Liabilities / Assets
53rd percentile
Tied with the lowest-debt nonprofits in its peer group.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.00x
Liabilities / Revenue
57th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
26th percentile
Higher net margin than 26% of similar nonprofits.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
3rd percentile
Faster asset growth than 3% of similar nonprofits.
Revenue Growth
46th percentile
Faster revenue growth than 46% of similar nonprofits.
Balance Sheet
Assets
Down$708
Down $3,830 (-84%) from 2011
Net Assets
Down$708
Down $3,830 (-84%) from 2011
Liabilities
Flat$0
Flat from 2011
Revenue And Expenses
Revenue
Down$57,067
Down $634 (-1.1%) from 2011
Expenses
Up$62,010
Up $6,082 (+11%) from 2011
Net Income
Down-$4,943
Down $6,716 (-379%) from 2011
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2012 to Dec 31, 2012
- Signed
- May 16, 2013
- Return Version
- 2012v2.0
Mission and Program Overview
Mission
Our mission is to engage others to become involved in their communities through volunteerism. We achieve this goal through volunteer drives, music downloads on our record label, live concert events, and classroom workshops in colleges and high schools.
Filing and Contact Details
Filer
- EIN
- 26-0591013
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| IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom | 0 | For 5 years Rock the Cause has been making an impact in our community by educating, empowering and inspiring others to make a difference. Our initiatives are not just one-off events. Our work is based in ongoing engagement that combines concerts, new media, digital music downloads, volunteer and funding drives for our partner causes. We can also be found in high schools and colleges across our region working one on one with students to create a future generation of community-minded citizens. In 2012 Rock the Cause produced over 24 concert events and volunteer drives in our region, and we participated in 3 national level music festivals, and we conducted a 10 day volunteer drive and music showcase with Cities 97 at the Minnesota State Fair. We enrolled over 2500 new members for over a dozen nonprofit organizations like Free Arts Minnesota, Rock Star Supply Company, People Serving People and more. Some of our partner organizations are reporting as high as 30% conversion rate on the members we help them to enroll. This helps our community by creating a new base of awareness, donor and volunteer support for our partner causes. Rock the Cause records also released two internationally acclaimed music releases in 2012. Through our partnership with The Orchard, the world's largest digital music distributor, we were able to put on sale in 36 countries, the charitable compilation Minnesota Remembers Vic Chesnutt, and the viral hit single Clouds by Zach Sobiech. Both releases have raised thousands of dollars for local and national charities like Children's Cancer Research Fund, Sweet Relief Musicians Fund and Lifeworks Services. They have helped create new audiences for emerging musicians. Our Social Media program communicates the needs of our community to thousands of people on a daily basis. Nonprofit organizations contact us weekly asking for help getting their messaging in front of an ever expanding, and engaged audience. Our Social Media program is staffed by interns from colleges across the region. Many of our internships are paid, helping to provide employment and critical job skills to students. In fact our Social Media driven "Like" for "Music Download" program has created hundreds of new Facebook fans for organizations like People Serving People, Free Arts Minnesota and others. A recent survey was conducted by Rock the Cause on 1000 constituents. We received a 33% response rate. Here is what our audience told us about themselves: 46% Female 4 aged 25 to 45 earning between $27K and $80K per year 34% Male Aged 25 to 45 earning between $25K and 75K per year 72% follow us on Facebook |
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| IRS990ScheduleO/GeneralExplanation/Explanation | 0 | Misc program and operating expenses - marketing, operations, etc |
| IRS990ScheduleO/GeneralExplanation/Identifier | 0 | F99Z_P01_S00_L16 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 0 | Form 990-EZ, Part I, Line 16 |
| ReasonableCauseExplanation/Explanation | 0 | We are very sorry. We have been busy on a number of projects. We admit we failed to file on the due date. |
| ReturnHeader/BuildTS | 0 | 2016-03-07 17:11:31Z |
| ReturnHeader/Filer/EIN | 0 | 260591013 |
| ReturnHeader/Filer/Name/BusinessNameLine1 | 0 | ROCK THE CAUSE INC |
| ReturnHeader/Filer/NameControl | 0 | ROCK |
| ReturnHeader/Filer/Phone | 0 | 6513873121 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | 1715 Bush Ave |
| ReturnHeader/Filer/USAddress/City | 0 | Saint Paul |
| ReturnHeader/Filer/USAddress/State | 0 | MN |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 55106 |
| ReturnHeader/Officer/DateSigned | 0 | 2013-05-16 |
| ReturnHeader/Officer/Name | 0 | Lee Herold |
| ReturnHeader/Officer/Phone | 0 | 6513873121 |
| ReturnHeader/Officer/Title | 0 | CEO |
| ReturnHeader/ReturnType | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDate | 0 | 2012-01-01 |
| ReturnHeader/TaxPeriodEndDate | 0 | 2012-12-31 |
| ReturnHeader/TaxYear | 0 | 2012 |
| ReturnHeader/Timestamp | 0 | 2013-05-16T17:28:11-07:00 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2012 • Form 990EZFacts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $708
- Liabilities
- $0
- Net assets
- $708
- Revenue
- $57,067
- Expenses
- $62,010
- Net income
- -$4,943