Civic Intelligence

Visit Oceanside Inc

990 • Fiscal year 2022 • EIN 27-2596227

Jul 01, 2021 to Jun 30, 2022 • Filed on May 15, 2023

928 N Coast HighwayOceanside, CA 92054

(760) 721-1101

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

95th percentile

0.83x

Higher debt load relative to assets than 95% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

93rd percentile

0.91x

Higher debt load relative to revenue than 93% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Net Margin

33rd percentile

0.0%

Higher net margin than 33% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

40th percentile

$112,314

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 4.6% of source-year revenue.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

91st percentile

43%

Faster asset growth than 91% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

87th percentile

54%

Faster revenue growth than 87% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Assets

Up

$2,682,060

Up $810,738 (+43%) from 2021

Net Assets

Flat

$455,320

Flat from 2021

Liabilities

Up

$2,226,740

Up $810,738 (+57%) from 2021

Revenue

Up

$2,451,759

Up $854,796 (+54%) from 2021

Expenses

Up

$2,451,759

Up $854,796 (+54%) from 2021

Net Income

Flat

$0

Flat from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2019: $674,549Liabilities 2019: $485,738Net Assets 2019: $188,8112019Assets 2020: $1,072,485Liabilities 2020: $617,165Net Assets 2020: $455,3202020Assets 2021: $1,871,322Liabilities 2021: $1,416,002Net Assets 2021: $455,3202021Assets 2022: $2,682,060Liabilities 2022: $2,226,740Net Assets 2022: $455,3202022Assets 2023: $2,604,521Liabilities 2023: $2,112,789Net Assets 2023: $491,7322023Assets 2024: $1,896,475Liabilities 2024: $1,798,782Net Assets 2024: $97,6932024Assets 2025: $1,722,603Liabilities 2025: $1,624,910Net Assets 2025: $97,6932025

Highlighted filing

2022

Assets$2,682,060
Liabilities$2,226,740
Net Assets$455,320

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2019: $1,415,387Expenses 2019: $1,452,306Net Income 2019: -$36,9192019Revenue 2020: $1,773,182Expenses 2020: $1,506,673Net Income 2020: $266,5092020Revenue 2021: $1,596,963Expenses 2021: $1,596,963Net Income 2021: $02021Revenue 2022: $2,451,759Expenses 2022: $2,451,759Net Income 2022: $02022Revenue 2023: $3,636,858Expenses 2023: $3,600,446Net Income 2023: $36,4122023Revenue 2024: $3,499,882Expenses 2024: $3,893,921Net Income 2024: -$394,0392024Revenue 2025: $3,669,569Expenses 2025: $3,669,569Net Income 2025: $02025

Highlighted filing

2022

Revenue$2,451,759
Expenses$2,451,759
Net Income$0
Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
May 15, 2023
Return Version
2021v4.1
Gross Receipts
$2,460,536
Mission and Program Overview

Mission

The organization's mission is to unite tourism related businessess together in order to generate visitor spending in the city of oceanside through the development and operation of the oceanside tourism marketing district

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,181,162$1,526,096▲ $344,934
Accounts Receivable$643,426$937,015▲ $293,589
Land, Buildings, and Equipment, Net$31,428$189,184▲ $157,756
Prepaid Expenses and Deferred Charges$2,662$21,084▲ $18,422
Inventories for Sale or Use$12,078$8,249▼ $3,829
Intangible Assets$566$432▼ $134
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Total Assets$1,871,322$2,682,060▲ $810,738
Other Assets Total-$0-
Liabilities
Deferred Revenue$1,202,503$2,088,680▲ $886,177
Unsecured Notes Loans Payable$149,900--
Accounts Payable and Accrued Expenses$63,598$138,059▲ $74,461
Other Liabilities$1$1→ $0
Total Liabilities$1,416,002$2,226,740▲ $810,738
Net Assets / Fund Balance
Net Assets With Donor Restrictions$97,693$256,168▲ $158,475
Net Assets Without Donor Restrictions$357,627$199,152▼ $158,475
Total Net Assets Fund Balance$455,320$455,320→ $0
Total Liabilities and Net Assets / Fund Balance$1,871,322$2,682,060▲ $810,738

