Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
990 • Fiscal year 2016 • EIN 13-2942996
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
Liabilities / Revenue
89th percentile
Higher debt load relative to revenue than 89% of similar nonprofits.
Net Margin
5th percentile
Higher net margin than 5% of similar nonprofits.
Top Officer Pay
84th percentile
Higher top officer pay than 84% of similar nonprofits.
Top officer pay equals 13.3% of source-year revenue.
Asset Growth
11th percentile
Faster asset growth than 11% of similar nonprofits.
Revenue Growth
7th percentile
Faster revenue growth than 7% of similar nonprofits.
Assets
Down$2,096,147
Down $296,461 (-12%) from 2015
Net Assets
Down$735,398
Down $420,007 (-36%) from 2015
Liabilities
Up$1,360,749
Up $123,546 (+10.0%) from 2015
Revenue
Down$1,953,134
Down $501,916 (-20%) from 2015
Expenses
Down$2,464,301
Down $99,065 (-3.9%) from 2015
Net Income
Down-$511,167
Down $402,851 (-372%) from 2015
Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
To promote, unify and advance the insight, opinion and marketing research profession.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $1,550,480 | $1,643,617 | ▲ $93,137 |
| Land, Buildings, and Equipment, Net | $395,276 | $318,363 | ▼ $76,913 |
| Accounts Receivable | $184,255 | $0 | ▼ $184,255 |
| Cash and Non-Interest-Bearing Accounts | $175,923 | $55,499 | ▼ $120,424 |
| Prepaid Expenses and Deferred Charges | $33,532 | $27,831 | ▼ $5,701 |
| Savings and Temporary Cash Investments | $23,225 | $20,920 | ▼ $2,305 |
| Total Assets | $2,392,608 | $2,096,147 | ▼ $296,461 |
| Other Assets Total | $29,917 | $29,917 | → $0 |
| Liabilities | |||
| Unsecured Notes Loans Payable | $358,877 | $625,270 | ▲ $266,393 |
| Deferred Revenue | $664,830 | $541,063 | ▼ $123,767 |
| Accounts Payable and Accrued Expenses | $104,211 | $131,826 | ▲ $27,615 |
| Other Liabilities | $104,125 | $59,615 | ▼ $44,510 |
| Mortgage Notes Payable Secured by Investment Property | $5,160 | $2,975 | ▼ $2,185 |
| Total Liabilities | $1,237,203 | $1,360,749 | ▲ $123,546 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $1,155,405 | $735,398 | ▼ $420,007 |
| Total Net Assets Fund Balance | $1,155,405 | $735,398 | ▼ $420,007 |
| Total Liabilities and Net Assets / Fund Balance | $2,392,608 | $2,096,147 | ▼ $296,461 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $287,317 | $428,420 | $715,737 |
| Equipment | $5,001 | $91,674 | $96,675 |
| Leasehold Improvements | $26,045 | $59,610 | $85,655 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| David W Almy | CEO/Ex Officio Director | FT | $254,393 | $4,792 | $259,185 |
| Name | Title |
|---|---|
| Vaughn Mordecai | Chair |
| Jill Donahue | Immediate Past Chair 14-15 |
| Ted Donnelly PhD | Immediate Past Chairman |
| Dan Womack | Vice Chair |
| Elizabeth Merrick | At Large |
| Ginny Kervorkian | At Large |
| Ivy Boehm | At Large |
| Jeffrey Henning | At Large |
| Jim Bryson | At Large |
| Kathryn Korostoff | At Large |
| Keith Malo | At Large |
| Tim Hoskins | At Large |
| Rob Stone | Secretary |
| Scott Baker | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| The Westin St Francis | Meetings (CRC) F&B Svcs | 335 Powell St, San Diego, CA 94102 | $210,260 |
| Hilton New Orleans Riverside | Meetings (ISC) F&B | 2 Poydras St, New Orleans, LA 70130 | $177,789 |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,531,541 |
| Salaries, Compensation, and Employee Benefits | $932,760 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Conferences and Meetings | - | - | - | $584,824 |
| Other Salaries and Wages | - | - | - | $551,835 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $259,185 |
| Advertising | - | - | - | $204,728 |
| Office Expenses | - | - | - | $126,557 |
| Occupancy | - | - | - | $122,510 |
| Information Technology | - | - | - | $120,634 |
