Civic Intelligence

Marketing Research Association Inc

990 • Fiscal year 2016 • EIN 13-2942996

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 14, 2017

1156 15th Street NW No 302Washington, DC 20005

(202) 800-2545

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

89th percentile

0.65x

Higher debt load relative to assets than 89% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Liabilities / Revenue

89th percentile

0.70x

Higher debt load relative to revenue than 89% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Net Margin

5th percentile

-26%

Higher net margin than 5% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Top Officer Pay

84th percentile

$259,185

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 13.3% of source-year revenue.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Asset Growth

11th percentile

-12%

Faster asset growth than 11% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Revenue Growth

7th percentile

-20%

Faster revenue growth than 7% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Assets

Down

$2,096,147

Down $296,461 (-12%) from 2015

Net Assets

Down

$735,398

Down $420,007 (-36%) from 2015

Liabilities

Up

$1,360,749

Up $123,546 (+10.0%) from 2015

Revenue

Down

$1,953,134

Down $501,916 (-20%) from 2015

Expenses

Down

$2,464,301

Down $99,065 (-3.9%) from 2015

Net Income

Down

-$511,167

Down $402,851 (-372%) from 2015

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $1,588,611Liabilities 2010: $754,635Net Assets 2010: $833,9762010Assets 2011: $1,909,770Liabilities 2011: $956,925Net Assets 2011: $952,8452011Assets 2012: $2,116,290Liabilities 2012: $1,228,502Net Assets 2012: $887,7882012Assets 2013: $2,351,295Liabilities 2013: $1,047,013Net Assets 2013: $1,304,2822013Assets 2014: $2,404,151Liabilities 2014: $1,003,286Net Assets 2014: $1,400,8652014Assets 2015: $2,392,608Liabilities 2015: $1,237,203Net Assets 2015: $1,155,4052015Assets 2016: $2,096,147Liabilities 2016: $1,360,749Net Assets 2016: $735,3982016Assets 2017: $2,153,476Liabilities 2017: $1,237,758Net Assets 2017: $915,7182017Assets 2018: $1,354,241Liabilities 2018: $783,871Net Assets 2018: $570,3702018Assets 2019: $1,469,534Liabilities 2019: $1,169,979Net Assets 2019: $299,5552019Assets 2020: $1,684,958Liabilities 2020: $1,249,672Net Assets 2020: $435,2862020Assets 2021: $2,115,013Liabilities 2021: $1,308,631Net Assets 2021: $806,3822021Assets 2022: $3,001,153Liabilities 2022: $2,334,131Net Assets 2022: $667,0222022Assets 2023: $2,340,373Liabilities 2023: $1,733,859Net Assets 2023: $606,5142023Assets 2024: $1,600,196Liabilities 2024: $1,087,710Net Assets 2024: $512,4862024

Highlighted filing

2016

Assets$2,096,147
Liabilities$1,360,749
Net Assets$735,398

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $2,510,9192010Expenses 2011: $2,613,8822011Expenses 2012: $2,431,9062012Revenue 2013: $2,545,194Expenses 2013: $2,161,737Net Income 2013: $383,4572013Revenue 2014: $2,575,459Expenses 2014: $2,378,428Net Income 2014: $197,0312014Revenue 2015: $2,455,050Expenses 2015: $2,563,366Net Income 2015: -$108,3162015Revenue 2016: $1,953,134Expenses 2016: $2,464,301Net Income 2016: -$511,1672016Revenue 2017: $3,440,139Expenses 2017: $3,974,135Net Income 2017: -$533,9962017Revenue 2018: $3,464,869Expenses 2018: $3,503,435Net Income 2018: -$38,5662018Revenue 2019: $2,861,944Expenses 2019: $3,301,426Net Income 2019: -$439,4822019Revenue 2020: $2,071,652Expenses 2020: $2,936,690Net Income 2020: -$865,0382020Revenue 2021: $2,539,063Expenses 2021: $2,334,622Net Income 2021: $204,4412021Revenue 2022: $4,151,466Expenses 2022: $4,107,815Net Income 2022: $43,6512022Revenue 2023: $4,777,650Expenses 2023: $5,004,137Net Income 2023: -$226,4872023Revenue 2024: $5,046,530Expenses 2024: $4,812,615Net Income 2024: $233,9152024

Highlighted filing

2016

Revenue$1,953,134
Expenses$2,464,301
Net Income-$511,167
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 14, 2017
Return Version
2016v3.0
Gross Receipts
$2,306,774
Mission and Program Overview

