Civic Intelligence

Gsma Limited

990 • Fiscal year 2020 • EIN 20-4991061

Apr 01, 2019 to Mar 31, 2020 • Filed on Feb 15, 2021

Organization ProfileN/A

View Organization Page

165 Ottley Dr Suite 150Atlanta, GA 30324

(678) 281-6600

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.54x

Higher debt load relative to assets than 70% of similar nonprofits.

2020 filings • $100M-$250M nonprofits • Source year 2020

Liabilities / Revenue

63rd percentile

0.81x

Higher debt load relative to revenue than 63% of similar nonprofits.

2020 filings • $100M-$250M nonprofits • Source year 2020

Net Margin

6th percentile

-70%

Higher net margin than 6% of similar nonprofits.

2020 filings • $100M-$250M nonprofits • Source year 2020

Top Officer Pay

97th percentile

$2,595,231

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

2020 filings • $100M-$250M nonprofits • Source year 2020

Asset Growth

2nd percentile

-18%

Faster asset growth than 2% of similar nonprofits.

2020 filings • $100M-$250M nonprofits • Annualized from 2019 to 2020

Revenue Growth

7th percentile

-44%

Faster revenue growth than 7% of similar nonprofits.

2020 filings • $100M-$250M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets70th percentile

Assets

Flat

$192,182,581

Flat from 2020

Net Assets

Flat

$89,277,929

Flat from 2020

Liabilities

Flat

$102,904,652

Flat from 2020

Revenue And Expenses
Liabilities / Revenue63rd percentileNet Margin6th percentile

Revenue

Flat

$127,576,103

Flat from 2020

Expenses

Flat

$217,160,748

Flat from 2020

Net Income

Flat

-$89,584,645

Flat from 2020

Historical Trend

Balance Sheet Trend

Asset Growth2nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023

Highlighted filing

2020

Assets$192,182,581
Liabilities$102,904,652
Net Assets$89,277,929
Open 2020 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023

Highlighted filing

2020

Revenue$127,576,103
Expenses$217,160,748
Net Income-$89,584,645
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2019 to Mar 31, 2020
Signed
Feb 15, 2021
Return Version
2019v5.1
Gross Receipts
$127,576,103
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is sponsoring international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$143,770,181$111,175,348▼ $32,594,833
Rtn Earn Endowment Incm Other Fnds$189,940,187$89,277,929▼ $100,662,258
Savings and Temporary Cash Investments$41,763,236$73,207,734▲ $31,444,498
Investments in Publicly Traded Securities$39,810,738$0▼ $39,810,738
Land, Buildings, and Equipment, Net$3,136,639$5,555,439▲ $2,418,800
Prepaid Expenses and Deferred Charges$5,828,790$1,531,578▼ $4,297,212
Intangible Assets$272,835$712,482▲ $439,647
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$234,582,419$192,182,581▼ $42,399,838
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$4,695,003$45,282,274▲ $40,587,271
Deferred Revenue$27,789,945$38,020,498▲ $10,230,553
Accounts Payable and Accrued Expenses$12,157,284$19,601,880▲ $7,444,596
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$44,642,232$102,904,652▲ $58,262,420
Net Assets / Fund Balance
Total Net Assets Fund Balance$189,940,187$89,277,929▼ $100,662,258
Total Liabilities and Net Assets / Fund Balance$234,582,419$192,182,581▼ $42,399,838

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$3,241,557$1,316,292$4,557,849
Equipment$2,313,882$1,929,227$4,243,109
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - GSMA LtdFT$531,061$781,881$1,312,942
Bob PuglielliGeneral Manager - EventsFT$316,064$235,433$551,497
Sarah WigginVice President of SalesFT$204,638$211,474$416,112
Steve RussVP - Product ManagementFT$276,067$110,977$387,044
Mary KingOperations DirectorFT$180,569$150,673$331,242
Robert CourtneyDirector, Customer CareFT$198,505$129,225$327,730
Reed PetersonHead of Events, AmericasFT$237,402$81,766$319,168
William NeilSales Director - MWCFT$139,205$179,544$318,749
Rick CostelloGeneral Manager - MediaFT$182,791$131,558$314,349
Sianne RyderHead of Events, AsiaFT$235,886$62,860$298,746
Eulalia Ripoll GiraltHead of Events, EuropeFT$177,221$114,861$292,082
Julian BishopVP, New Event ProductsFT$218,943$68,498$287,441
Adrian DoddSenior Director - Managed ServFT$177,755$94,516$272,271
Therese JamaaGeneral Manager, Mobile WorldFT$176,042$88,547$264,589
Erich HermannsDirector, Events Programme ManFT$149,884$45,137$195,021
Peter BradyBusiness DirectorFT$149,563$43,377$192,940
Sarah HutchinsonSenior Director, Events MarketFT$128,670$4,623$133,293

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Louise EasterbrookChief Financial Officer
Laxmi AkkarajuChief Strategy Officer
Monique CormierDeputy General Counsel
David WalshGeneral Counsel

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationFreeman PO Box 650036, Dallas, TX 75265, Sp$34,743,607
The Freeman Company LLCExhibition Services-$4,540,159
CTIA-The Wireless AssociationTrade AssociationCTS CENTRE 219 ZHONG SHAN WU ROAD, Ch$3,762,012
Project PeopleRecruiting Services1400 16TH STREET NW SUITE 600, Washington, DC 20036, Uk$2,838,230
Guangzhou SYMA Exhibition Service CExhibition Services-$2,365,137
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$121,836,059
Investment Income
$1,027,244
Other Revenue
$4,712,800
Change in Net Assets
$-89,584,645

