Civic Intelligence

Gsma Limited

990 • Fiscal year 2021 • EIN 20-4991061

Apr 01, 2020 to Mar 31, 2021 • Filed on Aug 16, 2021

165 Ottley Dr Suite 150Atlanta, GA 30324

(678) 764-2122

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Up

$239,846,222

Up $47,663,641 (+25%) from 2020

Net Assets

Up

$110,749,974

Up $21,472,045 (+24%) from 2020

Liabilities

Up

$129,096,248

Up $26,191,596 (+25%) from 2020

Revenue And Expenses

Revenue

Down

$59,842,811

Down $67,733,292 (-53%) from 2020

Expenses

Down

$49,097,023

Down $168,063,725 (-77%) from 2020

Net Income

Up

$10,745,788

Up $100,330,433 (+112%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300M$200M$100M$0Assets 2011: $127,452,026Liabilities 2011: $58,779,043Net Assets 2011: $68,672,9832011Assets 2012: $103,221,558Liabilities 2012: $12,697,804Net Assets 2012: $90,523,7542012Assets 2013: $128,942,576Liabilities 2013: $14,231,531Net Assets 2013: $114,711,0452013Assets 2014: $189,504,650Liabilities 2014: $27,458,544Net Assets 2014: $162,046,1062014Assets 2015: $206,284,254Liabilities 2015: $28,842,310Net Assets 2015: $177,441,9442015Assets 2016: $217,659,438Liabilities 2016: $28,597,936Net Assets 2016: $189,061,5022016Assets 2017: $211,848,528Liabilities 2017: $42,501,985Net Assets 2017: $169,346,5432017Assets 2018: $242,838,363Liabilities 2018: $45,159,136Net Assets 2018: $197,679,2272018Assets 2019: $234,582,419Liabilities 2019: $44,642,232Net Assets 2019: $189,940,1872019Assets 2020: $192,182,581Liabilities 2020: $102,904,652Net Assets 2020: $89,277,9292020Assets 2021: $239,846,222Liabilities 2021: $129,096,248Net Assets 2021: $110,749,9742021Assets 2021: $262,728,803Liabilities 2021: $98,383,612Net Assets 2021: $164,345,1912021Assets 2022: $195,575,959Liabilities 2022: $129,730,202Net Assets 2022: $65,845,7572022Assets 2023: $283,975,333Liabilities 2023: $156,596,987Net Assets 2023: $127,378,3462023

Highlighted filing

2021

Assets$239,846,222
Liabilities$129,096,248
Net Assets$110,749,974

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300M$200M$100M$0-$100MExpenses 2011: $66,617,1672011Expenses 2012: $99,143,5992012Expenses 2013: $115,867,8872013Revenue 2014: $164,044,670Expenses 2014: $128,443,264Net Income 2014: $35,601,4062014Revenue 2015: $183,281,709Expenses 2015: $151,933,645Net Income 2015: $31,348,0642015Revenue 2016: $187,422,970Expenses 2016: $166,130,440Net Income 2016: $21,292,5302016Revenue 2017: $186,152,781Expenses 2017: $181,468,448Net Income 2017: $4,684,3332017Revenue 2018: $216,720,357Expenses 2018: $210,022,177Net Income 2018: $6,698,1802018Revenue 2019: $228,918,871Expenses 2019: $224,948,347Net Income 2019: $3,970,5242019Revenue 2020: $127,576,103Expenses 2020: $217,160,748Net Income 2020: -$89,584,6452020Revenue 2021: $59,842,811Expenses 2021: $49,097,023Net Income 2021: $10,745,7882021Revenue 2021: $123,320,595Expenses 2021: $65,495,577Net Income 2021: $57,825,0182021Revenue 2022: $132,791,915Expenses 2022: $217,755,504Net Income 2022: -$84,963,5892022Revenue 2023: $191,083,652Expenses 2023: $131,335,795Net Income 2023: $59,747,8572023

Highlighted filing

2021

Revenue$59,842,811
Expenses$49,097,023
Net Income$10,745,788
Jump To
Filing Snapshot
Filing Period
Apr 1, 2020 to Mar 31, 2021
Signed
Aug 16, 2021
Return Version
2020v4.1
Gross Receipts
$59,856,512
Mission and Program Overview

Mission

GSMA Limited promotes the common interest of GSMA'S members in various manners. GSMA Limited's primary activity is sponsoring international trade shows including Mobile World Congress and Mobile World Congress Shanghai (formerly Mobile Asia Expo).

GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$111,175,348$163,093,855▲ $51,918,507
Rtn Earn Endowment Incm Other Fnds$89,277,929$110,749,974▲ $21,472,045
Savings and Temporary Cash Investments$73,207,734$65,078,918▼ $8,128,816
Prepaid Expenses and Deferred Charges$1,531,578$6,794,688▲ $5,263,110
Land, Buildings, and Equipment, Net$5,555,439$4,304,545▼ $1,250,894
Intangible Assets$712,482$574,216▼ $138,266
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$192,182,581$239,846,222▲ $47,663,641
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$38,020,498$110,235,699▲ $72,215,201
Other Liabilities$45,282,274$11,065,682▼ $34,216,592
Accounts Payable and Accrued Expenses$19,601,880$7,794,867▼ $11,807,013
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$102,904,652$129,096,248▲ $26,191,596
Net Assets / Fund Balance
Total Net Assets Fund Balance$89,277,929$110,749,974▲ $21,472,045
Total Liabilities and Net Assets / Fund Balance$192,182,581$239,846,222▲ $47,663,641

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$2,343,579$2,894,185$5,237,764
Leasehold Improvements$1,909,714$2,043,373$3,953,087
Equipment$51,252$871,691$922,943
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HoffmanCEO - GSMA LtdFT$503,425$454,879$958,304
Sarah WigginVice President of SalesFT$227,624$119,348$346,972
Marilyn MalpusSenior Director, Client RelatiFT$105,681$204,000$309,681
Bob PuglielliGeneral Manager - EventsFT$292,400$16,057$308,457
Sianne RyderHead of Events StrategyFT$224,634$74,310$298,944
Robert CourtneyDirector, Customer CareFT$191,263$62,346$253,609
Mary KingOperations DirectorFT$174,027$63,385$237,412
Steve RussHead of New Program DevelopmenFT$204,318$20,641$224,959
Adrian DoddSenior Director - Managed ServFT$186,528$29,378$215,906
Eulalia Ripoll GiraltHead of Events, EuropeFT$180,362$30,173$210,535
Erich HermannsDirector, Events Programme ManFT$173,389$15,738$189,127

Board Members and Trustees

NameTitle
Mats GranrydDirector General
Louise EasterbrookChief Financial Officer
Stephanie Lynch-HabibChief Marketing Officer
John GiustiChief Regulatory Officer
Laxmi AkkarajuChief Strategy Officer
Alex SinclairChief Technology Officer
David WalshGeneral Counsel
Monique CormierGeneral Counsel

Highest Paid Contractors

ContractorServicesLocationCompensation
Fira BarcelonaEvent OrganisationAVDA REINA M CRISTINA, Barcelona, 0, Sp$5,631,357
Guangzhou SYMA Exhibition Service CExhibition ServicesCTS CENTRE 219 ZHONG SHAN WU ROAD, Hong Kong, 0, Ch$1,413,916
Jemex Ideas Co LimitedEvent ManagementROM 9 8/F KENNING INDUSTRIAL BUIL, Hk$1,162,591
DeviceAtlas LimitedManaged ServicesLEVEL 2 PLAZA 4 CUSTOM HOUSE PLAZ, Co Dublin, 0, Ei$920,953
Project PeopleConsultingWHITEFRIARS LEWINS MEAD, Bristol, 0, Uk$808,467
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$59,028,387
Investment Income
$-6,428
Other Revenue
$820,852
Change in Net Assets
$10,745,788

Audited Revenue Reconciliation

Revenue per Audited Statements
$59,842,811
Total Revenue per Audited Statements
$59,842,811
Total Revenue per Form 990
$59,842,811
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$25,055,010
Other Expenses$24,042,013
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$18,447,471
Conferences and Meetings---$4,103,660
Occupancy---$2,653,580
Fees for Services Legal---$2,402,625
Depreciation Depletion---$2,370,084
Current Officers, Directors, Trustees, and Key Employees---$2,309,957
Payroll Taxes---$1,930,504
Other Employee Benefits---$1,632,498
Information Technology---$1,331,832
Advertising---$1,157,700
Fees for Services Other---$857,273
Pension Plan Contributions---$734,580
Office Expenses---$192,478
Interest---$158,187
Fees for Services Accounting---$155,621
Travel---$135,807
Other Expenses---$56,596
Total Functional Expenses$0$0$0$49,097,023

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$49,097,023
Expenses per Audited Statements$48,963,599
Total Expenses per Audited Statements$48,963,599
Expenses Not Reported on Financial Statements$133,424
Other Expense Adjustments$133,424
International Activity

International Summary

Offices
4
Employees
100
Spending
$20,087,796

International Compliance

Foreign grant records maintained
No
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesConference Activities264$10,416,461
East Asia and the PacificProgram ServicesConference Activities236$9,656,501
Sub-Saharan AfricaProgram ServicesConference Activities--$10,500
South AmericaProgram ServicesConference Activities--$4,334
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$8,350,790
Income Tax Payable$2,714,892
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 2

Three DIRECTORS OF THE COMPANY and one company secretary, LOUISE EASTERBROOK, JOHN HOFFMAN, Bob puglielli and Monique Cormier shared A BUSINESS RELATIONSHIP DURING THE TAX YEAR.

