Civic Intelligence

Population Media Center Inc.

990 • Fiscal year 2020 • EIN 03-0358029

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 12, 2021

Organization ProfileWWW.POPULATIONMEDIACENTER.ORG

View Organization Page

30 Kimball Avenue No 302South Burlington, VT 05403

(802) 985-8156

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.05x

Higher debt load relative to assets than 26% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

28th percentile

0.12x

Higher debt load relative to revenue than 28% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Net Margin

7th percentile

-46%

Higher net margin than 7% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

75th percentile

$273,837

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 5.0% of source-year revenue.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Asset Growth

5th percentile

-13%

Faster asset growth than 5% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

9th percentile

-39%

Faster revenue growth than 9% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets26th percentile

Assets

Down

$14,943,390

Down $2,243,561 (-13%) from 2019

Net Assets

Down

$14,254,104

Down $2,319,296 (-14%) from 2019

Liabilities

Up

$689,286

Up $75,735 (+12%) from 2019

Revenue And Expenses
Liabilities / Revenue28th percentileNet Margin7th percentile

Revenue

Down

$5,516,890

Down $3,565,580 (-39%) from 2019

Expenses

Down

$8,050,664

Down $1,989,711 (-20%) from 2019

Net Income

Down

-$2,533,774

Down $1,575,869 (-165%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth5th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $3,767,291Liabilities 2010: $469,173Net Assets 2010: $3,298,1182010Assets 2011: $5,544,041Liabilities 2011: $780,735Net Assets 2011: $4,763,3062011Assets 2012: $3,699,810Liabilities 2012: $494,684Net Assets 2012: $3,205,1262012Assets 2013: $6,731,869Liabilities 2013: $809,365Net Assets 2013: $5,922,5042013Assets 2014: $10,053,259Liabilities 2014: $537,250Net Assets 2014: $9,516,0092014Assets 2015: $14,449,508Liabilities 2015: $965,202Net Assets 2015: $13,484,3062015Assets 2016: $13,837,042Liabilities 2016: $412,050Net Assets 2016: $13,424,9922016Assets 2017: $17,568,341Liabilities 2017: $459,012Net Assets 2017: $17,109,3292017Assets 2018: $18,229,814Liabilities 2018: $943,594Net Assets 2018: $17,286,2202018Assets 2019: $17,186,951Liabilities 2019: $613,551Net Assets 2019: $16,573,4002019Assets 2020: $14,943,390Liabilities 2020: $689,286Net Assets 2020: $14,254,1042020Assets 2021: $17,476,959Liabilities 2021: $842,146Net Assets 2021: $16,634,8132021Assets 2022: $16,501,489Liabilities 2022: $959,205Net Assets 2022: $15,542,2842022Assets 2023: $15,204,835Liabilities 2023: $759,644Net Assets 2023: $14,445,1912023Assets 2024: $14,154,011Liabilities 2024: $474,632Net Assets 2024: $13,679,3792024

Highlighted filing

2020

Assets$14,943,390
Liabilities$689,286
Net Assets$14,254,104
Open 2020 Filing

Operations Trend

Revenue Growth9th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $3,076,3502010Expenses 2011: $4,002,2362011Expenses 2012: $6,993,2482012Revenue 2013: $8,251,759Expenses 2013: $5,620,366Net Income 2013: $2,631,3932013Revenue 2014: $10,002,558Expenses 2014: $6,411,269Net Income 2014: $3,591,2892014Revenue 2015: $9,860,259Expenses 2015: $5,863,970Net Income 2015: $3,996,2892015Revenue 2016: $6,955,983Expenses 2016: $7,061,418Net Income 2016: -$105,4352016Revenue 2017: $10,568,517Expenses 2017: $6,960,706Net Income 2017: $3,607,8112017Revenue 2018: $7,423,900Expenses 2018: $7,156,110Net Income 2018: $267,7902018Revenue 2019: $9,082,470Expenses 2019: $10,040,375Net Income 2019: -$957,9052019Revenue 2020: $5,516,890Expenses 2020: $8,050,664Net Income 2020: -$2,533,7742020Revenue 2021: $10,610,118Expenses 2021: $8,617,189Net Income 2021: $1,992,9292021Revenue 2022: $9,454,964Expenses 2022: $9,891,773Net Income 2022: -$436,8092022Revenue 2023: $7,930,395Expenses 2023: $9,428,333Net Income 2023: -$1,497,9382023Revenue 2024: $9,408,193Expenses 2024: $9,960,643Net Income 2024: -$552,4502024

Highlighted filing

2020

Revenue$5,516,890
Expenses$8,050,664
Net Income-$2,533,774
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 12, 2021
Return Version
2020v4.1
Gross Receipts
$19,616,890
Mission and Program Overview

Mission

Population Media Center works worldwide to stabilize human population at levels that can be sustained by the world's natural resources. PMC concentrates on entertainment broadcasting designed to educate people about the benefits of small families, encourage the use of effective family planning methods, elevate the status of women, and promote the concept of gender equity.

