Civic Intelligence

Rock the Cause Inc

EIN 26-0591013 • 501(c)3 • Minneapolis, MN

Profile

Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.

2601 Sunset Boulevard Suite B1Minneapolis, MN 55416

irockthecause.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

41st percentile

-1.7%

Higher net margin than 41% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

97th percentile

$47,500

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 47.5% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

9th percentile

-100%

Faster asset growth than 9% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

53rd percentile

1.1%

Faster revenue growth than 53% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$0

Down $1,717 (-100%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$0

Down $1,717 (-100%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin41st percentile

Revenue

Up

$102,286

Up $6,653 (+7.0%) from 2023

Expenses

Up

$104,003

Up $7,300 (+7.5%) from 2023

Net Income

Down

-$1,717

Down $647 (-60%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2011: $4,538Liabilities 2011: $0Net Assets 2011: $4,5382011Assets 2012: $708Liabilities 2012: $0Net Assets 2012: $7082012Assets 2013: $15,455Liabilities 2013: $0Net Assets 2013: $15,4552013Assets 2014: $26,871Liabilities 2014: $0Net Assets 2014: $26,8712014Assets 2015: $7,983Liabilities 2015: $0Net Assets 2015: $7,9832015Assets 2016: $6,518Liabilities 2016: $0Net Assets 2016: $6,5182016Assets 2017: $5,473Liabilities 2017: $0Net Assets 2017: $5,4732017Assets 2018: $23Liabilities 2018: $0Net Assets 2018: $232018Assets 2019: $23Liabilities 2019: $0Net Assets 2019: $232019Assets 2020: $923Liabilities 2020: $0Net Assets 2020: $9232020Assets 2021: $2,424Liabilities 2021: $0Net Assets 2021: $2,4242021Assets 2022: $2,787Liabilities 2022: $0Net Assets 2022: $2,7872022Assets 2023: $1,717Liabilities 2023: $0Net Assets 2023: $1,7172023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2024

Assets$0
Liabilities$0
Net Assets$0
Open 2024 Filing

Operations Trend

Revenue Growth53rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2011: $57,701Expenses 2011: $55,928Net Income 2011: $1,7732011Revenue 2012: $57,067Expenses 2012: $62,010Net Income 2012: -$4,9432012Revenue 2013: $345,760Expenses 2013: $331,006Net Income 2013: $14,7542013Revenue 2014: $192,811Expenses 2014: $180,531Net Income 2014: $12,2802014Revenue 2015: $65,850Expenses 2015: $84,738Net Income 2015: -$18,8882015Revenue 2016: $42,653Expenses 2016: $44,118Net Income 2016: -$1,4652016Revenue 2017: $27,726Expenses 2017: $28,771Net Income 2017: -$1,0452017Revenue 2018: $31,344Expenses 2018: $36,794Net Income 2018: -$5,4502018Revenue 2019: $41,924Expenses 2019: $41,924Net Income 2019: $02019Revenue 2020: $40,500Expenses 2020: $39,600Net Income 2020: $9002020Revenue 2021: $67,900Expenses 2021: $66,399Net Income 2021: $1,5012021Revenue 2022: $99,983Expenses 2022: $99,620Net Income 2022: $3632022Revenue 2023: $95,633Expenses 2023: $96,703Net Income 2023: -$1,0702023Revenue 2024: $102,286Expenses 2024: $104,003Net Income 2024: -$1,7172024

Highlighted filing

2024

Revenue$102,286
Expenses$104,003
Net Income-$1,717
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
$0
Net assets
$0
Revenue
$102,286
Expenses
$104,003
Net income
-$1,717
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.02$1.04$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.96$0.97$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$1.00$1.00$0.00
2021Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.68$0.66$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.01$0.00$0.01$0.41$0.40$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.42$0.42$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.31$0.37$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.28$0.29$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.43$0.44$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$0.66$0.85$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.27$0.00$0.27$1.93$1.81$0.12
2013Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$3.46$3.31$0.15
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.00$0.01$0.57$0.62$0.05
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.05$0.00$0.05$0.58$0.56$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.0
Gross Receipts
$102,286
Mission and Program Overview

Mission

Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.

