Civic Intelligence

Visitmadison Inc

EIN 35-1881082 • 501(c)6 • Madison, IN

Profile

Promote tourism in county & city

601 West First StreetMadison, IN 47250

www.visitmadison.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2022

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2022

Net Margin

57th percentile

6.0%

Higher net margin than 57% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2022

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

72nd percentile

13%

Faster asset growth than 72% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Revenue Growth

91st percentile

49%

Faster revenue growth than 91% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$658,023

Up $128,504 (+24%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$658,023

Up $128,504 (+24%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin57th percentile

Revenue

Up

$1,523,572

Up $425,830 (+39%) from 2023

Expenses

Up

$1,395,068

Up $331,557 (+31%) from 2023

Net Income

Up

$128,504

Up $94,273 (+275%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth72nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2016: $533,595Liabilities 2016: $29,113Net Assets 2016: $504,4822016Assets 2017: $556,578Liabilities 2017: $860Net Assets 2017: $555,7182017Assets 2018: $521,636Liabilities 2018: $0Net Assets 2018: $521,6362018Assets 2019: $563,586Liabilities 2019: $0Net Assets 2019: $563,5862019Assets 2020: $500,502Liabilities 2020: $0Net Assets 2020: $500,5022020Assets 2021: $438,620Liabilities 2021: $0Net Assets 2021: $438,6202021Assets 2022: $495,288Liabilities 2022: $0Net Assets 2022: $495,2882022Assets 2023: $529,519Liabilities 2023: $0Net Assets 2023: $529,5192023Assets 2024: $658,023Liabilities 2024: $0Net Assets 2024: $658,0232024

Highlighted filing

2024

Assets$658,023
Liabilities$0
Net Assets$658,023
Open 2024 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,063,777Expenses 2016: $1,110,039Net Income 2016: -$46,2622016Revenue 2017: $1,130,808Expenses 2017: $1,079,572Net Income 2017: $51,2362017Revenue 2018: $1,065,143Expenses 2018: $1,099,225Net Income 2018: -$34,0822018Revenue 2019: $996,112Expenses 2019: $954,162Net Income 2019: $41,9502019Revenue 2020: $382,380Expenses 2020: $445,464Net Income 2020: -$63,0842020Revenue 2021: $630,543Expenses 2021: $692,425Net Income 2021: -$61,8822021Revenue 2022: $940,236Expenses 2022: $883,568Net Income 2022: $56,6682022Revenue 2023: $1,097,742Expenses 2023: $1,063,511Net Income 2023: $34,2312023Revenue 2024: $1,523,572Expenses 2024: $1,395,068Net Income 2024: $128,5042024

Highlighted filing

2024

Revenue$1,523,572
Expenses$1,395,068
Net Income$128,504
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$658,023
Liabilities
$0
Net assets
$658,023
Revenue
$1,523,572
Expenses
$1,395,068
Net income
$128,504
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$1.52$1.40$0.13
2023Detailed filing. Detailed filing data is available for this year.$0.53$0.00$0.53$1.10$1.06$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.94$0.88$0.06
2021Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.44$0.63$0.69$0.06
2020Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.38$0.45$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$1.00$0.95$0.04
2018Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$1.07$1.10$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$1.13$1.08$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$1.06$1.11$0.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.0
Gross Receipts
$1,523,572
Mission and Program Overview

Mission

Promote tourism in county & city

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$529,519$658,023▲ $128,504
Savings and Temporary Cash Investments$340,144$373,277▲ $33,133
Cash and Non-Interest-Bearing Accounts$179,214$208,173▲ $28,959
Land, Buildings, and Equipment, Net$10,161$8,708▼ $1,453
Total Assets$529,519$658,023▲ $128,504
Other Assets Total-$67,865-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$529,519$658,023▲ $128,504
Total Liabilities and Net Assets / Fund Balance$529,519$658,023▲ $128,504

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$8,708$26,054$34,762
Other Assets Org$67,865--
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Jeff FrazierPresident
Cory DuffDirector
Gary CopelandDirector
Jim BartlettDirector
Kelly RodgersDirector
Kim KennardDirector
Paul NicholsonDirector
Hannah MahoneySecretary/tr
Carrie Morrison-bearVice-preside
Revenue and Support

Revenue Composition

Contributions and Grants
$673,000
Program Service Revenue
$838,063
Investment Income
$12,509
Other Revenue
$0
Change in Net Assets
$128,504
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$832,791
Salaries, Compensation, and Employee Benefits$397,277
Grants and Similar Amounts Paid$165,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$360,113
Grants to Domestic Orgs---$165,000
All Other Expenses---$110,169
Other Expenses---$69,521
Insurance---$33,019
Payroll Taxes---$27,976
Other Employee Benefits---$9,188
Occupancy---$4,725
Fees for Services Accounting---$3,340
Depreciation Depletion---$1,453
Total Functional Expenses$0$0$0$1,395,068
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of Madison--For Public Use-
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 15A

“Board of directors review and approve compensation annually”

Form 990, Page 6, Part VI, Line 15B

“Board of directors review and approve compensation annually”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request; the organization also holds public meetings monthly.”

Filing and Contact Details

Filer

Filer Name
Visitmadison Inc
EIN
35-1881082
Phone
8122652956
Address
601 WEST FIRST STREET, MADISON, IN 47250

Signing Officer

Name
Hannah Mahoney
Title
Secretary/treasurer
Phone
8122652956
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Frazier
Formed
1991
Legal Domicile
In
Voting Board Members
9
Independent Board Members
9
Employees
11
Volunteers
300

Preparer

Firm
Sherman Barber & Mullikin Pc
Address
210 W 3RD ST, MADISON, IN 47250-3339
Preparer
Christine D Dattilo CPA
Phone
8122655312
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“TOTAL FOR VISITMADISON”

Raw XML Appendix321 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY/TR
IRS990/Form990PartVIISectionAGrp/TitleTxt6VICE-PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
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IRS990/FormationYr01991
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IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt09
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IRS990/GrantsToDomesticOrgsGrp/TotalAmt0165000
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IRS990/GrantsToOrganizationsInd0true
IRS990/GrantToRelatedPersonInd0false
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD OF DIRECTORS REVIEW AND APPROVE COMPENSATION ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOARD OF DIRECTORS REVIEW AND APPROVE COMPENSATION ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS ARE AVAILABLE UPON REQUEST; THE ORGANIZATION ALSO HOLDS PUBLIC MEETINGS MONTHLY.
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IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0529519
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0658023
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt078495
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt078495
IRS990/TotalProgramServiceRevenueAmt0838063
IRS990/TotalRevenueGrp/ExclusionAmt012509
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0838063
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01523572
IRS990/TotalVolunteersCnt0300
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0529519
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0658023
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0217 E SECOND ST
IRS990/USAddress/CityNm0MADISON
IRS990/USAddress/StateAbbreviationCd0IN
IRS990/USAddress/ZIPCd047250
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.VISITMADISON.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HANNAH MAHONEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0SECRETARY/TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum08122652956
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISITMADISON INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0351881082
ReturnHeader/Filer/PhoneNum08122652956
ReturnHeader/Filer/USAddress/AddressLine1Txt0601 WEST FIRST STREET
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IN
ReturnHeader/Filer/USAddress/ZIPCd047250
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0351900977
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SHERMAN BARBER & MULLIKIN PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0210 W 3RD ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0472503339
ReturnHeader/PreparerPersonGrp/PhoneNum08122655312
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHRISTINE D DATTILO CPA
ReturnHeader/ReturnTs02025-05-12T14:55:54-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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