Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
EIN 39-0773233 • 501(c)3 • Madison, WI
Profile
The progressive, inc. Publishes the progressive magazine, distributes editorial material to local and national newspapers, and may also produce educational television and radio programs.
Refreshing map…
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
Liabilities / Revenue
59th percentile
Higher debt load relative to revenue than 59% of similar nonprofits.
Net Margin
73rd percentile
Higher net margin than 73% of similar nonprofits.
Top Officer Pay
82nd percentile
Higher top officer pay than 82% of similar nonprofits.
Top officer pay equals 6.6% of source-year revenue.
Asset Growth
86th percentile
Faster asset growth than 86% of similar nonprofits.
Revenue Growth
79th percentile
Faster revenue growth than 79% of similar nonprofits.
Assets
Up$999,181
Up $256,016 (+34%) from 2023
Liabilities
Down$204,696
Down $63,670 (-24%) from 2023
Net Assets
Up$794,485
Up $319,686 (+67%) from 2023
Revenue
Up$1,562,833
Up $397,574 (+34%) from 2023
Expenses
Up$1,244,689
Up $154,447 (+14%) from 2023
Net Income
Up$318,144
Up $243,127 (+324%) from 2023
Most recent year
2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.
The progressive, inc. Publishes the progressive magazine, distributes editorial material to local and national newspapers, and may also produce educational television and radio programs.
Publish the progressive magazine, distribute editorial material to local and national newspapers, and may also produce educational television and radio programs.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $302,299 | $559,225 | ▲ $256,926 |
| Prepaid Expenses and Deferred Charges | $14,232 | $35,867 | ▲ $21,635 |
| Accounts Receivable | $2,950 | $10,386 | ▲ $7,436 |
| Land, Buildings, and Equipment, Net | $0 | $0 | → $0 |
| Total Assets | $339,899 | $624,202 | ▲ $284,303 |
| Other Assets Total | $20,418 | $18,724 | ▼ $1,694 |
| Liabilities | |||
| Deferred Revenue | $147,363 | $174,810 | ▲ $27,447 |
| Accounts Payable and Accrued Expenses | $43,968 | $51,054 | ▲ $7,086 |
| Total Liabilities | $191,331 | $225,864 | ▲ $34,533 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $6,810 | $265,311 | ▲ $258,501 |
| Net Assets With Donor Restrictions | $141,758 | $133,027 | ▼ $8,731 |
| Total Net Assets Fund Balance | $148,568 | $398,338 | ▲ $249,770 |
| Total Liabilities and Net Assets / Fund Balance | $339,899 | $624,202 | ▲ $284,303 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $0 | $5,218 | $5,218 |
| Period | Beginning | Contrib. | Gain/Loss | Other Uses | End |
|---|---|---|---|---|---|
| 2022 | $102,699 | $412 | ▼ $2,106 | - | $101,005 |
| 2021 | $100,593 | $500 | ▲ $2,175 | $569 | $102,699 |
| 2020 | $100,182 | $224 | ▲ $724 | $537 | $100,593 |
| 2019 | $98,756 | $418 | ▲ $1,513 | $505 | $100,182 |
| 2018 | $99,045 | - | ▲ $225 | $514 | $98,756 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Norman Stockwell | Publisher/secretary | FT | $70,954 | $13,647 | $84,601 |
| Daniel Libby | Development Director | FT | $61,984 | $18,586 | $80,570 |
| Bill Lueders | Editor (through June) | FT | $33,333 | $14,502 | $47,835 |
| Name | Title |
|---|---|
| James Friedman | President |
| Bill White | Vice President |
| Ed Angelina | At-large Member |
| Michael Apple | At-large Member |
| Mimi Goldberg | At-large Member |
| Sue Collins | At-large Member |
| Line Item | Amount |
|---|---|
| Other Expenses | $611,876 |
| Salaries, Compensation, and Employee Benefits | $409,945 |
| Total Fundraising Expense | $182,906 |
| Professional Fundraising Fees | $6,773 |
| Grants and Similar Amounts Paid | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $295,419 | $635 | $9,845 | $305,899 |
| Current Officers, Directors, Trustees, and Key Employees | $77,816 | $57,536 | $77,654 | $213,006 |
| Other Salaries and Wages | $100,781 | $33,919 | - | $134,700 |
| Office Expenses | $25,962 | $14,498 | $50,635 | $91,095 |
| Other Employee Benefits | $18,618 | $11,163 | - | $29,781 |
| Payroll Taxes | $13,499 | $7,023 | $5,314 | $25,836 |
| All Other Expenses | $7,293 | $3,664 | $4,751 | $15,708 |
| Occupancy | - | $10,890 | - | $10,890 |
| Insurance | - | $9,597 | - | $9,597 |
| Fees for Services Accounting | - | $8,400 | - | $8,400 |
| Fees for Services Professional Fundraising | - | - | $6,773 | $6,773 |
| Pension Plan Contributions | $3,460 | $1,800 | $1,362 | $6,622 |
| Travel | $1,107 | $951 | $250 | $2,308 |
| Advertising | $824 | $440 | $537 | $1,801 |
| Interest | - | $1,457 | - | $1,457 |
| Other Expenses | $138,613 | $224 | $25,785 | $224 |
| Fees for Services Legal | - | $99 | - | $99 |
| Total Functional Expenses | $683,392 | $162,296 | $182,906 | $1,028,594 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,028,594 |
| Total Expenses per Audited Statements | $1,028,594 |
| Total Expenses per Form 990 | $1,028,594 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $6,773 |
“The organization does not have any committees with authority to act on behalf of the governing body.”