Population media center works worldwide to stabilize human population at levels that can be sustained by the world's natural resources.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,231,832$7,034,487▲ $4,802,655
Investments in Publicly Traded Securities$12,699,039$6,026,789▼ $6,672,250
Cash and Non-Interest-Bearing Accounts$882,337$1,011,725▲ $129,388
Pledges and Grants Receivable$1,101,471$690,554▼ $410,917
Prepaid Expenses and Deferred Charges$156,098$116,472▼ $39,626
Land, Buildings, and Equipment, Net$63,344$53,623▼ $9,721
Accounts Receivable$52,830$9,740▼ $43,090
Total Assets$17,186,951$14,943,390▼ $2,243,561
Liabilities
Accounts Payable and Accrued Expenses$489,300$547,303▲ $58,003
Deferred Revenue$124,251$141,983▲ $17,732
Total Liabilities$613,551$689,286▲ $75,735
Net Assets / Fund Balance
Net Assets With Donor Restrictions$9,989,311$7,558,967▼ $2,430,344
Net Assets Without Donor Restrictions$6,584,089$6,695,137▲ $111,048
Total Net Assets Fund Balance$16,573,400$14,254,104▼ $2,319,296
Total Liabilities and Net Assets / Fund Balance$17,186,951$14,943,390▼ $2,243,561

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$53,623$218,962$272,585
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
William N RyersonPresidentFT$248,566$25,271$273,837
David WalkerExecutive Vice-presidentFT$170,985$41,589$212,574
William J RiderV.p. of FinanceFT$141,201$16,507$157,708
Kriss BarkerV.p. of International ProgramsFT$141,201$16,225$157,426
Lisa CarusoHead of U.s. ContentFT$125,769$18,778$144,547
Kiren BansalAssoc. V.p. of DevelopmentFT$109,145$18,226$127,371

Board Members and Trustees

NameTitle
Bram KleppnerChair
Itang H YoungDirector
Jane PutchDirector
Jeff BurrowDirector
Kristina Hare LyonsDirector
Madeline DinonnoDirector
Penny HawkinsDirector
Sunita VishwanathDirector
Tom PerkinsDirector
Jerri Lea ShawCo-treasurer
Ron HogeCo-treasurer
Earl BabbieSectretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Sentient ResearchResearch231 N WALNUTHAVEN DR, West Covina, CA 91790-2256, Ha$331,755
Village SanteCreative & Development Services2618 SAN MIGUEL DRIVE SUITE 216, Newport Beach, CA 92660, Rw$304,250
Umurage Center For CommunicationCreative & Development ServicesROUTE 4 5-33, Guatemala City, Gt$223,550
La Fabrica & Jotabequ GreyCreative & Development Services-$105,689
Smartbug Media INCMedia Development-$100,008
Revenue and Support

Revenue Composition

Contributions and Grants
$4,845,502
Program Service Revenue
$402,101
Investment Income
$269,287
Other Revenue
$0
All Other Contributions
$3,664,644
Change in Net Assets
$-2,533,774

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded14$327,426Fair Market Value
Total Noncash Contributions14$327,426-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,483,253
Salaries, Compensation, and Employee Benefits$2,564,036
Total Fundraising Expense$367,436
Grants and Similar Amounts Paid$3,375
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,629,660$32,872$44,018$3,706,550
Other Salaries and Wages$1,004,881$344,986$182,845$1,532,712
Current Officers, Directors, Trustees, and Key Employees$422,300$144,979$76,840$644,119
Occupancy$168,030$65,569-$233,599
Travel$162,829$8,872$179$171,880
Information Technology$67,802$88,858$119$156,779
Payroll Taxes$96,654$32,480$17,600$146,734
Other Employee Benefits$86,528$28,957$15,758$131,243
Pension Plan Contributions$72,090$24,007$13,131$109,228
Fees for Services Legal$73,662$2,115-$75,777
Office Expenses$51,562$3,686$8,648$63,896
Other Expenses$40,283$9,005$2,556$51,844
Depreciation Depletion$26,850$13,293-$40,143
All Other Expenses$32,091$3,480$4,221$39,792
Insurance$2,603$34,813-$37,416
Fees for Services Accounting$2,560$23,216-$25,776
Conferences and Meetings$24,484$9$881$25,374
Fees for Service Investment Mgmnt Fees-$13,711-$13,711
Foreign Grants$3,375--$3,375
Total Functional Expenses$6,804,983$878,245$367,436$8,050,664
International Activity

