Civic Intelligence

Visit Oceanside Inc

990 • Fiscal year 2024 • EIN 27-2596227

Jul 01, 2023 to Jun 30, 2024 • Filed on Feb 11, 2025

Organization Profilevisitoceanside.org

View Organization Page

928 N Coast HighwayOceanside, CA 92054

(760) 721-1101

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

97th percentile

0.95x

Higher debt load relative to assets than 97% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

83rd percentile

0.51x

Higher debt load relative to revenue than 83% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

11th percentile

-11%

Higher net margin than 11% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

29th percentile

$0

Higher top officer pay than 29% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

4th percentile

-27%

Faster asset growth than 4% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

22nd percentile

-3.8%

Faster revenue growth than 22% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets97th percentile

Assets

Down

$1,896,475

Down $708,046 (-27%) from 2023

Net Assets

Down

$97,693

Down $394,039 (-80%) from 2023

Liabilities

Down

$1,798,782

Down $314,007 (-15%) from 2023

Revenue And Expenses
Liabilities / Revenue83rd percentileNet Margin11th percentile

Revenue

Down

$3,499,882

Down $136,976 (-3.8%) from 2023

Expenses

Up

$3,893,921

Up $293,475 (+8.2%) from 2023

Net Income

Down

-$394,039

Down $430,451 (-1182%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth4th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2019: $674,549Liabilities 2019: $485,738Net Assets 2019: $188,8112019Assets 2020: $1,072,485Liabilities 2020: $617,165Net Assets 2020: $455,3202020Assets 2021: $1,871,322Liabilities 2021: $1,416,002Net Assets 2021: $455,3202021Assets 2022: $2,682,060Liabilities 2022: $2,226,740Net Assets 2022: $455,3202022Assets 2023: $2,604,521Liabilities 2023: $2,112,789Net Assets 2023: $491,7322023Assets 2024: $1,896,475Liabilities 2024: $1,798,782Net Assets 2024: $97,6932024Assets 2025: $1,722,603Liabilities 2025: $1,624,910Net Assets 2025: $97,6932025

Highlighted filing

2024

Assets$1,896,475
Liabilities$1,798,782
Net Assets$97,693
Open 2024 Filing

Operations Trend

Revenue Growth22nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2019: $1,415,387Expenses 2019: $1,452,306Net Income 2019: -$36,9192019Revenue 2020: $1,773,182Expenses 2020: $1,506,673Net Income 2020: $266,5092020Revenue 2021: $1,596,963Expenses 2021: $1,596,963Net Income 2021: $02021Revenue 2022: $2,451,759Expenses 2022: $2,451,759Net Income 2022: $02022Revenue 2023: $3,636,858Expenses 2023: $3,600,446Net Income 2023: $36,4122023Revenue 2024: $3,499,882Expenses 2024: $3,893,921Net Income 2024: -$394,0392024Revenue 2025: $3,669,569Expenses 2025: $3,669,569Net Income 2025: $02025

Highlighted filing

2024

Revenue$3,499,882
Expenses$3,893,921
Net Income-$394,039
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Feb 11, 2025
Return Version
2023v6.0
Gross Receipts
$3,515,968
Mission and Program Overview

Mission

The organization's mission is to unite tourism related businessess together in order to generate visitor spending in the city of oceanside through the development and operation of the oceanside tourism marketing district

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,023,138$630,918▼ $392,220
Accounts Receivable$895,898$591,838▼ $304,060
Savings and Temporary Cash Investments$466,315$466,315→ $0
Land, Buildings, and Equipment, Net$183,836$159,428▼ $24,408
Prepaid Expenses and Deferred Charges$29,091$32,720▲ $3,629
Inventories for Sale or Use$6,081$15,256▲ $9,175
Intangible Assets$162$0▼ $162
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Total Assets$2,604,521$1,896,475▼ $708,046
Other Assets Total-$0-
Liabilities
Deferred Revenue$1,923,865$1,694,605▼ $229,260
Other Liabilities$64,196$77,576▲ $13,380
Accounts Payable and Accrued Expenses$124,728$26,601▼ $98,127
Total Liabilities$2,112,789$1,798,782▼ $314,007
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$391,595--
Net Assets With Donor Restrictions$100,137$97,693▼ $2,444
Total Net Assets Fund Balance$491,732$97,693▼ $394,039
Total Liabilities and Net Assets / Fund Balance$2,604,521$1,896,475▼ $708,046

