Civic Intelligence

Marketing Research Association Inc

EIN 13-2942996 • 501(c)6 • Washington, DC

Profile

Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

1629 K Street NW 300Washington, DC 20006

www.marketingresearch.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

0.68x

Higher debt load relative to assets than 91% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.22x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

50th percentile

4.6%

Higher net margin than 50% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

75th percentile

$412,117

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 8.2% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

3rd percentile

-32%

Faster asset growth than 3% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

48th percentile

5.6%

Faster revenue growth than 48% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$1,600,196

Down $740,177 (-32%) from 2023

Liabilities

Down

$1,087,710

Down $646,149 (-37%) from 2023

Net Assets

Down

$512,486

Down $94,028 (-16%) from 2023

Revenue

Up

$5,046,530

Up $268,880 (+5.6%) from 2023

Expenses

Down

$4,812,615

Down $191,522 (-3.8%) from 2023

Net Income

Up

$233,915

Up $460,402 (+203%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $1,588,611Liabilities 2010: $754,635Net Assets 2010: $833,9762010Assets 2011: $1,909,770Liabilities 2011: $956,925Net Assets 2011: $952,8452011Assets 2012: $2,116,290Liabilities 2012: $1,228,502Net Assets 2012: $887,7882012Assets 2013: $2,351,295Liabilities 2013: $1,047,013Net Assets 2013: $1,304,2822013Assets 2014: $2,404,151Liabilities 2014: $1,003,286Net Assets 2014: $1,400,8652014Assets 2015: $2,392,608Liabilities 2015: $1,237,203Net Assets 2015: $1,155,4052015Assets 2016: $2,096,147Liabilities 2016: $1,360,749Net Assets 2016: $735,3982016Assets 2017: $2,153,476Liabilities 2017: $1,237,758Net Assets 2017: $915,7182017Assets 2018: $1,354,241Liabilities 2018: $783,871Net Assets 2018: $570,3702018Assets 2019: $1,469,534Liabilities 2019: $1,169,979Net Assets 2019: $299,5552019Assets 2020: $1,684,958Liabilities 2020: $1,249,672Net Assets 2020: $435,2862020Assets 2021: $2,115,013Liabilities 2021: $1,308,631Net Assets 2021: $806,3822021Assets 2022: $3,001,153Liabilities 2022: $2,334,131Net Assets 2022: $667,0222022Assets 2023: $2,340,373Liabilities 2023: $1,733,859Net Assets 2023: $606,5142023Assets 2024: $1,600,196Liabilities 2024: $1,087,710Net Assets 2024: $512,4862024

Highlighted filing

2024

Assets$1,600,196
Liabilities$1,087,710
Net Assets$512,486

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $2,510,9192010Expenses 2011: $2,613,8822011Expenses 2012: $2,431,9062012Revenue 2013: $2,545,194Expenses 2013: $2,161,737Net Income 2013: $383,4572013Revenue 2014: $2,575,459Expenses 2014: $2,378,428Net Income 2014: $197,0312014Revenue 2015: $2,455,050Expenses 2015: $2,563,366Net Income 2015: -$108,3162015Revenue 2016: $1,953,134Expenses 2016: $2,464,301Net Income 2016: -$511,1672016Revenue 2017: $3,440,139Expenses 2017: $3,974,135Net Income 2017: -$533,9962017Revenue 2018: $3,464,869Expenses 2018: $3,503,435Net Income 2018: -$38,5662018Revenue 2019: $2,861,944Expenses 2019: $3,301,426Net Income 2019: -$439,4822019Revenue 2020: $2,071,652Expenses 2020: $2,936,690Net Income 2020: -$865,0382020Revenue 2021: $2,539,063Expenses 2021: $2,334,622Net Income 2021: $204,4412021Revenue 2022: $4,151,466Expenses 2022: $4,107,815Net Income 2022: $43,6512022Revenue 2023: $4,777,650Expenses 2023: $5,004,137Net Income 2023: -$226,4872023Revenue 2024: $5,046,530Expenses 2024: $4,812,615Net Income 2024: $233,9152024

Highlighted filing

2024

Revenue$5,046,530
Expenses$4,812,615
Net Income$233,915

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.60$1.09$0.51$5.05$4.81$0.23
2023Detailed filing. Detailed filing data is available for this year.$2.34$1.73$0.61$4.78$5.00$0.23
2022Detailed filing. Detailed filing data is available for this year.$3.00$2.33$0.67$4.15$4.11$0.04
2021Detailed filing. Detailed filing data is available for this year.$2.12$1.31$0.81$2.54$2.33$0.20
2020Detailed filing. Detailed filing data is available for this year.$1.68$1.25$0.44$2.07$2.94$0.87
2019Detailed filing. Detailed filing data is available for this year.$1.47$1.17$0.30$2.86$3.30$0.44
2018Detailed filing. Detailed filing data is available for this year.$1.35$0.78$0.57$3.46$3.50$0.04
2017Summary only. Only limited summary data is available for this year.$2.15$1.24$0.92$3.44$3.97$0.53
2016Detailed filing. Detailed filing data is available for this year.$2.10$1.36$0.74$1.95$2.46$0.51
2015Detailed filing. Detailed filing data is available for this year.$2.39$1.24$1.16$2.46$2.56$0.11
2014Detailed filing. Detailed filing data is available for this year.$2.40$1.00$1.40$2.58$2.38$0.20
2013Detailed filing. Detailed filing data is available for this year.$2.35$1.05$1.30$2.55$2.16$0.38
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.12$1.23$0.89$2.43
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.91$0.96$0.95$2.61
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.59$0.75$0.83$2.51
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.2
Gross Receipts
$6,404,276
Mission and Program Overview

