Civic Intelligence

Marketing Research Association Inc

990 • Fiscal year 2019 • EIN 13-2942996

Jan 01, 2019 to Dec 31, 2019 • Filed on Feb 01, 2021

1156 15th Street NW No 700Washington, DC 20005

(202) 915-0333

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

94th percentile

0.80x

Higher debt load relative to assets than 94% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

78th percentile

0.41x

Higher debt load relative to revenue than 78% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Net Margin

7th percentile

-15%

Higher net margin than 7% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

90th percentile

$315,000

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 11.0% of source-year revenue.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Asset Growth

59th percentile

8.5%

Faster asset growth than 59% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

8th percentile

-17%

Faster revenue growth than 8% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Assets

Up

$1,469,534

Up $115,293 (+8.5%) from 2018

Net Assets

Down

$299,555

Down $270,815 (-47%) from 2018

Liabilities

Up

$1,169,979

Up $386,108 (+49%) from 2018

Revenue

Down

$2,861,944

Down $602,925 (-17%) from 2018

Expenses

Down

$3,301,426

Down $202,009 (-5.8%) from 2018

Net Income

Down

-$439,482

Down $400,916 (-1040%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $1,588,611Liabilities 2010: $754,635Net Assets 2010: $833,9762010Assets 2011: $1,909,770Liabilities 2011: $956,925Net Assets 2011: $952,8452011Assets 2012: $2,116,290Liabilities 2012: $1,228,502Net Assets 2012: $887,7882012Assets 2013: $2,351,295Liabilities 2013: $1,047,013Net Assets 2013: $1,304,2822013Assets 2014: $2,404,151Liabilities 2014: $1,003,286Net Assets 2014: $1,400,8652014Assets 2015: $2,392,608Liabilities 2015: $1,237,203Net Assets 2015: $1,155,4052015Assets 2016: $2,096,147Liabilities 2016: $1,360,749Net Assets 2016: $735,3982016Assets 2017: $2,153,476Liabilities 2017: $1,237,758Net Assets 2017: $915,7182017Assets 2018: $1,354,241Liabilities 2018: $783,871Net Assets 2018: $570,3702018Assets 2019: $1,469,534Liabilities 2019: $1,169,979Net Assets 2019: $299,5552019Assets 2020: $1,684,958Liabilities 2020: $1,249,672Net Assets 2020: $435,2862020Assets 2021: $2,115,013Liabilities 2021: $1,308,631Net Assets 2021: $806,3822021Assets 2022: $3,001,153Liabilities 2022: $2,334,131Net Assets 2022: $667,0222022Assets 2023: $2,340,373Liabilities 2023: $1,733,859Net Assets 2023: $606,5142023Assets 2024: $1,600,196Liabilities 2024: $1,087,710Net Assets 2024: $512,4862024

Highlighted filing

2019

Assets$1,469,534
Liabilities$1,169,979
Net Assets$299,555

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $2,510,9192010Expenses 2011: $2,613,8822011Expenses 2012: $2,431,9062012Revenue 2013: $2,545,194Expenses 2013: $2,161,737Net Income 2013: $383,4572013Revenue 2014: $2,575,459Expenses 2014: $2,378,428Net Income 2014: $197,0312014Revenue 2015: $2,455,050Expenses 2015: $2,563,366Net Income 2015: -$108,3162015Revenue 2016: $1,953,134Expenses 2016: $2,464,301Net Income 2016: -$511,1672016Revenue 2017: $3,440,139Expenses 2017: $3,974,135Net Income 2017: -$533,9962017Revenue 2018: $3,464,869Expenses 2018: $3,503,435Net Income 2018: -$38,5662018Revenue 2019: $2,861,944Expenses 2019: $3,301,426Net Income 2019: -$439,4822019Revenue 2020: $2,071,652Expenses 2020: $2,936,690Net Income 2020: -$865,0382020Revenue 2021: $2,539,063Expenses 2021: $2,334,622Net Income 2021: $204,4412021Revenue 2022: $4,151,466Expenses 2022: $4,107,815Net Income 2022: $43,6512022Revenue 2023: $4,777,650Expenses 2023: $5,004,137Net Income 2023: -$226,4872023Revenue 2024: $5,046,530Expenses 2024: $4,812,615Net Income 2024: $233,9152024

