Civic Intelligence

Smartmeme DBA Center for Story-Based Strategy

990 • Fiscal year 2022 • EIN 20-1897585

Aug 01, 2021 to Jul 31, 2022 • Filed on Jun 14, 2023

Organization Profilewww.storybasedstrategy.org
654 13th Street Suite 100Oakland, CA 94612

(510) 903-1809

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Up

$2,961,906

Up $278,164 (+10%) from 2021

Net Assets

Up

$2,738,062

Up $599,799 (+28%) from 2021

Liabilities

Down

$223,844

Down $321,635 (-59%) from 2021

Revenue And Expenses

Revenue

Down

$1,968,605

Down $12,694 (-0.6%) from 2021

Expenses

Up

$1,368,806

Up $73,198 (+5.6%) from 2021

Net Income

Down

$599,799

Down $85,892 (-13%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2012: $279,715Liabilities 2012: $53,770Net Assets 2012: $225,9452012Assets 2013: $379,100Liabilities 2013: $56,600Net Assets 2013: $322,5002013Assets 2014: $418,601Liabilities 2014: $43,701Net Assets 2014: $374,9002014Assets 2015: $555,653Liabilities 2015: $86,522Net Assets 2015: $469,1312015Assets 2016: $661,837Liabilities 2016: $62,996Net Assets 2016: $598,8412016Assets 2017: $954,747Liabilities 2017: $60,749Net Assets 2017: $893,9982017Assets 2018: $987,000Liabilities 2018: $64,579Net Assets 2018: $922,4212018Assets 2019: $983,527Liabilities 2019: $135,323Net Assets 2019: $848,2042019Assets 2020: $1,842,700Liabilities 2020: $390,128Net Assets 2020: $1,452,5722020Assets 2021: $2,683,742Liabilities 2021: $545,479Net Assets 2021: $2,138,2632021Assets 2022: $2,961,906Liabilities 2022: $223,844Net Assets 2022: $2,738,0622022Assets 2023: $3,119,879Liabilities 2023: $301,847Net Assets 2023: $2,818,0322023Assets 2024: $5,309,193Liabilities 2024: $309,404Net Assets 2024: $4,999,7892024

Highlighted filing

2022

Assets$2,961,906
Liabilities$223,844
Net Assets$2,738,062
Open 2022 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2012: $562,542Expenses 2012: $428,373Net Income 2012: $134,1692012Revenue 2013: $594,978Expenses 2013: $498,423Net Income 2013: $96,5552013Revenue 2014: $504,340Expenses 2014: $451,940Net Income 2014: $52,4002014Revenue 2015: $725,405Expenses 2015: $631,174Net Income 2015: $94,2312015Revenue 2016: $846,790Expenses 2016: $717,080Net Income 2016: $129,7102016Revenue 2017: $1,018,197Expenses 2017: $723,040Net Income 2017: $295,1572017Revenue 2018: $1,095,990Expenses 2018: $1,067,567Net Income 2018: $28,4232018Revenue 2019: $1,121,149Expenses 2019: $1,195,366Net Income 2019: -$74,2172019Revenue 2020: $1,843,727Expenses 2020: $1,239,359Net Income 2020: $604,3682020Revenue 2021: $1,981,299Expenses 2021: $1,295,608Net Income 2021: $685,6912021Revenue 2022: $1,968,605Expenses 2022: $1,368,806Net Income 2022: $599,7992022Revenue 2023: $1,678,377Expenses 2023: $1,598,407Net Income 2023: $79,9702023Revenue 2024: $4,218,156Expenses 2024: $2,036,399Net Income 2024: $2,181,7572024

Highlighted filing

2022

Revenue$1,968,605
Expenses$1,368,806
Net Income$599,799
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Aug 1, 2021 to Jul 31, 2022
Signed
Jun 14, 2023
Return Version
2021v4.1
Gross Receipts
$1,968,605
Mission and Program Overview

Mission

Smartmeme inc. Dba center for story-based strategy (css) is a national strategy center dedicated to harnessing the power of narrative for movement building and social change. Css provides social, economic and ecological justice leaders, organizations and alliances the strategic support to reframe issues and win critical campaigns. We use story-based approaches to amplify the impact of grassroots organizing, to communicate transformative possibilities and to re-imagine social change strategy. Through training and consulting, weve supported over 300 nonprofit organizations and 6,000 individual change agents.