Mission

Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

To promote, unify and advance the insight, opinion and marketing research profession.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,151,040$1,027,284▼ $123,756
Cash and Non-Interest-Bearing Accounts$656,422$304,636▼ $351,786
Prepaid Expenses and Deferred Charges$265,477$124,700▼ $140,777
Land, Buildings, and Equipment, Net$134,317$110,623▼ $23,694
Accounts Receivable$133,117$30,414▼ $102,703
Total Assets$2,340,373$1,600,196▼ $740,177
Other Assets Total$0$2,539▲ $2,539
Liabilities
Deferred Revenue$690,980$605,079▼ $85,901
Accounts Payable and Accrued Expenses$650,579$334,635▼ $315,944
Unsecured Notes Loans Payable$392,300$147,996▼ $244,304
Total Liabilities$1,733,859$1,087,710▼ $646,149
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$606,514$512,486▼ $94,028
Total Net Assets Fund Balance$606,514$512,486▼ $94,028
Total Liabilities and Net Assets / Fund Balance$2,340,373$1,600,196▼ $740,177

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$93,810$535,193$629,003
Equipment$16,813$31,419$48,232
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Melanie CourtrightCEOFT$375,000$37,117$412,117
Lisa BeckSalesFT$89,333$155,090$244,423
Nicole SymelidisCOOFT$164,583$9,050$173,633
Howard FienbergSVP, AdvocacyFT$130,000$7,438$137,438
Art FlanaganVP, ProgrammingFT$125,000$7,927$132,927
Shannon DanzySalesFT$110,000$504$110,504
Juliana WoodDirector CIRQ--$110,290$110,290

Board Members and Trustees

NameTitle
Jackie ChanChair
Terrae SchroederChair Elect
Scott BakerPast Chair
Jill DonahueDirector at Large
Jing MertogouDirector at Large
Tchicaya RobertsonDirector at Large
Camille NicitaDirector at Large (Outgoing 12/31/2024)
Lauren DemarDirector at Large (Outgoing 12/31/2024)
Michelle GansleDirector at Large (Outgoing 12/31/2024)
Alice ButlerSecretary
Tyler McMullenTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Magnit LLCIDEAtorsPO Box 89-4151, Los Angeles, CA 90189$249,330
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,557,645
Investment Income
$480,785
Other Revenue
$8,100
Change in Net Assets
$233,915
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,646,656
Salaries, Compensation, and Employee Benefits$2,133,959
Grants and Similar Amounts Paid$32,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$1,482,575
Other Salaries and Wages---$1,261,832
Current Officers, Directors, Trustees, and Key Employees---$585,750
Fees for Services Other---$490,460
Information Technology---$188,315
Travel---$142,505
Payroll Taxes---$138,250
Other Employee Benefits---$82,237
Office Expenses---$66,266
Fees for Services Accounting---$66,183
Pension Plan Contributions---$65,890
Grants to Domestic Orgs---$32,000
Depreciation Depletion---$28,394
Interest---$26,906
Advertising---$26,347
Insurance---$15,784
Fees for Service Investment Mgmnt Fees---$11,498
Occupancy---$1,696
Other Expenses---$75
Total Functional Expenses$0$0$0$4,812,615
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Central Atlantic ChapterNew York, NY501(c)6Operations$6,500
North Central ChapterMinnetrista, MN501(c)6Operations$6,500
South Central ChapterSeattle, WA501(c)6Operations$5,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$126,857
Total Nondeductible Lobbying and Political Cost$126,857
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

The Association has members.

Form 990, Part VI, Section A, line 7A

The members elect the Board of Directors.

Form 990, Part VI, Section A, line 7B

Members in good standing are eligible to vote on Association matters. The Bylaws may be amended or repealed in whole or in part by an affirmative majority vote of the membership in accordance with the provisions of the Bylaws. The Bylaws also may be amended by an affirmative two-thirds majority vote of the Board of Directors provided that the change does not fundamentally alter the Association's purpose, as determined by the Board of Directors. The Board of Directors will inform the membership within 30 days of all changes to the Bylaws.

Form 990, Part VI, Section B, line 11B

The Form 990 is prepared by independent accountant. Review of the Form 990 is a joint effort between the Executive Committee, the CEO and the staff to ensure accuracy, completeness and overall compliance. Any issues regarding accuracy, or completeness are corrected prior to filing of the Form 990.

Form 990, Part VI, Section B, line 12C

Any conflicts of interest are identified and monitored throughout the year and any deviations or concerns are brought to the Board of Directors's attention for further review and resolution.

