Civic Intelligence

Gsma Limited

EIN 20-4991061 • 501(c)6 • Atlanta, GA

Profile

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

165 Ottley Dr Suite 150Atlanta, GA 30324

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

68th percentile

0.55x

Higher debt load relative to assets than 68% of similar nonprofits.

$250M-$1B nonprofits • Source year 2023

Liabilities / Revenue

64th percentile

0.82x

Higher debt load relative to revenue than 64% of similar nonprofits.

$250M-$1B nonprofits • Source year 2023

Net Margin

84th percentile

31%

Higher net margin than 84% of similar nonprofits.

$250M-$1B nonprofits • Source year 2023

Top Officer Pay

95th percentile

$2,474,204

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 1.1% of source-year revenue.

$250M-$1B nonprofits • Source year 2018

Asset Growth

96th percentile

45%

Faster asset growth than 96% of similar nonprofits.

$250M-$1B nonprofits • Annualized from 2022 to 2023

Revenue Growth

86th percentile

44%

Faster revenue growth than 86% of similar nonprofits.

$250M-$1B nonprofits • Annualized from 2022 to 2023

Assets

Up

$283,975,333

Up $88,399,374 (+45%) from 2022

Liabilities

Up

$156,596,987

Up $26,866,785 (+21%) from 2022

Net Assets

Up

$127,378,346

Up $61,532,589 (+93%) from 2022

Revenue

Up

$191,083,652

Up $58,291,737 (+44%) from 2022

Expenses

Down

$131,335,795

Down $86,419,709 (-40%) from 2022

Net Income

Up

$59,747,857

Up $144,711,446 (+170%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023

Highlighted filing

2023

Assets$283,975,333
Liabilities$156,596,987
Net Assets$127,378,346

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023

Highlighted filing

2023

Revenue$191,083,652
Expenses$131,335,795
Net Income$59,747,857

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$263$98.4$164$123$65.5$57.8
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6
Latest Detailed Filing

The latest 2023 filing currently has summary financial data only. Showing the latest detailed filing from 2018 below.

Jump To
Filing Snapshot
Filing Period
Apr 1, 2017 to Mar 31, 2018
Signed
Feb 15, 2019
Return Version
2017v2.3
Gross Receipts
$216,720,852
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is sponsoring international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$169,346,543$197,679,227▲ $28,332,684
Accounts Receivable$124,584,929$130,313,272▲ $5,728,343
Savings and Temporary Cash Investments$82,808,314$103,225,585▲ $20,417,271
Prepaid Expenses and Deferred Charges$3,813,635$5,067,503▲ $1,253,868
Land, Buildings, and Equipment, Net$497,812$4,193,117▲ $3,695,305
Intangible Assets$143,838$38,886▼ $104,952
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$211,848,528$242,838,363▲ $30,989,835
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$20,370,635$25,373,137▲ $5,002,502
Accounts Payable and Accrued Expenses$18,059,670$15,234,505▼ $2,825,165
Other Liabilities$4,071,680$4,551,494▲ $479,814
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$42,501,985$45,159,136▲ $2,657,151
Net Assets / Fund Balance
Total Net Assets Fund Balance$169,346,543$197,679,227▲ $28,332,684
Total Liabilities and Net Assets / Fund Balance$211,848,528$242,838,363▲ $30,989,835

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$3,771,004$954,990$4,725,994
Equipment$422,113$269,543$691,656
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - GSMA Ltd.FT$522,891$578,590$1,101,481
Michael O'HaraChief Marketing OfficerPT$453,965$415,826$869,791
Bob PuglielliGeneral Manager - EventsFT$302,297$341,479$643,776
Steve RussVP - Product ManagementFT$266,572$179,437$446,009
David WalshGeneral CounselPT$295,473$115,864$411,337
Reed PetersonHead of Events, AmericasFT$232,818$106,805$339,623
Julian BishopVice President, New Event ProdFT$229,412$85,534$314,946
Sarah WigginVice President of SalesFT$158,642$141,044$299,686
Mary KingOperations DirectorFT$176,922$114,635$291,557
Eulalia Ripoll GiraltHead of Events, EuropeFT$171,934$114,943$286,877
Robert CourtneyDirector, Customer CareFT$186,663$72,264$258,927
Therese JamaaGeneral Manager, Mobile WorldFT$188,756$68,345$257,101
Sianne RyderHead of Events, AsiaFT$173,354$79,887$253,241
Rick CostelloGeneral Manager - MediaFT$151,974$93,520$245,494
Adrian DoddSenior Director - Managed ServFT$170,152$39,225$209,377
Erich HermannsDirector, Events Programme ManFT$135,996$44,201$180,197
Sarah HutchinsonSenior Director, Events MarketFT$118,707$46,909$165,616
Peter BradyBusiness DirectorFT$142,080$15,991$158,071

