Civic Intelligence

San Francisco Consumer Action

990 • Fiscal year 2025 • EIN 23-7172908

Apr 01, 2024 to Mar 31, 2025 • Filed on Jan 26, 2026

57 Post Street Suite 708San Francisco, CA 94104

(415) 777-9648

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.22x

Higher debt load relative to assets than 70% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

67th percentile

0.21x

Higher debt load relative to revenue than 67% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

54th percentile

6.5%

Higher net margin than 54% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

88th percentile

$172,644

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 13.6% of source-year revenue.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Asset Growth

84th percentile

24%

Faster asset growth than 84% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

79th percentile

30%

Faster revenue growth than 79% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Up

$1,222,629

Up $238,723 (+24%) from 2024

Net Assets

Up

$956,893

Up $86,797 (+10.0%) from 2024

Liabilities

Up

$265,736

Up $151,926 (+133%) from 2024

Revenue

Up

$1,269,490

Up $294,717 (+30%) from 2024

Expenses

Up

$1,186,385

Up $59,544 (+5.3%) from 2024

Net Income

Up

$83,105

Up $235,173 (+155%) from 2024

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2014: $7,681,830Liabilities 2014: $296,481Net Assets 2014: $7,385,3492014Assets 2015: $10,213,650Liabilities 2015: $324,052Net Assets 2015: $9,889,5982015Assets 2016: $9,651,559Liabilities 2016: $388,477Net Assets 2016: $9,263,0822016Assets 2018: $5,965,339Liabilities 2018: $357,543Net Assets 2018: $5,607,7962018Assets 2019: $4,796,950Liabilities 2019: $310,961Net Assets 2019: $4,485,9892019Assets 2020: $2,777,631Liabilities 2020: $237,851Net Assets 2020: $2,539,7802020Assets 2021: $1,959,175Liabilities 2021: $548,702Net Assets 2021: $1,410,4732021Assets 2022: $1,493,172Liabilities 2022: $231,729Net Assets 2022: $1,261,4432022Assets 2023: $1,266,588Liabilities 2023: $242,369Net Assets 2023: $1,024,2192023Assets 2024: $983,906Liabilities 2024: $113,810Net Assets 2024: $870,0962024Assets 2025: $1,222,629Liabilities 2025: $265,736Net Assets 2025: $956,8932025

Highlighted filing

2025

Assets$1,222,629
Liabilities$265,736
Net Assets$956,893

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $2,942,892Expenses 2014: $3,023,428Net Income 2014: -$80,5362014Revenue 2015: $5,537,912Expenses 2015: $3,033,663Net Income 2015: $2,504,2492015Revenue 2016: $2,688,994Expenses 2016: $3,315,510Net Income 2016: -$626,5162016Revenue 2018: $1,972,569Expenses 2018: $3,279,222Net Income 2018: -$1,306,6532018Revenue 2019: $2,185,910Expenses 2019: $3,307,717Net Income 2019: -$1,121,8072019Revenue 2020: $941,331Expenses 2020: $2,887,540Net Income 2020: -$1,946,2092020Revenue 2021: $1,209,565Expenses 2021: $2,338,910Net Income 2021: -$1,129,3452021Revenue 2022: $1,658,690Expenses 2022: $1,801,939Net Income 2022: -$143,2492022Revenue 2023: $1,164,687Expenses 2023: $1,404,196Net Income 2023: -$239,5092023Revenue 2024: $974,773Expenses 2024: $1,126,841Net Income 2024: -$152,0682024Revenue 2025: $1,269,490Expenses 2025: $1,186,385Net Income 2025: $83,1052025

Highlighted filing

2025

Revenue$1,269,490
Expenses$1,186,385
Net Income$83,105
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Jan 26, 2026
Return Version
2024v5.0
Gross Receipts
$1,279,643
Mission and Program Overview

Mission

To empower consumers to achieve financial security through education and advocacy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$664,628$628,015▼ $36,613
Cash and Non-Interest-Bearing Accounts$209,221$517,809▲ $308,588
Pledges and Grants Receivable$71,165$45,300▼ $25,865
Prepaid Expenses and Deferred Charges$23,944$18,613▼ $5,331
Land, Buildings, and Equipment, Net$3,957$3,256▼ $701
Total Assets$983,906$1,222,629▲ $238,723
Other Assets Total$10,991$9,636▼ $1,355
Liabilities
Other Liabilities$108,260$121,766▲ $13,506
Deferred Revenue-$115,000-
Accounts Payable and Accrued Expenses$5,550$28,970▲ $23,420
Total Liabilities$113,810$265,736▲ $151,926
Net Assets / Fund Balance
Net Assets With Donor Restrictions$431,965$622,918▲ $190,953
Net Assets Without Donor Restrictions$438,131$333,975▼ $104,156
Total Net Assets Fund Balance$870,096$956,893▲ $86,797
Total Liabilities and Net Assets / Fund Balance$983,906$1,222,629▲ $238,723

