Civic Intelligence

Gsma Limited

990 • Fiscal year 2021 • EIN 20-4991061

Apr 01, 2021 to Dec 31, 2021 • Filed on Nov 15, 2022

Organization ProfileN/A

View Organization Page

165 Ottley Dr Suite 203Atlanta, GA 30324

(678) 764-2122

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.37x

Higher debt load relative to assets than 58% of similar nonprofits.

2021 filings • $250M-$1B nonprofits • Source year 2021

Liabilities / Revenue

64th percentile

0.80x

Higher debt load relative to revenue than 64% of similar nonprofits.

2021 filings • $250M-$1B nonprofits • Source year 2021

Net Margin

85th percentile

47%

Higher net margin than 85% of similar nonprofits.

2021 filings • $250M-$1B nonprofits • Source year 2021

Top Officer Pay

87th percentile

$1,828,117

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 1.5% of source-year revenue.

2021 filings • $250M-$1B nonprofits • Source year 2021

Asset Growth

92nd percentile

37%

Faster asset growth than 92% of similar nonprofits.

2021 filings • $250M-$1B nonprofits • Annualized from 2020 to 2021

Revenue Growth

17th percentile

-3.3%

Faster revenue growth than 17% of similar nonprofits.

2021 filings • $250M-$1B nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets58th percentile

Assets

Up

$262,728,803

Up $70,546,222 (+37%) from 2020

Net Assets

Up

$164,345,191

Up $75,067,262 (+84%) from 2020

Liabilities

Down

$98,383,612

Down $4,521,040 (-4.4%) from 2020

Revenue And Expenses
Liabilities / Revenue64th percentileNet Margin85th percentile

Revenue

Down

$123,320,595

Down $4,255,508 (-3.3%) from 2020

Expenses

Down

$65,495,577

Down $151,665,171 (-70%) from 2020

Net Income

Up

$57,825,018

Up $147,409,663 (+165%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023

Highlighted filing

2021

Assets$262,728,803
Liabilities$98,383,612
Net Assets$164,345,191
Open 2021 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023

Highlighted filing

2021

Revenue$123,320,595
Expenses$65,495,577
Net Income$57,825,018
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2021 to Dec 31, 2021
Signed
Nov 15, 2022
Return Version
2021v4.2
Gross Receipts
$123,320,595
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$163,093,855$164,546,916▲ $1,453,061
Rtn Earn Endowment Incm Other Fnds$110,749,974$164,345,191▲ $53,595,217
Savings and Temporary Cash Investments$65,078,918$90,523,329▲ $25,444,411
Prepaid Expenses and Deferred Charges$6,794,688$3,890,687▼ $2,904,001
Land, Buildings, and Equipment, Net$4,304,545$3,188,232▼ $1,116,313
Intangible Assets$574,216$579,639▲ $5,423
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$239,846,222$262,728,803▲ $22,882,581
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$110,235,699$82,705,731▼ $27,529,968
Other Liabilities$11,065,682$9,706,591▼ $1,359,091
Accounts Payable and Accrued Expenses$7,794,867$5,971,290▼ $1,823,577
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$129,096,248$98,383,612▼ $30,712,636
Net Assets / Fund Balance
Total Net Assets Fund Balance$110,749,974$164,345,191▲ $53,595,217
Total Liabilities and Net Assets / Fund Balance$239,846,222$262,728,803▲ $22,882,581

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$1,510,021$2,221,834$3,731,855
Other Land Buildings$1,655,249$1,704,949$3,360,198
Equipment$22,962$333,799$356,761
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - GSMA LtdFT$509,165$547,194$1,056,359
Bob PuglielliGeneral Manager - EventsFT$318,982$122,444$441,426
Sarah WigginVice President of SalesFT$251,447$157,014$409,134
Robert CourtneyDirector, Customer CareFT$207,992$39,287$382,918
Mary KingOperations DirectorFT$124,339$35,538$339,417
William NeilSales Director - Mobile WorldFT$203,208$28,449$330,838
Sianne RyderHead of Events - AsiaFT$238,745$221,587$324,693
Rick CostelloGeneral Manager - MediaFT$256,574$51,315$307,889
Eulalia Ripoll GiraltHead of Events, EuropeFT$191,206$64,684$255,890
Adrian DoddSenior Director - Managed ServFT$206,110$141,815$248,071
Steve RussHead of New Program DevelopmenFT$195,031$6,776$201,807

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Oonagh SteinFinance Director
Lizzie ChiltonHR Director
Louise EasterbrookChief Financial Officer
Stephanie Lynch-HabibChief Marketing Officer
John GiustiChief Regulatory Officer
Alex SinclairChief Technology Officer
Monique CormierDeputy General Counsel