International Summary

Offices
7
Employees
50
Spending
$4,706,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-saharan AfricaProgram Services/fundraisingPopulation Media Activities649$3,641,000
Central America and the CaribbeanProgram ServicesPopulation Media Activities00$748,000
North AmericaProgram ServicesPopulation Media Activities00$220,000
South AsiaProgram ServicesPopulation Media Activities11$97,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A "first draft" of form 990 is reviewed by management with a "final draft" made available to the boards prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The president inquires of members of the board annually about any potential conflicts of interest.”

Form 990, Part VI, Section B, Line 15

“Independent board members review comparability data and contemporaneously substantiate their deliberations related to the annual compensation review of the president and senior management.”

Form 990, Part VI, Section C, Line 19

“The organization has never been asked for its organizational documents, financial statements, or conflict of interest policy and has no formal policy related to the public inspection of this information.”

Filing and Contact Details

Filer

Filer Name
Population Media Center Inc
EIN
03-0358029
Phone
8029858156
Address
30 KIMBALL AVENUE NO 302, SOUTH BURLINGTON, VT 05403

Signing Officer

Name
William Ryerson
Title
President
Phone
8029858156
Signed
2021-10-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Ryerson
Formed
1998
Legal Domicile
Vt
Voting Board Members
13
Independent Board Members
12
Employees
25
Volunteers
20

Preparer

Firm
Mcsoley Mccoy & Co
Address
118 TILLEY DRIVE STE 202, SOUTH BURLINGTON, VT 05403
Preparer
Connie Fellion
Phone
8026581808
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contractual services: in country : program service expenses 601,661. Management and general expenses 28,123. Fundraising expenses 41,507. Total expenses 671,291. Contractual services: africa: program service expenses 1,952,596. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,952,596. Contractual services: central america & caribbean: program service expenses 644,905. Management and general expenses 0. Fundraising expenses 0. Total expenses 644,905. Contractual services: asia: program service expenses 58,210. Management and general expenses 0. Fundraising expenses 0. Total expenses 58,210. Contractual services: south america: program service expenses 14,590. Management and general expenses 0. Fundraising expenses 0. Total expenses 14,590. Production supplies and services: africa: program service expenses 305,672. Management and general expenses 0. Fundraising expenses 0. Total expenses 305,672. Production supplies and services: central america & caribbean: program service expenses 37,542. Management and general expenses 0. Fundraising expenses 0. Total expenses 37,542. Production supplies and services: asia: program service expenses 1,783. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,783. Bank and credit card fees: program service expenses 12,701. Management and general expenses 4,749. Fundraising expenses 2,511. Total expenses 19,961.”

FORM 990, PART XI, LINE 9:

“Gain (loss) on currency exchange 10,608.”

Financial Statement Notes

PART X, LINE 2:

“The organization qualifies as a tax-exempt organization under section 501(c)(3) of the internal revenue code, and are classified as publicly supported organizations under section 509(a)(1). Contributions to each qualify for the charitable contribution deduction under internal revenue code section 170(b)(1)(a). Fasb asc 740, income taxes, requires entities to disclose in their financial statements the nature of any uncertainty in their tax positions. For tax exempt entities, tax exempt status itself is deemed to be an uncertainty, as events could potentially occur to jeopardize their tax exempt status. Management believes the organization has no uncertain tax positions. The organization anticipates that it will not have a change in uncertain tax positions during the next twelve months that would have a material impact on the organization's financial statements. If necessary the organization would accrue interest and penalties on uncertain tax positions as a component of the provision for income taxes. The organization is no longer subject to federal and state income tax examinations by tax authorities for years before the tax year ended december 31, 2017.”

