Civic Intelligence

Gsma Limited

990 • Fiscal year 2023 • EIN 20-4991061

Jan 01, 2023 to Dec 31, 2023 • Filed on May 15, 2024

165 Ottley Dr Suite 203Atlanta, GA 30324

(678) 764-2122

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.55x

Higher debt load relative to assets than 68% of similar nonprofits.

2023 filings • $250M-$1B nonprofits • Source year 2023

Liabilities / Revenue

62nd percentile

0.82x

Higher debt load relative to revenue than 62% of similar nonprofits.

2023 filings • $250M-$1B nonprofits • Source year 2023

Net Margin

88th percentile

31%

Higher net margin than 88% of similar nonprofits.

2023 filings • $250M-$1B nonprofits • Source year 2023

Top Officer Pay

87th percentile

$2,082,863

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 1.1% of source-year revenue.

2023 filings • $250M-$1B nonprofits • Source year 2023

Asset Growth

96th percentile

45%

Faster asset growth than 96% of similar nonprofits.

2023 filings • $250M-$1B nonprofits • Annualized from 2022 to 2023

Revenue Growth

90th percentile

44%

Faster revenue growth than 90% of similar nonprofits.

2023 filings • $250M-$1B nonprofits • Annualized from 2022 to 2023

Assets

Flat

$283,975,333

Flat from 2023

Net Assets

Flat

$127,378,346

Flat from 2023

Liabilities

Flat

$156,596,987

Flat from 2023

Revenue

Flat

$191,083,652

Flat from 2023

Expenses

Flat

$131,335,795

Flat from 2023

Net Income

Flat

$59,747,857

Flat from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023

Highlighted filing

2023

Assets$283,975,333
Liabilities$156,596,987
Net Assets$127,378,346

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023

Highlighted filing

2023

Revenue$191,083,652
Expenses$131,335,795
Net Income$59,747,857
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
May 15, 2024
Return Version
2023v5.0
Gross Receipts
$191,083,652
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$65,845,757$127,378,346▲ $61,532,589
Investments in Publicly Traded Securities$49,053,312$123,072,220▲ $74,018,908
Accounts Receivable$58,483,080$86,557,081▲ $28,074,001
Savings and Temporary Cash Investments$76,226,795$63,155,588▼ $13,071,207
Prepaid Expenses and Deferred Charges$9,094,623$8,756,449▼ $338,174
Land, Buildings, and Equipment, Net$2,415,983$2,117,069▼ $298,914
Intangible Assets$302,166$316,926▲ $14,760
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$195,575,959$283,975,333▲ $88,399,374
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$115,216,574$140,153,851▲ $24,937,277
Accounts Payable and Accrued Expenses$12,359,213$15,194,625▲ $2,835,412
Other Liabilities$2,154,415$1,248,511▼ $905,904
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$129,730,202$156,596,987▲ $26,866,785
Net Assets / Fund Balance
Total Net Assets Fund Balance$65,845,757$127,378,346▲ $61,532,589
Total Liabilities and Net Assets / Fund Balance$195,575,959$283,975,333▲ $88,399,374

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,259,586$2,814,925$4,074,511
Leasehold Improvements$720,065$3,049,730$3,769,795
Equipment$137,418$367,608$505,026
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - GSMA LtdFT$535,963$1,062,578$1,598,541
Bob PuglielliGeneral Manager - EventsFT$351,508$164,233$515,741
Sarah WigginVice President of SalesFT$269,115$245,875$514,990
William NeilSales Director - Mobile WorldFT$222,828$203,895$426,723
Sihan Bo ChenHead of Greater China and EvenFT$284,193$81,615$365,808
Eulalia Ripoll GiraltHead of Events, EuropeFT$233,740$91,481$325,221
Steve RussHead of New Program DevelopmenFT$210,269$56,428$266,697

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Oonagh SteinFinance Director
Louise EasterbrookChief Financial Officer
Lara DewarChief Marketing Officer
John GiustiChief Regulatory Officer
Alex SinclairChief Technology Officer
Monique CormierGeneral Counsel
Sianne RyderHead of Events - Asia
Peter JarichHead of GSMA Intelligence
Adrian DoddHead of Managed Services

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationPO Box 734596, Dallas, TX 75373, Ei$25,737,745
The Freeman Company LLCBuildoutROM 9 8/F KENNING INDUSTRIAL BUIL, Hong Kong, 0, Hk$2,097,145
Jemex Ideas Co LimitedEvent Management-$1,865,830
CITA- The Wireless AssociationEvent Management1400 16th Street NW 600, Washington, DC 20036, Sp$1,639,414
DeviceAtlas LimitedSoftware-$1,301,463
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$184,830,268
Investment Income
$5,437,483
Other Revenue
$815,901
Change in Net Assets
$59,747,857