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,256$16,204$19,460
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Anna FloresExecutive DiFT$162,000$10,644$172,644
Anna FloresExecutive Director-$162,000$10,644$172,644

Board Members and Trustees

NameTitle
Sue RoganPresident
Gail SandersDirector
Irene LeechDirector
Janeen MarquardtDirector
Ruth SussweinDirector of
Joe WynnDirector to
Latesha SlappyDirector to
Deborah Lowe MuramotoSecretary
Ken MceldowneyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,230,453
Program Service Revenue
$10,996
Investment Income
$20,694
Other Revenue
$7,347
All Other Contributions
$1,024,878
Change in Net Assets
$83,105
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$878,397
Other Expenses$222,088
Total Fundraising Expense$110,962
Grants and Similar Amounts Paid$55,400
Professional Fundraising Fees$30,500

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$359,437$163,933$43,758$567,128
Current Officers, Directors, Trustees, and Key Employees$114,800$32,800$16,400$164,000
Other Employee Benefits$59,594$24,901$7,653$92,148
Fees for Services Other$57,946$2,180-$60,126
Payroll Taxes$35,755$14,817$4,549$55,121
Grants to Domestic Orgs$49,200--$49,200
Conferences and Meetings$29,406$2,895-$32,301
Fees for Services Professional Fundraising--$30,500$30,500
Fees for Services Accounting$19,148$7,949$2,640$29,737
Office Expenses$24,152$3,737$1,557$29,446
Information Technology$18,145$7,483$2,282$27,910
Travel$19,008$4,128$12$23,148
Insurance$5,695$2,405$764$8,864
Occupancy$5,425$2,237$675$8,337
Grants to Domestic Individuals$6,200--$6,200
Depreciation Depletion$1,348$559$172$2,079
Advertising$140--$140
Total Functional Expenses$805,399$270,024$110,962$1,186,385
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Identity Theft Resource CenterEl Cajon, CA-Education Applicatio$6,200
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$30,500
Fundraising Gross Income$17,500
Fundraising Direct Expenses$10,153

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
53nd Anniversar$223,075$17,500$499$17,001
Total Events$223,075$17,500$10,153$7,347
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
ACCRUED LEAVE + PAYROLL$110,396
Lease Payment Due$7,975
Accrued Expenses$3,188
Employment Retirement Payable$207
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The executive director and financial consultant conduct an initial review of the 990. Then the board of directors reviews it prior to filing.

Form 990, Page 6, Part VI, Line 12C

All board members are covered under the policy where annual assertions are requested to confirm that there is a lack of conflicts.

Form 990, Page 6, Part VI, Line 15A

The board of directors decide the salary and benefits of the executive director of the agency. The board, which includes independent members, have assessed fair and equitable compensation based on compensation of managers of agencies of similar size, field and location to the agency.

Form 990, Page 6, Part VI, Line 19

Governing documents, the conflict of interest policy and financial statements are available to the public upon request.form 990 is posted on our web site.

Filing and Contact Details

Filer

Filer Name
San Francisco Consumer Action
EIN
23-7172908
Phone
4157779648
Address
57 POST STREET SUITE 708, SAN FRANCISCO, CA 94104

Signing Officer

Name
Anna Flores
Title
Executive Director
Phone
4157779648
Signed
2026-01-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Anna Flores
Formed
1971
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
9
Volunteers
15

Preparer

Firm
Marjtax Incorporated
Address
3542 FRUITVALE- AVE PMB 227, OAKLAND, CA 94602
Preparer
Marjorie Williams-jones
Phone
5104826204
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

Other program services included the creation of a series of multilingual consumer education fact sheets and webinars on various consumer education topics including fraud and scam awareness and prevention, financial services and products, consumer privacy protection, identity theft and general consumer rights.

