Civic Intelligence

Customers First Coalition Inc

990EZ • Fiscal year 2019 • EIN 20-2108030

Jan 01, 2019 to Dec 31, 2019 • Filed on Feb 12, 2020

Organization ProfileWWW.CUSTOMERSFIRST.ORG
10 East Doty Street No 800Madison, WI 53703-2592

(608) 286-0784

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.04x

Higher debt load relative to assets than 70% of similar nonprofits.

2019 filings • 501(c)4 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

69th percentile

0.03x

Higher debt load relative to revenue than 69% of similar nonprofits.

2019 filings • 501(c)4 • <$500k nonprofits • Source year 2019

Net Margin

28th percentile

-6.8%

Higher net margin than 28% of similar nonprofits.

2019 filings • 501(c)4 • <$500k nonprofits • Source year 2019

Top Officer Pay

99th percentile

$136,960

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 69.9% of source-year revenue.

2019 filings • 501(c)4 • <$500k nonprofits • Source year 2019

Asset Growth

28th percentile

-8.4%

Faster asset growth than 28% of similar nonprofits.

2019 filings • 501(c)4 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

64th percentile

6.4%

Faster revenue growth than 64% of similar nonprofits.

2019 filings • 501(c)4 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets70th percentile

Assets

Down

$150,159

Down $13,753 (-8.4%) from 2018

Net Assets

Down

$144,560

Down $13,304 (-8.4%) from 2018

Liabilities

Down

$5,599

Down $449 (-7.4%) from 2018

Revenue And Expenses
Liabilities / Revenue69th percentileNet Margin28th percentile

Revenue

Up

$195,862

Up $11,833 (+6.4%) from 2018

Expenses

Up

$209,166

Up $7,059 (+3.5%) from 2018

Net Income

Up

-$13,304

Up $4,774 (+26%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth28th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2010: $152,166Liabilities 2010: $22,708Net Assets 2010: $129,4582010Assets 2011: $128,550Liabilities 2011: $3,711Net Assets 2011: $124,8392011Assets 2012: $117,313Liabilities 2012: $2,825Net Assets 2012: $114,4882012Assets 2013: $105,117Liabilities 2013: $3,822Net Assets 2013: $101,2952013Assets 2014: $101,155Liabilities 2014: $3,589Net Assets 2014: $97,5662014Assets 2015: $109,724Liabilities 2015: $1,992Net Assets 2015: $107,7322015Assets 2016: $175,823Liabilities 2016: $4,1592016Assets 2017: $188,014Liabilities 2017: $12,072Net Assets 2017: $175,9422017Assets 2018: $163,912Liabilities 2018: $6,048Net Assets 2018: $157,8642018Assets 2019: $150,159Liabilities 2019: $5,599Net Assets 2019: $144,5602019Assets 2020: $149,522Liabilities 2020: $4,4722020Assets 2021: $141,161Liabilities 2021: $6,7172021Assets 2022: $54,564Liabilities 2022: $43,385Net Assets 2022: $11,1792022Assets 2023: $68,948Liabilities 2023: $17,803Net Assets 2023: $51,1452023Assets 2024: $67,291Liabilities 2024: $5,330Net Assets 2024: $61,9612024

Highlighted filing

2019

Assets$150,159
Liabilities$5,599
Net Assets$144,560
Open 2019 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2010: $154,869Expenses 2010: $164,629Net Income 2010: -$9,7602010Revenue 2011: $154,800Expenses 2011: $159,419Net Income 2011: -$4,6192011Revenue 2012: $154,800Expenses 2012: $165,151Net Income 2012: -$10,3512012Revenue 2013: $154,800Expenses 2013: $167,993Net Income 2013: -$13,1932013Revenue 2014: $170,280Expenses 2014: $174,009Net Income 2014: -$3,7292014Revenue 2015: $180,504Expenses 2015: $170,338Net Income 2015: $10,1662015Revenue 2016: $180,504Expenses 2016: $116,572Net Income 2016: $63,9322016Revenue 2017: $180,504Expenses 2017: $176,226Net Income 2017: $4,2782017Revenue 2018: $184,029Expenses 2018: $202,107Net Income 2018: -$18,0782018Revenue 2019: $195,862Expenses 2019: $209,166Net Income 2019: -$13,3042019Revenue 2020: $196,158Expenses 2020: $195,668Net Income 2020: $4902020Revenue 2021: $197,976Expenses 2021: $208,582Net Income 2021: -$10,6062021Revenue 2022: $205,143Expenses 2022: $328,408Net Income 2022: -$123,2652022Revenue 2023: $265,677Expenses 2023: $225,711Net Income 2023: $39,9662023Revenue 2024: $241,722Expenses 2024: $230,906Net Income 2024: $10,8162024

Highlighted filing

2019

Revenue$195,862
Expenses$209,166
Net Income-$13,304
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Feb 12, 2020
Return Version
2019v5.0
Gross Receipts
$195,862
Mission and Program Overview

Mission

To protect the interests of wisconsin electric consumers.

