Civic Intelligence

Population Media Center Inc.

990 • Fiscal year 2019 • EIN 03-0358029

Jan 01, 2019 to Dec 31, 2019 • Filed on Jul 23, 2020

Organization Profilewww.populationmediacenter.org

View Organization Page

30 Kimball AvenueSouth Burlington, VT 05403

(802) 985-8156

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

24th percentile

0.04x

Higher debt load relative to assets than 24% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Liabilities / Revenue

22nd percentile

0.07x

Higher debt load relative to revenue than 22% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Net Margin

16th percentile

-11%

Higher net margin than 16% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Top Officer Pay

74th percentile

$272,697

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Asset Growth

13th percentile

-5.7%

Faster asset growth than 13% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2018 to 2019

Revenue Growth

80th percentile

22%

Faster revenue growth than 80% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets24th percentile

Assets

Down

$17,186,951

Down $1,042,863 (-5.7%) from 2018

Net Assets

Down

$16,573,400

Down $712,820 (-4.1%) from 2018

Liabilities

Down

$613,551

Down $330,043 (-35%) from 2018

Revenue And Expenses
Liabilities / Revenue22nd percentileNet Margin16th percentile

Revenue

Up

$9,082,470

Up $1,658,570 (+22%) from 2018

Expenses

Up

$10,040,375

Up $2,884,265 (+40%) from 2018

Net Income

Down

-$957,905

Down $1,225,695 (-458%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth13th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $3,767,291Liabilities 2010: $469,173Net Assets 2010: $3,298,1182010Assets 2011: $5,544,041Liabilities 2011: $780,735Net Assets 2011: $4,763,3062011Assets 2012: $3,699,810Liabilities 2012: $494,684Net Assets 2012: $3,205,1262012Assets 2013: $6,731,869Liabilities 2013: $809,365Net Assets 2013: $5,922,5042013Assets 2014: $10,053,259Liabilities 2014: $537,250Net Assets 2014: $9,516,0092014Assets 2015: $14,449,508Liabilities 2015: $965,202Net Assets 2015: $13,484,3062015Assets 2016: $13,837,042Liabilities 2016: $412,050Net Assets 2016: $13,424,9922016Assets 2017: $17,568,341Liabilities 2017: $459,012Net Assets 2017: $17,109,3292017Assets 2018: $18,229,814Liabilities 2018: $943,594Net Assets 2018: $17,286,2202018Assets 2019: $17,186,951Liabilities 2019: $613,551Net Assets 2019: $16,573,4002019Assets 2020: $14,943,390Liabilities 2020: $689,286Net Assets 2020: $14,254,1042020Assets 2021: $17,476,959Liabilities 2021: $842,146Net Assets 2021: $16,634,8132021Assets 2022: $16,501,489Liabilities 2022: $959,205Net Assets 2022: $15,542,2842022Assets 2023: $15,204,835Liabilities 2023: $759,644Net Assets 2023: $14,445,1912023Assets 2024: $14,154,011Liabilities 2024: $474,632Net Assets 2024: $13,679,3792024

Highlighted filing

2019

Assets$17,186,951
Liabilities$613,551
Net Assets$16,573,400
Open 2019 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $3,076,3502010Expenses 2011: $4,002,2362011Expenses 2012: $6,993,2482012Revenue 2013: $8,251,759Expenses 2013: $5,620,366Net Income 2013: $2,631,3932013Revenue 2014: $10,002,558Expenses 2014: $6,411,269Net Income 2014: $3,591,2892014Revenue 2015: $9,860,259Expenses 2015: $5,863,970Net Income 2015: $3,996,2892015Revenue 2016: $6,955,983Expenses 2016: $7,061,418Net Income 2016: -$105,4352016Revenue 2017: $10,568,517Expenses 2017: $6,960,706Net Income 2017: $3,607,8112017Revenue 2018: $7,423,900Expenses 2018: $7,156,110Net Income 2018: $267,7902018Revenue 2019: $9,082,470Expenses 2019: $10,040,375Net Income 2019: -$957,9052019Revenue 2020: $5,516,890Expenses 2020: $8,050,664Net Income 2020: -$2,533,7742020Revenue 2021: $10,610,118Expenses 2021: $8,617,189Net Income 2021: $1,992,9292021Revenue 2022: $9,454,964Expenses 2022: $9,891,773Net Income 2022: -$436,8092022Revenue 2023: $7,930,395Expenses 2023: $9,428,333Net Income 2023: -$1,497,9382023Revenue 2024: $9,408,193Expenses 2024: $9,960,643Net Income 2024: -$552,4502024

Highlighted filing

2019

Revenue$9,082,470
Expenses$10,040,375
Net Income-$957,905
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Jul 23, 2020
Return Version
2019v5.1
Gross Receipts
$18,946,781
Mission and Program Overview

Mission

Population Media Center works worldwide to stabilize human population at levels that can be sustained by the world's natural resources. PMC concentrates on entertainment broadcasting designed to educate people about the benefits of small families, encourage the use of effective family planning methods, elevate the status of women, and promote the concept of gender equity.

