Civic Intelligence

Gsma Limited

990 • Fiscal year 2024 • EIN 20-4991061

Jan 01, 2024 to Dec 31, 2024 • Filed on May 15, 2025

165 Ottley DRIVE NE Suite 203Atlanta, GA 30324

(678) 764-2122

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

64th percentile

0.47x

Higher debt load relative to assets than 64% of similar nonprofits.

2024 filings • $250M-$1B nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.81x

Higher debt load relative to revenue than 64% of similar nonprofits.

2024 filings • $250M-$1B nonprofits • Source year 2024

Net Margin

81st percentile

26%

Higher net margin than 81% of similar nonprofits.

2024 filings • $250M-$1B nonprofits • Source year 2024

Top Officer Pay

91st percentile

$2,758,458

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 1.4% of source-year revenue.

2024 filings • $250M-$1B nonprofits • Source year 2024

Asset Growth

87th percentile

18%

Faster asset growth than 87% of similar nonprofits.

2024 filings • $250M-$1B nonprofits • Annualized from 2023 to 2024

Revenue Growth

26th percentile

2.3%

Faster revenue growth than 26% of similar nonprofits.

2024 filings • $250M-$1B nonprofits • Annualized from 2023 to 2024

Assets

Up

$334,544,658

Up $50,569,325 (+18%) from 2023

Net Assets

Up

$176,116,027

Up $48,737,681 (+38%) from 2023

Liabilities

Up

$158,428,631

Up $1,831,644 (+1.2%) from 2023

Revenue

Up

$195,563,692

Up $4,480,040 (+2.3%) from 2023

Expenses

Up

$144,876,268

Up $13,540,473 (+10%) from 2023

Net Income

Down

$50,687,424

Down $9,060,433 (-15%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400M$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023Assets 2024: $334,544,658Liabilities 2024: $158,428,631Net Assets 2024: $176,116,0272024

Highlighted filing

2024

Assets$334,544,658
Liabilities$158,428,631
Net Assets$176,116,027

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023Revenue 2024: $195,563,692Expenses 2024: $144,876,268Net Income 2024: $50,687,4242024

Highlighted filing

2024

Revenue$195,563,692
Expenses$144,876,268
Net Income$50,687,424
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.1
Gross Receipts
$195,563,692
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA PROMOTES THE COMMON INTEREST OF GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$63,155,588$207,743,000▲ $144,587,412
Rtn Earn Endowment Incm Other Fnds$127,378,346$176,116,027▲ $48,737,681
Accounts Receivable$86,557,081$63,973,154▼ $22,583,927
Investments in Publicly Traded Securities$123,072,220$51,376,690▼ $71,695,530
Prepaid Expenses and Deferred Charges$8,756,449$10,513,082▲ $1,756,633
Land, Buildings, and Equipment, Net$2,117,069$938,732▼ $1,178,337
Intangible Assets$316,926$0▼ $316,926
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$283,975,333$334,544,658▲ $50,569,325
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$140,153,851$145,385,280▲ $5,231,429
Accounts Payable and Accrued Expenses$15,194,625$10,843,140▼ $4,351,485
Other Liabilities$1,248,511$2,200,211▲ $951,700
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$156,596,987$158,428,631▲ $1,831,644
Net Assets / Fund Balance
Total Net Assets Fund Balance$127,378,346$176,116,027▲ $48,737,681
Total Liabilities and Net Assets / Fund Balance$283,975,333$334,544,658▲ $50,569,325

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$581,439$3,469,940$4,051,379
Leasehold Improvements$226,873$3,526,368$3,753,241
Equipment$130,420$386,072$516,492
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - Gsma LtdFT$531,792$1,333,303$1,865,095
Bob PuglielliGeneral Manager - EventsFT$372,736$270,583$643,319
Sarah WigginVice President of SalesFT$292,804$212,629$505,433
Sihan Bo ChenHead of Greater China and EvenFT$297,735$189,652$487,387
Eulalia Ripoll GiraltHead of Events, EuropeFT$235,035$141,177$376,212
Thomas ChalcraftSales Director - Mobile WorldFT$195,608$179,676$375,284
William NeilHead of Global Events StrategyFT$256,661$84,009$340,670
Steve RussHead of New Program DevelopmenFT$221,476$64,709$286,185
Erich HermannsHead of Events, MWC Americas aFT$210,937$56,374$267,311

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Oonagh SteinFinance Director
Louise EasterbrookChief Financial Officer
Lara DewarChief Marketing Officer
Monique CormierGeneral Counsel
Sianne RyderGeneral Manager - Services

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationPO Box 734596, Dallas, TX 75373, Sp$42,802,597
Jemex Ideas Co LimitedEvent Management-$1,924,777
The Freeman Company LLCBuildoutROM 9 8/F KENNING INDUSTRIAL BUIL, Hong Kong, 0, Hk$1,580,845
B Network Barcelona Management SLEvent Organisation-$1,456,491
CITA- The Wireless AssociationEvent Management1400 16th Street NW 600, Washington, DC 20036, Sp$1,142,177
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$185,555,175
Investment Income
$9,894,556
Other Revenue
$113,961
Change in Net Assets
$50,687,424