Audited Revenue Reconciliation

Revenue per Audited Statements
$123,918,288
Revenue Not Reported on Financial Statements
$3,657,815
Other Revenue Adjustments
$3,657,815
Total Revenue per Audited Statements
$123,918,288
Total Revenue per Form 990
$127,576,103
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$95,160,180
Grants and Similar Amounts Paid$92,841,400
Salaries, Compensation, and Employee Benefits$29,159,168
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Foreign Grants$0--$92,841,400
Conferences and Meetings---$48,100,881
Other Salaries and Wages---$18,768,990
Occupancy---$9,702,421
Travel---$6,483,816
Current Officers, Directors, Trustees, and Key Employees---$5,132,280
Fees for Services Legal---$5,097,027
Fees for Services Other---$4,928,612
Advertising---$3,788,485
Payroll Taxes---$2,594,781
Depreciation Depletion---$2,208,713
Information Technology---$2,156,699
Other Employee Benefits---$1,855,543
Other Expenses---$897,208
Pension Plan Contributions---$807,574
Office Expenses---$530,473
Interest---$203,122
Fees for Services Accounting---$177,447
Total Functional Expenses$0$0$0$217,160,748

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$217,160,748
Total Expenses per Audited Statements$217,160,748
Total Expenses per Form 990$217,160,748
International Activity

International Summary

Offices
4
Employees
298
Spending
$273,466,022

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities2199$162,239,664
Europe (Including Iceland and Greenland)GrantmakingDistribution--$92,841,400
East Asia and the PacificProgram ServicesConference Activities294$17,100,448
South AmericaProgram ServicesConference Activities-2$531,736
Sub-Saharan AfricaProgram ServicesConference Activities-1$413,293
Middle East and North AfricaProgram ServicesConference Activities-2$339,481
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$41,858,146
Income Tax Payable$3,424,128
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 2

“Four DIRECTORS OF THE COMPANY, LOUISE EASTERBROOK, JOHN HOFFMAN, Bob puglielli and Monique Cormier shared A BUSINESS RELATIONSHIP DURING THE TAX YEAR. Part VI, Line 4 During the year, the organization updated their bylaws to strengthen the indemification provisions.”

Part VI, Line 6

“The Company is a nonprofit corporation formed under Georgia law. Its sole member is the GSM Association, acting through its United States branch office.”

Part VI, Line 7

“The sole member of the company appoints all of the members of the Board of Directors.”

Part VI, Line 7B

“The Company's annual operating budget is subject to approval of the sole member.”

Part VI, Line 11B

“The 990 is reviewed by senior members of the management team.”

Part VI, Line 12C

“Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.”

Part VI, Lines 15A & B

“The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compenstation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).”

Part VI, Line 19

“The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its pricipal office. These copies are available upon a written or in-person request for access.”

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6782816600
Address
165 Ottley Dr Suite 150, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
6782816616
Signed
2021-02-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
Ga
Voting Board Members
4
Independent Board Members
0
Employees
103
Volunteers
4

Preparer

Firm
Smith & Howard Pc
Address
271 17TH STREET NW SUITE 1600, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

“GSMA Ltd.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/20 of 1.2371. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/20 of 1.2718. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.”

Part XI, Line 9

“Foreign Currency Conversion adjustment: -11,077,613”

Part XII, Line 1

“GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.”

Financial Statement Notes

Part XI, Line 4B

“4,712,800 Foreign Exchange gain per 990 1,054,985 - Foreign exchange expense per financials ---------------------------- 3,657,815 =”

Raw XML AppendixShowing 400 of 1,164 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director General
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO - GSMA Ltd
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chief Strategy Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt4General Manager - Events
IRS990/Form990PartVIISectionAGrp/TitleTxt5General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice President of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt7VP - Product Management
IRS990/Form990PartVIISectionAGrp/TitleTxt8Operations Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director, Customer Care
IRS990/Form990PartVIISectionAGrp/TitleTxt10Head of Events, Americas
IRS990/Form990PartVIISectionAGrp/TitleTxt11Sales Director - MWC
IRS990/Form990PartVIISectionAGrp/TitleTxt12General Manager - Media
IRS990/Form990PartVIISectionAGrp/TitleTxt13Head of Events, Asia
IRS990/Form990PartVIISectionAGrp/TitleTxt14Deputy General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt15Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt16VP, New Event Products
IRS990/Form990PartVIISectionAGrp/TitleTxt17Senior Director - Managed Serv
IRS990/Form990PartVIISectionAGrp/TitleTxt18General Manager, Mobile World
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director, Events Programme Man
IRS990/Form990PartVIISectionAGrp/TitleTxt20Business Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Senior Director, Events Market
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IRS990/MissionDesc0GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS SPONSORING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI AND MOBILE WORLD CONGRESS AMERICAS.
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$192,182,581
Liabilities
$102,904,652
Net assets
$89,277,929
Revenue
$127,576,103
Expenses
$217,160,748
Net income
-$89,584,645
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$263$98.4$164$123$65.5$57.8
2020Detailed filing. Detailed filing data is available for this year.$192$103$89.3$128$217$89.6
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6