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationPO Box 734596, Dallas, TX 75373, Hk$20,251,018
CITA- The Wireless AssociationEvent Management1400 16th Street NW 600, Washington, DC 20036, Sp$1,696,616
The Freeman Company LLCBuild, Furniture, FiPO Box 650519 Dallas, Dallas, TX 75265$1,256,278
Jemex Ideas Co LimitedEvent Management-$1,119,728
Freeman Audio Visual IncAudio Visual Service-$798,674
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$122,964,882
Investment Income
$127,321
Other Revenue
$228,392
Change in Net Assets
$57,825,018

Audited Revenue Reconciliation

Revenue per Audited Statements
$123,320,595
Total Revenue per Audited Statements
$123,320,595
Total Revenue per Form 990
$123,320,595
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$47,293,198
Salaries, Compensation, and Employee Benefits$18,202,379
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$15,975,481
Other Salaries and Wages---$12,503,194
Occupancy---$9,423,697
Information Technology---$3,034,862
Current Officers, Directors, Trustees, and Key Employees---$2,288,172
Fees for Services Legal---$1,725,490
Advertising---$1,612,419
Other Employee Benefits---$1,467,922
Payroll Taxes---$1,461,121
Fees for Services Other---$1,412,280
Depreciation Depletion---$1,384,482
Travel---$620,671
Pension Plan Contributions---$481,970
Office Expenses---$175,069
Other Expenses---$151,097
Fees for Services Accounting---$147,191
Interest---$120,280
Total Functional Expenses$0$0$0$65,495,577

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$67,429,914
Expenses per Audited Statements$65,495,577
Total Expenses per Form 990$65,495,577
Expenses Not Reported on Form 990$1,934,337
International Activity

International Summary

Offices
4
Employees
133
Spending
$25,762,854

International Compliance

Foreign grant records maintained
No
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities290$24,351,930
East Asia and the PacificProgram ServicesConference Activities243$1,364,898
Sub-Saharan AfricaProgram ServicesConference Activities--$38,694
Middle East and North AfricaProgram ServicesConference Activities--$6,630
South AmericaProgram ServicesConference Activities--$702
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$7,420,565
Income Tax Payable$2,286,026
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 2

“Three DIRECTORS OF THE COMPANY and one company secretary, LOUISE EASTERBROOK, JOHN HOFFMAN, Bob puglielli and Monique Cormier shared A BUSINESS RELATIONSHIP DURING THE TAX YEAR.”

Part VI, Line 6

“The Company is a nonprofit corporation formed under Georgia law. Its sole member is the GSM Association, acting through its United States branch office.”

Part VI, Line 7

“The sole member of the company appoints all of the members of the Board of Directors.”

Part VI, Line 7B

“The Company's annual operating budget is subject to approval of the sole member.”

Part VI, Line 11B

“The 990 is reviewed by senior members of the management team.”

Part VI, Line 12C

“Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.”

Part VI, Lines 15A & B

“The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compenstation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).”

Part VI, Line 19

“The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its pricipal office. These copies are available upon a written or in-person request for access.”

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6787642122
Address
165 Ottley Dr Suite 203, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
6787642122
Signed
2022-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
Ga
Voting Board Members
3
Independent Board Members
0
Employees
33
Volunteers
0

Preparer

Firm
Smith & Howard Pc
Address
271 17TH STREET NW SUITE 1600, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

“GSMA Ltd.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/21 of 1.3308. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 12/31/21 of 1.3745. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.”

Part XI, Line 9

“Foreign Currency Conversion adjustment: -4,229,801”

Part XII, Line 1

“GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.”

Financial Statement Notes

Sch D, Part XII, Line 2D

“4,272,476 Foreign Exchange expense per Financials 2,338,139 - Foreign exchange expense per 990 ---------------------------- 1,934,337 =”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm8Robert Courtney
IRS990/Form990PartVIISectionAGrp/PersonNm9Mary King
IRS990/Form990PartVIISectionAGrp/PersonNm10William Neil
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director General
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO - GSMA Ltd
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chief Technology Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chief Regulatory Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt6General Manager - Events
IRS990/Form990PartVIISectionAGrp/TitleTxt7Vice President of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director, Customer Care
IRS990/Form990PartVIISectionAGrp/TitleTxt9Operations Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Sales Director - Mobile World
IRS990/Form990PartVIISectionAGrp/TitleTxt11Head of Events - Asia
IRS990/Form990PartVIISectionAGrp/TitleTxt12Finance Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Deputy General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt14General Manager - Media
IRS990/Form990PartVIISectionAGrp/TitleTxt15HR Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt17Senior Director - Managed Serv
IRS990/Form990PartVIISectionAGrp/TitleTxt18Head of New Program Developmen
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Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$262,728,803
Liabilities
$98,383,612
Net assets
$164,345,191
Revenue
$123,320,595
Expenses
$65,495,577
Net income
$57,825,018
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021Detailed filing. Detailed filing data is available for this year.$263$98.4$164$123$65.5$57.8
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6