Civic Intelligence

Customers First Coalition Inc

990 • Fiscal year 2022 • EIN 20-2108030

Jan 01, 2022 to Dec 31, 2022 • Filed on May 15, 2023

Organization ProfileWWW.CUSTOMERSFIRST.ORG
10 E Doty St 800Madison, WI 53703-5105

(608) 286-0784

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

95th percentile

0.80x

Higher debt load relative to assets than 95% of similar nonprofits.

2022 filings • 501(c)4 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

83rd percentile

0.21x

Higher debt load relative to revenue than 83% of similar nonprofits.

2022 filings • 501(c)4 • <$500k nonprofits • Source year 2022

Net Margin

8th percentile

-60%

Higher net margin than 8% of similar nonprofits.

2022 filings • 501(c)4 • <$500k nonprofits • Source year 2022

Top Officer Pay

99th percentile

$152,500

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 74.3% of source-year revenue.

2022 filings • 501(c)4 • <$500k nonprofits • Source year 2022

Asset Growth

6th percentile

-61%

Faster asset growth than 6% of similar nonprofits.

2022 filings • 501(c)4 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

43rd percentile

3.6%

Faster revenue growth than 43% of similar nonprofits.

2022 filings • 501(c)4 • <$500k nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets95th percentile

Assets

Down

$54,564

Down $86,597 (-61%) from 2021

Net Assets

$11,179

No earlier filing loaded for comparison.

Liabilities

Up

$43,385

Up $36,668 (+546%) from 2021

Revenue And Expenses
Liabilities / Revenue83rd percentileNet Margin8th percentile

Revenue

Up

$205,143

Up $7,167 (+3.6%) from 2021

Expenses

Up

$328,408

Up $119,826 (+57%) from 2021

Net Income

Down

-$123,265

Down $112,659 (-1062%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2010: $152,166Liabilities 2010: $22,708Net Assets 2010: $129,4582010Assets 2011: $128,550Liabilities 2011: $3,711Net Assets 2011: $124,8392011Assets 2012: $117,313Liabilities 2012: $2,825Net Assets 2012: $114,4882012Assets 2013: $105,117Liabilities 2013: $3,822Net Assets 2013: $101,2952013Assets 2014: $101,155Liabilities 2014: $3,589Net Assets 2014: $97,5662014Assets 2015: $109,724Liabilities 2015: $1,992Net Assets 2015: $107,7322015Assets 2016: $175,823Liabilities 2016: $4,1592016Assets 2017: $188,014Liabilities 2017: $12,072Net Assets 2017: $175,9422017Assets 2018: $163,912Liabilities 2018: $6,048Net Assets 2018: $157,8642018Assets 2019: $150,159Liabilities 2019: $5,599Net Assets 2019: $144,5602019Assets 2020: $149,522Liabilities 2020: $4,4722020Assets 2021: $141,161Liabilities 2021: $6,7172021Assets 2022: $54,564Liabilities 2022: $43,385Net Assets 2022: $11,1792022Assets 2023: $68,948Liabilities 2023: $17,803Net Assets 2023: $51,1452023Assets 2024: $67,291Liabilities 2024: $5,330Net Assets 2024: $61,9612024

Highlighted filing

2022

Assets$54,564
Liabilities$43,385
Net Assets$11,179
Open 2022 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2010: $154,869Expenses 2010: $164,629Net Income 2010: -$9,7602010Revenue 2011: $154,800Expenses 2011: $159,419Net Income 2011: -$4,6192011Revenue 2012: $154,800Expenses 2012: $165,151Net Income 2012: -$10,3512012Revenue 2013: $154,800Expenses 2013: $167,993Net Income 2013: -$13,1932013Revenue 2014: $170,280Expenses 2014: $174,009Net Income 2014: -$3,7292014Revenue 2015: $180,504Expenses 2015: $170,338Net Income 2015: $10,1662015Revenue 2016: $180,504Expenses 2016: $116,572Net Income 2016: $63,9322016Revenue 2017: $180,504Expenses 2017: $176,226Net Income 2017: $4,2782017Revenue 2018: $184,029Expenses 2018: $202,107Net Income 2018: -$18,0782018Revenue 2019: $195,862Expenses 2019: $209,166Net Income 2019: -$13,3042019Revenue 2020: $196,158Expenses 2020: $195,668Net Income 2020: $4902020Revenue 2021: $197,976Expenses 2021: $208,582Net Income 2021: -$10,6062021Revenue 2022: $205,143Expenses 2022: $328,408Net Income 2022: -$123,2652022Revenue 2023: $265,677Expenses 2023: $225,711Net Income 2023: $39,9662023Revenue 2024: $241,722Expenses 2024: $230,906Net Income 2024: $10,8162024

Highlighted filing

2022

Revenue$205,143
Expenses$328,408
Net Income-$123,265
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
May 15, 2023
Return Version
2022v5.0
Gross Receipts
$205,143
Mission and Program Overview

Mission

To protect the interests of wisconsin electric consumers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$104,286$0▼ $104,286
Cash and Non-Interest-Bearing Accounts$21,623$42,053▲ $20,430
Cap Stk Tr Prin Current Funds$134,444$11,179▼ $123,265
Accounts Receivable$13,117$10,411▼ $2,706
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Total Assets$141,161$54,564▼ $86,597
Other Assets Total$2,135$2,100▼ $35
Liabilities
Accounts Payable and Accrued Expenses$6,717$43,385▲ $36,668
Total Liabilities$6,717$43,385▲ $36,668
Net Assets / Fund Balance
Total Net Assets Fund Balance$134,444$11,179▼ $123,265
Total Liabilities and Net Assets / Fund Balance$141,161$54,564▼ $86,597

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$1,894$1,894
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kristin GilkesExecutive Director/directoFT$132,500$20,000$152,500

