Civic Intelligence

Williamson County Convention &

990 • Fiscal year 2024 • EIN 26-0600935

Jul 01, 2023 to Jun 30, 2024 • Filed on Nov 15, 2024

400 Main Street 200Franklin, TN 37064

(615) 791-7554

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

90th percentile

0.63x

Higher debt load relative to assets than 90% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

90th percentile

0.73x

Higher debt load relative to revenue than 90% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

66th percentile

9.9%

Higher net margin than 66% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

77th percentile

$230,010

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

53rd percentile

6.9%

Faster asset growth than 53% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

89th percentile

36%

Faster revenue growth than 89% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,310,401

Up $277,928 (+6.9%) from 2023

Net Assets

Up

$1,603,136

Up $376,019 (+31%) from 2023

Liabilities

Down

$2,707,265

Down $98,091 (-3.5%) from 2023

Revenue

Up

$3,731,498

Up $988,804 (+36%) from 2023

Expenses

Up

$3,363,265

Up $475,665 (+16%) from 2023

Net Income

Up

$368,233

Up $513,139 (+354%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2014: $438,317Liabilities 2014: $13,362Net Assets 2014: $424,9552014Assets 2015: $494,702Liabilities 2015: $8,140Net Assets 2015: $486,5622015Assets 2016: $3,629,088Liabilities 2016: $3,036,458Net Assets 2016: $592,6302016Assets 2017: $3,747,516Liabilities 2017: $3,082,301Net Assets 2017: $665,2152017Assets 2018: $3,796,767Liabilities 2018: $3,043,485Net Assets 2018: $753,2822018Assets 2019: $3,897,880Liabilities 2019: $2,977,251Net Assets 2019: $920,6292019Assets 2020: $4,158,004Liabilities 2020: $2,910,235Net Assets 2020: $1,247,7692020Assets 2021: $4,778,551Liabilities 2021: $3,051,208Net Assets 2021: $1,727,3432021Assets 2022: $4,185,057Liabilities 2022: $2,813,034Net Assets 2022: $1,372,0232022Assets 2023: $4,032,473Liabilities 2023: $2,805,356Net Assets 2023: $1,227,1172023Assets 2024: $4,310,401Liabilities 2024: $2,707,265Net Assets 2024: $1,603,1362024Assets 2025: $4,707,644Liabilities 2025: $2,706,203Net Assets 2025: $2,001,4412025

Highlighted filing

2024

Assets$4,310,401
Liabilities$2,707,265
Net Assets$1,603,136

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $1,545,379Expenses 2014: $1,366,422Net Income 2014: $178,9572014Revenue 2015: $1,675,241Expenses 2015: $1,613,634Net Income 2015: $61,6072015Revenue 2016: $1,977,963Expenses 2016: $1,815,346Net Income 2016: $162,6172016Revenue 2017: $2,138,245Expenses 2017: $2,012,711Net Income 2017: $125,5342017Revenue 2018: $2,386,692Expenses 2018: $2,298,625Net Income 2018: $88,0672018Revenue 2019: $2,476,377Expenses 2019: $2,309,030Net Income 2019: $167,3472019Revenue 2020: $2,553,676Expenses 2020: $2,226,536Net Income 2020: $327,1402020Revenue 2021: $2,986,412Expenses 2021: $2,506,838Net Income 2021: $479,5742021Revenue 2022: $2,137,464Expenses 2022: $2,492,784Net Income 2022: -$355,3202022Revenue 2023: $2,742,694Expenses 2023: $2,887,600Net Income 2023: -$144,9062023Revenue 2024: $3,731,498Expenses 2024: $3,363,265Net Income 2024: $368,2332024Revenue 2025: $4,123,451Expenses 2025: $3,723,331Net Income 2025: $400,1202025

Highlighted filing

2024

Revenue$3,731,498
Expenses$3,363,265
Net Income$368,233
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 15, 2024
Return Version
2023v5.1
Gross Receipts
$4,052,640
Mission and Program Overview

Mission

Marketing and promoting williamson county, tn as a travel destination.

To attract the world to williamson county

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,728,160$2,823,357▲ $95,197
Savings and Temporary Cash Investments$1,257,674$1,297,844▲ $40,170
Accounts Receivable-$105,189-
Prepaid Expenses and Deferred Charges$2,200$43,797▲ $41,597
Inventories for Sale or Use$41,582$39,614▼ $1,968
Pledges and Grants Receivable$2,257--
Cash and Non-Interest-Bearing Accounts$600$600→ $0
Total Assets$4,032,473$4,310,401▲ $277,928
Liabilities
Mortgage Notes Payable Secured by Investment Property$2,673,062$2,614,670▼ $58,392
Accounts Payable and Accrued Expenses$120,706$74,855▼ $45,851
Escrow Account Liability$11,588$11,588→ $0
Deferred Revenue-$6,152-
Total Liabilities$2,805,356$2,707,265▼ $98,091
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,227,117$1,603,136▲ $376,019
Total Net Assets Fund Balance$1,227,117$1,603,136▲ $376,019
Total Liabilities and Net Assets / Fund Balance$4,032,473$4,310,401▲ $277,928

