Civic Intelligence

Character That Counts Inc

EIN 27-1189956 • 501(c)3 • Lees Summit, MO

Profile

1. Provide a community and/or church based character bible study. 2. Develop books and merchandise that facilitate biblical character attributes in individuals' lives. 3. Share through speaking engagements by communicating life principles of integrity and accountability.

512 N E Victoria DriveLees Summit, MO 64086

www.characterthatcounts.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

18th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

80th percentile

30%

Higher net margin than 80% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

83rd percentile

28%

Faster asset growth than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

73rd percentile

25%

Faster revenue growth than 73% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets18th percentile

Assets

Up

$2,052,247

Up $339,554 (+20%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$2,052,247

Up $339,554 (+20%) from 2023

Operations
Liabilities / Revenue19th percentileNet Margin80th percentile

Revenue

Up

$1,106,952

Up $171,258 (+18%) from 2023

Expenses

Up

$779,207

Up $303,089 (+64%) from 2023

Net Income

Down

$327,745

Down $131,831 (-29%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2016: $332,395Liabilities 2016: $0Net Assets 2016: $332,3952016Assets 2017: $373,156Liabilities 2017: $0Net Assets 2017: $373,1562017Assets 2018: $412,629Liabilities 2018: $0Net Assets 2018: $412,6292018Assets 2019: $549,896Liabilities 2019: $0Net Assets 2019: $549,8962019Assets 2020: $695,386Liabilities 2020: $0Net Assets 2020: $695,3862020Assets 2021: $940,247Liabilities 2021: $0Net Assets 2021: $940,2472021Assets 2022: $1,253,117Liabilities 2022: $0Net Assets 2022: $1,253,1172022Assets 2023: $1,712,693Liabilities 2023: $0Net Assets 2023: $1,712,6932023Assets 2024: $2,052,247Liabilities 2024: $0Net Assets 2024: $2,052,2472024

Highlighted filing

2024

Assets$2,052,247
Liabilities$0
Net Assets$2,052,247
Open 2024 Filing

Operations Trend

Revenue Growth73rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2016: $261,751Expenses 2016: $269,604Net Income 2016: -$7,8532016Revenue 2017: $330,667Expenses 2017: $289,906Net Income 2017: $40,7612017Revenue 2018: $436,395Expenses 2018: $396,922Net Income 2018: $39,4732018Revenue 2019: $464,751Expenses 2019: $327,484Net Income 2019: $137,2672019Revenue 2020: $430,403Expenses 2020: $284,913Net Income 2020: $145,4902020Revenue 2021: $566,179Expenses 2021: $321,318Net Income 2021: $244,8612021Revenue 2022: $712,534Expenses 2022: $399,664Net Income 2022: $312,8702022Revenue 2023: $935,694Expenses 2023: $476,118Net Income 2023: $459,5762023Revenue 2024: $1,106,952Expenses 2024: $779,207Net Income 2024: $327,7452024

Highlighted filing

2024

Revenue$1,106,952
Expenses$779,207
Net Income$327,745
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,052,247
Liabilities
$0
Net assets
$2,052,247
Revenue
$1,106,952
Expenses
$779,207
Net income
$327,745
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.05$0.00$2.05$1.11$0.78$0.33
2023Detailed filing. Detailed filing data is available for this year.$1.71$0.00$1.71$0.94$0.48$0.46
2022Detailed filing. Detailed filing data is available for this year.$1.25$0.00$1.25$0.71$0.40$0.31
2021Detailed filing. Detailed filing data is available for this year.$0.94$0.00$0.94$0.57$0.32$0.24
2020Detailed filing. Detailed filing data is available for this year.$0.70$0.00$0.70$0.43$0.28$0.15
2019Detailed filing. Detailed filing data is available for this year.$0.55$0.00$0.55$0.46$0.33$0.14
2018Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$0.44$0.40$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.37$0.00$0.37$0.33$0.29$0.04
2016Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$0.26$0.27$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.0
Gross Receipts
$1,120,348
Mission and Program Overview

Mission

1. Provide a community and/or church based character bible study. 2. Develop books and merchandise that facilitate biblical character attributes in individuals' lives. 3. Share through speaking engagements by communicating life principles of integrity and accountability.

Provide a community and/or church based character bible study develop books and merchandise that facilitate biblical character attributes in individuals' lives