Program Services

DescriptionGrantsExpenses
In 2024 we spent an entire year at High School for Recording Arts a charter based in Saint Paul, MN that serves under-served children and high school dropouts. We conducted an in-classroom workforce training program for media occupations that teaches students job skills like how e-commerce works, digital distribution, podcasting, copyright, branding, or how to write a press release and media servicing. We also covered subjects like nonprofit careers and entertainment law and servicing learning. Once the students were trained on this knowledge they worked directly with Rock the Cause staff and volunteers to release music singles and student-made compilations on the High School for Recording Arts Record Label. We also developed a paid internship program giving vulnerable populations of youth the opportunity to participate in vocational discovery. Our CEO was awarded the Ramsey County Vern Vick Award for youth workforce development. We worked with over 35 low income youth who are from underserved and marginalized communities. We also placed 15 youth in jobs working in media Occupations. We also offered paid internship training to 15 youth helping to ease financial burdens and create economic access for youth struggling to find employment.$45,413$45,413
Rock the Cause was continued in our role of education facilitation for a media occupations training program for youth in partnership with High School for Recording Arts & ReConnect Rondo. We mentored over 12 youth in content creation for the Voices of Rondo Youth Podcast and assisted with youth centered community organizing.$27,978$27,978
Our recording label income allowed us to make grants to organizations like Children's Cancer Research Fund, Sexual Violence Center MN, High School for Recording Arts, and others. Our charities report that they benefit from residual direct donations from donors who discover their cause, by learning about them first through a Rock the Cause digital music stream, download, or CD. Rock the Cause music releases were streamed over 4 million times in 2024. That is a significant amount of consumer interaction. Our music releases are monetized on all digital platforms to capture revenues that we in-turn grant to charitable organizations as decided by our officers and stakeholders. We also use our label to support artists who want to expand their audience through radio and social media marketing. We also mentor opportunity youth in real world internships doing marketing, distribution and PR$21,500$21,500
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott HeroldCEOFT$52,876-$52,876
Filing and Contact Details

Filer

Filer Name
Rock the Cause Inc
EIN
26-0591013
Phone
6513873121
Address
2601 Sunset Boulevard Suite B1, Minneapolis, MN 55416

Signing Officer

Name
Lee Herold
Title
CEO
Phone
6513873121
Signed
2025-11-17
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Banking Fees, Insurance, Tech Sunscriptions”

Raw XML Appendix146 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Minneapolis
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MN
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IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt01717
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IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt04320
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt0102286
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IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt00
IRS990EZ/OccupancyRentUtltsAndMaintAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt045
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt052876
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
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IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
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IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
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IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt04792
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.
IRS990EZ/PrintingPublicationsPostageAmt00
IRS990EZ/ProgramServiceRevenueAmt085869
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Our recording label income allowed us to make grants to organizations like Children's Cancer Research Fund, Sexual Violence Center MN, High School for Recording Arts, and others. Our charities report that they benefit from residual direct donations from donors who discover their cause, by learning about them first through a Rock the Cause digital music stream, download, or CD. Rock the Cause music releases were streamed over 4 million times in 2024. That is a significant amount of consumer interaction. Our music releases are monetized on all digital platforms to capture revenues that we in-turn grant to charitable organizations as decided by our officers and stakeholders. We also use our label to support artists who want to expand their audience through radio and social media marketing. We also mentor opportunity youth in real world internships doing marketing, distribution and PR
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1In 2024 we spent an entire year at High School for Recording Arts a charter based in Saint Paul, MN that serves under-served children and high school dropouts. We conducted an in-classroom workforce training program for media occupations that teaches students job skills like how e-commerce works, digital distribution, podcasting, copyright, branding, or how to write a press release and media servicing. We also covered subjects like nonprofit careers and entertainment law and servicing learning. Once the students were trained on this knowledge they worked directly with Rock the Cause staff and volunteers to release music singles and student-made compilations on the High School for Recording Arts Record Label. We also developed a paid internship program giving vulnerable populations of youth the opportunity to participate in vocational discovery. Our CEO was awarded the Ramsey County Vern Vick Award for youth workforce development. We worked with over 35 low income youth who are from underserved and marginalized communities. We also placed 15 youth in jobs working in media Occupations. We also offered paid internship training to 15 youth helping to ease financial burdens and create economic access for youth struggling to find employment.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2Rock the Cause was continued in our role of education facilitation for a media occupations training program for youth in partnership with High School for Recording Arts & ReConnect Rondo. We mentored over 12 youth in content creation for the Voices of Rondo Youth Podcast and assisted with youth centered community organizing.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt021500
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt145413
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt227978
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt021500
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt145413
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IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
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IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0104003
IRS990EZ/TotalProgramServiceExpensesAmt094891
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt095633
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Banking Fees, Insurance, Tech Sunscriptions
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
ReasonableCauseExplanation/ExplanationTxt0Medical issues with executive director
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Lee Herold
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum06513873121
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ROCK THE CAUSE INC
ReturnHeader/Filer/BusinessNameControlTxt0ROCK
ReturnHeader/Filer/EIN0260591013
ReturnHeader/Filer/PhoneNum06513873121
ReturnHeader/Filer/USAddress/AddressLine1Txt02601 Sunset Boulevard Suite B1
ReturnHeader/Filer/USAddress/CityNm0Minneapolis
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055416
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-11-17T19:37:17-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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