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$159,428$119,350$278,778
Compensation and Service Providers
Top Officer Pay29th percentile

Board Members and Trustees

NameTitle
Scott HausknechtChairman
Leslee GaulPresident & CEO
Darcy SantiagoDirector
David FischbachDirector
Ernie PrietoDirector
Jim SchroderDirector
Kevin MonsourDirector
Mark WarrDirector
Michael TsaiDirector
Roxana PavelDirector
Sage AndersonDirector
Tim ObertDirector
Nayan PatelSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$3,250,907
Program Service Revenue
$0
Investment Income
$29
Other Revenue
$248,946
All Other Contributions
$28,638
Change in Net Assets
$-394,039
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,794,775
Salaries, Compensation, and Employee Benefits$1,099,146
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,079,947--$1,079,947
Other Salaries and Wages$866,094--$866,094
All Other Expenses$328,268--$328,268
Current Officers, Directors, Trustees, and Key Employees$151,807--$151,807
Other Expenses$115,767--$115,767
Occupancy$89,108--$89,108
Fees for Services Accounting$80,048--$80,048
Information Technology$65,699--$65,699
Other Employee Benefits$63,039--$63,039
Conferences and Meetings$60,851--$60,851
Office Expenses$45,662--$45,662
Fees for Services Other$40,800--$40,800
Fees for Services Legal$30,678--$30,678
Depreciation Depletion---$24,571
Pension Plan Contributions$18,206--$18,206
Insurance$9,399--$9,399
Total Functional Expenses$3,869,350$0$0$3,893,921
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liabilities$77,576
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“After preparation of the 990 by the auditor the 990 is reviewed by the ceo, committee member before being submitted to the board for approval. After board approval,the 990 is signed by the ceo and filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“The company conducts an annual compensation review process for the ceo and staff. Industry data is used to determine salary and benefits comparable to industry standards. The executive committee of the board conducts the annual review of the ceo. The ceo conducts this review for other staff members and determines theircompensation.”

Form 990, Part VI, Section C, Line 18

“The company announces to the public and stakeholders the dates and times of their board meetings through email and public notices posted to the front door of the main office. Financials and other information are made available at each board meeting. In addition a year end report is sent to stakeholders and made avaialble to thepublic upon request.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Oceanside Inc
EIN
27-2596227
Phone
7607211101
Address
928 N COAST HIGHWAY, OCEANSIDE, CA 92054

Signing Officer

Name
Leslee Gaul
Title
President
Signed
2025-02-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leslee Gaul
Formed
2010
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
0
Employees
13
Volunteers
3

Preparer

Firm
Beck and Company Cpas Inc
Address
701 Palomar Airport Road Suite 300, Carlsbad, CA 92011
Preparer
Charles Beck CPA
Phone
7602952251
Supplemental Narrative