Mission

Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

To promote, unify and advance the insight, opinion and marketing research profession.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,550,480$1,643,617▲ $93,137
Land, Buildings, and Equipment, Net$395,276$318,363▼ $76,913
Accounts Receivable$184,255$0▼ $184,255
Cash and Non-Interest-Bearing Accounts$175,923$55,499▼ $120,424
Prepaid Expenses and Deferred Charges$33,532$27,831▼ $5,701
Savings and Temporary Cash Investments$23,225$20,920▼ $2,305
Total Assets$2,392,608$2,096,147▼ $296,461
Other Assets Total$29,917$29,917→ $0
Liabilities
Unsecured Notes Loans Payable$358,877$625,270▲ $266,393
Deferred Revenue$664,830$541,063▼ $123,767
Accounts Payable and Accrued Expenses$104,211$131,826▲ $27,615
Other Liabilities$104,125$59,615▼ $44,510
Mortgage Notes Payable Secured by Investment Property$5,160$2,975▼ $2,185
Total Liabilities$1,237,203$1,360,749▲ $123,546
Net Assets / Fund Balance
Unrestricted Net Assets$1,155,405$735,398▼ $420,007
Total Net Assets Fund Balance$1,155,405$735,398▼ $420,007
Total Liabilities and Net Assets / Fund Balance$2,392,608$2,096,147▼ $296,461

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$287,317$428,420$715,737
Equipment$5,001$91,674$96,675
Leasehold Improvements$26,045$59,610$85,655
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
David W AlmyCEO/Ex Officio DirectorFT$254,393$4,792$259,185

Board Members and Trustees

NameTitle
Vaughn MordecaiChair
Jill DonahueImmediate Past Chair 14-15
Ted Donnelly PhDImmediate Past Chairman
Dan WomackVice Chair
Elizabeth MerrickAt Large
Ginny KervorkianAt Large
Ivy BoehmAt Large
Jeffrey HenningAt Large
Jim BrysonAt Large
Kathryn KorostoffAt Large
Keith MaloAt Large
Tim HoskinsAt Large
Rob StoneSecretary
Scott BakerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
The Westin St FrancisMeetings (CRC) F&B Svcs335 Powell St, San Diego, CA 94102$210,260
Hilton New Orleans RiversideMeetings (ISC) F&B2 Poydras St, New Orleans, LA 70130$177,789
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,895,173
Investment Income
$15,978
Other Revenue
$41,983
Change in Net Assets
$-511,167

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,953,134
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$91,160
Total Revenue per Audited Statements
$2,044,294
Total Revenue per Form 990
$1,953,134
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,531,541
Salaries, Compensation, and Employee Benefits$932,760
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$584,824
Other Salaries and Wages---$551,835
Current Officers, Directors, Trustees, and Key Employees---$259,185
Advertising---$204,728
Office Expenses---$126,557
Occupancy---$122,510
Information Technology---$120,634
Depreciation Depletion---$116,717
Payroll Taxes---$70,212
Fees for Services Accounting---$66,592
Fees for Services Legal---$56,751
Fees for Services Other---$53,944
Other Employee Benefits---$48,884
Travel---$32,867
Fees for Service Investment Mgmnt Fees---$16,307
Insurance---$8,756
Pension Plan Contributions---$2,644
Other Expenses---$2,048
Interest---$599
Total Functional Expenses$0$0$0$2,464,301

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,464,301
Total Expenses per Audited Statements$2,464,301
Total Expenses per Form 990$2,464,301
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$28,782
Total Nondeductible Lobbying and Political Cost$28,782
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$58,788
Due to affiliated organizations$827
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 4

On August 23, 2016, Marketing Research Association, Inc. (MRA) and The Council of American Survey Research Organizations, Inc. (CASRO) entered into a Plan of Merger. The merger was approved by MRA's Board of Directors on August 26, 2016, and by MRA members at the association's annual meeting on September 26, 2016, in San Francisco. The merger is to become effective on January 1, 2017. Under the terms of the Agreement of Merger dated November 21, 2016, CASRO will merge into MRA. As of the Merger Effective Date of January 1, 2017, the seperate corporate existence of CASRO will cease to exist and MRA will be the sole surviving legal entity, which will be immediately renamed Insights Association, Inc. and will continue its corporate existence governed by the New York Not-For-Profit Corporation Law.

Form 990, Part VI, Section A, line 6

The Association has five categories of members (Company, Individual, Government, Educator, Honorary and Student member). All members have voting rights except Student members.

Form 990, Part VI, Section A, line 7A

The members elect the Board of Directors.

Form 990, Part VI, Section A, line 7B

Members approve the Articles of Incorporation and may amend the Bylaws under certain circumstances.

Form 990, Part VI, Section B, line 11B

The Form 990 is prepared by independent accountant. Review of the Form 990 is a joint effort between the Executive Committee, the CEO and the staff to ensure accuracy, completeness and overall compliance. Any issues regarding accuracy, or completeness are corrected prior to filing of the Form 990.

Form 990, Part VI, Section B, line 12C

Any conflicts of interest are identified and monitored throughout the year and any deviations or concerns are brought to the Board of Directors's attention for further review and resolution.