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,023,607$503,154$2,526,761
Land$671,000-$671,000
Equipment$128,750$93,251$222,001
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Maureen ThorntonPresident & CEOFT$175,569$54,441$230,010
Lauren WardVP, Marketing & CommFT$109,751$16,121$125,872
David EdwardsVP, Finance & AdminFT$106,036$12,125$118,161

Board Members and Trustees

NameTitle
Tom RybakChair
Ken MooreImmediate Past Chair
Allen ArenderDirector
Alma MclemoreDirector
Andy MarshallDirector
Bari BeasleyDirector
Brandy BlantonDirector
Dan PrestonDirector
Hitesh PatelDirector
Jennifer MasonDirector
Judy HayesDirector
Justin FosterDirector
Lee KennedyDirector
Matt LahiffDirector
Matt LargenDirector
Sean AielloDirector
Eric StuckeySecretary
Steve SmithTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Mmgy GlobalCounty-wide Branding Project7309 W 80TH STREET SUITE 400, Overland Park, KS 66204$228,932
Publicis Epsilon Collection Acct FboAdvertisingPO BOX 7410138, Chicago, IL 60674-0138$167,000
Sheridan Public RelationsSocial Media Content Creation & Manageme709 W MAIN STREET, Franklin, TN 37064$111,030
Revenue and Support

Revenue Composition

Contributions and Grants
$3,633,160
Program Service Revenue
$85,994
Investment Income
$49,595
Other Revenue
$-37,251
Change in Net Assets
$368,233

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,731,498
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$328,717
Total Revenue per Audited Statements
$4,060,215
Total Revenue per Form 990
$3,731,498
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,884,354
Salaries, Compensation, and Employee Benefits$1,449,911
Grants and Similar Amounts Paid$29,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$716,058
Advertising---$569,043
Fees for Services Other---$507,497
Current Officers, Directors, Trustees, and Key Employees---$505,416
Office Expenses---$113,296
Other Employee Benefits---$111,790
Payroll Taxes---$84,750
Interest---$67,147
All Other Expenses---$61,335
Depreciation Depletion---$45,211
Other Expenses---$40,950
Occupancy---$35,974
Conferences and Meetings---$32,651
Pension Plan Contributions---$31,897
Fees for Services Management---$31,808
Grants to Domestic Orgs---$29,000
Fees for Services Accounting---$17,259
Insurance---$6,187
Fees for Service Investment Mgmnt Fees---$4,335
Total Functional Expenses$0$0$0$3,363,265

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,684,196
Expenses per Audited Statements$3,363,265
Total Expenses per Form 990$3,363,265
Expenses Not Reported on Form 990$320,931
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Alliance Volleyball ClubFranklin, TN501(c)3Sponsor Event in County$7,500
Tennessee Soccer ClubFranklin, TN501(c)3Sponsor Event in County$7,500
Tn Secondary School Athletic Association (tssaa)Hermitage, TN501(c)3Sponsor Event in County$6,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

Rental collections and maintenance have been outsourced to a third party property management company.

Form 990, Part VI, Section B, Line 11B

Executive management and the finance committee review the entire form 990 before it is filed with the irs.

Form 990, Part VI, Section B, Line 12C

Legal counsel for the organization monitors the conflict of interest policy.

Form 990, Part VI, Section B, Line 15

The president & ceo's compensation is determined and set by the board of directors. There is an annual review based on performance goals. The vice president of finance & administration's salary is determined by the president & ceo within the parameters of the board approved annual budget. The president & ceo periodically reviews compensation comparisons from third parties to verify the salary is appropriate.

Form 990, Part VI, Section C, Line 19

All records are made available for public inspection upon request during normal business hours.

Filing and Contact Details

Filer

Filer Name
Williamson County Convention &
EIN
26-0600935
Phone
6157917554
Address
400 MAIN STREET 200, FRANKLIN, TN 37064

Signing Officer

Name
Maureen Haley Thornton
Title
President & CEO
Phone
6157905333
Signed
2024-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Maureen Haley Thornton
Formed
2007
Legal Domicile
Tn
Voting Board Members
18
Independent Board Members
18
Employees
26
Volunteers
18

Preparer

Firm
Kraftcpas Pllc
Address
555 GREAT CIRCLE ROAD, NASHVILLE, TN 37228
Preparer
Ken Youngstead
Phone
6152427351
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 6A

All contributions were received from governmental agencies who are not required to file federal income tax returns.

Form 990, Part IX, Line 11G

Payroll and recruiting 535. Advertising 197,000. Marketing 306,962. Public relations 3,000.

FORM 990, PART XII, LINE 2C:

The organization's oversight process or selections process has not changed from the prior year.

Financial Statement Notes

PART IV, LINE 2B:

TENANT SECURITY DEPOSITS

PART X, LINE 2:

Management performs an evaluation of all income tax positions taken or expected to be taken in the course of preparing the organization's information and income tax returns to determine whether the income tax positions meet a "more likely than not" standard of being sustained under examination by the applicable taxing authorities. Management has performed its evaluation of all income tax positions taken on all open income tax returns and has determined that there were no positions taken that do not meet the "more likely than not" standard. Accordingly, there are no provisions for income taxes, penalties or interest receivable or payable relating to uncertain income tax positions in the accompanying financial statements.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Rental expenses 147,128. Cost of goods sold 173,803.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 173,803. Rental expenses 147,128.

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IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP, FINANCE & ADMIN
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP, MARKETING & COMM
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