Form 990, Part VI, Section B, line 15A

Compensation paid to the CEO is negotiated between the compensation committee of the Board of Directors and the CEO benchmarking against salary survey data. Such issues as base compensation and bonuses, if any, are determined at the time of the negotiations and included in the terms of the contract. Performance is reviewed on an annual basis by the Executive Committee and brought to the full Board for approval, to determine compliance and pay bonuses based upon that performance.

Form 990, Part VI, Section C, line 19

Governing documents and the Association's conflict of interest policy are provided to interested parties upon request. The Organization's Articles and Bylaws are made available on the Organization's website. Financial statements are available upon request, provided the request is in writing and a reasonable amount of time allowed to gather the information and to deliver it to the requester. Form 990 is made available to all interested parties by request and by accessing the Guidestar Website.

Filing and Contact Details

Filer

Filer Name
Insights Association Inc
EIN
13-2942996
Phone
2029150333
Address
1629 K Street NW 300, Washington, DC 20006

Signing Officer

Name
Melanie Courtright
Title
CEO
Phone
2029150333
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melanie Courtright
Formed
2017
Legal Domicile
Ny
Voting Board Members
11
Independent Board Members
11
Employees
13
Volunteers
300

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Jie Chen CPA
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 1, Description of Organization Mission:

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization: Provides government advocacy through legislative, regulatory and judicial means; Cares for and improves the industry's image in the eyes of the media and public; Markets the business case for industry products and services to buyers and users Sets and enforces professional standards; Establishes and reinforces best practices; and Helps members grow their businesses, their departments, and themselves as research professionals.

Form 990, Part IX, line 11G

Other professional fees 490,460.

Financial Statement Notes

Part X, Line 2:

Management has evaluated the Organization's tax positions and concluded that the Organization's consolidated financial statements do not include any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2024 and 2023.

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IRS990/Form990PartVIISectionAGrp/PersonNm10Tchicaya Robertson
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chair Elect
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Past Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director at Large (Outgoing 12/31/2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director at Large (Outgoing 12/31/2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director at Large
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director at Large (Outgoing 12/31/2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director at Large
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director at Large
IRS990/Form990PartVIISectionAGrp/TitleTxt11CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt12COO
IRS990/Form990PartVIISectionAGrp/TitleTxt13Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt14Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt15SVP, Advocacy
IRS990/Form990PartVIISectionAGrp/TitleTxt16VP, Programming
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director CIRQ
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IRS990/MissionDesc0Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
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IRS990/PrincipalOfficerNm0Melanie Courtright
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IRS990/ProgSrvcAccomActy2Grp/Desc0Corporate Researchers Conference: The Corporate Researchers Conference (CRC) was developed by and for corporate researchers to provide the most effective way for them to learn, advance and gain a competitive edge.
IRS990/ProgSrvcAccomActy3Grp/Desc0CEO Summit: Insights Association's CEO Summit is a unique collaborative exchange designed for C-Level executives of small to mid-size marketing research firms.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Professional Research Certification: Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Development, promotion and dissemination of knowledge and information relating to marketing research and the achievement of its exempt purpose and objectives through publications.Maintenance of industry programs and initiatives aimed at providing information and awareness of current events, changes in the industry, and presentation of federal activity affecting members.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Management has evaluated the Organization's tax positions and concluded that the Organization's consolidated financial statements do not include any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2024 and 2023.
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IRS990ScheduleI/RecipientTable/CashGrantAmt16500
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0Central Atlantic Chapter
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1North Central Chapter
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2South Central Chapter
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IRS990ScheduleI/RecipientTable/RecipientEIN1931219159
IRS990ScheduleI/RecipientTable/RecipientEIN2942936757
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0PO Box 3242 Grand Central Station
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt16705 Halstead Ave
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt212825 1st Ave S
IRS990ScheduleI/RecipientTable/USAddress/CityNm0New York
IRS990ScheduleI/RecipientTable/USAddress/CityNm1Minnetrista
IRS990ScheduleI/RecipientTable/USAddress/CityNm2Seattle
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IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1MN
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2WA
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0The conditions for annual incentive grants for Chapters are as follows: a. Chapter has held and documented at least six (6) Board Meetings in the applicable year b. Chapter has made all required federal and state tax filings by the applicable deadline or otherwise secured an extension and file by the applicable extension deadline, and has submitted copies of such filings to Insights Headquarters c. Chapter has maintained its entity's status as a valid corporation in good standing and submitted proof of the same to Insights Headquarters d. Chapter has updated bank accounts/signature authority as needed and submit all corresponding info to Insights Headquarters e. Education and Networking: Chapter has held at least one (1) in-person networking events per major metro area (to a maximum of four [4]). As a condition for the Incentive Grants, dates for all events (both virtual and in-person) must be submitted to Insights Headquarters at least sixty (60) days prior to event date using the HQ-provided form and process to ensure their spot on the calendar and that they do not conflict with other scheduled Insights events. Incentive Grants are payable by the end of the applicable year, contingent upon all the above criteria being met at that time.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I, Line 2:
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