Civic Intelligence

Smartmeme DBA Center for Story-Based Strategy

990 • Fiscal year 2019 • EIN 20-1897585

Aug 01, 2018 to Jul 31, 2019 • Filed on Feb 20, 2020

Organization Profilewww.storybasedstrategy.org
654 13th Street Suite 100Oakland, CA 94612

(510) 903-1809

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.14x

Higher debt load relative to assets than 58% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

56th percentile

0.12x

Higher debt load relative to revenue than 56% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

24th percentile

-6.6%

Higher net margin than 24% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2019

Asset Growth

38th percentile

-0.4%

Faster asset growth than 38% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

45th percentile

2.3%

Faster revenue growth than 45% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets58th percentile

Assets

Down

$983,527

Down $3,473 (-0.4%) from 2018

Net Assets

Down

$848,204

Down $74,217 (-8.0%) from 2018

Liabilities

Up

$135,323

Up $70,744 (+110%) from 2018

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin24th percentile

Revenue

Up

$1,121,149

Up $25,159 (+2.3%) from 2018

Expenses

Up

$1,195,366

Up $127,799 (+12%) from 2018

Net Income

Down

-$74,217

Down $102,640 (-361%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth38th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2012: $279,715Liabilities 2012: $53,770Net Assets 2012: $225,9452012Assets 2013: $379,100Liabilities 2013: $56,600Net Assets 2013: $322,5002013Assets 2014: $418,601Liabilities 2014: $43,701Net Assets 2014: $374,9002014Assets 2015: $555,653Liabilities 2015: $86,522Net Assets 2015: $469,1312015Assets 2016: $661,837Liabilities 2016: $62,996Net Assets 2016: $598,8412016Assets 2017: $954,747Liabilities 2017: $60,749Net Assets 2017: $893,9982017Assets 2018: $987,000Liabilities 2018: $64,579Net Assets 2018: $922,4212018Assets 2019: $983,527Liabilities 2019: $135,323Net Assets 2019: $848,2042019Assets 2020: $1,842,700Liabilities 2020: $390,128Net Assets 2020: $1,452,5722020Assets 2021: $2,683,742Liabilities 2021: $545,479Net Assets 2021: $2,138,2632021Assets 2022: $2,961,906Liabilities 2022: $223,844Net Assets 2022: $2,738,0622022Assets 2023: $3,119,879Liabilities 2023: $301,847Net Assets 2023: $2,818,0322023Assets 2024: $5,309,193Liabilities 2024: $309,404Net Assets 2024: $4,999,7892024

Highlighted filing

2019

Assets$983,527
Liabilities$135,323
Net Assets$848,204
Open 2019 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2012: $562,542Expenses 2012: $428,373Net Income 2012: $134,1692012Revenue 2013: $594,978Expenses 2013: $498,423Net Income 2013: $96,5552013Revenue 2014: $504,340Expenses 2014: $451,940Net Income 2014: $52,4002014Revenue 2015: $725,405Expenses 2015: $631,174Net Income 2015: $94,2312015Revenue 2016: $846,790Expenses 2016: $717,080Net Income 2016: $129,7102016Revenue 2017: $1,018,197Expenses 2017: $723,040Net Income 2017: $295,1572017Revenue 2018: $1,095,990Expenses 2018: $1,067,567Net Income 2018: $28,4232018Revenue 2019: $1,121,149Expenses 2019: $1,195,366Net Income 2019: -$74,2172019Revenue 2020: $1,843,727Expenses 2020: $1,239,359Net Income 2020: $604,3682020Revenue 2021: $1,981,299Expenses 2021: $1,295,608Net Income 2021: $685,6912021Revenue 2022: $1,968,605Expenses 2022: $1,368,806Net Income 2022: $599,7992022Revenue 2023: $1,678,377Expenses 2023: $1,598,407Net Income 2023: $79,9702023Revenue 2024: $4,218,156Expenses 2024: $2,036,399Net Income 2024: $2,181,7572024

Highlighted filing

2019

Revenue$1,121,149
Expenses$1,195,366
Net Income-$74,217
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Aug 1, 2018 to Jul 31, 2019
Signed
Feb 20, 2020
Return Version
2018v3.1
Gross Receipts
$1,121,149
Mission and Program Overview

Mission

Smartmeme inc. Dba center for story-based strategy (css) is a national strategy center dedicated to harnessing the power of narrative for movement building and social change. Css provides social, economic and ecological justice leaders, organizations and alliances the strategic support to reframe issues and win critical campaigns. We use story-based approaches to amplify the impact of grassroots organizing, to communicate transformative possibilities and to re-imagine social change strategy. Through training and consulting, weve supported over 300 nonprofit organizations and 6,000 individual change agents.

SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") offers nonprofit networks and organizations the analysis, training and strategic support for their communications needs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$709,815$838,298▲ $128,483
Pledges and Grants Receivable$233,512$76,280▼ $157,232
Savings and Temporary Cash Investments$20,066$55,118▲ $35,052
Prepaid Expenses and Deferred Charges$21,819$11,807▼ $10,012
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$987,000$983,527▼ $3,473
Other Assets Total$1,788$2,024▲ $236
Liabilities
Accounts Payable and Accrued Expenses$14,798$76,893▲ $62,095
Deferred Revenue$15,000$41,000▲ $26,000
Other Liabilities$34,781$17,430▼ $17,351
Total Liabilities$64,579$135,323▲ $70,744
Net Assets / Fund Balance
Unrestricted Net Assets$612,421$688,204▲ $75,783
Temporarily Rstr Net Assets$310,000$160,000▼ $150,000
Total Net Assets Fund Balance$922,421$848,204▼ $74,217
Total Liabilities and Net Assets / Fund Balance$987,000$983,527▼ $3,473
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Bernice Julie ShawCo-directorFT$75,855$75,855
Angus MaguireComm. ManagerFT$61,315$61,315
Ratema UchOps.CoordinatorFT$52,084$52,084
Shana Mcdavis-conwayCo-directorFT$21,000$21,000
Gopal DayaneniBoard Member-$2,013$2,013
Sara PenningtonSecretary-$500$500

Board Members and Trustees

NameTitle
Jennifer DillionBoard Chair
Sean WatkinsVice Chair
Amara PossianBoard Member
Celia AlarioBoard Member
Jacqueline PattersonBoard Member
Michael PremoBoard Member
Miya YoshitaniBoard Member
Trina JacksonBoard Member
Yee Won ChongTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$823,499
Program Service Revenue
$296,844
Investment Income
$132
Other Revenue
$674
All Other Contributions
$823,499
Change in Net Assets
$-74,217

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,121,149
Total Revenue per Audited Statements
$1,121,149
Total Revenue per Form 990
$1,121,149
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$663,080
Other Expenses$512,640
Total Fundraising Expense$186,728
Professional Fundraising Fees$19,646
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$201,389$31,413$55,445$288,247
Current Officers, Directors, Trustees, and Key Employees$146,897$22,914$40,443$210,254
Fees for Services Other$156,649$5,576$10,277$172,502
Other Employee Benefits$70,309$30,705$18,922$119,936
Payroll Taxes$31,239$4,879$8,525$44,643
All Other Expenses$25,613$2,200$1,877$29,690
Conferences and Meetings$13,400$10,005$3,624$27,029
Occupancy$17,931$2,807$4,986$25,724
Travel$3,887$81$18,169$22,137
Other Expenses$20,661--$20,661
Information Technology$14,247$2,065$3,705$20,017
Fees for Services Professional Fundraising--$19,646$19,646
Fees for Services Accounting-$16,908-$16,908
Insurance$4,099$638$1,109$5,846
Fees for Services Legal-$1,028-$1,028
Interest$3$320-$323
Total Functional Expenses$877,099$131,539$186,728$1,195,366

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,195,366
Total Expenses per Audited Statements$1,195,366
Total Expenses per Form 990$1,195,366
International Activity

International Summary

Spending
$7,799

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
MexicoTraining-Nogales & MexicaliStory-based Strategy00$7,799
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$19,646
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Gopal DayaneniBoard memberBusiness-Program SupportNo-
Sara PenningtonBoard OfficerBusiness-Org SupportNo-