| Depreciation Depletion | - | - | - | $116,717 |
| Payroll Taxes | - | - | - | $70,212 |
| Fees for Services Accounting | - | - | - | $66,592 |
| Fees for Services Legal | - | - | - | $56,751 |
| Fees for Services Other | - | - | - | $53,944 |
| Other Employee Benefits | - | - | - | $48,884 |
| Travel | - | - | - | $32,867 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $16,307 |
| Insurance | - | - | - | $8,756 |
| Pension Plan Contributions | - | - | - | $2,644 |
| Other Expenses | - | - | - | $2,048 |
| Interest | - | - | - | $599 |
| Total Functional Expenses | $0 | $0 | $0 | $2,464,301 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $2,464,301 |
| Total Expenses per Audited Statements | $2,464,301 |
| Total Expenses per Form 990 | $2,464,301 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $28,782 |
| Total Nondeductible Lobbying and Political Cost | $28,782 |
| Liability | Amount |
|---|---|
| Deferred Rent | $58,788 |
| Due to affiliated organizations | $827 |
“On August 23, 2016, Marketing Research Association, Inc. (MRA) and The Council of American Survey Research Organizations, Inc. (CASRO) entered into a Plan of Merger. The merger was approved by MRA's Board of Directors on August 26, 2016, and by MRA members at the association's annual meeting on September 26, 2016, in San Francisco. The merger is to become effective on January 1, 2017. Under the terms of the Agreement of Merger dated November 21, 2016, CASRO will merge into MRA. As of the Merger Effective Date of January 1, 2017, the seperate corporate existence of CASRO will cease to exist and MRA will be the sole surviving legal entity, which will be immediately renamed Insights Association, Inc. and will continue its corporate existence governed by the New York Not-For-Profit Corporation Law.”
“The Association has five categories of members (Company, Individual, Government, Educator, Honorary and Student member). All members have voting rights except Student members.”
“The members elect the Board of Directors.”
“Members approve the Articles of Incorporation and may amend the Bylaws under certain circumstances.”
“The Form 990 is prepared by independent accountant. Review of the Form 990 is a joint effort between the Executive Committee, the CEO and the staff to ensure accuracy, completeness and overall compliance. Any issues regarding accuracy, or completeness are corrected prior to filing of the Form 990.”
“Any conflicts of interest are identified and monitored throughout the year and any deviations or concerns are brought to the Board of Directors's attention for further review and resolution.”
“Compensation paid to the CEO is negotiated between the compensation committee of the Board of Directors and the CEO benchmarking against salary survey data. Such issues as base compensation and bonuses, if any, are determined at the time of the negotiations and included in the terms of the contract. Performance is reviewed on an annual basis by the Executive Committee and brought to the full Board for approval, to determine compliance and pay bonuses based upon that performance.”
“Governing documents and the Association's conflict of interest policy are provided to interested parties upon request. The Organization's Articles and Bylaws are made available on the Organization's website. Financial statements are available upon request, provided the request is in writing and a reasonable amount of time allowed to gather the information and to deliver it to the requester. Form 990 is made available to all interested parties by request and by accessing the Guidestar Website.”
“The Association's Executive Committee assumes responsibility for oversight of the audit of its financial statements and selection of an independent accountant. The process is consistent with previous years.”