Population Media Center works worldwide to stabilize human population at levels that can be sustained by the world's natural resources.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$7,179,291$12,699,039▲ $5,519,748
Savings and Temporary Cash Investments$8,532,755$2,231,832▼ $6,300,923
Pledges and Grants Receivable$1,188,468$1,101,471▼ $86,997
Cash and Non-Interest-Bearing Accounts$916,855$882,337▼ $34,518
Prepaid Expenses and Deferred Charges$193,889$156,098▼ $37,791
Land, Buildings, and Equipment, Net$45,535$63,344▲ $17,809
Accounts Receivable$173,021$52,830▼ $120,191
Total Assets$18,229,814$17,186,951▼ $1,042,863
Liabilities
Accounts Payable and Accrued Expenses$851,120$489,300▼ $361,820
Deferred Revenue$92,474$124,251▲ $31,777
Total Liabilities$943,594$613,551▼ $330,043
Net Assets / Fund Balance
Net Assets With Donor Restrictions$12,088,459$9,989,311▼ $2,099,148
Net Assets Without Donor Restrictions$5,197,761$6,584,089▲ $1,386,328
Total Net Assets Fund Balance$17,286,220$16,573,400▼ $712,820
Total Liabilities and Net Assets / Fund Balance$18,229,814$17,186,951▼ $1,042,863

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$63,344$178,820$242,164
Buildings$0$0$0
Other Land Buildings$0$0$0
Land$0-$0
Leasehold Improvements$0$0$0
Compensation and Service Providers
Top Officer Pay74th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
William N RyersonPresidentFT$251,183$21,514$272,697
William N Ryerson--$247,589$25,108$272,697
David WalkerExecutive Vice-PresidentFT$168,806$40,968$209,774
David Walker--$168,806$40,968$209,774
Kriss BarkerV.P. of International ProgramsFT$143,359$12,557$155,916
Kriss Barker--$139,765$16,151$155,916
William J RiderV.P. of FinanceFT$143,258$12,557$155,815
William J Rider--$139,664$16,151$155,815
Lisa CarusoHead of U.S. ContentFT$126,750$11,235$137,985
Kiren BansalAssoc. V.P. of DevelopmentFT$108,873$8,949$117,822

Board Members and Trustees

NameTitle
Bram KleppnerChair
Itang H YoungDirector
Jane PutchDirector
Jeff BurrowDirector
Kristina Hare LyonsDirector
Madeline DiNonnoDirector
Penny HawkinsDirector
Sunita VishwanathDirector
Tom PerkinsDirector
Jerri Lea ShawCo-Treasurer
Ron HogeCo-Treasurer
Earl BabbieSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
TelevisaMedia DevelopmentBoulevard Adolfo Lopez Meteos 2551, Mexico City, Mx$1,680,000
La Fabrica y Jotabequ SACreative & Development ServicesRoute 4 5-33, Guatemala City, Gt$347,658
Revenue and Support

Revenue Composition

Contributions and Grants
$8,423,070
Program Service Revenue
$393,831
Investment Income
$265,569
Other Revenue
$0
All Other Contributions
$6,624,061
Change in Net Assets
$-957,905

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded12$225,709Average Share Price
Total Noncash Contributions12$225,709-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,663,949
Salaries, Compensation, and Employee Benefits$2,290,825
Total Fundraising Expense$367,368
Grants and Similar Amounts Paid$85,601
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$5,508,182$18,864$32,067$5,559,113
Other Salaries and Wages$968,752$127,790$197,240$1,293,782
Current Officers, Directors, Trustees, and Key Employees$322,083$295,289$20,914$638,286
Travel$430,036$59,157$16,040$505,233
Occupancy$240,958$15,339$8,604$264,901
Other Employee Benefits$97,109$21,146$17,089$135,344
Payroll Taxes$90,471$27,213$15,650$133,334
Conferences and Meetings$84,659$30,015$2,536$117,210
Information Technology$82,014$15,105$17,369$114,488
Office Expenses$89,926$7,136$11,019$108,081
Pension Plan Contributions$68,156$7,547$14,376$90,079
Foreign Grants$85,601--$85,601
Insurance$25,484$7,193$4,035$36,712
Depreciation Depletion$28,088$2,980$1,672$32,740
Other Expenses$12,096$189$3,987$16,272
Fees for Services Accounting$0$15,600$0$15,600
All Other Expenses$12,339$3,173$18$15,530
Fees for Services Legal$3,300$9,198$462$12,960
Fees for Service Investment Mgmnt Fees$0$8,631$0$8,631
Total Functional Expenses$8,991,705$681,302$367,368$10,040,375
International Activity