Board Members and Trustees

NameTitle
Tom HanrahanChair
Steve FreeseVice Chair
Bob StoneDirector
Cari Anne RenlundDirector
Jennifer ShillingDirector
Tim HeinrichDirector
Tom ContentSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$204,000
Program Service Revenue
$1,050
Investment Income
$93
Other Revenue
$0
Change in Net Assets
$-123,265
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$165,755
Salaries, Compensation, and Employee Benefits$162,653
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$152,500--$152,500
Fees for Services Legal$116,046--$116,046
Fees for Services Accounting$13,583--$13,583
Occupancy$13,200--$13,200
Payroll Taxes$10,153--$10,153
Conferences and Meetings$7,094--$7,094
Insurance$1,766--$1,766
Other Expenses$1,515--$1,515
All Other Expenses$1,064--$1,064
Information Technology$960--$960
Office Expenses$719--$719
Advertising$40--$40
Total Functional Expenses$328,408$0$0$328,408
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$41,438
Current Year Nondeductible Lobbying and Political Cost$22,251
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Members pay regular dues to support the organization's mission.”

Form 990, Part VI, Section B, Line 11B

“Copies of the form 990 are provided to the board prior to submission, and the treasurer signs on behalf of the board.”

Form 990, Part VI, Section C, Line 19

“Governing documents and financial statements are available upon request via website or phone call.”

Filing and Contact Details

Filer

Filer Name
Customers First Coalition Inc
EIN
20-2108030
Phone
6082860784
Address
10 E DOTY ST 800, MADISON, WI 53703-5105

Signing Officer

Name
Kristin Gilkes
Title
Executive Director
Phone
6082860784
Signed
2023-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kristin Gilkes
Formed
1998
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
8
Employees
1
Volunteers
0

Preparer

Firm
Arrow Cpas LLC
Address
6411 MINERAL POINT RD SUITE 111, MADISON, WI 53705-4342
Preparer
Mary Ash
Phone
6084423838
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt020000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0KRISTIN GILKES
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR/DIRECTO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0152500
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt0THE BOARD ANNUALLY REVIEWS AND APPROVES EXECUTIVE DIRECTOR'S COMPENSATION.
IRS990ScheduleJ/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 3
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS PAY REGULAR DUES TO SUPPORT THE ORGANIZATION'S MISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COPIES OF THE FORM 990 ARE PROVIDED TO THE BOARD PRIOR TO SUBMISSION, AND THE TREASURER SIGNS ON BEHALF OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST VIA WEBSITE OR PHONE CALL.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0141161
IRS990/TotalAssetsEOYAmt054564
IRS990/TotalAssetsGrp/BOYAmt0141161
IRS990/TotalAssetsGrp/EOYAmt054564
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt0204000
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0328408
IRS990/TotalFunctionalExpensesGrp/TotalAmt0328408
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt06717
IRS990/TotalLiabilitiesEOYAmt043385
IRS990/TotalLiabilitiesGrp/BOYAmt06717
IRS990/TotalLiabilitiesGrp/EOYAmt043385
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0134444
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt011179
IRS990/TotalOtherCompensationAmt020000
IRS990/TotalProgramServiceExpensesAmt0328408
IRS990/TotalProgramServiceRevenueAmt01050
IRS990/TotalReportableCompFromOrgAmt0132500
IRS990/TotalRevenueGrp/ExclusionAmt093
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01050
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0205143
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0141161
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt054564
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt010 EAST DOTY STREET SUITE 800
IRS990/USAddress/CityNm0MADISON
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053703
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0WWW.CUSTOMERSFIRST.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0KRISTIN GILKES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06082860784
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CUSTOMERS FIRST COALITION INC
ReturnHeader/Filer/BusinessNameControlTxt0CUST
ReturnHeader/Filer/EIN0202108030
ReturnHeader/Filer/PhoneNum06082860784
ReturnHeader/Filer/USAddress/AddressLine1Txt010 E DOTY ST 800
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd0537035105
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0920431676
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ARROW CPAS LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06411 MINERAL POINT RD SUITE 111
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0537054342
ReturnHeader/PreparerPersonGrp/PhoneNum06084423838
ReturnHeader/PreparerPersonGrp/PreparationDt02023-05-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY ASH
ReturnHeader/ReturnTs02023-06-29T17:03:58-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0KRISTIN
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0GILKES
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$54,564
Liabilities
$43,385
Net assets
$11,179
Revenue
$205,143
Expenses
$328,408
Net income
-$123,265
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.05$0.62$2.42$2.31$0.11
2023Summary only. Only limited summary data is available for this year.$0.69$0.18$0.51$2.66$2.26$0.40
2022Detailed filing. Detailed filing data is available for this year.$0.55$0.43$0.11$2.05$3.28$1.23
2021Summary only. Only limited summary data is available for this year.$1.41$0.07$1.98$2.09$0.11
2020Summary only. Only limited summary data is available for this year.$1.50$0.04$1.96$1.96$0.00
2019Detailed filing. Detailed filing data is available for this year.$1.50$0.06$1.45$1.96$2.09$0.13
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.64$0.06$1.58$1.84$2.02$0.18
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.12$1.76$1.81$1.76$0.04
2016Summary only. Only limited summary data is available for this year.$1.76$0.04$1.81$1.17$0.64
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.02$1.08$1.81$1.70$0.10
2014Detailed filing. Detailed filing data is available for this year.$1.01$0.04$0.98$1.70$1.74$0.04
2013Detailed filing. Detailed filing data is available for this year.$1.05$0.04$1.01$1.55$1.68$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.17$0.03$1.14$1.55$1.65$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.29$0.04$1.25$1.55$1.59$0.05
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.52$0.23$1.29$1.55$1.65$0.10