Highlighted filing

2019

Revenue$2,861,944
Expenses$3,301,426
Net Income-$439,482
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Feb 1, 2021
Return Version
2019v5.1
Gross Receipts
$2,874,287
Mission and Program Overview

Mission

Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

To promote, unify and advance the insight, opinion and marketing research profession.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$932,817$1,026,408▲ $93,591
Cash and Non-Interest-Bearing Accounts$52,736$151,483▲ $98,747
Land, Buildings, and Equipment, Net$112,042$61,524▼ $50,518
Accounts Receivable$78,353$49,028▼ $29,325
Prepaid Expenses and Deferred Charges$10,504$39,561▲ $29,057
Savings and Temporary Cash Investments-$10,017-
Intangible Assets$7,400--
Total Assets$1,354,241$1,469,534▲ $115,293
Other Assets Total$160,389$131,513▼ $28,876
Liabilities
Deferred Revenue$516,062$830,249▲ $314,187
Accounts Payable and Accrued Expenses$132,482$275,558▲ $143,076
Unsecured Notes Loans Payable$100,000$64,172▼ $35,828
Other Liabilities$23,648$0▼ $23,648
Mortgage Notes Payable Secured by Investment Property$11,679--
Total Liabilities$783,871$1,169,979▲ $386,108
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$570,370$299,555▼ $270,815
Total Net Assets Fund Balance$570,370$299,555▼ $270,815
Total Liabilities and Net Assets / Fund Balance$1,354,241$1,469,534▲ $115,293

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$61,524$432,598$494,122
Equipment$0$15,158$15,158
Other Assets Org$25,515--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
David W AlmyExecutive DirectorFT$300,000$15,000$315,000
Jonathan SaxeVP RevenueFT$162,500$2,728$165,228
Art FlanaganVP CommuniationsFT$119,000$10,992$129,992
Howard J FienbergVP AdvocacyFT$110,833$16,048$126,881
Nicole SymelidisVP MembershipFT$120,000$6,189$126,189

Board Members and Trustees

NameTitle
David RothsteinChair
Robert StonePast Chair
Lisa CourtadeVice Chair
Alice ButlerDirector
Ivy BoehmDirector
Jude OlingerDirector
Lynnette CookeDirector
Neil MarcusDirector
Pierre Le ManhDirector
Scott BakerDirector
Simon ChadwickDirector
Ted DonnellyDirector
Tim HoskinsDirector
Brett TownsendSecretary
Jeffrey MillerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,844,437
Investment Income
$10,723
Other Revenue
$6,784
Change in Net Assets
$-439,482
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,715,305
Salaries, Compensation, and Employee Benefits$1,586,121
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,089,275
Conferences and Meetings---$704,957
Current Officers, Directors, Trustees, and Key Employees---$317,565
Fees for Services Other---$285,401
Office Expenses---$133,444
Information Technology---$128,442
Advertising---$108,955
Travel---$84,210
Payroll Taxes---$83,879
Occupancy---$73,592
Other Employee Benefits---$64,134
Fees for Services Legal---$54,000
Depreciation Depletion---$48,912
Pension Plan Contributions---$31,268
Fees for Services Accounting---$31,096
Insurance---$23,630
Interest---$3,072
Other Expenses---$859
Total Functional Expenses$0$0$0$3,301,426
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$40,326
Current Year Nondeductible Lobbying and Political Cost$25,353
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

The Association has members.

Form 990, Part VI, Section A, line 7A

The members elect the Board of Directors.

Form 990, Part VI, Section A, line 7B

Members in good standing are eligible to vote on Association matters. The Bylaws may be amended or repealed in whole or in part by an affirmative majority vote of the membership in accordance with the provisions of the Bylaws. The Bylaws also may be amended by an affirmative two-thirds majority vote of the Board of Directors provided that the change does not fundamentally alter the Association's purpose, as determined by the Board of Directors. The Board of Directors will inform the membership within 30 days of all changes to the Bylaws.