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$189,184$77,049$266,233
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Leslee GaulPresident & CEOFT$112,314$112,314

Board Members and Trustees

NameTitle
Scott HausknechtVice Chairman
Charlie AndersonDirector
David FischbachDirector
Deborah LamoureuxDirector
Howard LaGrangeDirector
Jim SchroderDirector
Lauren SweetonDirector
Michael StevensDirector
Michael TsaiDirector
Zell DwelleyDirector
Nayan PatelSecretary
Stormi PoschTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,416,388
Program Service Revenue
$8,788
Investment Income
$46
Other Revenue
$26,537
All Other Contributions
$137,917
Change in Net Assets
$0
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,783,221
Salaries, Compensation, and Employee Benefits$668,538
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$754,572--$754,572
Other Salaries and Wages$457,621--$457,621
All Other Expenses$419,185--$419,185
Current Officers, Directors, Trustees, and Key Employees$112,314--$112,314
Other Expenses$75,649--$75,649
Fees for Services Accounting$71,841--$71,841
Payroll Taxes$45,042--$45,042
Fees for Services Other$42,694--$42,694
Office Expenses$39,272--$39,272
Other Employee Benefits$35,054--$35,054
Occupancy$19,143--$19,143
Pension Plan Contributions$18,507--$18,507
Insurance$8,923--$8,923
Total Functional Expenses$2,451,759$0$0$2,451,759
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

After preparation of the 990 by the auditor the 990 is reviewed by the ceo, committee member before being submitted to the board for approval. After board approval,the 990 is signed by the ceo and filed with the irs.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The company conducts an annual compensation review process for the ceo and staff. Industry data is used to determine salary and benefits comparable to industry standards. The executive committee of the board conducts the annual review of the ceo. The ceo conducts this review for other staff members and determines theircompensation.

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

The company announces to the public and stakeholders the dates and times of their board meetings through email and public notices posted to the front door of the main office. Financials and other information are made available at each board meeting. In addition a year end report is sent to stakeholders and made avaialble to thepublic upon request.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

No documents available to the public.

Filing and Contact Details

Filer

Filer Name
Visit Oceanside Inc
EIN
27-2596227
Phone
7607211101
Address
928 N COAST HIGHWAY, OCEANSIDE, CA 92054

Signing Officer

Name
Leslee Gaul
Title
President
Signed
2023-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leslee Gaul
Formed
2010
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
0
Employees
8
Volunteers
3

Preparer

Firm
Beck and Company Cpas Inc
Address
701 Palomar Airport Road Suite 300, Carlsbad, CA 92011
Preparer
Gerry Beck CPA Mbt
Phone
7602952251
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E: Other Expenses

COMMUNITY DONATION ENHANCEMENT: Column (A) - Total = $1150; Column (B) - Program Services = $1150; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

COST OF SALES: Column (A) - Total = $16509; Column (B) - Program Services = $16509; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

DATA RESEARCH/ECONOMIC IMPACT: Column (A) - Total = $48560; Column (B) - Program Services = $48560; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

DEPRECIATION: Column (A) - Total = $21341; Column (B) - Program Services = $21341; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

DUES AND ANNUAL CONTRACTS: Column (A) - Total = $16717; Column (B) - Program Services = $16717; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

EXPS OF UNRELATED BUS.: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

MEETINGS & TRADE SHOWS: Column (A) - Total = $60285; Column (B) - Program Services = $60285; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

Misc Other: Column (A) - Total = $6; Column (B) - Program Services = $6; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

PHOTOG/VIDEO: Column (A) - Total = $74643; Column (B) - Program Services = $74643; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

Postage & Shipping: Column (A) - Total = $8534; Column (B) - Program Services = $8534; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

PRINTING & POMOTIONS: Column (A) - Total = $36564; Column (B) - Program Services = $36564; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

PUBLIC RELATIONS: Column (A) - Total = $71747; Column (B) - Program Services = $71747; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

REPAIRS AND MAINTENANCE: Column (A) - Total = $6260; Column (B) - Program Services = $6260; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

TAXES: Column (A) - Total = $7351; Column (B) - Program Services = $7351; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

TELECOMMUNICATIONS: Column (A) - Total = $19255; Column (B) - Program Services = $19255; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

