Grand Rapids Downtown Alliance

Filing Period

Jul 1, 2012 to Jun 30, 2013

Signed

Nov 14, 2013

Return Version

2012v2.3

Gross Receipts

$745,624

Mission

Major Activities

Activity 2

Marketing, events, and communications: encourage the scheduling of quality events that showcase the downtown community, bring people into the downtown businesses, and promote a positive image for downtown. Accomplishments include: - creating tools to encourage people to come downtown, including maintenance of the downtowngr.org website, management of social media platforms, and production and distribution of 35,000 downtown directories/maps to various downtown businesses and cultural attractions. Also distributed a weekly e-newsletter. (see schedule o) - assisted 13 events through a micro-grant program. This program is directed towards new and emerging events that expand the downtown event calendar and attract a diverse audience. - collaborated with downtown businesses to help promote various downtown events. The events help add to the vitality of the downtown and its position as a gathering place for the west michigan community. - collaboration and communications with the downtown merchant businesses through the merchants council to provide information, discussion and consensus on a variety of issues that affect them from road closures and panhandling, to events and marketing. - there is a notable increase in the activity in the downtown, the talk about the downtown and the people out on the streets. Events draw record crowds. We are receiving national attention on a regular basis.

Filer

EIN

30-0083388