Civic Intelligence

Williamson County Convention &

EIN 26-0600935 • 501(c)6 • Franklin, TN

Profile

Positively impact the local economy by increasing travel related spending in williamson county tn, provide quality services to the visitor and local hospitality industry, and assist in the development, preservation and expansion of the county's tourism product.

400 Main Street 200Franklin, TN 37064

www.visitfranklin.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

88th percentile

0.57x

Higher debt load relative to assets than 88% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

88th percentile

0.66x

Higher debt load relative to revenue than 88% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

65th percentile

9.7%

Higher net margin than 65% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

58th percentile

8.0%

Faster asset growth than 58% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Revenue Growth

81st percentile

23%

Faster revenue growth than 81% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Assets

Up

$4,707,644

Up $397,243 (+9.2%) from 2024

Liabilities

Down

$2,706,203

Down $1,062 (-0.0%) from 2024

Net Assets

Up

$2,001,441

Up $398,305 (+25%) from 2024

Revenue

Up

$4,123,451

Up $391,953 (+11%) from 2024

Expenses

Up

$3,723,331

Up $360,066 (+11%) from 2024

Net Income

Up

$400,120

Up $31,887 (+8.7%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2014: $438,317Liabilities 2014: $13,362Net Assets 2014: $424,9552014Assets 2015: $494,702Liabilities 2015: $8,140Net Assets 2015: $486,5622015Assets 2016: $3,629,088Liabilities 2016: $3,036,458Net Assets 2016: $592,6302016Assets 2017: $3,747,516Liabilities 2017: $3,082,301Net Assets 2017: $665,2152017Assets 2018: $3,796,767Liabilities 2018: $3,043,485Net Assets 2018: $753,2822018Assets 2019: $3,897,880Liabilities 2019: $2,977,251Net Assets 2019: $920,6292019Assets 2020: $4,158,004Liabilities 2020: $2,910,235Net Assets 2020: $1,247,7692020Assets 2021: $4,778,551Liabilities 2021: $3,051,208Net Assets 2021: $1,727,3432021Assets 2022: $4,185,057Liabilities 2022: $2,813,034Net Assets 2022: $1,372,0232022Assets 2023: $4,032,473Liabilities 2023: $2,805,356Net Assets 2023: $1,227,1172023Assets 2024: $4,310,401Liabilities 2024: $2,707,265Net Assets 2024: $1,603,1362024Assets 2025: $4,707,644Liabilities 2025: $2,706,203Net Assets 2025: $2,001,4412025

Highlighted filing

2025

Assets$4,707,644
Liabilities$2,706,203
Net Assets$2,001,441

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $1,545,379Expenses 2014: $1,366,422Net Income 2014: $178,9572014Revenue 2015: $1,675,241Expenses 2015: $1,613,634Net Income 2015: $61,6072015Revenue 2016: $1,977,963Expenses 2016: $1,815,346Net Income 2016: $162,6172016Revenue 2017: $2,138,245Expenses 2017: $2,012,711Net Income 2017: $125,5342017Revenue 2018: $2,386,692Expenses 2018: $2,298,625Net Income 2018: $88,0672018Revenue 2019: $2,476,377Expenses 2019: $2,309,030Net Income 2019: $167,3472019Revenue 2020: $2,553,676Expenses 2020: $2,226,536Net Income 2020: $327,1402020Revenue 2021: $2,986,412Expenses 2021: $2,506,838Net Income 2021: $479,5742021Revenue 2022: $2,137,464Expenses 2022: $2,492,784Net Income 2022: -$355,3202022Revenue 2023: $2,742,694Expenses 2023: $2,887,600Net Income 2023: -$144,9062023Revenue 2024: $3,731,498Expenses 2024: $3,363,265Net Income 2024: $368,2332024Revenue 2025: $4,123,451Expenses 2025: $3,723,331Net Income 2025: $400,1202025

Highlighted filing

2025

Revenue$4,123,451
Expenses$3,723,331
Net Income$400,120

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 15, 2025
Return Version
2024v5.2
Gross Receipts
$4,976,275
Mission and Program Overview

Mission

Marketing and promoting williamson county, tn as a travel destination.