UTILITIES: Column (A) - Total = $22939; Column (B) - Program Services = $22939; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E: Other Expenses

VOLUNTEER EXPENSES: Column (A) - Total = $7324; Column (B) - Program Services = $7324; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Reconciliation fo Net Assets between tax and books

Under tax rules certain computer costs have been expensed but for financial reporting purposes in compliance with GAAP they are capitalized.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Vice Chairman
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IRS990/MissionDesc0THE ORGANIZATION'S MISSION IS TO UNITE TOURISM RELATED BUSINESSESS TOGETHER IN ORDER TO GENERATE VISITOR SPENDING IN THE CITY OF OCEANSIDE THROUGH THE DEVELOPMENT AND OPERATION OF THE OCEANSIDE TOURISM MARKETING DISTRICT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0AFTER PREPARATION OF THE 990 BY THE AUDITOR THE 990 IS REVIEWED BY THE CEO, COMMITTEE MEMBER BEFORE BEING SUBMITTED TO THE BOARD FOR APPROVAL. AFTER BOARD APPROVAL,THE 990 IS SIGNED BY THE CEO AND FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE COMPANY CONDUCTS AN ANNUAL COMPENSATION REVIEW PROCESS FOR THE CEO AND STAFF. INDUSTRY DATA IS USED TO DETERMINE SALARY AND BENEFITS COMPARABLE TO INDUSTRY STANDARDS. THE EXECUTIVE COMMITTEE OF THE BOARD CONDUCTS THE ANNUAL REVIEW OF THE CEO. THE CEO CONDUCTS THIS REVIEW FOR OTHER STAFF MEMBERS AND DETERMINES THEIRCOMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE COMPANY ANNOUNCES TO THE PUBLIC AND STAKEHOLDERS THE DATES AND TIMES OF THEIR BOARD MEETINGS THROUGH EMAIL AND PUBLIC NOTICES POSTED TO THE FRONT DOOR OF THE MAIN OFFICE. FINANCIALS AND OTHER INFORMATION ARE MADE AVAILABLE AT EACH BOARD MEETING. IN ADDITION A YEAR END REPORT IS SENT TO STAKEHOLDERS AND MADE AVAIALBLE TO THEPUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMMUNITY DONATION ENHANCEMENT: Column (A) - Total = $1150; Column (B) - Program Services = $1150; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5COST OF SALES: Column (A) - Total = $16509; Column (B) - Program Services = $16509; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DATA RESEARCH/ECONOMIC IMPACT: Column (A) - Total = $48560; Column (B) - Program Services = $48560; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7DEPRECIATION: Column (A) - Total = $21341; Column (B) - Program Services = $21341; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8DUES AND ANNUAL CONTRACTS: Column (A) - Total = $16717; Column (B) - Program Services = $16717; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9EXPS OF UNRELATED BUS.: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10MEETINGS & TRADE SHOWS: Column (A) - Total = $60285; Column (B) - Program Services = $60285; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Misc Other: Column (A) - Total = $6; Column (B) - Program Services = $6; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12PHOTOG/VIDEO: Column (A) - Total = $74643; Column (B) - Program Services = $74643; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13Postage & Shipping: Column (A) - Total = $8534; Column (B) - Program Services = $8534; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14PRINTING & POMOTIONS: Column (A) - Total = $36564; Column (B) - Program Services = $36564; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15PUBLIC RELATIONS: Column (A) - Total = $71747; Column (B) - Program Services = $71747; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16REPAIRS AND MAINTENANCE: Column (A) - Total = $6260; Column (B) - Program Services = $6260; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17TAXES: Column (A) - Total = $7351; Column (B) - Program Services = $7351; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18TELECOMMUNICATIONS: Column (A) - Total = $19255; Column (B) - Program Services = $19255; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt19UTILITIES: Column (A) - Total = $22939; Column (B) - Program Services = $22939; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt20VOLUNTEER EXPENSES: Column (A) - Total = $7324; Column (B) - Program Services = $7324; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt21Under tax rules certain computer costs have been expensed but for financial reporting purposes in compliance with GAAP they are capitalized.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc18Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc19Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc20Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc21Reconciliation fo Net Assets between tax and books
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