Program Services

DescriptionGrantsExpenses
PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS IN CONNECTION WITH PROPOSALS TO RESTRUCTURE AND/OR DEREGULATE ELECTRIC UTILITY SERVICE, AND TO WORK TO ENSURE THAT ANY RESTRUCTURING OF THE ELECTRIC UTILITY INDUSTRY BENEFITS ELECTRIC CONSUMERS, SAFEGUARDS RELIABILITY, MINIMIZES ENVIRONMENTAL HARM AND ENABLES THE PEOPLE OF WISCONSIN TO RECEIVE AFFORDABLE ELECTRIC SERVICE AT STABLE PRICES OVER THE LONG TERM.$0$189,087
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
KRISTIN GILKESExecutive Director/DirectorFT$121,360$15,600$136,960
TOM HANRAHANChair-$0--
CARI ANNE RENLUNDDirector-$0--
BRIAN RUDEDirector-$0--
STEVE FREESEVice Chair-$0--
BOB STONEDirector-$0--
TYLER HUEBNERSecretary/Treasurer-$0--
TOM CONTENTDirector-$0--
TIM HEINRICHDirector-$0--
Political and Lobbying Activity
In-house lobbying only
No

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$12,472
Total Nondeductible Lobbying and Political Cost$5,593
Filing and Contact Details

Filer

Filer Name
Customers First Coalition Inc
EIN
20-2108030
Phone
6082860784
Address
10 EAST DOTY STREET NO 800, MADISON, WI 53703-2592

Signing Officer

Name
Tyler Huebner
Title
Secretary/treasurer
Phone
6082860784
Signed
2020-02-12
Discuss with paid preparer
Yes

Preparer

Firm
Rsm US Llp
Address
PO BOX 5946, MADISON, WI 53705-0946
Preparer
Mary Ash
Phone
6088332612
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

“Description: registration fees. Amount: 3,442. Total to form 990-ez, line 14: 15,093.”

Form 990-ez, Part I, Line 14

“Description: depreciation. Amount: 636. Description: other expenses. Amount: 14,457.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: dues and subscriptions. Amount: 3,026. Description: bank service fees. Amount: 180. Description: meetings. Amount: 2,853. Description: misc exp. Amount: 235. Description: office supplies. Amount: 694. Description: professional education. Amount: 2,632. Description: website development. Amount: 306. Description: conference costs. Amount: 17,421. Description: copies. Amount: 377. Description: advertising. Amount: 103. Description: parking. Amount: 1,901. Description: meals. Amount: 508. Description: consulting. Amount: 600. Description: administrative assistance. Amount: 318. Description: mileage and travel. Amount: 778. Description: hotel and lodging. Amount: 321. Total to form 990-ez, line 16: 32,253.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: security deposit. Beg. Of year amount: 2,100. End of year amount: 2,100. Description: other depreciable assets. Beg. Of year amount: 1,037. End of year amount: 401.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: accounts payable. Beg. Of year amount: 6,048. End of year amount: 5,599.”