“Management has evaluated the Association's tax positions and concluded that the Association's financial statements do not include any uncertain tax positions.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 104211 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 131826 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 184255 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | To promote, unify and advance the insight, opinion and marketing research profession. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 204728 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | The Organization |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2028002545 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1156 15th Street NW No 302 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Washington |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20005 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 175923 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 55499 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 1 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 259185 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 584824 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 210260 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 177789 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 335 Powell St |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 2 Poydras St |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | San Diego |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | New Orleans |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | LA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 94102 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 70130 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | The Westin St Francis |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Hilton New Orleans Riverside |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Meetings (CRC) F&B Svcs |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Meetings (ISC) F&B |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 15978 |
| IRS990/CYOtherExpensesAmt | 0 | 1531541 |
| IRS990/CYOtherRevenueAmt | 0 | 41983 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1895173 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -511167 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 932760 |
| IRS990/CYTotalExpensesAmt | 0 | 2464301 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1953134 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 664830 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 541063 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 116717 |
| IRS990/Desc | 0 | Insights & Strategies Conference: ISC was designed for marketing researchers who discover insights and develop strategies to promote products, services or ideas. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 10 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 66592 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 56751 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 53944 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 16307 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 3.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 4792 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Vaughn Mordecai |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Dan Womack |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Jill Donahue |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Scott Baker |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Rob Stone |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Ted Donnelly PhD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Jeffrey Henning |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Elizabeth Merrick |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Ginny Kervorkian |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Ivy Boehm |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Jim Bryson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Tim Hoskins |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Kathryn Korostoff |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Keith Malo |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | David W Almy |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 254393 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Immediate Past Chair 14-15 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Immediate Past Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | At Large |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | CEO/Ex Officio Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1957 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | -28334 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 325306 |
| IRS990/GrossReceiptsAmt | 0 | 2306774 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 120634 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 8756 |
| IRS990/InterestGrp/TotalAmt | 0 | 599 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 44312 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 44312 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 1550480 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 1643617 |
| IRS990/IRPDocumentCnt | 0 | 28 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 579704 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 395276 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 318363 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 898067 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 353640 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 1 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | Founded in 1957, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
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| IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt | 0 | 2975 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1155405 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 735398 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -28334 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -28334 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 91160 |
| IRS990/NondeductibleContributionsInd | 0 | 1 |
| IRS990/NondeductibleContriDisclInd | 0 | 1 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 122510 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 126557 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 29917 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 29917 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 48884 |
| IRS990/OtherExpensesGrp/Desc | 0 | Bad debt |
| IRS990/OtherExpensesGrp/Desc | 1 | Dues and subscriptions |
| IRS990/OtherExpensesGrp/Desc | 2 | License and fees |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 10600 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 7107 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 2048 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 104125 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 59615 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900004 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Other income |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | Career Center |
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| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 26470 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 15513 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 15513 |
| IRS990/OtherRevenueTotalAmt | 0 | 41983 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 551835 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 70212 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 2644 |
| IRS990/PoliciesReferenceChaptersInd | 0 | 1 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 33532 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 27831 |
| IRS990/PrincipalOfficerNm | 0 | David Almy |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 813920 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 519130 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Conference revenue |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Membership dues |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Publications |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Certifications |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 316050 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 626429 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 507696 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 345237 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 27559 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 961779 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 507696 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 398139 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 27559 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 19300 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 1 | 52902 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Corporate Researchers Conference: The Corporate Researchers Conference (CRC) was developed by and for corporate researchers to provide the most effective way for them to learn, advance and gain a competitive edge. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | CEO Summit: MRA's CEO Summit is a unique collaborative exchange designed for C-Level executives of small to mid-size marketing research firms. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | Professional Research Certification: Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 1 | Development, promotion and dissemination of knowledge and information relating to marketing research and the achievement of its exempt purpose and objectives through publications.Maintenance of industry programs and initiatives aimed at providing information and awareness of current events, changes in the industry, and presentation of federal activity affecting members. |
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| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
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| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 109459 |
| IRS990/PYOtherExpensesAmt | 0 | 1581794 |
| IRS990/PYOtherRevenueAmt | 0 | 193744 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2151847 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -108316 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 981572 |
| IRS990/PYTotalExpensesAmt | 0 | 2563366 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2455050 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -511167 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 23225 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 20920 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleC/AggregateReportedDuesNtcAmt | 0 | 30462 |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | 0 |
| IRS990ScheduleC/DuesAssessmentsAmt | 0 | 507696 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt | 0 | 28782 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt | 0 | 28782 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 0 |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 0 |
| IRS990ScheduleC/TaxableAmt | 0 | -1680 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 5001 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 91674 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 96675 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 2464301 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 26045 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 59610 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 85655 |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | 91160 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 287317 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 428420 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 715737 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 58788 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 1 | 827 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Deferred Rent |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | Due to affiliated organizations |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 91160 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1953134 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Management has evaluated the Association's tax positions and concluded that the Association's financial statements do not include any uncertain tax positions. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part X, Line 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 318363 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 2464301 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 59615 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1953134 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 2044294 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 2464301 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/CompensationCommitteeInd | 0 | X |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | David W Almy |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | CEO/Ex Officio Director |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
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Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.