Civic Intelligence

Smartmeme DBA Center for Story-Based Strategy

990 • Fiscal year 2020 • EIN 20-1897585

Aug 01, 2019 to Jul 31, 2020 • Filed on May 18, 2021

Organization Profilewww.storybasedstrategy.org
654 13th Street Suite 100Oakland, CA 94612

(510) 903-1809

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.21x

Higher debt load relative to assets than 63% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

60th percentile

0.21x

Higher debt load relative to revenue than 60% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

83rd percentile

33%

Higher net margin than 83% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2020

Asset Growth

92nd percentile

87%

Faster asset growth than 92% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

89th percentile

64%

Faster revenue growth than 89% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$1,842,700

Up $859,173 (+87%) from 2019

Net Assets

Up

$1,452,572

Up $604,368 (+71%) from 2019

Liabilities

Up

$390,128

Up $254,805 (+188%) from 2019

Revenue And Expenses
Liabilities / Revenue60th percentileNet Margin83rd percentile

Revenue

Up

$1,843,727

Up $722,578 (+64%) from 2019

Expenses

Up

$1,239,359

Up $43,993 (+3.7%) from 2019

Net Income

Up

$604,368

Up $678,585 (+914%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2012: $279,715Liabilities 2012: $53,770Net Assets 2012: $225,9452012Assets 2013: $379,100Liabilities 2013: $56,600Net Assets 2013: $322,5002013Assets 2014: $418,601Liabilities 2014: $43,701Net Assets 2014: $374,9002014Assets 2015: $555,653Liabilities 2015: $86,522Net Assets 2015: $469,1312015Assets 2016: $661,837Liabilities 2016: $62,996Net Assets 2016: $598,8412016Assets 2017: $954,747Liabilities 2017: $60,749Net Assets 2017: $893,9982017Assets 2018: $987,000Liabilities 2018: $64,579Net Assets 2018: $922,4212018Assets 2019: $983,527Liabilities 2019: $135,323Net Assets 2019: $848,2042019Assets 2020: $1,842,700Liabilities 2020: $390,128Net Assets 2020: $1,452,5722020Assets 2021: $2,683,742Liabilities 2021: $545,479Net Assets 2021: $2,138,2632021Assets 2022: $2,961,906Liabilities 2022: $223,844Net Assets 2022: $2,738,0622022Assets 2023: $3,119,879Liabilities 2023: $301,847Net Assets 2023: $2,818,0322023Assets 2024: $5,309,193Liabilities 2024: $309,404Net Assets 2024: $4,999,7892024

Highlighted filing

2020

Assets$1,842,700
Liabilities$390,128
Net Assets$1,452,572
Open 2020 Filing

Operations Trend

Revenue Growth89th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2012: $562,542Expenses 2012: $428,373Net Income 2012: $134,1692012Revenue 2013: $594,978Expenses 2013: $498,423Net Income 2013: $96,5552013Revenue 2014: $504,340Expenses 2014: $451,940Net Income 2014: $52,4002014Revenue 2015: $725,405Expenses 2015: $631,174Net Income 2015: $94,2312015Revenue 2016: $846,790Expenses 2016: $717,080Net Income 2016: $129,7102016Revenue 2017: $1,018,197Expenses 2017: $723,040Net Income 2017: $295,1572017Revenue 2018: $1,095,990Expenses 2018: $1,067,567Net Income 2018: $28,4232018Revenue 2019: $1,121,149Expenses 2019: $1,195,366Net Income 2019: -$74,2172019Revenue 2020: $1,843,727Expenses 2020: $1,239,359Net Income 2020: $604,3682020Revenue 2021: $1,981,299Expenses 2021: $1,295,608Net Income 2021: $685,6912021Revenue 2022: $1,968,605Expenses 2022: $1,368,806Net Income 2022: $599,7992022Revenue 2023: $1,678,377Expenses 2023: $1,598,407Net Income 2023: $79,9702023Revenue 2024: $4,218,156Expenses 2024: $2,036,399Net Income 2024: $2,181,7572024

Highlighted filing

2020

Revenue$1,843,727
Expenses$1,239,359
Net Income$604,368
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Aug 1, 2019 to Jul 31, 2020
Signed
May 18, 2021
Return Version
2019v5.0
Gross Receipts
$1,843,727
Mission and Program Overview

Mission

Smartmeme inc. Dba center for story-based strategy (css) is a national strategy center dedicated to harnessing the power of narrative for movement building and social change. Css provides social, economic and ecological justice leaders, organizations and alliances the strategic support to reframe issues and win critical campaigns. We use story-based approaches to amplify the impact of grassroots organizing, to communicate transformative possibilities and to re-imagine social change strategy. Through training and consulting, weve supported over 300 nonprofit organizations and 6,000 individual change agents.

SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") offers nonprofit networks and organizations the analysis, training and strategic support for their communications needs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$838,298$950,942▲ $112,644
Pledges and Grants Receivable$76,280$557,500▲ $481,220
Savings and Temporary Cash Investments$55,118$322,316▲ $267,198
Prepaid Expenses and Deferred Charges$11,807$9,824▼ $1,983
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$983,527$1,842,700▲ $859,173
Other Assets Total$2,024$2,118▲ $94
Liabilities
Accounts Payable and Accrued Expenses$76,893$152,270▲ $75,377
Other Liabilities$17,430$119,358▲ $101,928
Deferred Revenue$41,000$118,500▲ $77,500
Total Liabilities$135,323$390,128▲ $254,805
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$688,204$882,572▲ $194,368
Net Assets With Donor Restrictions$160,000$570,000▲ $410,000
Total Net Assets Fund Balance$848,204$1,452,572▲ $604,368
Total Liabilities and Net Assets / Fund Balance$983,527$1,842,700▲ $859,173
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Shana Mcdavis-conwayCo-directorFT$84,712$84,712
Bernice Julie ShawCo-directorFT$82,808$82,808
Mariana MendozaBoard Member-$7,961$7,961
Gopal DayaneniBoard Member-$4,513$4,513

Board Members and Trustees

NameTitle
Jennifer DillionBoard Chair
Sean WatkinsVice Chair
Dallas GoldtoothBoard Member
Jacqueline PattersonBoard Member
Michael PremoBoard Member
Miya YoshitaniBoard Member
Trina JacksonBoard Member
Sara PenningtonSecretary
Yee Won ChongTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,478,597
Program Service Revenue
$360,527
Investment Income
$3,584
Other Revenue
$1,019
All Other Contributions
$1,478,597
Change in Net Assets
$604,368

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,843,727
Revenue Not Reported on Form 990
$6,000
Total Revenue per Audited Statements
$1,849,727
Total Revenue per Form 990
$1,843,727
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$820,317
Other Expenses$407,271
Total Fundraising Expense$190,748
Professional Fundraising Fees$11,771
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$346,265$63,596$90,784$500,645
Current Officers, Directors, Trustees, and Key Employees$115,863$21,280$30,377$167,520
Fees for Services Other$102,966$6,419$5,039$114,424
Other Employee Benefits$69,069$10,644$19,494$99,207
Payroll Taxes$37,327$5,786$9,832$52,945
Information Technology$17,864$5,104$4,339$27,307
Occupancy$18,558$2,926$5,257$26,741
All Other Expenses$25,902$530$160$26,592
Conferences and Meetings$8,460$7,482$2,395$18,337
Other Expenses$17,841$2,085$3,640$17,841
Fees for Services Accounting-$14,700-$14,700
Fees for Services Professional Fundraising--$11,771$11,771
Insurance$8,029$1,302$2,303$11,634
Travel$88$25$5,357$5,470
Fees for Services Legal-$5,075-$5,075
Interest-$1,068-$1,068
Total Functional Expenses$900,589$148,022$190,748$1,239,359

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,245,359
Expenses per Audited Statements$1,239,359
Total Expenses per Form 990$1,239,359
Expenses Not Reported on Form 990$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$11,771
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Mariana MendozaBoard MemberBusiness-Training SupportNo$7,961
Gopal DayaneniBoard memberBusiness-Program SupportNo$4,513

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
PPP loan and interest payable$119,358
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The tax return is prepared by an outside accounting firm. After completion of said returns, the organization is sent a draft of the tax returns to be reviewed and examined. The organization makes copies of the returns and distributes to those individuals charged with governance. Those individuals at that time can review and if applicable discuss any line items in the return with the accountant who has prepared the return. If all items are found to be acceptable, an authorization is signed and provided to authorize the outside accounting firm to process, sign and provide copies of the returns to be filed (paper or electronically) with the designated governmental agencies. The tax returns are then signed by the organization, stamped and mailed with certified return receipt or the signed form 8879 is provided to the outside accounting firm allowing electronic filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Employees and Board members of the organization are required to put in writing their conflicting interests when they first become an employee or Board member; then these are reviewed and updated annually.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Smartmeme inc. Has a salary policy approved by the board of directors. Each year the board conducts an annual evaluation of the co-directors and makes a decision about the salary rate for the upcoming fiscal year, then approves it with the organizational annual budget.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Federal Tax Returns are available at guidestar.org & charitynavigator.org.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Governing documents are available for public inspection at the principal place of business.The conflict of interest policy and the organization's financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Smartmeme
EIN
20-1897585
Phone
5109031809
Address
654 13th Street Suite 100, Oakland, CA 94612

