Civic Intelligence

Rock the Cause Inc.

990EZ • Fiscal year 2016 • EIN 26-0591013

Jan 01, 2016 to Dec 31, 2016 • Filed on Jan 10, 2018

Organization Profileirockthecause.org
2601 Sunset Boulevard Suite B1Minneapolis, MN 55416

(651) 387-3121

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Liabilities / Revenue

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Net Margin

33rd percentile

-3.4%

Higher net margin than 33% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Top Officer Pay

79th percentile

$10,000

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 23.4% of source-year revenue.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Asset Growth

22nd percentile

-18%

Faster asset growth than 22% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

15th percentile

-35%

Faster revenue growth than 15% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets56th percentile

Assets

Down

$6,518

Down $1,465 (-18%) from 2015

Net Assets

Down

$6,518

Down $1,465 (-18%) from 2015

Liabilities

Flat

$0

Flat from 2015

Revenue And Expenses
Liabilities / Revenue55th percentileNet Margin33rd percentile

Revenue

Down

$42,653

Down $23,197 (-35%) from 2015

Expenses

Down

$44,118

Down $40,620 (-48%) from 2015

Net Income

Up

-$1,465

Up $17,423 (+92%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth22nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30K$20K$10K$0Assets 2011: $4,538Liabilities 2011: $0Net Assets 2011: $4,5382011Assets 2012: $708Liabilities 2012: $0Net Assets 2012: $7082012Assets 2013: $15,455Liabilities 2013: $0Net Assets 2013: $15,4552013Assets 2014: $26,871Liabilities 2014: $0Net Assets 2014: $26,8712014Assets 2015: $7,983Liabilities 2015: $0Net Assets 2015: $7,9832015Assets 2016: $6,518Liabilities 2016: $0Net Assets 2016: $6,5182016Assets 2017: $5,473Liabilities 2017: $0Net Assets 2017: $5,4732017Assets 2018: $23Liabilities 2018: $0Net Assets 2018: $232018Assets 2019: $23Liabilities 2019: $0Net Assets 2019: $232019Assets 2020: $923Liabilities 2020: $0Net Assets 2020: $9232020Assets 2021: $2,424Liabilities 2021: $0Net Assets 2021: $2,4242021Assets 2022: $2,787Liabilities 2022: $0Net Assets 2022: $2,7872022Assets 2023: $1,717Liabilities 2023: $0Net Assets 2023: $1,7172023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2016

Assets$6,518
Liabilities$0
Net Assets$6,518
Open 2016 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2011: $57,701Expenses 2011: $55,928Net Income 2011: $1,7732011Revenue 2012: $57,067Expenses 2012: $62,010Net Income 2012: -$4,9432012Revenue 2013: $345,760Expenses 2013: $331,006Net Income 2013: $14,7542013Revenue 2014: $192,811Expenses 2014: $180,531Net Income 2014: $12,2802014Revenue 2015: $65,850Expenses 2015: $84,738Net Income 2015: -$18,8882015Revenue 2016: $42,653Expenses 2016: $44,118Net Income 2016: -$1,4652016Revenue 2017: $27,726Expenses 2017: $28,771Net Income 2017: -$1,0452017Revenue 2018: $31,344Expenses 2018: $36,794Net Income 2018: -$5,4502018Revenue 2019: $41,924Expenses 2019: $41,924Net Income 2019: $02019Revenue 2020: $40,500Expenses 2020: $39,600Net Income 2020: $9002020Revenue 2021: $67,900Expenses 2021: $66,399Net Income 2021: $1,5012021Revenue 2022: $99,983Expenses 2022: $99,620Net Income 2022: $3632022Revenue 2023: $95,633Expenses 2023: $96,703Net Income 2023: -$1,0702023Revenue 2024: $102,286Expenses 2024: $104,003Net Income 2024: -$1,7172024

Highlighted filing

2016

Revenue$42,653
Expenses$44,118
Net Income-$1,465
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Jan 10, 2018
Return Version
2016v3.0
Gross Receipts
$42,653
Mission and Program Overview

Mission

Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.