Additional Explanations

Reconciliation fo Net Assets between tax and books

“Under tax rules certain computer costs have been expensed but for financial reporting purposes in compliance with GAAP they are capitalized.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0THE ORGANIZATION'S MISSION IS TO UNITE TOURISM RELATED BUSINESSESS TOGETHER IN ORDER TO GENERATE VISITOR SPENDING IN THE CITY OF OCEANSIDE THROUGH THE DEVELOPMENT AND OPERATION OF THE OCEANSIDE TOURISM MARKETING DISTRICT
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt0207099
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt0207099
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/OccupancyGrp/ProgramServicesAmt089108
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IRS990/OfficeExpensesGrp/TotalAmt045662
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IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt063039
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IRS990/OtherExpensesGrp/Desc1SALES PROMOTIONS
IRS990/OtherExpensesGrp/Desc2DATA RESEARCH/ECONOMIC IMPACT
IRS990/OtherExpensesGrp/Desc3PUBLIC RELATIONS
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IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt041847
IRS990/OtherRevenueTotalAmt041847
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0866094
IRS990/OtherSalariesAndWagesGrp/TotalAmt0866094
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IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt018206
IRS990/PensionPlanContributionsGrp/TotalAmt018206
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt032720
IRS990/PrincipalOfficerNm0LESLEE GAUL
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IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt03621317
IRS990/PYInvestmentIncomeAmt02499
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IRS990/PYOtherExpensesAmt02651539
IRS990/PYOtherRevenueAmt013042
IRS990/PYRevenuesLessExpensesAmt036412
IRS990/PYSalariesCompEmpBnftPaidAmt0948907
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
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IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
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IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0466315
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0466315
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IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0159428
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt077576
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Payroll Liabilities
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0159428
IRS990ScheduleD/TotalLiabilityAmt077576
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0AFTER PREPARATION OF THE 990 BY THE AUDITOR THE 990 IS REVIEWED BY THE CEO, COMMITTEE MEMBER BEFORE BEING SUBMITTED TO THE BOARD FOR APPROVAL. AFTER BOARD APPROVAL,THE 990 IS SIGNED BY THE CEO AND FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE COMPANY CONDUCTS AN ANNUAL COMPENSATION REVIEW PROCESS FOR THE CEO AND STAFF. INDUSTRY DATA IS USED TO DETERMINE SALARY AND BENEFITS COMPARABLE TO INDUSTRY STANDARDS. THE EXECUTIVE COMMITTEE OF THE BOARD CONDUCTS THE ANNUAL REVIEW OF THE CEO. THE CEO CONDUCTS THIS REVIEW FOR OTHER STAFF MEMBERS AND DETERMINES THEIRCOMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE COMPANY ANNOUNCES TO THE PUBLIC AND STAKEHOLDERS THE DATES AND TIMES OF THEIR BOARD MEETINGS THROUGH EMAIL AND PUBLIC NOTICES POSTED TO THE FRONT DOOR OF THE MAIN OFFICE. FINANCIALS AND OTHER INFORMATION ARE MADE AVAILABLE AT EACH BOARD MEETING. IN ADDITION A YEAR END REPORT IS SENT TO STAKEHOLDERS AND MADE AVAIALBLE TO THEPUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Under tax rules certain computer costs have been expensed but for financial reporting purposes in compliance with GAAP they are capitalized.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Reconciliation fo Net Assets between tax and books
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsGrp/EOYAmt01896475
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt03250907
IRS990/TotalEmployeeCnt013
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
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IRS990/TotalFunctionalExpensesGrp/TotalAmt03893921
IRS990/TotalGrossUBIAmt0248975
IRS990/TotalLiabilitiesBOYAmt02112789
IRS990/TotalLiabilitiesEOYAmt01798782
IRS990/TotalLiabilitiesGrp/BOYAmt02112789
IRS990/TotalLiabilitiesGrp/EOYAmt01798782
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IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03499882
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0248975
IRS990/TotalVolunteersCnt03
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01896475
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0visitoceanside.org
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0LESLEE GAUL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-02-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT OCEANSIDE INC

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,896,475
Liabilities
$1,798,782
Net assets
$97,693
Revenue
$3,499,882
Expenses
$3,893,921
Net income
-$394,039
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.72$1.62$0.10$3.67$3.67$0.00
2024Detailed filing. Detailed filing data is available for this year.$1.90$1.80$0.10$3.50$3.89$0.39
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.60$2.11$0.49$3.64$3.60$0.04
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.68$2.23$0.46$2.45$2.45$0.00
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.87$1.42$0.46$1.60$1.60$0.00
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.07$0.62$0.46$1.77$1.51$0.27
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.67$0.49$0.19$1.42$1.45$0.04