Raw XML Appendix171 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0TOM HANRAHAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1CARI ANNE RENLUND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BRIAN RUDE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3STEVE FREESE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4BOB STONE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5KRISTIN GILKES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6TYLER HUEBNER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7TOM CONTENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8TIM HEINRICH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3VICE CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5EXECUTIVE DIRECTOR/DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6SECRETARY/TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8DIRECTOR
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt03137
IRS990EZ/OtherAssetsTotalDetail/EOYAmt02501
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt032253
IRS990EZ/OtherRevenueTotalAmt03442
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0TO PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS.
IRS990EZ/PrintingPublicationsPostageAmt01388
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROTECT THE INTERESTS OF WISCONSIN ELECTRIC CONSUMERS IN CONNECTION WITH PROPOSALS TO RESTRUCTURE AND/OR DEREGULATE ELECTRIC UTILITY SERVICE, AND TO WORK TO ENSURE THAT ANY RESTRUCTURING OF THE ELECTRIC UTILITY INDUSTRY BENEFITS ELECTRIC CONSUMERS, SAFEGUARDS RELIABILITY, MINIMIZES ENVIRONMENTAL HARM AND ENABLES THE PEOPLE OF WISCONSIN TO RECEIVE AFFORDABLE ELECTRIC SERVICE AT STABLE PRICES OVER THE LONG TERM.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
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IRS990EZ/SalariesOtherCompEmplBnftAmt0146845
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IRS990EZ/TaxReimbursedByOrganizationAmt00
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IRS990EZ/TotalRevenueAmt0195862
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.CUSTOMERSFIRST.ORG
IRS990ScheduleC/AggregateReportedDuesNtcAmt05593
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt0186420
IRS990ScheduleC/NonDedLbbyngPltclCyovAmt0-6879
IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt012472
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt05593
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: REGISTRATION FEES. AMOUNT: 3,442. TOTAL TO FORM 990-EZ, LINE 14: 15,093.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: DEPRECIATION. AMOUNT: 636. DESCRIPTION: OTHER EXPENSES. AMOUNT: 14,457.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 3,026. DESCRIPTION: BANK SERVICE FEES. AMOUNT: 180. DESCRIPTION: MEETINGS. AMOUNT: 2,853. DESCRIPTION: MISC EXP. AMOUNT: 235. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 694. DESCRIPTION: PROFESSIONAL EDUCATION. AMOUNT: 2,632. DESCRIPTION: WEBSITE DEVELOPMENT. AMOUNT: 306. DESCRIPTION: CONFERENCE COSTS. AMOUNT: 17,421. DESCRIPTION: COPIES. AMOUNT: 377. DESCRIPTION: ADVERTISING. AMOUNT: 103. DESCRIPTION: PARKING. AMOUNT: 1,901. DESCRIPTION: MEALS. AMOUNT: 508. DESCRIPTION: CONSULTING. AMOUNT: 600. DESCRIPTION: ADMINISTRATIVE ASSISTANCE. AMOUNT: 318. DESCRIPTION: MILEAGE AND TRAVEL. AMOUNT: 778. DESCRIPTION: HOTEL AND LODGING. AMOUNT: 321. TOTAL TO FORM 990-EZ, LINE 16: 32,253.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: SECURITY DEPOSIT. BEG. OF YEAR AMOUNT: 2,100. END OF YEAR AMOUNT: 2,100. DESCRIPTION: OTHER DEPRECIABLE ASSETS. BEG. OF YEAR AMOUNT: 1,037. END OF YEAR AMOUNT: 401.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 6,048. END OF YEAR AMOUNT: 5,599.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 14
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02020-09-23 17:36:50Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0TYLER HUEBNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0SECRETARY/TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06082860784
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-02-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CUSTOMERS FIRST COALITION INC
ReturnHeader/Filer/BusinessNameControlTxt0CUST
ReturnHeader/Filer/EIN0202108030
ReturnHeader/Filer/PhoneNum06082860784
ReturnHeader/Filer/USAddress/AddressLine1Txt010 EAST DOTY STREET NO 800
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ReturnHeader/FilingSecurityInformation/IPTm009:04:36
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0420714325
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0RSM US LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 5946
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0537050946
ReturnHeader/PreparerPersonGrp/PhoneNum06088332612
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY ASH
ReturnHeader/ReturnTs02020-02-21T09:08:44-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$150,159
Liabilities
$5,599
Net assets
$144,560
Revenue
$195,862
Expenses
$209,166
Net income
-$13,304
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.05$0.62$2.42$2.31$0.11
2023Summary only. Only limited summary data is available for this year.$0.69$0.18$0.51$2.66$2.26$0.40
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.55$0.43$0.11$2.05$3.28$1.23
2021Summary only. Only limited summary data is available for this year.$1.41$0.07$1.98$2.09$0.11
2020Summary only. Only limited summary data is available for this year.$1.50$0.04$1.96$1.96$0.00
2019Detailed filing. Detailed filing data is available for this year.$1.50$0.06$1.45$1.96$2.09$0.13
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.64$0.06$1.58$1.84$2.02$0.18
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.12$1.76$1.81$1.76$0.04
2016Summary only. Only limited summary data is available for this year.$1.76$0.04$1.81$1.17$0.64
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.02$1.08$1.81$1.70$0.10
2014Detailed filing. Detailed filing data is available for this year.$1.01$0.04$0.98$1.70$1.74$0.04
2013Detailed filing. Detailed filing data is available for this year.$1.05$0.04$1.01$1.55$1.68$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.17$0.03$1.14$1.55$1.65$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.29$0.04$1.25$1.55$1.59$0.05
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.52$0.23$1.29$1.55$1.65$0.10