Audited Revenue Reconciliation

Revenue per Audited Statements
$191,083,652
Total Revenue per Audited Statements
$191,083,652
Total Revenue per Form 990
$191,083,652
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$71,522,181
Grants and Similar Amounts Paid$37,305,000
Salaries, Compensation, and Employee Benefits$22,508,614
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Foreign Grants$0--$37,305,000
Conferences and Meetings---$26,324,849
Other Salaries and Wages---$14,753,365
Occupancy---$12,441,608
Fees for Services Legal---$7,255,530
Information Technology---$3,449,271
Current Officers, Directors, Trustees, and Key Employees---$2,954,493
Fees for Services Other---$2,708,242
Advertising---$2,329,643
Other Employee Benefits---$2,075,645
Payroll Taxes---$1,998,891
Travel---$1,851,211
Depreciation Depletion---$1,382,901
Pension Plan Contributions---$726,220
Office Expenses---$193,281
Fees for Services Accounting---$177,843
Other Expenses---$124,534
Interest---$82,754
Total Functional Expenses$0$0$0$131,335,795

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$131,335,795
Expenses per Audited Statements$130,719,597
Total Expenses per Audited Statements$130,719,597
Expenses Not Reported on Financial Statements$616,198
Other Expense Adjustments$616,198
International Activity

International Summary

Offices
4
Employees
128
Spending
$83,794,561

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities--$38,767,891
Europe (Including Iceland and Greenland)GrantmakingDistribution284$37,305,000
East Asia and the PacificProgram ServicesConference Activities244$7,721,670
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$806,300
Income Tax Payable$442,211
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 6

GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/23 of 1.2663 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/23 of 1.2435 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part VI, Line 7

The sole member of the company appoints all of the members of the Board of Directors.

Part VI, Line 7B

The Company's annual operating budget is subject to approval of the sole member.

Part VI, Line 11B

The 990 is reviewed by senior members of the management team.

Part VI, Line 12C

Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.

Part VI, Lines 15A & B

The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).

Part VI, Line 19

The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its principal office. These copies are available upon a written or in-person request for access.

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6787642122
Address
165 Ottley Dr Suite 203, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
2073560600
Signed
2024-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
De
Voting Board Members
3
Independent Board Members
0
Employees
31
Volunteers
0

Preparer

Firm
Smith & Howard Advisory LLC
Address
271 17TH STREET NW SUITE 1600, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/23 of 1.2663 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/23 of 1.2435 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part XI, Line 9

Foreign Currency Conversion adjustment: 1,784,732

Part XII, Line 1

GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.

Financial Statement Notes

Sch D, Part X, Line 2

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax legislation is subject to interpretation and establishes provisions, where appropriate, on the basis of the amount expected to be paid to the tax authorities.

Sch D, Part XII, Line 2D

616,198 - Foreign Exchange expense per Financials

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IRS990/Form990PartVIISectionAGrp/PersonNm2Louise Easterbrook
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IRS990/Form990PartVIISectionAGrp/PersonNm4John Giusti
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IRS990/Form990PartVIISectionAGrp/PersonNm11Sihan Bo Chen
IRS990/Form990PartVIISectionAGrp/PersonNm12Sianne Ryder
IRS990/Form990PartVIISectionAGrp/PersonNm13Peter Jarich
IRS990/Form990PartVIISectionAGrp/PersonNm14Eulalia Ripoll Giralt
IRS990/Form990PartVIISectionAGrp/PersonNm15Adrian Dodd
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director General
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO - GSMA Ltd
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chief Technology Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Chief Regulatory Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt5General Manager - Events
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice President of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt7Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt8Sales Director - Mobile World
IRS990/Form990PartVIISectionAGrp/TitleTxt9Finance Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt11Head of Greater China and Even
IRS990/Form990PartVIISectionAGrp/TitleTxt12Head of Events - Asia
IRS990/Form990PartVIISectionAGrp/TitleTxt13Head of GSMA Intelligence
IRS990/Form990PartVIISectionAGrp/TitleTxt14Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt15Head of Managed Services
IRS990/Form990PartVIISectionAGrp/TitleTxt16Head of New Program Developmen
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IRS990/MissionDesc0GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI AND MOBILE WORLD CONGRESS LAS VEGAS.
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IRS990/ProgramServiceRevenueGrp/Desc2GSMA INTELLIGENCE
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IRS990/ProgSrvcAccomActy2Grp/Desc0MOBILE WORLD CONGRESS HELD IN SHANGHAI WAS HELD IN BETWEEN JUNE 28TH AND JUNE 30TH 2023.
IRS990/ProgSrvcAccomActy3Grp/Desc0THE MOBILE WORLD CONGRESS LAS VEGAS WAS HELD BETWEEN 26TH AND 28TH SEPTEMBER 2023 IN LAS VEGAS.
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$284$157$127$191$131$59.7
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$263$98.4$164$123$65.5$57.8
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6