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
All Credit Cards$8,839
Payroll Liabilities$8,591
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The tax return is prepared by an outside accounting firm. After completion of said returns, the organization is sent a draft of the tax returns to be reviewed and examined. The organization makes copies of the returns and distributes to those individuals charged with governance. Those individuals at that time can review and if applicable discuss any line items in the return with the accountant who has prepared the return. If all items are found to be acceptable, an authorization is signed and provided to authorize the outside accounting firm to process, sign and provide copies of the returns to be filed (paper or electronically) with the designated governmental agencies. The tax returns are then signed by the organization, stamped and mailed with certified return receipt or the signed form 8879 is provided to the outside accounting firm allowing electronic filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Employees and Board members of the organization are required to put in writing their conflicting interests when they first become an employee or Board member; then these are reviewed and updated annually.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Smartmeme inc. Has a salary policy approved by the board of directors. Each year the board conducts an annual evaluation of the co-directors and makes a decision about the salary rate for the upcoming fiscal year, then approves it with the organizational annual budget.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Federal Tax Returns are available at guidestar.org & charitynavigator.org.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Governing documents are available for public inspection at the principal place of business.The conflict of interest policy and the organization's financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Smartmeme
EIN
20-1897585
Phone
5109031809
Address
654 13th Street Suite 100, Oakland, CA 94612

Signing Officer

Name
Bernice Julie Shaw
Title
Co-Director
Signed
2020-02-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bernice Julie Shaw
Formed
2004
Legal Domicile
Vt
Voting Board Members
15
Independent Board Members
9
Employees
14
Volunteers
9

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520-4939
Preparer
Husne Siddiqui-Khan
Phone
9256030800
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2: New Services

“Implemented a Story-based Strategy Online Training Program.”

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IRS990/MissionDesc0SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") IS A NATIONAL STRATEGY CENTER DEDICATED TO HARNESSING THE POWER OF NARRATIVE FOR MOVEMENT BUILDING AND SOCIAL CHANGE. CSS PROVIDES SOCIAL, ECONOMIC AND ECOLOGICAL JUSTICE LEADERS, ORGANIZATIONS AND ALLIANCES THE STRATEGIC SUPPORT TO REFRAME ISSUES AND WIN CRITICAL CAMPAIGNS. WE USE STORY-BASED APPROACHES TO AMPLIFY THE IMPACT OF GRASSROOTS ORGANIZING, TO COMMUNICATE TRANSFORMATIVE POSSIBILITIES AND TO RE-IMAGINE SOCIAL CHANGE STRATEGY. THROUGH TRAINING AND CONSULTING, WEVE SUPPORTED OVER 300 NONPROFIT ORGANIZATIONS AND 6,000 INDIVIDUAL CHANGE AGENTS.
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$983,527
Liabilities
$135,323
Net assets
$848,204
Revenue
$1,121,149
Expenses
$1,195,366
Net income
-$74,217
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.31$0.31$5.00$4.22$2.04$2.18
2023Detailed filing. Detailed filing data is available for this year.$3.12$0.30$2.82$1.68$1.60$0.08
2022Detailed filing. Detailed filing data is available for this year.$2.96$0.22$2.74$1.97$1.37$0.60
2021Detailed filing. Detailed filing data is available for this year.$2.68$0.55$2.14$1.98$1.30$0.69
2020Detailed filing. Detailed filing data is available for this year.$1.84$0.39$1.45$1.84$1.24$0.60
2019Detailed filing. Detailed filing data is available for this year.$0.98$0.14$0.85$1.12$1.20$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.99$0.06$0.92$1.10$1.07$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.95$0.06$0.89$1.02$0.72$0.30
2016Detailed filing. Detailed filing data is available for this year.$0.66$0.06$0.60$0.85$0.72$0.13
2015Detailed filing. Detailed filing data is available for this year.$0.56$0.09$0.47$0.73$0.63$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.42$0.04$0.37$0.50$0.45$0.05
2013Summary only. Only limited summary data is available for this year.$0.38$0.06$0.32$0.59$0.50$0.10
2012Summary only. Only limited summary data is available for this year.$0.28$0.05$0.23$0.56$0.43$0.13
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2019 filings • 501(c)3 • $1M-$5M nonprofits