“The prepared form 990 is reviewed and approved by management before the return is filed with the irs.”
“Annually, all directors and officers complete and sign a statement that discloses all interests that could give rise to conflicts. The signed statements are kept at the organization's administrative office.”
“The directors determine the compensation of the editor and the publisher annually by analyzing comparability data. Contemporaneous substantiation of the determination is maintained.”
“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“Consultants: program service expenses 83,189. Management and general expenses 635. Fundraising expenses 9,726. Total expenses 93,550. Magazine production: program service expenses 212,230. Management and general expenses 0. Fundraising expenses 119. Total expenses 212,349.”
“Change in beneficial interest in assets held by madison community foundation -2,106.”
“The income from the endowment assets can be used to support the organization's general activities.”
“Change in beneficial interest in assets held by madison community foundation -2,106.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 43968 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 51054 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 2950 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 10386 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 537 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 440 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 824 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1801 |
| IRS990/AllOtherContributionsAmt | 0 | 1014861 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 4751 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 3664 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 7293 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 15708 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | NORMAN STOCKWELL |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082574626 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 931 E MAIN ST NO 10 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 537032899 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 302299 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 559225 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 77654 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 57536 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 77816 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 213006 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1113755 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 611876 |
| IRS990/CYOtherRevenueAmt | 0 | 2884 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 163830 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 251875 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 409945 |
| IRS990/CYTotalExpensesAmt | 0 | 1028594 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 182906 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 6773 |
| IRS990/CYTotalRevenueAmt | 0 | 1280469 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 147363 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 174810 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | THE PROGRESSIVE, INC. PRINTS, DISTRIBUTES, AND PROMOTES THE PROGRESSIVE MAGAZINE THAT IS DISTRIBUTED TO APPROXIMATELY 30,000 RETAILERS AND SUBSCRIBERS EACH MONTH. THIS INCLUDES EDITORIAL COSTS WHICH ENCOMPASS THE PERSONNEL COSTS OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND ART AND PRODUCTION COSTS WHICH INCLUDE THE DESIGN, LAYOUT, AND PREPARATION OF THE MAGAZINE EACH MONTH FOR PRINTING BY THE ART DIRECTOR AND THE ART ASSOCIATE. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 141758 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 133027 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 1 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 8 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 351051 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FederatedCampaignsAmt | 0 | 13808 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 8400 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 8400 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 99 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 99 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 9845 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 635 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 295419 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 305899 |
| IRS990/FeesForServicesProfFundraising/FundraisingAmt | 0 | 6773 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 6773 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 13647 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 14502 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 18586 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JAMES FRIEDMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | BILL WHITE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | NORMAN STOCKWELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | BILL LUEDERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DANIEL LIBBY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | MICHAEL APPLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ED ANGELINA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MIMI GOLDBERG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | SUE COLLINS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 70954 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 33333 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 61984 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | PUBLISHER/SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | EDITOR (THROUGH JUNE) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DEVELOPMENT DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | AT-LARGE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | AT-LARGE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | AT-LARGE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | AT-LARGE MEMBER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1909 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GovernmentGrantsAmt | 0 | 85086 |
| IRS990/GrantAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1280469 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 6 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 9597 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 9597 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 1457 |
| IRS990/InterestGrp/TotalAmt | 0 | 1457 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 62 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 5218 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 5218 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 0 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/ExclusionAmt | 0 | 2884 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 2884 |
| IRS990/MissionDesc | 0 | THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 148568 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 398338 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 6810 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 265311 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 10890 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 10890 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 50635 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 14498 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 25962 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 91095 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 20418 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 18724 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | -2106 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 11163 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 18618 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 29781 |
| IRS990/OtherExpensesGrp/Desc | 0 | PRINTING AND PUBLICATIO |
| IRS990/OtherExpensesGrp/Desc | 1 | BAD DEBT |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 25785 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 224 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 138613 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 164398 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 224 |