To attract the world to williamson county

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,823,357$3,060,432▲ $237,075
Savings and Temporary Cash Investments$1,297,844$1,455,553▲ $157,709
Prepaid Expenses and Deferred Charges$43,797$137,583▲ $93,786
Inventories for Sale or Use$39,614$48,916▲ $9,302
Accounts Receivable$105,189$4,560▼ $100,629
Cash and Non-Interest-Bearing Accounts$600$600→ $0
Total Assets$4,310,401$4,707,644▲ $397,243
Liabilities
Mortgage Notes Payable Secured by Investment Property$2,614,670$2,552,910▼ $61,760
Accounts Payable and Accrued Expenses$74,855$134,931▲ $60,076
Escrow Account Liability$11,588$11,588→ $0
Deferred Revenue$6,152$6,774▲ $622
Total Liabilities$2,707,265$2,706,203▼ $1,062
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,603,136$2,001,441▲ $398,305
Total Net Assets Fund Balance$1,603,136$2,001,441▲ $398,305
Total Liabilities and Net Assets / Fund Balance$4,310,401$4,707,644▲ $397,243

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,136,655$568,705$2,705,360
Land$671,000-$671,000
Equipment$227,778$58,250$286,028
Other Land Buildings$24,999-$24,999
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Maureen ThorntonPresident & CEOFT$184,234$58,575$242,809
Lauren WardVP, Marketing & CommFT$119,458$16,902$136,360
David EdwardsVP, Finance & AdminFT$111,891$19,644$131,535

Board Members and Trustees

NameTitle
Tom RybakChair
Ken MooreImmediate Past Chair
Brandy BlantonVice Chair/chair Elect
Allen ArenderDirector
Alma MclemoreDirector
Andy MarshallDirector
Bari BeasleyDirector
Dan PrestonDirector
Eric StuckeyDirector
Hitesh PatelDirector
Jennifer MasonDirector
Justin FosterDirector
Matt LahiffDirector
Matt LargenDirector
Sean AielloDirector
Sharon HatcherDirector
Lee KennedySecretary
Steve SmithTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Madden MediaWebsite Development And Maintenance31 N 6TH AVE SUITE 105-157, Tuscon, AZ 85701$220,130
Publicis Epsilon Collection Acct Fbo CAdvertisingPO BOX 7410138, Chicago, IL 60674-0138$164,500
Moffitt Builders LLCGeneral Contractor For Main Office (suit4205 GALLATIN PIKE, Nashville, TN 37216$155,599
Ai Corporate Interiors INCRemodeling Services10 LEA AVENUE SUITE 130, Nashville, TN 37210$115,042
Sheridan Public Relations LLCRetainer Fee For Social Media, Content C709 WEST MAIN STREET, Franklin, TN 37064$111,471
Revenue and Support

Revenue Composition

Contributions and Grants
$4,054,549
Program Service Revenue
$111,179
Investment Income
$79,443
Other Revenue
$-121,720
All Other Contributions
$46,945
Change in Net Assets
$400,120

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table21$46,945Comparable Value
Total Noncash Contributions21$46,945-

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,075,186
Revenue Not Reported on Financial Statements
$48,265
Revenue Not Reported on Form 990
$431,983
Other Revenue Adjustments
$46,945
Total Revenue per Audited Statements
$4,507,169
Total Revenue per Form 990
$4,123,451
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,012,272
Salaries, Compensation, and Employee Benefits$1,637,059
Grants and Similar Amounts Paid$74,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$822,091
Current Officers, Directors, Trustees, and Key Employees---$544,952
Advertising---$539,538
Fees for Services Other---$501,803
Other Employee Benefits---$137,032
All Other Expenses---$131,346
Office Expenses---$109,804
Payroll Taxes---$96,022
Occupancy---$84,311
Grants to Domestic Orgs---$74,000
Interest---$65,465
Depreciation Depletion---$59,662
Other Expenses---$55,202
Pension Plan Contributions---$36,962
Fees for Services Management---$32,643
Fees for Services Accounting---$18,438
Insurance---$6,303
Fees for Service Investment Mgmnt Fees---$1,320
Total Functional Expenses$0$0$0$3,723,331

