Civic Intelligence

Visitmadison Inc

990 • Fiscal year 2023 • EIN 35-1881082

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 13, 2024

Organization ProfileWWW.VISITMADISON.ORG
601 West First StreetMadison, IN 47250

(812) 265-2956

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

11th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

11th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

47th percentile

3.1%

Higher net margin than 47% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

27th percentile

$0

Higher top officer pay than 27% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

52nd percentile

6.9%

Faster asset growth than 52% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

68th percentile

17%

Faster revenue growth than 68% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets11th percentile

Assets

Up

$529,519

Up $34,231 (+6.9%) from 2022

Net Assets

Up

$529,519

Up $34,231 (+6.9%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue11th percentileNet Margin47th percentile

Revenue

Up

$1,097,742

Up $157,506 (+17%) from 2022

Expenses

Up

$1,063,511

Up $179,943 (+20%) from 2022

Net Income

Down

$34,231

Down $22,437 (-40%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth52nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2016: $533,595Liabilities 2016: $29,113Net Assets 2016: $504,4822016Assets 2017: $556,578Liabilities 2017: $860Net Assets 2017: $555,7182017Assets 2018: $521,636Liabilities 2018: $0Net Assets 2018: $521,6362018Assets 2019: $563,586Liabilities 2019: $0Net Assets 2019: $563,5862019Assets 2020: $500,502Liabilities 2020: $0Net Assets 2020: $500,5022020Assets 2021: $438,620Liabilities 2021: $0Net Assets 2021: $438,6202021Assets 2022: $495,288Liabilities 2022: $0Net Assets 2022: $495,2882022Assets 2023: $529,519Liabilities 2023: $0Net Assets 2023: $529,5192023Assets 2024: $658,023Liabilities 2024: $0Net Assets 2024: $658,0232024

Highlighted filing

2023

Assets$529,519
Liabilities$0
Net Assets$529,519
Open 2023 Filing

Operations Trend

Revenue Growth68th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,063,777Expenses 2016: $1,110,039Net Income 2016: -$46,2622016Revenue 2017: $1,130,808Expenses 2017: $1,079,572Net Income 2017: $51,2362017Revenue 2018: $1,065,143Expenses 2018: $1,099,225Net Income 2018: -$34,0822018Revenue 2019: $996,112Expenses 2019: $954,162Net Income 2019: $41,9502019Revenue 2020: $382,380Expenses 2020: $445,464Net Income 2020: -$63,0842020Revenue 2021: $630,543Expenses 2021: $692,425Net Income 2021: -$61,8822021Revenue 2022: $940,236Expenses 2022: $883,568Net Income 2022: $56,6682022Revenue 2023: $1,097,742Expenses 2023: $1,063,511Net Income 2023: $34,2312023Revenue 2024: $1,523,572Expenses 2024: $1,395,068Net Income 2024: $128,5042024

Highlighted filing

2023

Revenue$1,097,742
Expenses$1,063,511
Net Income$34,231
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 13, 2024
Return Version
2023v5.0
Gross Receipts
$1,097,742
Mission and Program Overview

Mission

Promote tourism in county & city

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$495,288$529,519▲ $34,231
Savings and Temporary Cash Investments$488,817$340,144▼ $148,673
Cash and Non-Interest-Bearing Accounts$6$179,214▲ $179,208
Land, Buildings, and Equipment, Net$6,465$10,161▲ $3,696
Total Assets$495,288$529,519▲ $34,231
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$495,288$529,519▲ $34,231
Total Liabilities and Net Assets / Fund Balance$495,288$529,519▲ $34,231

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$10,161$24,601$34,762
Compensation and Service Providers
Top Officer Pay27th percentile

Board Members and Trustees

NameTitle
Jeff FrazierPresident
Cory DuffDirector
Gary CopelandDirector
Jenny EggenspillerDirector
Jim BartlettDirector
Nancy CrispDirector
Hannah MahoneySecretary/tr
Carrie Morrison-bearVice-preside
Revenue and Support

Revenue Composition

Contributions and Grants
$297,450
Program Service Revenue
$703,923
Investment Income
$4,271
Other Revenue
$92,098
Change in Net Assets
$34,231
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$703,223
Salaries, Compensation, and Employee Benefits$360,288
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$326,020
All Other Expenses---$57,380
Other Expenses---$37,891
Insurance---$32,200
Payroll Taxes---$25,334
Fees for Services Accounting---$20,582
Other Employee Benefits---$8,934
Occupancy---$6,629
Depreciation Depletion---$1,206
Total Functional Expenses$0$0$0$1,063,511
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 15A

“Board of directors review and approve compensation annually”

Form 990, Page 6, Part VI, Line 15B

“Board of directors review and approve compensation annually”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request; the organization also holds public meetings monthly.”

Filing and Contact Details

Filer

Filer Name
Visitmadison Inc
EIN
35-1881082
Phone
8122652956
Address
601 WEST FIRST STREET, MADISON, IN 47250

Signing Officer

Name
Carrie Morrison-bear
Title
Vice-president
Phone
8122652956
Signed
2024-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Frazier
Formed
1991
Legal Domicile
In
Voting Board Members
8
Independent Board Members
8
Employees
11
Volunteers
300

Preparer

Firm
Sherman Barber & Mullikin Pc
Address
210 W 3RD ST, MADISON, IN 47250-3339
Preparer
Christine D Dattilo CPA
Phone
8122655312
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“TOTAL FOR VISITMADISON”

Raw XML Appendix311 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD OF DIRECTORS REVIEW AND APPROVE COMPENSATION ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOARD OF DIRECTORS REVIEW AND APPROVE COMPENSATION ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS ARE AVAILABLE UPON REQUEST; THE ORGANIZATION ALSO HOLDS PUBLIC MEETINGS MONTHLY.
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0351900977
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SHERMAN BARBER & MULLIKIN PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0210 W 3RD ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0472503339
ReturnHeader/PreparerPersonGrp/PhoneNum08122655312
ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHRISTINE D DATTILO CPA
ReturnHeader/ReturnTs02024-11-13T14:52:04-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$529,519
Liabilities
$0
Net assets
$529,519
Revenue
$1,097,742
Expenses
$1,063,511
Net income
$34,231
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$1.52$1.40$0.13
2023Detailed filing. Detailed filing data is available for this year.$0.53$0.00$0.53$1.10$1.06$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.94$0.88$0.06
2021Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.44$0.63$0.69$0.06
2020Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.38$0.45$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$1.00$0.95$0.04
2018Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$1.07$1.10$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$1.13$1.08$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$1.06$1.11$0.05