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IRS990/ProgSrvcAccomActy2Grp/Desc0THE DISH CY PRES AWARD PROJECT INCLUDED THE DEVELOPMENT OF MULTI-LINGUAL CONSUMER EDUCATION MATERIALS ON THE TELEPHONE CONSUMER PROTECTION ACT (TCPA) AND CONSUMER PRIVACY PROTECTION AND CONDUCTING A SERIES OF IN-PERSON REGIONAL TRAIN-THE-TRAINER WORKSHOPS FOR COMMUNITY-BASED ORGANIZATIONS, ADVOCATES AND EDUCATORS ACROSS THE COUNTRY. THE PROJECT ALSO INCLUDED THE AWARDING OF MINI-GRANTS TO SELECT COMMUNITY-BASED ORGANIZATIONS TO CONDUCT LOCAL WORKSHOPS FOR CONSUMERS ON THE TCPA AND PRIVACY PROTECTION.
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IRS990/ProgSrvcAccomActy3Grp/Desc0ROSE FOUNDATION WARRANTY PROJECT THE PROJECT INCLUDED A VARIETY OF INITIATIVES INCLUDING THE DEVELOPMENT OF A CONSUMER OPINION POLL, RESEARCH AND SURVEYS OF COMPUTER AND SMARTPHONE MANUFACTURERS AND SELLERS, AND THE CREATION OF MULTILINGUAL (ENGLISH/SPANISH/CHINESE) CONSUMER EDUCATION PUBLICATIONS, VIDEOS AND WEBINARS DESIGNED TO INCREASE CALIFORNIANS AWARENESS OF THEIR SMARTPHONE AND COMPUTER WARRANTY RIGHTS, TEACH THEM HOW TO EXERCISE THEIR RIGHTS, AND INFORM THEM OF THE RESOURCES AVAILABLE IF THEY BELIEVE THEIR RIGHTS HAVE BEEN VIOLATED.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0OTHER PROGRAM SERVICES INCLUDED THE CREATION OF A SERIES OF MULTILINGUAL CONSUMER EDUCATION FACT SHEETS AND WEBINARS ON VARIOUS CONSUMER EDUCATION TOPICS INCLUDING FRAUD AND SCAM AWARENESS AND PREVENTION, FINANCIAL SERVICES AND PRODUCTS, CONSUMER PRIVACY PROTECTION, IDENTITY THEFT AND GENERAL CONSUMER RIGHTS.
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IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0SF CONSUMER ACTION - ADVOCACY/LOBBYING FY 2025 CONSUMER ACTION EMPLOYEES PARTICIPATED IN MEETINGS WITH FEDERAL AGENCIES IN WASHINGTON D.C. TO SUPPORT INDIVIDUAL AND COLLECTIVE CONSUMER RIGHTS. WE'VE ALSO PARTICIPATED IN A VERY LIMITED NUMBER OF MEETINGS WITH CONGRESSIONAL STAFF PRESERVING THE CONSTITUTIONALITY OF THE CONSUMER FINANCIAL PROTECTION BUREAU (CFPB). WE'VE ASKED CONGRESSIONAL STAFF TO SUPPORT MAINTAINING THE INDEPENDENCE OF AND FUNDING FOR THE CFPB. WE'VE SOUGHT SUPPORT OF SOME OF ITS RULES, SUCH AS THE OVERDRAFT RULE, REDUCING OD FEES, THE PAYMENT APP RULE TO PROTECT PEOPLE'S FINANCIAL PRIVACY AND ENSURE RESOLUTIONS FOR FRAUDULENT FINANCIAL DISPUTES, AND SUSTAINING THE RULE PROHIBITING MEDICAL DEBT ON CREDIT REPORTS. WE'VE SUPPORTED FEDERAL LEGISLATION THAT WOULD REQUIRE UPFRONT DISCLOSURE OF THE FULL TICKET PRICE TO LIVE EVENTS AND OPPOSED THE FEDERAL BUDGET RECONCILIATION BILLS. WE HAVE MET WITH OTHER FEDERAL REGULATORY AGENCIES TO ENCOURAGE MAINTAINING A RULE TO PROVIDE REFUNDS FOR AIRLINE PASSENGERS IMPACTED BY CANCELLED OR SIGNIFICANTLY DELAYED FLIGHTS; TO MAKE ESSENTIAL DOCUMENTS AVAILABLE IN THE PRIMARY LANGUAGES THAT THEIR CUSTOMERS PREFER. WE'VE COMMENTED TO FEDERAL REGULATORS OPPOSING ANY WEAKENING OF FEDERAL PROTECTIONS FROM UNWANTED ROBOCALLS AND TEXTS THAT LEAD TO FRAUD AND SCAMS. WE'VE WRITTEN IN SUPPORT OF A MICHIGAN BILL TO ALLOW FOR ONLINE VISION TESTING TO RENEW A PRESCRIPTION AND OPPOSED A CALIFORNIA BILL THAT WOULD ROLL BACK INDIVIDUALS' PRIVACY RIGHTS.
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