Audited Revenue Reconciliation

Revenue per Audited Statements
$195,563,692
Total Revenue per Audited Statements
$195,563,692
Total Revenue per Form 990
$195,563,692
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$82,377,588
Grants and Similar Amounts Paid$38,334,000
Salaries, Compensation, and Employee Benefits$24,164,680
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$44,976,691
Foreign Grants$0--$38,334,000
Other Salaries and Wages---$16,297,392
Fees for Services Other---$3,538,638
Current Officers, Directors, Trustees, and Key Employees---$3,390,058
Fees for Services Legal---$2,911,919
Advertising---$2,830,931
Travel---$2,541,741
Other Employee Benefits---$2,074,034
Occupancy---$1,689,200
Payroll Taxes---$1,598,891
Depreciation Depletion---$1,254,088
Pension Plan Contributions---$804,305
Other Expenses---$312,657
Information Technology---$288,791
Office Expenses---$197,830
Fees for Services Accounting---$130,242
Interest---$62,181
Total Functional Expenses$0$0$0$144,876,268

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$144,876,268
Expenses per Audited Statements$144,147,893
Total Expenses per Audited Statements$144,147,893
Expenses Not Reported on Financial Statements$728,375
Other Expense Adjustments$728,375
International Activity

International Summary

Offices
4
Employees
130
Spending
$71,917,384

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities289$62,970,017
East Asia and the PacificProgram ServicesConference Activities241$8,160,621
Sub-Saharan AfricaProgram ServicesConference Activities--$275,566
South AmericaProgram ServicesConference Activities--$209,589
Middle East and North AfricaProgram ServicesConference Activities--$171,630
North AmericaProgram ServicesConference Activities--$129,961
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Income Tax Payable$1,393,970
Other Liabilities$806,241
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 6

GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/24 of 1.2778 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/24 of 1.2640 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part VI, Line 7

The sole member of the company appoints all of the members of the Board of Directors.

Part VI, Line 7B

The Company's annual operating budget is subject to approval of the sole member.

Part VI, Line 11B

The 990 is reviewed by senior members of the management team.

Part VI, Line 12C

Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.

Part VI, Lines 15A & B

The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).

Part VI, Line 19

The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its principal office. These copies are available upon a written or in-person request for access.

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6787642122
Address
165 Ottley DRIVE NE Suite 203, ATLANTA, GA 30324

Signing Officer

Name
louise easterbrook
Title
CFO
Phone
2073560600
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
De
Voting Board Members
4
Independent Board Members
0
Employees
34
Volunteers
0

Preparer

Firm
Smith & Howard Advisory LLC
Address
271 17TH STREET NW SUITE 2100, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/24 of 1.2778 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/24 of 1.2640 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part XI, Line 9

Foreign Currency Conversion adjustment: -1,949,737

Part XII, Line 1

GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.

Financial Statement Notes

Sch D, Part X, Line 2

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax legislation is subject to interpretation and establishes provisions, where appropriate, on the basis of the amount expected to be paid to the tax authorities.

Sch D, Part XII, Line 2D

728,375 - Foreign Exchange expense per Financials

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IRS990/Form990PartVIISectionAGrp/PersonNm2Louise Easterbrook
IRS990/Form990PartVIISectionAGrp/PersonNm3Lara Dewar
IRS990/Form990PartVIISectionAGrp/PersonNm4Bob Puglielli
IRS990/Form990PartVIISectionAGrp/PersonNm5Sianne Ryder
IRS990/Form990PartVIISectionAGrp/PersonNm6Sarah Wiggin
IRS990/Form990PartVIISectionAGrp/PersonNm7Sihan Bo Chen
IRS990/Form990PartVIISectionAGrp/PersonNm8Oonagh Stein
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IRS990/Form990PartVIISectionAGrp/PersonNm10Eulalia Ripoll Giralt
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IRS990/Form990PartVIISectionAGrp/PersonNm12William Neil
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director General
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO - GSMA LTD
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt4General Manager - Events
IRS990/Form990PartVIISectionAGrp/TitleTxt5General Manager - Services
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice President of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt7Head of Greater China and Even
IRS990/Form990PartVIISectionAGrp/TitleTxt8Finance Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt10Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt11Sales Director - Mobile World
IRS990/Form990PartVIISectionAGrp/TitleTxt12Head of Global Events Strategy
IRS990/Form990PartVIISectionAGrp/TitleTxt13Head of New Program Developmen
IRS990/Form990PartVIISectionAGrp/TitleTxt14Head of Events, MWC Americas a
IRS990/Form990ProvidedToGvrnBodyInd0false
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IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingOtherInd0X
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI, MOBILE WORLD CONGRESS LAS VEGAS AND MOBILE WORLD CONGRESS KIGALI.
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IRS990/OfficeExpensesGrp/TotalAmt0197830
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IRS990/OtherExpensesGrp/Desc1FOREIGN EXCHANGE
IRS990/OtherExpensesGrp/Desc2TAX EXPENSE
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IRS990/OtherExpensesGrp/TotalAmt21150975
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IRS990/ProgSrvcAccomActy2Grp/Desc0MOBILE WORLD CONGRESS HELD IN SHANGHAI WAS HELD IN BETWEEN JUNE 26TH AND JUNE 28TH 2024.
IRS990/ProgSrvcAccomActy3Grp/Desc0THE MOBILE WORLD CONGRESS LAS VEGAS WAS HELD BETWEEN 8TH OCTOBER AND 10TH OCTOBER 2024 IN LAS VEGAS.
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IRS990/ReportOtherAssetsInd0false

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$335$158$176$196$145$50.7
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$263$98.4$164$123$65.5$57.8
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6