Signing Officer

Name
Bernice Julie Shaw
Title
Co-Director
Signed
2021-05-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bernice Julie Shaw
Formed
2004
Legal Domicile
Vt
Voting Board Members
13
Independent Board Members
9
Employees
11
Volunteers
9

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520
Preparer
Husne Siddiqui-Khan
Phone
9256030800
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IRS990/Form990PartVIISectionAGrp/TitleTxt5Vice Chair
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IRS990/Form990PartVIISectionAGrp/TitleTxt7Secretary
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IRS990/MissionDesc0SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") IS A NATIONAL STRATEGY CENTER DEDICATED TO HARNESSING THE POWER OF NARRATIVE FOR MOVEMENT BUILDING AND SOCIAL CHANGE. CSS PROVIDES SOCIAL, ECONOMIC AND ECOLOGICAL JUSTICE LEADERS, ORGANIZATIONS AND ALLIANCES THE STRATEGIC SUPPORT TO REFRAME ISSUES AND WIN CRITICAL CAMPAIGNS. WE USE STORY-BASED APPROACHES TO AMPLIFY THE IMPACT OF GRASSROOTS ORGANIZING, TO COMMUNICATE TRANSFORMATIVE POSSIBILITIES AND TO RE-IMAGINE SOCIAL CHANGE STRATEGY. THROUGH TRAINING AND CONSULTING, WEVE SUPPORTED OVER 300 NONPROFIT ORGANIZATIONS AND 6,000 INDIVIDUAL CHANGE AGENTS.
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IRS990/OtherExpensesGrp/Desc1Dues and subscriptions
IRS990/OtherExpensesGrp/Desc2Lodging and event space
IRS990/OtherExpensesGrp/Desc3Program travel
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt02085
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IRS990/OtherExpensesGrp/ProgramServicesAmt116557
IRS990/OtherExpensesGrp/ProgramServicesAmt220591
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05786
IRS990/PayrollTaxesGrp/ProgramServicesAmt037327
IRS990/PayrollTaxesGrp/TotalAmt052945
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt09824
IRS990/PrincipalOfficerNm0Bernice Julie Shaw
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IRS990/ProgramServiceRevenueGrp/BusinessCd1541610
IRS990/ProgramServiceRevenueGrp/BusinessCd2541610
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IRS990/ProgramServiceRevenueGrp/Desc1Other Fees
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt17839
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IRS990/PYOtherExpensesAmt0512640
IRS990/PYOtherRevenueAmt0674
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0307390
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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,842,700
Liabilities
$390,128
Net assets
$1,452,572
Revenue
$1,843,727
Expenses
$1,239,359
Net income
$604,368
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.31$0.31$5.00$4.22$2.04$2.18
2023Detailed filing. Detailed filing data is available for this year.$3.12$0.30$2.82$1.68$1.60$0.08
2022Detailed filing. Detailed filing data is available for this year.$2.96$0.22$2.74$1.97$1.37$0.60
2021Detailed filing. Detailed filing data is available for this year.$2.68$0.55$2.14$1.98$1.30$0.69
2020Detailed filing. Detailed filing data is available for this year.$1.84$0.39$1.45$1.84$1.24$0.60
2019Detailed filing. Detailed filing data is available for this year.$0.98$0.14$0.85$1.12$1.20$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.99$0.06$0.92$1.10$1.07$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.95$0.06$0.89$1.02$0.72$0.30
2016Detailed filing. Detailed filing data is available for this year.$0.66$0.06$0.60$0.85$0.72$0.13
2015Detailed filing. Detailed filing data is available for this year.$0.56$0.09$0.47$0.73$0.63$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.42$0.04$0.37$0.50$0.45$0.05
2013Summary only. Only limited summary data is available for this year.$0.38$0.06$0.32$0.59$0.50$0.10
2012Summary only. Only limited summary data is available for this year.$0.28$0.05$0.23$0.56$0.43$0.13