| IRS990/OtherRevenueTotalAmt | 0 | 2884 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 33919 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 100781 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 134700 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 5314 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 7023 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 13499 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 25836 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 1362 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 1800 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 3460 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 6622 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 14232 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 35867 |
| IRS990/PrincipalOfficerNm | 0 | NORMAN STOCKWELL |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 1 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 513120 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 513140 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | SUBSCRIPTION INCOME |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MAILING LIST RENTALS |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | ADVERTISING REVENUE |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 16982 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 134270 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 134270 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 16982 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 12578 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 12578 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE PROGRESSIVE, INC. DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS THROUGH THE MEDIA PROJECT. THE MEDIA PROJECT SOLICITS, EDITS, AND DISTRIBUTES OP-ED COMMENTARY PIECES TO DAILY NEWSPAPERS IN THE UNITED STATES ON A FULL RANGE OF DOMESTIC ISSUES, AS WELL AS ISSUES ON FOREIGN POLICY, PEACE, AND INTERNATIONAL COOPERATION. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 332341 |
| IRS990/ProgSrvcAccomActy2Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 0 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 1200556 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 493833 |
| IRS990/PYOtherRevenueAmt | 0 | 10634 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 237927 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 525487 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 425513 |
| IRS990/PYTotalExpensesAmt | 0 | 923630 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 4284 |
| IRS990/PYTotalRevenueAmt | 0 | 1449117 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 251875 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 134270 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt | 0 | 10000 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus1YearAmt | 0 | 10000 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus2YearsAmt | 0 | 10000 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus3YearsAmt | 0 | 10000 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus4YearsAmt | 0 | 20000 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 60000 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 1113755 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1200556 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 681652 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 760045 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 612518 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 4368526 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 513 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 513 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 151252 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 220691 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 227291 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 330452 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 352565 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 1282251 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 513 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 513 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00010 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00010 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearAmt | 0 | 2884 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus1YearAmt | 0 | 12851 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 6657 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 19432 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 1705 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt | 0 | 43529 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.98170 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 0.98340 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 5590777 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt | 0 | 10000 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt | 0 | 10000 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt | 0 | 10000 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt | 0 | 10000 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt | 0 | 20000 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 60000 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 1265007 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1421247 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 908943 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1090497 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 965083 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 5650777 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 1267891 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 1434098 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 915600 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1109929 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 967301 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 5694819 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/BoardDesignatedBalanceEOYPct | 0 | 0.15480 |
| IRS990ScheduleD/CYEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 102699 |
| IRS990ScheduleD/CYEndwmtFundGrp/ContributionsAmt | 0 | 412 |
| IRS990ScheduleD/CYEndwmtFundGrp/EndYearBalanceAmt | 0 | 101005 |
| IRS990ScheduleD/CYEndwmtFundGrp/InvestmentEarningsOrLossesAmt | 0 | -2106 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 100593 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/ContributionsAmt | 0 | 500 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 102699 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt | 0 | 2175 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/OtherExpendituresAmt | 0 | 569 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 100182 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/ContributionsAmt | 0 | 224 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 100593 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt | 0 | 724 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/OtherExpendituresAmt | 0 | 537 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 98756 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/ContributionsAmt | 0 | 418 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 100182 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt | 0 | 1513 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/OtherExpendituresAmt | 0 | 505 |
| IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 99045 |
| IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 98756 |
| IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/InvestmentEarningsOrLossesAmt | 0 | 225 |
| IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/OtherExpendituresAmt | 0 | 514 |
| IRS990ScheduleD/EndowmentsHeldRelatedOrgInd | 0 | 0 |
| IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd | 0 | 1 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 5218 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 5218 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1028594 |
| IRS990ScheduleD/OtherRevenueAmt | 0 | -2106 |
| IRS990ScheduleD/PrmnntEndowmentBalanceEOYPct | 0 | 0.83710 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | -2106 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1280469 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ORGANIZATION'S GENERAL ACTIVITIES. |
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