Civic Intelligence

Customers First Coalition Inc

990EZ • Fiscal year 2021 • EIN 20-2108030

Jan 01, 2021 to Dec 31, 2021 • Filed on Jun 27, 2022

10 East Doty Street 800Madison, WI 53703-2592

(608) 286-0784

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.05x

Higher debt load relative to assets than 71% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

68th percentile

0.03x

Higher debt load relative to revenue than 68% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Net Margin

30th percentile

-5.4%

Higher net margin than 30% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Top Officer Pay

99th percentile

$147,000

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 74.3% of source-year revenue.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Asset Growth

30th percentile

-5.6%

Faster asset growth than 30% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

54th percentile

0.9%

Faster revenue growth than 54% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Annualized from 2020 to 2021

Assets

Flat

$141,161

Flat from 2021

Net Assets

$134,444

No earlier filing loaded for comparison.

Liabilities

Flat

$6,717

Flat from 2021

Revenue

Flat

$197,976

Flat from 2021

Expenses

Flat

$208,582

Flat from 2021

Net Income

Flat

-$10,606

Flat from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2010: $152,166Liabilities 2010: $22,708Net Assets 2010: $129,4582010Assets 2011: $128,550Liabilities 2011: $3,711Net Assets 2011: $124,8392011Assets 2012: $117,313Liabilities 2012: $2,825Net Assets 2012: $114,4882012Assets 2013: $105,117Liabilities 2013: $3,822Net Assets 2013: $101,2952013Assets 2014: $101,155Liabilities 2014: $3,589Net Assets 2014: $97,5662014Assets 2015: $109,724Liabilities 2015: $1,992Net Assets 2015: $107,7322015Assets 2016: $175,823Liabilities 2016: $4,1592016Assets 2017: $188,014Liabilities 2017: $12,072Net Assets 2017: $175,9422017Assets 2018: $163,912Liabilities 2018: $6,048Net Assets 2018: $157,8642018Assets 2019: $150,159Liabilities 2019: $5,599Net Assets 2019: $144,5602019Assets 2020: $149,522Liabilities 2020: $4,4722020Assets 2021: $141,161Liabilities 2021: $6,717Net Assets 2021: $134,4442021Assets 2021: $141,161Liabilities 2021: $6,7172021Assets 2022: $54,564Liabilities 2022: $43,385Net Assets 2022: $11,1792022Assets 2023: $68,948Liabilities 2023: $17,803Net Assets 2023: $51,1452023Assets 2024: $67,291Liabilities 2024: $5,330Net Assets 2024: $61,9612024

Highlighted filing

2021

Assets$141,161
Liabilities$6,717
Net Assets$134,444

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2010: $154,869Expenses 2010: $164,629Net Income 2010: -$9,7602010Revenue 2011: $154,800Expenses 2011: $159,419Net Income 2011: -$4,6192011Revenue 2012: $154,800Expenses 2012: $165,151Net Income 2012: -$10,3512012Revenue 2013: $154,800Expenses 2013: $167,993Net Income 2013: -$13,1932013Revenue 2014: $170,280Expenses 2014: $174,009Net Income 2014: -$3,7292014Revenue 2015: $180,504Expenses 2015: $170,338Net Income 2015: $10,1662015Revenue 2016: $180,504Expenses 2016: $116,572Net Income 2016: $63,9322016Revenue 2017: $180,504Expenses 2017: $176,226Net Income 2017: $4,2782017Revenue 2018: $184,029Expenses 2018: $202,107Net Income 2018: -$18,0782018Revenue 2019: $195,862Expenses 2019: $209,166Net Income 2019: -$13,3042019Revenue 2020: $196,158Expenses 2020: $195,668Net Income 2020: $4902020Revenue 2021: $197,976Expenses 2021: $208,582Net Income 2021: -$10,6062021Revenue 2021: $197,976Expenses 2021: $208,582Net Income 2021: -$10,6062021Revenue 2022: $205,143Expenses 2022: $328,408Net Income 2022: -$123,2652022Revenue 2023: $265,677Expenses 2023: $225,711Net Income 2023: $39,9662023Revenue 2024: $241,722Expenses 2024: $230,906Net Income 2024: $10,8162024

Highlighted filing

2021

Revenue$197,976
Expenses$208,582
Net Income-$10,606
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Jun 27, 2022
Return Version
2021v4.2
Gross Receipts
$197,976
Mission and Program Overview

Mission

To protect the interests of wisconsin electric consumers.

