenueGrp/Desc2ADVERTISING REVENUE
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt212578
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt012578
IRS990/ProgSrvcAccomActy2Grp/Desc0THE PROGRESSIVE, INC. DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS THROUGH THE MEDIA PROJECT. THE MEDIA PROJECT SOLICITS, EDITS, AND DISTRIBUTES OP-ED COMMENTARY PIECES TO DAILY NEWSPAPERS IN THE UNITED STATES ON A FULL RANGE OF DOMESTIC ISSUES, AS WELL AS ISSUES ON FOREIGN POLICY, PEACE, AND INTERNATIONAL COOPERATION.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0332341
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01200556
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0493833
IRS990/PYOtherRevenueAmt010634
IRS990/PYProgramServiceRevenueAmt0237927
IRS990/PYRevenuesLessExpensesAmt0525487
IRS990/PYSalariesCompEmpBnftPaidAmt0425513
IRS990/PYTotalExpensesAmt0923630
IRS990/PYTotalProfFndrsngExpnsAmt04284
IRS990/PYTotalRevenueAmt01449117
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0251875
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0134270
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt010000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus1YearAmt010000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus2YearsAmt010000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus3YearsAmt010000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus4YearsAmt020000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt060000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt01113755
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt01200556
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0681652
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0760045
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0612518
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt04368526
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0151252
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IRS990ScheduleD/EndowmentsHeldRelatedOrgInd00
IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd01
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IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05218
IRS990ScheduleD/ExpensesNotReportedAmt00
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IRS990ScheduleD/ExpensesSubtotalAmt01028594
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IRS990ScheduleD/PrmnntEndowmentBalanceEOYPct00.83710
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IRS990ScheduleD/RevenueSubtotalAmt01280469
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ORGANIZATION'S GENERAL ACTIVITIES.

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