Part VI, Line 6

The Company is a nonprofit corporation formed under Georgia law. Its sole member is the GSM Association, acting through its United States branch office.

Part VI, Line 7

The sole member of the company appoints all of the members of the Board of Directors.

Part VI, Line 7B

The Company's annual operating budget is subject to approval of the sole member.

Part VI, Line 11B

The 990 is reviewed by senior members of the management team.

Part VI, Line 12C

Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.

Part VI, Lines 15A & B

The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compenstation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors).

Part VI, Line 19

The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its pricipal office. These copies are available upon a written or in-person request for access.

Filing and Contact Details

Filer

Filer Name
GSMA Ltd
EIN
20-4991061
In Care Of
% OONAGH STEIN
Phone
6787642122
Address
165 Ottley Dr Suite 150, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
6787642122
Signed
2021-08-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Hoffman
Formed
2006
Legal Domicile
Ga
Voting Board Members
3
Independent Board Members
0
Employees
88
Volunteers
0

Preparer

Firm
Smith & Howard Pc
Address
271 17TH STREET NW SUITE 1600, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

GSMA Ltd.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/21 of 1.3859. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/21 of 1.3083. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part XI, Line 9

Foreign Currency Conversion adjustment: 10,726,257

Part XII, Line 1

GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention.

Financial Statement Notes

Part XII, Line 4B

2,286,636 Foreign exchange expense per 990 2,153,212 - Foreign Exchange expense per Financials ---------------------------- 133,424 =

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IRS990/Form990PartVIISectionAGrp/PersonNm0Mats Granryd
IRS990/Form990PartVIISectionAGrp/PersonNm1John Hoffman
IRS990/Form990PartVIISectionAGrp/PersonNm2Laxmi Akkaraju
IRS990/Form990PartVIISectionAGrp/PersonNm3Alex Sinclair
IRS990/Form990PartVIISectionAGrp/PersonNm4Louise Easterbrook
IRS990/Form990PartVIISectionAGrp/PersonNm5David Walsh
IRS990/Form990PartVIISectionAGrp/PersonNm6John Giusti
IRS990/Form990PartVIISectionAGrp/PersonNm7Stephanie Lynch-Habib
IRS990/Form990PartVIISectionAGrp/PersonNm8Sarah Wiggin
IRS990/Form990PartVIISectionAGrp/PersonNm9Marilyn Malpus
IRS990/Form990PartVIISectionAGrp/PersonNm10Bob Puglielli
IRS990/Form990PartVIISectionAGrp/PersonNm11Sianne Ryder
IRS990/Form990PartVIISectionAGrp/PersonNm12Robert Courtney
IRS990/Form990PartVIISectionAGrp/PersonNm13Mary King
IRS990/Form990PartVIISectionAGrp/PersonNm14Monique Cormier
IRS990/Form990PartVIISectionAGrp/PersonNm15Steve Russ
IRS990/Form990PartVIISectionAGrp/PersonNm16Adrian Dodd
IRS990/Form990PartVIISectionAGrp/PersonNm17Eulalia Ripoll Giralt
IRS990/Form990PartVIISectionAGrp/PersonNm18Erich Hermanns
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director General
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO - GSMA Ltd
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Strategy Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chief Technology Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt5General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt6Chief Regulatory Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt7Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt8Vice President of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt9Senior Director, Client Relati
IRS990/Form990PartVIISectionAGrp/TitleTxt10General Manager - Events
IRS990/Form990PartVIISectionAGrp/TitleTxt11Head of Events Strategy
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director, Customer Care
IRS990/Form990PartVIISectionAGrp/TitleTxt13Operations Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt15Head of New Program Developmen
IRS990/Form990PartVIISectionAGrp/TitleTxt16Senior Director - Managed Serv
IRS990/Form990PartVIISectionAGrp/TitleTxt17Head of Events, Europe
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director, Events Programme Man
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IRS990/MissionDesc0GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI AND MOBILE WORLD CONGRESS LOS ANGELES.
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Summary only. Only limited summary data is available for this year.$284$157$127$191$131$59.7
2022Summary only. Only limited summary data is available for this year.$196$130$65.8$133$218$85.0
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$263$98.4$164$123$65.5$57.8
2021Detailed filing. Detailed filing data is available for this year.$240$129$111$59.8$49.1$10.7
2020Summary only. Only limited summary data is available for this year.$192$103$89.3$128$217$89.6
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$235$44.6$190$229$225$3.97
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$243$45.2$198$217$210$6.70
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$212$42.5$169$186$181$4.68
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$218$28.6$189$187$166$21.3
2015Detailed filing. Detailed filing data is available for this year.$206$28.8$177$183$152$31.3
2014Detailed filing. Detailed filing data is available for this year.$190$27.5$162$164$128$35.6
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$129$14.2$115$116
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$103$12.7$90.5$99.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$127$58.8$68.7$66.6