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,108,864
Total Expenses per Form 990$3,723,331
Expenses per Audited Statements$3,675,066
Expenses Not Reported on Form 990$433,798
Expenses Not Reported on Financial Statements$48,265
Other Expense Adjustments$46,945
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Tennessee Golf FoundationFranklin, TN501(c)3Sponser Event in County$20,000
Williamson County Parks & RecreationFranklin, TN-Sponsor Event in County$17,500
Alliance Volleyball ClubFranklin, TN501(c)3Sponsor Event in County$7,500
Innovative V LLC Dba Total Package HockeyHartselle, ALGovernmentSponsor Event in County$7,500
Perfect Game IncSanford, FL-Sponsor Event in County$7,500
Tennessee Soccer ClubFranklin, TN501(c)3Sponsor Event in County$7,500
Tn Secondary School Athletic Association (tssaa)Hermitage, TN501(c)3Sponsor Event in County$6,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

Rental collections and maintenance have been outsourced to a third party property management company.

Form 990, Part VI, Section B, Line 11B

Executive management and the finance committee review the entire form 990 before it is filed with the irs.

Form 990, Part VI, Section B, Line 12C

Legal counsel for the organization monitors the conflict of interest policy. Per the organizations policy, all employees and others acting on the bureau's behalf must be free from conflicts of interest that could adversely influence their judgement, objectivity, or loyalty to the bureau. Any potential conflicts of interest must be disclosed promptly to the vice president of finance & administration or president & ceo. All board members must sign a code of ethics form annually that discloses any potential conflicts.

Form 990, Part VI, Section B, Line 15

The president & ceo's compensation is determined and set by the board of directors. There is an annual review based on performance goals. The vice president of finance & administration's salary is determined by the president & ceo within the parameters of the board approved annual budget. The president & ceo periodically reviews compensation comparisons from third parties to verify the salary is appropriate.

Form 990, Part VI, Section C, Line 19

All records are made available for public inspection upon request during normal business hours.

FORM 990, PART VII, SECTION B:

The amount of compensation for ai corporate interiors includes furniture and fixtures that are not broken out from the labor and service charges.

Filing and Contact Details

Filer

Filer Name
Williamson County Convention &
EIN
26-0600935
Phone
6157917554
Address
400 MAIN STREET 200, FRANKLIN, TN 37064

Signing Officer

Name
Maureen Haley Thornton
Title
President & CEO
Phone
6157905333
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Maureen Haley Thornton
Formed
2007
Legal Domicile
Tn
Voting Board Members
18
Independent Board Members
18
Employees
28
Volunteers
11

Preparer

Firm
Baker Tilly Advisory Group Lp
Address
555 GREAT CIRCLE ROAD, NASHVILLE, TN 37228
Preparer
Frances E Leahy
Phone
6152427351
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 6A

All contributions were received from governmental agencies who are not required to file federal income tax returns.

Form 990, Part IX, Line 11G

Advertising 164,500. Marketing 331,601. Other services 5,702.

FORM 990, PART XII, LINE 2C:

The organization's oversight process or selections process has not changed from the prior year.

Financial Statement Notes

PART IV, LINE 2B:

TENANT SECURITY DEPOSITS

PART X, LINE 2:

Management performs an evaluation of all income tax positions taken or expected to be taken in the course of preparing the organization's information and income tax returns to determine whether the income tax positions meet a "more likely than not" standard of being sustained under examination by the applicable taxing authorities. Management has performed its evaluation of all income tax positions taken on all open income tax returns and has determined that there were no positions taken that do not meet the "more likely than not" standard. Accordingly, there are no provisions for income taxes, penalties or interest receivable or payable relating to uncertain income tax positions in the accompanying financial statements.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Rental expenses 164,016. Cost of goods sold 268,291. Reclass payroll tax refund 1,491.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

In kind donations 46,945.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 268,291. Rental expenses 164,016. Reclass payroll tax refund 1,491.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

In kind donation expense 46,945.

Raw XML AppendixShowing 400 of 664 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE CHAIR/CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP, FINANCE & ADMIN
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP, MARKETING & COMM
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IRS990/MissionDesc0POSITIVELY IMPACT THE LOCAL ECONOMY BY INCREASING TRAVEL RELATED SPENDING IN WILLIAMSON COUNTY TN, PROVIDE QUALITY SERVICES TO THE VISITOR AND LOCAL HOSPITALITY INDUSTRY, AND ASSIST IN THE DEVELOPMENT, PRESERVATION AND EXPANSION OF THE COUNTY'S TOURISM PRODUCT.
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