Raw XML AppendixShowing 400 of 767 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0POPULATION MEDIA CENTER WORKS WORLDWIDE TO STABILIZE HUMAN POPULATION AT LEVELS THAT CAN BE SUSTAINED BY THE WORLD'S NATURAL RESOURCES.
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IRS990/Form990PartVIISectionAGrp/PersonNm6MADELINE DINONNO
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IRS990/Form990PartVIISectionAGrp/PersonNm11SUNITA VISHWANATH
IRS990/Form990PartVIISectionAGrp/PersonNm12ITANG H YOUNG
IRS990/Form990PartVIISectionAGrp/PersonNm13WILLIAM J RIDER
IRS990/Form990PartVIISectionAGrp/PersonNm14DAVID WALKER
IRS990/Form990PartVIISectionAGrp/PersonNm15KRISS BARKER
IRS990/Form990PartVIISectionAGrp/PersonNm16KIREN BANSAL
IRS990/Form990PartVIISectionAGrp/PersonNm17LISA CARUSO
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2CO-TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3CO-TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECTRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13V.P. OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt14EXECUTIVE VICE-PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt15V.P. OF INTERNATIONAL PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt16ASSOC. V.P. OF DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt17HEAD OF U.S. CONTENT
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IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt088858
IRS990/InformationTechnologyGrp/ProgramServicesAmt067802
IRS990/InformationTechnologyGrp/TotalAmt0156779
IRS990/InsuranceGrp/ManagementAndGeneralAmt034813
IRS990/InsuranceGrp/ProgramServicesAmt02603
IRS990/InsuranceGrp/TotalAmt037416
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IRS990/LobbyingActivitiesInd00
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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0PMC CONCENTRATES ON ENTERTAINMENT BROADCASTING TO EDUCATE PEOPLE ABOUT THE BENEFITS OF SMALL FAMILIES, ENCOURAGE THE USE OF EFFECTIVE FAMILY PLANNING METHODS, ELEVATE THE STATUS OF WOMEN, AND PROMOTE THE CONCEPT OF GENDER EQUITY.
IRS990/MoreThan5000KToIndividualsInd00
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IRS990/NoncashContributionsAmt0327426
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IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt03686
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IRS990/ProgSrvcAccomActy2Grp/Desc0GENERAL PROGRAM DEVELOPMENT - PMC CONTINUES TO INITIATE MEDIA PROJECTS IN ASIA, AFRICA, NORTH AMERICA, LATIN AMERICA, AND THE CARIBBEAN. THIS ONGOING EXPLORATORY, DEVELOPMENT AND SUPPORT WORK INCLUDES MEETINGS WITH GOVERNMENT OFFICIALS, THEMATIC EXPERTS, BROADCASTERS, AND NON-GOVERNMENTAL ORGANIZATIONS, ASSESSMENT OF MASS MEDIA REGARDING COVERAGE OF RELEVANT INFORMATION AND AUDIENCE PENETRATION, AND OTHER RESEARCH AND DEVELOPMENT ACTIVITIES.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0647796
IRS990/ProgSrvcAccomActy3Grp/Desc0PUBLIC OUTREACH - THIS PROGRAM CATEGORY INCLUDES SPEAKING AND WRITING WORK DONE BY PMC STAFF AS WELL AS THE PROGRAM-RELATED PORTION OF THE WEBSITE, NEWSLETTERS, ANNUAL REPORT AND OTHER COMMUNICATION EFFORTS.

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,943,390
Liabilities
$689,286
Net assets
$14,254,104
Revenue
$5,516,890
Expenses
$8,050,664
Net income
-$2,533,774
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.2$0.47$13.7$9.41$9.96$0.55
2023Detailed filing. Detailed filing data is available for this year.$15.2$0.76$14.4$7.93$9.43$1.50
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$16.5$0.96$15.5$9.45$9.89$0.44
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.5$0.84$16.6$10.6$8.62$1.99
2020Detailed filing. Detailed filing data is available for this year.$14.9$0.69$14.3$5.52$8.05$2.53
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$17.2$0.61$16.6$9.08$10.0$0.96
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.2$0.94$17.3$7.42$7.16$0.27
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$17.6$0.46$17.1$10.6$6.96$3.61
2016Detailed filing. Detailed filing data is available for this year.$13.8$0.41$13.4$6.96$7.06$0.11
2015Detailed filing. Detailed filing data is available for this year.$14.4$0.97$13.5$9.86$5.86$4.00
2014Detailed filing. Detailed filing data is available for this year.$10.1$0.54$9.52$10.0$6.41$3.59
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$6.73$0.81$5.92$8.25$5.62$2.63
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.70$0.49$3.21$6.99
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.54$0.78$4.76$4.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.77$0.47$3.30$3.08
Peer Organizations

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