Form 990, Part VI, Section B, line 15A

Compensation paid to the CEO is negotiated between the compensation committee of the Board of Directors and the CEO benchmarking against salary survey data. Such issues as base compensation and bonuses, if any, are determined at the time of the negotiations and included in the terms of the contract. Performance is reviewed on an annual basis by the Executive Committee and brought to the full Board for approval, to determine compliance and pay bonuses based upon that performance.

Form 990, Part VI, Section C, line 19

Governing documents and the Association's conflict of interest policy are provided to interested parties upon request. The Organization's Articles and Bylaws are made available on the Organization's website. Financial statements are available upon request, provided the request is in writing and a reasonable amount of time allowed to gather the information and to deliver it to the requester. Form 990 is made available to all interested parties by request and by accessing the Guidestar Website.

Filing and Contact Details

Filer

Filer Name
Insights Association Inc
EIN
13-2942996
Phone
2028002545
Address
1156 15th Street NW No 302, Washington, DC 20005

Signing Officer

Name
David Almy
Title
CEO
Phone
2028002545
Signed
2017-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Almy
Formed
1957
Legal Domicile
Ny
Voting Board Members
11
Independent Board Members
11
Employees
10
Volunteers
200

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

The Association's Executive Committee assumes responsibility for oversight of the audit of its financial statements and selection of an independent accountant. The process is consistent with previous years.

Financial Statement Notes

Part X, Line 2:

Management has evaluated the Association's tax positions and concluded that the Association's financial statements do not include any uncertain tax positions.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2Immediate Past Chair 14-15
IRS990/Form990PartVIISectionAGrp/TitleTxt3Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt5Immediate Past Chairman
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IRS990/Form990PartVIISectionAGrp/TitleTxt12At Large
IRS990/Form990PartVIISectionAGrp/TitleTxt13At Large
IRS990/Form990PartVIISectionAGrp/TitleTxt14CEO/Ex Officio Director
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IRS990/MissionDesc0Founded in 1957, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
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IRS990/OtherExpensesGrp/Desc1Dues and subscriptions
IRS990/OtherExpensesGrp/Desc2License and fees
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IRS990/ProgramServiceRevenueGrp/Desc2Publications
IRS990/ProgramServiceRevenueGrp/Desc3Certifications
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1507696
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IRS990/ProgSrvcAccomActy2Grp/Desc0Corporate Researchers Conference: The Corporate Researchers Conference (CRC) was developed by and for corporate researchers to provide the most effective way for them to learn, advance and gain a competitive edge.
IRS990/ProgSrvcAccomActy3Grp/Desc0CEO Summit: MRA's CEO Summit is a unique collaborative exchange designed for C-Level executives of small to mid-size marketing research firms.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Professional Research Certification: Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Development, promotion and dissemination of knowledge and information relating to marketing research and the achievement of its exempt purpose and objectives through publications.Maintenance of industry programs and initiatives aimed at providing information and awareness of current events, changes in the industry, and presentation of federal activity affecting members.
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IRS990/RegularMonitoringEnfrcInd01
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IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0715737
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1827
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Deferred Rent
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IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Management has evaluated the Association's tax positions and concluded that the Association's financial statements do not include any uncertain tax positions.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X, Line 2:
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO/Ex Officio Director
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IRS990ScheduleJ/SeverancePaymentInd00
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.60$1.09$0.51$5.05$4.81$0.23
2023Detailed filing. Detailed filing data is available for this year.$2.34$1.73$0.61$4.78$5.00$0.23
2022Detailed filing. Detailed filing data is available for this year.$3.00$2.33$0.67$4.15$4.11$0.04
2021Detailed filing. Detailed filing data is available for this year.$2.12$1.31$0.81$2.54$2.33$0.20
2020Detailed filing. Detailed filing data is available for this year.$1.68$1.25$0.44$2.07$2.94$0.87
2019Detailed filing. Detailed filing data is available for this year.$1.47$1.17$0.30$2.86$3.30$0.44
2018Detailed filing. Detailed filing data is available for this year.$1.35$0.78$0.57$3.46$3.50$0.04
2017Summary only. Only limited summary data is available for this year.$2.15$1.24$0.92$3.44$3.97$0.53
2016Detailed filing. Detailed filing data is available for this year.$2.10$1.36$0.74$1.95$2.46$0.51
2015Detailed filing. Detailed filing data is available for this year.$2.39$1.24$1.16$2.46$2.56$0.11
2014Detailed filing. Detailed filing data is available for this year.$2.40$1.00$1.40$2.58$2.38$0.20
2013Detailed filing. Detailed filing data is available for this year.$2.35$1.05$1.30$2.55$2.16$0.38
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.12$1.23$0.89$2.43
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.91$0.96$0.95$2.61
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.59$0.75$0.83$2.51