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Louise EasterbrookChief Financial Officer
Monique CormierDeputy General Counsel

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationAVDA REINA M CRISTINA, Barcelona, 0, Sp$40,947,725
Project PeopleRecruiting ServicesWHITEFRIARS LEWINS MEAD, Bristol, 0, Uk$3,296,437
Guangzhou SYMA Exhibition Service CExhibition ServicesCTS CENTRE 219 ZHONG SHAN WU ROAD, Pudong, SHANGHAI, Ch$2,844,817
B Network Barcelona Management SlExhib. Hotel MgmtARAGO 3141O1A, Barcelona, 0, Sp$2,622,679
Kerry Hotel Pudong ShanghaiExhibition Space1388 HUA MU ROAD, Ch$2,524,595
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$215,911,252
Investment Income
$809,105
Other Revenue
$0
Change in Net Assets
$6,698,180

Audited Revenue Reconciliation

Revenue per Audited Statements
$216,720,357
Total Revenue per Audited Statements
$216,720,357
Total Revenue per Form 990
$216,720,357
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$93,332,894
Grants and Similar Amounts Paid$83,606,225
Salaries, Compensation, and Employee Benefits$33,083,058
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Foreign Grants$0--$83,599,591
Conferences and Meetings---$69,173,181
Other Salaries and Wages---$14,184,615
Fees for Services Other---$9,537,714
Other Employee Benefits---$8,984,834
Current Officers, Directors, Trustees, and Key Employees---$7,319,829
Travel---$5,468,908
Payroll Taxes---$2,215,913
Occupancy---$2,113,127
Insurance---$1,521,113
Advertising---$1,057,575
Office Expenses---$703,146
Information Technology---$695,911
Depreciation Depletion---$532,242
Pension Plan Contributions---$377,867
Fees for Services Accounting---$183,614
Fees for Services Legal---$158,298
Other Expenses---$119,526
All Other Expenses---$12,628
Grants to Domestic Individuals$0--$6,634
Total Functional Expenses$0$0$0$210,022,177

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$210,945,285
Expenses per Audited Statements$210,022,177
Total Expenses per Form 990$210,022,177
Expenses Not Reported on Form 990$923,108
International Activity

International Summary

Offices
4
Employees
154
Spending
$253,930,100

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities298$147,718,492
Europe (Including Iceland and Greenland)GrantmakingDistribution--$83,582,100
East Asia and the PacificProgram ServicesConference Activities256$21,563,974
Middle East and North AfricaProgram ServicesConference Activities--$578,248
South AmericaProgram ServicesConference Activities--$374,745
Sub-Saharan AfricaProgram ServicesConference Activities--$95,049
Europe (Including Iceland and Greenland)GrantmakingScholarship--$17,492
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Income Tax Payable$4,551,494
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 2

Six directors or officers of the company, louise easterbrook, mats granryd, john hoffman, michael o'hara, monique cormier and david walsh had a business relationship during the tax year.

Part VI, Line 6

The Company is a nonprofit corporation formed under Georgia law. Its sole member is the GSM Association, acting through its United States branch office.

Part VI, Line 7

The sole member of the company appoints all of the members of the Board of Directors.

Part VI, Line 7B

The Company's annual operating budget is subject to approval of the sole member.

Part VI, Line 11B

The 990 is reviewed by senior members of the management team.

Part VI, Line 12C

Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.

Part VI, Lines 15A & B

The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compenstation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).

Part VI, Line 16B

Although we have no written policy, we seek professional services and advices when we enter in any joint ventures.

Part VI, Line 19

The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its pricipal office. These copies are available upon a written or in-person request for access.

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6782816600
Address
165 Ottley Dr Suite 150, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
6782816616
Signed
2019-02-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
Ga
Voting Board Members
5
Independent Board Members
0
Employees
77

Preparer

Firm
Smith & Howard Pc
Address
271 17TH STREET NW SUITE 1600, ATLANTA, GA 30363
Preparer
Marc Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

GSMA Ltd.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/18 of 1.3965. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/18 of 1.3267. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part III, Line 2

During the current year of operation, GSMA Ltd. expanded their Mobile World Congress Event to North America. The first of the annual conferences was held in September 2017 in San Francisco, California.

Part XI, Line 9

Foreign Currency Conversion adjustment: 21,634,504

Part XII, Line 1

GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.

Financial Statement Notes

Part XII, Line 2D

1,042,634 Foreign Exchange expense per financials 119,526 - Foreign exchange expense per 990 -------------------------- 923,109 =

Raw XML AppendixShowing 400 of 1,174 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CEO - GSMA Ltd.
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
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IRS990/Form990PartVIISectionAGrp/TitleTxt9Head of Events, Asia
IRS990/Form990PartVIISectionAGrp/TitleTxt10Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt11General Manager, Mobile World
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director, Customer Care
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