Smartmeme, inc. Dba center for story-based strategy (css) cultivates imagination spaces where story, grassroots leadership, organizing, and democracy are interwoven strategies to build power.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,382,853$1,628,189▲ $245,336
Savings and Temporary Cash Investments$548,274$746,372▲ $198,098
Pledges and Grants Receivable$736,496$575,552▼ $160,944
Prepaid Expenses and Deferred Charges$13,923$9,597▼ $4,326
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$2,683,742$2,961,906▲ $278,164
Other Assets Total$2,196$2,196→ $0
Liabilities
Deferred Revenue$379,456$129,500▼ $249,956
Accounts Payable and Accrued Expenses$108,448$62,679▼ $45,769
Other Liabilities$57,575$31,665▼ $25,910
Total Liabilities$545,479$223,844▼ $321,635
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,547,867$1,930,562▲ $382,695
Net Assets With Donor Restrictions$590,396$807,500▲ $217,104
Total Net Assets Fund Balance$2,138,263$2,738,062▲ $599,799
Total Liabilities and Net Assets / Fund Balance$2,683,742$2,961,906▲ $278,164
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Bernice Julie ShawCo-directorFT$139,323$139,323
Shana Mcdavis-conwayCo-DirectorFT$43,447$43,447

Board Members and Trustees

NameTitle
Dallas GoldtoothBoard Chair
Jennifer DillonBoard Member
Mariana MendozaBoard Member
Michael PremoBoard Member
Reuben Tihi HayslettBoard Member
Sean WatkinsExt Affairs CHR
Trina JacksonGovernance CHR
Sara PenningtonSecretary
Yee Won ChongTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,590,268
Program Service Revenue
$375,542
Investment Income
$0
Other Revenue
$2,795
All Other Contributions
$1,590,268
Change in Net Assets
$599,799

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,968,605
Total Revenue per Audited Statements
$1,968,605
Total Revenue per Form 990
$1,968,605
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,031,866
Other Expenses$336,940
Total Fundraising Expense$204,800
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$455,741$34,422$96,004$586,167
Current Officers, Directors, Trustees, and Key Employees$201,944$15,253$42,540$259,737
Other Employee Benefits$87,154$10,880$17,220$115,254
Payroll Taxes$52,922$6,479$11,307$70,708
Fees for Services Other$40,117$3,532$20,239$63,888
Occupancy$21,547$2,705$4,147$28,399
All Other Expenses$23,332$1,779$2,923$28,034
Information Technology$19,407$2,408$3,888$25,703
Fees for Services Accounting-$24,965-$24,965
Conferences and Meetings$9,558$6,237$3,796$19,591
Other Expenses$13,427--$13,427
Insurance$8,943$1,086$1,747$11,776
Office Expenses$3,015$1,312$912$5,239
Interest$7$598-$605
Travel--$77$77
Total Functional Expenses$1,052,350$111,656$204,800$1,368,806

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,368,806
Total Expenses per Audited Statements$1,368,806
Total Expenses per Form 990$1,368,806
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Mariana MendozaBoard MemberBusiness-Training SupportNo$7,802

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sabbatical Payable$31,665
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The tax return is prepared by an outside accounting firm. After completion of said returns, the organization is sent a draft of the tax returns to be reviewed and examined. The organization makes copies of the returns and distributes to those individuals charged with governance. Those individuals at that time can review and if applicable discuss any line items in the return with the accountant who has prepared the return. If all items are found to be acceptable, an authorization is signed and provided to authorize the outside accounting firm to process, sign and provide copies of the returns to be filed (paper or electronically) with the designated governmental agencies. The tax returns are then signed by the organization, stamped and mailed with certified return receipt or the signed form 8879 is provided to the outside accounting firm allowing electronic filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Employees and Board members of the organization are required to put in writing their conflicting interests when they first become an employee or Board member; then these are reviewed and updated annually. Annual Declarations of Conflict of Interest are distributed and signed by the CSS Board of Directors at the beginning of each Fiscal Year.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Smartmeme inc. Has a salary policy approved by the board of directors. Each year the board conducts an annual evaluation of the co-directors and makes a decision about the salary rate for the upcoming fiscal year, then approves it with the organizational annual budget.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Federal Tax Returns are available at guidestar.org & charitynavigator.org.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Governing documents are available for public inspection at the principal place of business.The conflict of interest policy and the organization's financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Smartmeme
EIN
20-1897585
Phone
5109031809
Address
654 13th Street Suite 100, Oakland, CA 94612