Program Services

DescriptionGrantsExpenses
Our recording label income allowed us to make grants to organizations like Childrens Cancer Research Fund, Boys and Girls Club, Ronald McDonald House, and others. Our charities report that they benefit from residual direct donations from donors who discover their cause, by learning about them first through a Rock the Cause digital music stream, download, or CD. Rock the Cause music releases were streamed over 2 million times in 2016. That is a significant amount of consumer interaction. Our music released are monetized on all digital platforms to capture revenues that we in-turn grant to charitable organizations as decided by our BOD.$17,966$15,718
Special events. In 2016 Rock the Cause produced multiple concert events and volunteer drives that helped raise support and awareness for organizations like Ronald McDonald House, Bridge for Runaway Youth, St. Baldricks Foundation, High School for Recording Arts, Rock the Cause, and others. These events helped to generate direct donations for these orgs as well. For example we produced a concert called Battle of the Bald were participants raised money directly for St. Baldrick's Foundation totalling over $14,000 in direct donations to St. Baldricks Foundation. This money would not have been possible without our help. In other instances we partnered with celebrities to do fan meet & greets in exchange for direct donations both financial and in-kind to the charities we partnered with. This resulted in thousands of dollars in residual direct support and in-kind support, dozens of new members, for these orgamizations.$10,125$7,951
In 2016 we spent an entire semester at High School for Recording Arts a charter based in Saint Paul, MN that serves under-served children and high school dropouts. We conducted an in classroom program that teaches students job skills like how e-commerce works, or digital distribution, or how to write a press release, or do promotion to radio. We also covered subjects like nonprofits careers and entertainment law. Once the students were trained on this knowledge they worked directly with Rock the Cause staff and volunteers to release a music single and video called 'Royalty'. A project designed to change the perception of who black youth are in America. We helped the students deliver the single and it's video the national media, radio, and celebrities. Our work paid off as 'Royalty' spent over 32 weeks on the Billboard top 20 Urban Gospel music charts, and was nominated for 2 NAACP image awards.$5,000$6,176
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott HeroldCEOPT$10,000-$10,000
Betsy ButwinBoard Member-$0--
Andy ButwinBoard Member-$0--
Darin LynchBoard Member-$0--
Rurik HoverBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Rock the Cause Inc
EIN
26-0591013
Phone
6513873121
Address
2601 Sunset Boulevard Suite B1, Minneapolis, MN 55416

Signing Officer

Name
Lee Herold
Title
CEO
Phone
6513873121
Signed
2018-01-10
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 10

“These are grants to various partner 501c3 organizations i.e. Childrens Cancer Research Fund, Bridge for Runaway Youth, Team Kendal Kidz, Ronald McDonals House, Boys and Girls Club etc.. These grants are made through allocated funds that were received at special events and through music downloads and streams. The funds disbursement is decided and approved by BOD members.”

Form 990-EZ, Part I, Line 16

“These expenses are for direct marketing expenses, event expenses, meetings & travel, technology based services and subscription, insurance, and financial services charges.”

Raw XML Appendix173 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/PrimaryExemptPurposeTxt0Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1In 2016 we spent an entire semester at High School for Recording Arts a charter based in Saint Paul, MN that serves under-served children and high school dropouts. We conducted an in classroom program that teaches students job skills like how e-commerce works, or digital distribution, or how to write a press release, or do promotion to radio. We also covered subjects like nonprofits careers and entertainment law. Once the students were trained on this knowledge they worked directly with Rock the Cause staff and volunteers to release a music single and video called 'Royalty'. A project designed to change the perception of who black youth are in America. We helped the students deliver the single and it's video the national media, radio, and celebrities. Our work paid off as 'Royalty' spent over 32 weeks on the Billboard top 20 Urban Gospel music charts, and was nominated for 2 NAACP image awards.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2Special events. In 2016 Rock the Cause produced multiple concert events and volunteer drives that helped raise support and awareness for organizations like Ronald McDonald House, Bridge for Runaway Youth, St. Baldricks Foundation, High School for Recording Arts, Rock the Cause, and others. These events helped to generate direct donations for these orgs as well. For example we produced a concert called Battle of the Bald were participants raised money directly for St. Baldrick's Foundation totalling over $14,000 in direct donations to St. Baldricks Foundation. This money would not have been possible without our help. In other instances we partnered with celebrities to do fan meet & greets in exchange for direct donations both financial and in-kind to the charities we partnered with. This resulted in thousands of dollars in residual direct support and in-kind support, dozens of new members, for these orgamizations.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0These are grants to various partner 501c3 organizations i.e. Childrens Cancer Research Fund, Bridge for Runaway Youth, Team Kendal Kidz, Ronald McDonals House, Boys and Girls Club etc.. These grants are made through allocated funds that were received at special events and through music downloads and streams. The funds disbursement is decided and approved by BOD members.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1These expenses are for direct marketing expenses, event expenses, meetings & travel, technology based services and subscription, insurance, and financial services charges.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part I, Line 16
ReasonableCauseExplanation/ExplanationTxt0We will mail in a formal statement to the IRS.
ReturnHeader/BuildTS02018-03-14 21:41:22Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Lee Herold
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum06513873121
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-01-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ROCK THE CAUSE INC
ReturnHeader/Filer/BusinessNameControlTxt0ROCK
ReturnHeader/Filer/EIN0260591013
ReturnHeader/Filer/PhoneNum06513873121
ReturnHeader/Filer/USAddress/AddressLine1Txt02601 Sunset Boulevard Suite B1
ReturnHeader/Filer/USAddress/CityNm0Minneapolis
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055416
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt065.128.225.235
ReturnHeader/ReturnTs02018-01-15T17:47:58-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-01-01
ReturnHeader/TaxPeriodEndDt02016-12-31
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,518
Liabilities
$0
Net assets
$6,518
Revenue
$42,653
Expenses
$44,118
Net income
-$1,465
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.02$1.04$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.96$0.97$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$1.00$1.00$0.00
2021Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.68$0.66$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.01$0.00$0.01$0.41$0.40$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.42$0.42$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.31$0.37$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.28$0.29$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.43$0.44$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$0.66$0.85$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.27$0.00$0.27$1.93$1.81$0.12
2013Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$3.46$3.31$0.15
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.00$0.01$0.57$0.62$0.05
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.05$0.00$0.05$0.58$0.56$0.02