Program Services

DescriptionGrantsExpenses
PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS IN CONNECTION WITH PROPOSALS TO RESTRUCTURE AND/OR DEREGULATE ELECTRIC UTILITY SERVICE, AND TO WORK TO ENSURE THAT ANY RESTRUCTURING OF THE ELECTRIC UTILITY INDUSTRY BENEFITS ELECTRIC CONSUMERS, SAFEGUARDS RELIABILITY, MINIMIZES ENVIRONMENTAL HARM AND ENABLES THE PEOPLE OF WISCONSIN TO RECEIVE AFFORDABLE ELECTRIC SERVICE AT STABLE PRICES OVER THE LONG TERM.$0$208,581
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
KRISTIN GILKESExecutive Director/DirectorFT$129,000$18,000$147,000
CARI ANNE RENLUNDDirector-$0--
JENNIFER SHILLINGDirector-$0--
BOB STONEDirector-$0--
HEATHER ALLENDirector-$0--
TIM HEINRICHDirector-$0--
TOM HANRAHANChair-$0--
STEVE FREESEVice Chair-$0--
TOM CONTENTSecretary/Treasurer-$0--
Political and Lobbying Activity
In-house lobbying only
No

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$45,425
Total Nondeductible Lobbying and Political Cost$5,934
Filing and Contact Details

Filer

Filer Name
Customers First Coalition Inc
EIN
20-2108030
Phone
6082860784
Address
10 EAST DOTY STREET 800, MADISON, WI 53703-2592

Signing Officer

Name
Tom Content
Title
Secretary/treasurer
Phone
6082860784
Signed
2022-06-27
Discuss with paid preparer
Yes

Preparer

Firm
Reilly Penner & Benton Llp
Address
6411 MINERAL POINT RD STE 111, MADISON, WI 53705-4342
Phone
6084423838
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

Description: interest income. Amount: 192.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: dues and subscriptions. Amount: 4,193. Description: bank service fees. Amount: 138. Description: misc exp. Amount: 347. Description: professional education. Amount: 1,546. Description: website development. Amount: 240. Description: conference costs. Amount: 3,788. Description: parking. Amount: 637. Description: meals. Amount: 747. Description: office expenses . Amount: 5,905. Total to form 990-ez, line 16: 17,541.

Form 990-ez, Part II, Line 24 - Other Assets

Description: security deposit . Beg. Of year amount: 2,100. End of year amount: 2,100. Description: accounts receivable . Beg. Of year amount: 4,341. End of year amount: 13,117. Description: interest receivable . Beg. Of year amount: 103. End of year amount: 35.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: accounts payable . Beg. Of year amount: 4,472. End of year amount: 6,717.