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,646,054$1,937,833▲ $291,779
Cash and Non-Interest-Bearing Accounts$35,501$79,414▲ $43,913
Inventories for Sale or Use$8,000$35,000▲ $27,000
Total Assets$1,689,555$2,052,247▲ $362,692
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,689,555$2,052,247▲ $362,692
Total Net Assets Fund Balance$1,689,555$2,052,247▲ $362,692
Total Liabilities and Net Assets / Fund Balance$1,689,555$2,052,247▲ $362,692
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
William HannaPresident
Bobby BellDirector
Brenton BellDirector
Mike DebackerDirector
Rod HandleyDirector
Ron SchnickDirector
Scott RidingsDirector
Wade JacobsmaDirector
Bruce RehmerSecretary
Daniel MeersTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$872,997
Program Service Revenue
$0
Investment Income
$69,817
Other Revenue
$164,138
All Other Contributions
$872,997
Change in Net Assets
$327,745
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$413,819
Salaries, Compensation, and Employee Benefits$365,388
Total Fundraising Expense$36,539
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$257,512$51,502$34,335$343,349
All Other Expenses$44,766--$44,766
Other Expenses$22,426--$22,426
Other Employee Benefits$16,529$3,306$2,204$22,039
Travel$15,880--$15,880
Insurance$7,064--$7,064
Fees for Services Accounting-$2,385-$2,385
Office Expenses$742--$742
Total Functional Expenses$685,475$57,193$36,539$779,207
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$50,188
Fundraising Direct Expenses$13,396
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Tournament$44,738$44,738$236$44,502
Indy 2023$5,450$5,450-$5,450
Total Events$50,188$50,188$13,396$36,792
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Review done by president.”

Form 990, Page 6, Part VI, Line 12C

“Review done by board as detailed in governing document "conflict of interest policy"”

Form 990, Page 6, Part VI, Line 19

“Documents available at office location for public.”

Filing and Contact Details

Filer

Filer Name
Character That Counts Inc
EIN
27-1189956
Phone
8165256339
Address
512 N E VICTORIA DRIVE, LEES SUMMIT, MO 64086

Signing Officer

Name
Rod Handley
Title
Director
Phone
8165256339
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Hanna
Formed
2009
Legal Domicile
Mo
Voting Board Members
10
Independent Board Members
10
Employees
8

Preparer

Firm
Lane Accounting Solutions
Address
14802 SHAMROCK WAY SUITE A, SMITHVILLE, MO 64089
Preparer
Karen Lane
Phone
8165320685
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“1. Provide a community and/or church based character bible study. 2. Develop books and merchandise that facilitate biblical character attributes in individuals' lives. 3. Share through speaking engagements by communicating life principles of integrity and accountability.”

Form 990, Part XI, Line 9

“34,947”

Raw XML Appendix379 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus3YearsAmt042386
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt0176855
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/InvestmentIncomePYPct00.00000
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IRS990ScheduleA/PublicSupportCY509Pct01.00000
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt01092938
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0755552
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0587726
IRS990ScheduleA/Total509Grp/TotalAmt03556564
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt01120348
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt01092938
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0755552
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0587726
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt03556564
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt0600
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IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0GOLF TOURNAMENT
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IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt02593
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt05450
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt044738
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt05450
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt050188
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt036792
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent1Amt01703
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt01703
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt0236
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt0236
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt08264
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt08264
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt01. PROVIDE A COMMUNITY AND/OR CHURCH BASED CHARACTER BIBLE STUDY. 2. DEVELOP BOOKS AND MERCHANDISE THAT FACILITATE BIBLICAL CHARACTER ATTRIBUTES IN INDIVIDUALS' LIVES. 3. SHARE THROUGH SPEAKING ENGAGEMENTS BY COMMUNICATING LIFE PRINCIPLES OF INTEGRITY AND ACCOUNTABILITY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1REVIEW DONE BY PRESIDENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2REVIEW DONE BY BOARD AS DETAILED IN GOVERNING DOCUMENT "CONFLICT OF INTEREST POLICY"
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS AVAILABLE AT OFFICE LOCATION FOR PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt434,947
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART XI, LINE 9
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt02052247
IRS990/TotalAssetsGrp/BOYAmt01689555
IRS990/TotalAssetsGrp/EOYAmt02052247
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0872997
IRS990/TotalEmployeeCnt08
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt036539
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt057193
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0685475
IRS990/TotalFunctionalExpensesGrp/TotalAmt0779207
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01689555
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02052247
IRS990/TotalProgramServiceExpensesAmt0685475
IRS990/TotalRevenueGrp/ExclusionAmt031342
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0197163
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01106952
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01689555
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02052247
IRS990/TravelGrp/ProgramServicesAmt015880
IRS990/TravelGrp/TotalAmt015880
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0512 N E VICTORIA DRIVE
IRS990/USAddress/CityNm0LEES SUMMIT
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IRS990/USAddress/ZIPCd064086
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IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.CHARACTERTHATCOUNTS.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ROD HANDLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08165256339
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CHARACTER THAT COUNTS INC
ReturnHeader/Filer/BusinessNameControlTxt0CHAR
ReturnHeader/Filer/EIN0271189956
ReturnHeader/Filer/PhoneNum08165256339
ReturnHeader/Filer/USAddress/AddressLine1Txt0512 N E VICTORIA DRIVE
ReturnHeader/Filer/USAddress/CityNm0LEES SUMMIT
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MO
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461278536
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LANE ACCOUNTING SOLUTIONS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt014802 SHAMROCK WAY SUITE A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SMITHVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd064089
ReturnHeader/PreparerPersonGrp/PhoneNum08165320685
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KAREN LANE
ReturnHeader/ReturnTs02025-05-15T16:15:08-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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