Signing Officer

Name
Paul Castro
Title
Interim ED
Signed
2023-06-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Reuben Tihi Hayslett
Formed
2004
Legal Domicile
Vt
Voting Board Members
10
Independent Board Members
9
Employees
15

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520
Preparer
Suzanne R Healy
Phone
9256030800
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IRS990/MissionDesc0SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") IS A NATIONAL STRATEGY CENTER DEDICATED TO HARNESSING THE POWER OF NARRATIVE FOR MOVEMENT BUILDING AND SOCIAL CHANGE. CSS PROVIDES SOCIAL, ECONOMIC AND ECOLOGICAL JUSTICE LEADERS, ORGANIZATIONS AND ALLIANCES THE STRATEGIC SUPPORT TO REFRAME ISSUES AND WIN CRITICAL CAMPAIGNS. WE USE STORY-BASED APPROACHES TO AMPLIFY THE IMPACT OF GRASSROOTS ORGANIZING, TO COMMUNICATE TRANSFORMATIVE POSSIBILITIES AND TO RE-IMAGINE SOCIAL CHANGE STRATEGY. THROUGH TRAINING AND CONSULTING, WEVE SUPPORTED OVER 300 NONPROFIT ORGANIZATIONS AND 6,000 INDIVIDUAL CHANGE AGENTS.
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IRS990/OfficeExpensesGrp/TotalAmt05239
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IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt017220
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt010880
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt087154
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IRS990/OtherExpensesGrp/Desc1Network Engagement
IRS990/OtherExpensesGrp/Desc2Program associates
IRS990/OtherExpensesGrp/Desc3Program Communications
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IRS990/OtherExpensesGrp/ProgramServicesAmt133507
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IRS990/OtherExpensesGrp/ProgramServicesAmt313427
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IRS990/OtherExpensesGrp/TotalAmt133507
IRS990/OtherExpensesGrp/TotalAmt219719
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IRS990/PayrollTaxesGrp/FundraisingAmt011307
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IRS990/PayrollTaxesGrp/ProgramServicesAmt052922
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IRS990/PensionPlanContributionsGrp/TotalAmt00
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt09597
IRS990/PrincipalOfficerNm0Reuben Tihi Hayslett
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IRS990/ProgramServiceRevenueGrp/BusinessCd1541610
IRS990/ProgramServiceRevenueGrp/Desc0Consulting contracts
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IRS990/ProgSrvcAccomActy2Grp/Desc0CSS began a program of Fiscal Sponsorship, to incubate emergent narrative opportunities from the CSS Network. The purpose is to strengthen movement infrastructure by providing a political home for the work. CSS will use Comprehensive Fiscal Sponsorships as a vehicle to support these projects. Two sponsored projects in fy 2021 include Black Cornerstone Project and Anti-Monopoly Video Shorts.
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IRS990/PYOtherExpensesAmt0449497
IRS990/PYOtherRevenueAmt02199
IRS990/PYProgramServiceRevenueAmt0677386
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt0746372
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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,961,906
Liabilities
$223,844
Net assets
$2,738,062
Revenue
$1,968,605
Expenses
$1,368,806
Net income
$599,799
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.31$0.31$5.00$4.22$2.04$2.18
2023Detailed filing. Detailed filing data is available for this year.$3.12$0.30$2.82$1.68$1.60$0.08
2022Detailed filing. Detailed filing data is available for this year.$2.96$0.22$2.74$1.97$1.37$0.60
2021Detailed filing. Detailed filing data is available for this year.$2.68$0.55$2.14$1.98$1.30$0.69
2020Detailed filing. Detailed filing data is available for this year.$1.84$0.39$1.45$1.84$1.24$0.60
2019Detailed filing. Detailed filing data is available for this year.$0.98$0.14$0.85$1.12$1.20$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.99$0.06$0.92$1.10$1.07$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.95$0.06$0.89$1.02$0.72$0.30
2016Detailed filing. Detailed filing data is available for this year.$0.66$0.06$0.60$0.85$0.72$0.13
2015Detailed filing. Detailed filing data is available for this year.$0.56$0.09$0.47$0.73$0.63$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.42$0.04$0.37$0.50$0.45$0.05
2013Summary only. Only limited summary data is available for this year.$0.38$0.06$0.32$0.59$0.50$0.10
2012Summary only. Only limited summary data is available for this year.$0.28$0.05$0.23$0.56$0.43$0.13