Raw XML Appendix167 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum06082860784
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt010 EAST DOTY ST SUITE 800
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0MADISON
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd053703
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IRS990EZ/DirectIndirectPltclExpendAmt00
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IRS990EZ/ForeignOfficeInd00
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IRS990EZ/GrossReceiptsAmt0197976
IRS990EZ/InfoInScheduleOPartIIIInd0X
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IRS990EZ/MembershipDuesAmt0197784
IRS990EZ/MethodOfAccountingAccrualInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0145050
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IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0134444
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00.50
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt8129000
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt818000
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CARI ANNE RENLUND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1JENNIFER SHILLING
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BOB STONE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3HEATHER ALLEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4TIM HEINRICH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5TOM HANRAHAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6STEVE FREESE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7TOM CONTENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8KRISTIN GILKES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6VICE CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7SECRETARY/TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8EXECUTIVE DIRECTOR/DIRECTOR
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt06544
IRS990EZ/OtherAssetsTotalDetail/EOYAmt015252
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt017541
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0TO PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS.
IRS990EZ/PrintingPublicationsPostageAmt0629
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS IN CONNECTION WITH PROPOSALS TO RESTRUCTURE AND/OR DEREGULATE ELECTRIC UTILITY SERVICE, AND TO WORK TO ENSURE THAT ANY RESTRUCTURING OF THE ELECTRIC UTILITY INDUSTRY BENEFITS ELECTRIC CONSUMERS, SAFEGUARDS RELIABILITY, MINIMIZES ENVIRONMENTAL HARM AND ENABLES THE PEOPLE OF WISCONSIN TO RECEIVE AFFORDABLE ELECTRIC SERVICE AT STABLE PRICES OVER THE LONG TERM.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
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IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt0156873
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0WI
IRS990EZ/SubjectToProxyTaxInd01
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IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt06717
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0208582
IRS990EZ/TotalProgramServiceExpensesAmt0208581
IRS990EZ/TotalRevenueAmt0197976
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.CUSTOMERSFIRST.ORG
IRS990ScheduleC/AggregateReportedDuesNtcAmt05934
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt0197784
IRS990ScheduleC/NonDedLbbyngPltclCyovAmt0-39491
IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt045425
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt05934
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleC/VolunteerHoursCnt00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST INCOME. AMOUNT: 192.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 4,193. DESCRIPTION: BANK SERVICE FEES. AMOUNT: 138. DESCRIPTION: MISC EXP. AMOUNT: 347. DESCRIPTION: PROFESSIONAL EDUCATION. AMOUNT: 1,546. DESCRIPTION: WEBSITE DEVELOPMENT. AMOUNT: 240. DESCRIPTION: CONFERENCE COSTS. AMOUNT: 3,788. DESCRIPTION: PARKING. AMOUNT: 637. DESCRIPTION: MEALS. AMOUNT: 747. DESCRIPTION: OFFICE EXPENSES . AMOUNT: 5,905. TOTAL TO FORM 990-EZ, LINE 16: 17,541.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: SECURITY DEPOSIT . BEG. OF YEAR AMOUNT: 2,100. END OF YEAR AMOUNT: 2,100. DESCRIPTION: ACCOUNTS RECEIVABLE . BEG. OF YEAR AMOUNT: 4,341. END OF YEAR AMOUNT: 13,117. DESCRIPTION: INTEREST RECEIVABLE . BEG. OF YEAR AMOUNT: 103. END OF YEAR AMOUNT: 35.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: ACCOUNTS PAYABLE . BEG. OF YEAR AMOUNT: 4,472. END OF YEAR AMOUNT: 6,717.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0TOM CONTENT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0SECRETARY/TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06082860784
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-06-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CUSTOMERS FIRST COALITION INC
ReturnHeader/Filer/BusinessNameControlTxt0CUST
ReturnHeader/Filer/EIN0202108030
ReturnHeader/Filer/PhoneNum06082860784
ReturnHeader/Filer/USAddress/AddressLine1Txt010 EAST DOTY STREET 800
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd0537032592
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390747409
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0REILLY PENNER & BENTON LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06411 MINERAL POINT RD STE 111
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0537054342
ReturnHeader/PreparerPersonGrp/PhoneNum06084423838
ReturnHeader/PreparerPersonGrp/PreparationDt02022-06-08
ReturnHeader/ReturnTs02022-06-27T16:25:36-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0TOM
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0CONTENT
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.05$0.62$2.42$2.31$0.11
2023Summary only. Only limited summary data is available for this year.$0.69$0.18$0.51$2.66$2.26$0.40
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.55$0.43$0.11$2.05$3.28$1.23
2021Detailed filing. Detailed filing data is available for this year.$1.41$0.07$1.34$1.98$2.09$0.11
2021Summary only. Only limited summary data is available for this year.$1.41$0.07$1.98$2.09$0.11
2020Summary only. Only limited summary data is available for this year.$1.50$0.04$1.96$1.96$0.00
2019Detailed filing. Detailed filing data is available for this year.$1.50$0.06$1.45$1.96$2.09$0.13
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.64$0.06$1.58$1.84$2.02$0.18
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.12$1.76$1.81$1.76$0.04
2016Summary only. Only limited summary data is available for this year.$1.76$0.04$1.81$1.17$0.64
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.02$1.08$1.81$1.70$0.10
2014Detailed filing. Detailed filing data is available for this year.$1.01$0.04$0.98$1.70$1.74$0.04
2013Detailed filing. Detailed filing data is available for this year.$1.05$0.04$1.01$1.55$1.68$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.17$0.03$1.14$1.55$1.65$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.29$0.04$1.25$1.55$1.59$0.05
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.52$0.23$1.29$1.55$1.65$0.10