Form 990, Part VI, Section B, line 11B

The Form 990 is prepared by independent accountant. Review of the Form 990 is a joint effort between the Executive Committee, the CEO and the staff to ensure accuracy, completeness and overall compliance. Any issues regarding accuracy, or completeness are corrected prior to filing of the Form 990.

Form 990, Part VI, Section B, line 12C

Any conflicts of interest are identified and monitored throughout the year and any deviations or concerns are brought to the Board of Directors's attention for further review and resolution.

Form 990, Part VI, Section B, line 15A

Compensation paid to the CEO is negotiated between the compensation committee of the Board of Directors and the CEO benchmarking against salary survey data. Such issues as base compensation and bonuses, if any, are determined at the time of the negotiations and included in the terms of the contract. Performance is reviewed on an annual basis by the Executive Committee and brought to the full Board for approval, to determine compliance and pay bonuses based upon that performance.

Form 990, Part VI, Section C, line 19

Governing documents and the Association's conflict of interest policy are provided to interested parties upon request. The Organization's Articles and Bylaws are made available on the Organization's website. Financial statements are available upon request, provided the request is in writing and a reasonable amount of time allowed to gather the information and to deliver it to the requester. Form 990 is made available to all interested parties by request and by accessing the Guidestar Website.

Filing and Contact Details

Filer

Filer Name
Insights Association Inc
EIN
13-2942996
Phone
2029150333
Address
1156 15th Street NW No 700, Washington, DC 20005

Signing Officer

Name
Melanie Courtright
Title
CEO
Phone
2029150333
Signed
2021-02-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melanie Courtright
Formed
2017
Legal Domicile
Ny
Voting Board Members
15
Independent Board Members
15
Employees
11
Volunteers
125

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Jie Chen CPA
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 1, Description of Organization Mission:

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization: Provides government advocacy through legislative, regulatory and judicial means; Cares for and improves the industry's image in the eyes of the media and public; Markets the business case for industry products and services to buyers and users Sets and enforces professional standards; Establishes and reinforces best practices; and Helps members grow their businesses, their departments, and themselves as research professionals.

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IRS990/Form990PartVIISectionAGrp/TitleTxt17VP Advocacy
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IRS990/ProgSrvcAccomActy2Grp/Desc0Corporate Researchers Conference: The Corporate Researchers Conference (CRC) was developed by and for corporate researchers to provide the most effective way for them to learn, advance and gain a competitive edge.
IRS990/ProgSrvcAccomActy3Grp/Desc0CEO Summit: Insights Association's CEO Summit is a unique collaborative exchange designed for C-Level executives of small to mid-size marketing research firms.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Professional Research Certification: Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development.
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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.60$1.09$0.51$5.05$4.81$0.23
2023Detailed filing. Detailed filing data is available for this year.$2.34$1.73$0.61$4.78$5.00$0.23
2022Detailed filing. Detailed filing data is available for this year.$3.00$2.33$0.67$4.15$4.11$0.04
2021Detailed filing. Detailed filing data is available for this year.$2.12$1.31$0.81$2.54$2.33$0.20
2020Detailed filing. Detailed filing data is available for this year.$1.68$1.25$0.44$2.07$2.94$0.87
2019Detailed filing. Detailed filing data is available for this year.$1.47$1.17$0.30$2.86$3.30$0.44
2018Detailed filing. Detailed filing data is available for this year.$1.35$0.78$0.57$3.46$3.50$0.04
2017Summary only. Only limited summary data is available for this year.$2.15$1.24$0.92$3.44$3.97$0.53
2016Detailed filing. Detailed filing data is available for this year.$2.10$1.36$0.74$1.95$2.46$0.51
2015Detailed filing. Detailed filing data is available for this year.$2.39$1.24$1.16$2.46$2.56$0.11
2014Detailed filing. Detailed filing data is available for this year.$2.40$1.00$1.40$2.58$2.38$0.20
2013Detailed filing. Detailed filing data is available for this year.$2.35$1.05$1.30$2.55$2.16$0.38
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.12$1.23$0.89$2.43
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.91$0.96$0.95$2.61
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.59$0.75$0.83$2.51