International Summary

Offices
7
Employees
50
Spending
$6,416,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-Saharan AfricaProgram Services/FundraisingPopulation Media Activities649$3,561,000
North AmericaProgram ServicesPopulation Media Activities00$1,768,000
Central AmericaProgram ServicesPopulation Media Activities00$958,000
South AsiaProgram ServicesPopulation Media Activities11$83,000
South AmericaProgram ServicesPopulation Media Activities00$46,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Population Media Center Inc
EIN
03-0358029
Phone
8029858156
Address
30 Kimball Avenue, South Burlington, VT 05403

Signing Officer

Name
William Ryerson
Title
President
Phone
8029858156
Signed
2020-07-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Ryerson
Formed
1998
Legal Domicile
Vt
Voting Board Members
13
Independent Board Members
12
Employees
23
Volunteers
20

Preparer

Firm
Tapia & Huckabay PC
Address
PO Box 38, Vergennes, VT 05491
Preparer
William S Huckabay CPA
Phone
8028707086
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“A "first draft" of Form 990 is reviewed by management with a "final draft" made available to the board prior to filing.”

Pt VI, Line 12C

“The President inquires of members of the board annually about any potential conflicts of interest.”

Pt VI, Line 15A

“Independent board members review comparability data and contemporaneously substantiate their deliberations related to the annual compensation review of the President and senior management.”

Pt VI, Line 15B

“See above.”

Pt VI, Line 19

“The Organization has never been asked for its organizational documents, financial statements, or conflict of interest policy and has no formal policy related to the public inspection of this information.”

Form 990, Part IX, Line 11G

“Mexico Project Implementation 1680000. 1680000. 0. 0.”

Form 990, Part IX, Line 11G

“Guatemala Project Implementation 347658. 347658. 0. 0.”

Form 990, Part IX, Line 11G

“In Country Salaries, Benefits & Taxes:”

Form 990, Part IX, Line 11G

“Zambia 301534. 301534. 0. 0.”

Form 990, Part IX, Line 11G

“Uganda 159210. 159210. 0. 0.”

Form 990, Part IX, Line 11G

“Burundi 145875. 145875. 0. 0.”

Form 990, Part IX, Line 11G

“Haiti 141653. 141653. 0. 0.”

Form 990, Part IX, Line 11G

“Nigeria 129601. 129601. 0. 0.”

Form 990, Part IX, Line 11G

“Ethiopia 107637. 107637. 0. 0.”

Form 990, Part IX, Line 11G

“DR Congo 56075. 56075. 0. 0.”

Form 990, Part IX, Line 11G

“Nepal 29074. 29074. 0. 0.”

Form 990, Part IX, Line 11G

“Actors, Producers, Writers & Other Artists 633908. 633908. 0. 0.”

Form 990, Part IX, Line 11G

“Public Relations Services & Products 392719. 390750. 0. 1969.”

Form 990, Part IX, Line 11G

“Formative Research Services 377982. 377982. 0. 0.”

Form 990, Part IX, Line 11G

“Evaluation, Monitoring & Surveys 333913. 333913. 0. 0.”

Form 990, Part IX, Line 11G

“In Country Production Personnel 248018. 248018. 0. 0.”

Form 990, Part IX, Line 11G

“Media Analysis 144801. 144801. 0. 0.”

Form 990, Part IX, Line 11G

“Haiti Program Support 81591. 81591. 0. 0.”

Form 990, Part IX, Line 11G

“Digital Marketing Analysis 75000. 75000. 0. 0.”

Form 990, Part IX, Line 11G

“Trainers 42935. 42935. 0. 0.”

Form 990, Part IX, Line 11G

“Retreat Facilitators & Presenters 23200. 23200. 0. 0.”

Form 990, Part IX, Line 11G

“In Country Professional Fees 15258. 15258. 0. 0.”

Form 990, Part IX, Line 11G

“Pilot Production Costs 13181. 13181. 0. 0.”

Form 990, Part IX, Line 11G

“Security 10861. 10861. 0. 0.”

Form 990, Part IX, Line 11G

“Information Services 10192. 10192. 0. 0.”

Form 990, Part IX, Line 11G

“Impact Story Consultants 10000. 0. 0. 10000.”

Form 990, Part IX, Line 11G

“State Filing Services 9680. 0. 0. 9680.”

Form 990, Part IX, Line 11G

“Fundraising Consultants 8943. 0. 0. 8943.”

Form 990, Part IX, Line 11G

“Wage Market Analysis 8000. 0. 8000. 0.”

Form 990, Part IX, Line 11G

“Pension & Benefits Support 7870. 0. 7870. 0.”

Form 990, Part IX, Line 11G

“Program Awards 6232. 6232. 0. 0.”

Form 990, Part IX, Line 11G

“Other Consultants 5512. 2043. 1994. 1475.”

Form 990, Part IX, Line 11G

“Identity & Reputation Protection 1000. 0. 1000. 0.”

Financial Statement Notes

Pt X, Line 2

“The Organization believes that it has appropriate support for any tax positions taken and, as such, does not have any "uncertain tax positions" that are material to the financial statements.”

Raw XML AppendixShowing 400 of 912 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt1Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Co-Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Co-Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13V.P. of International Programs
IRS990/Form990PartVIISectionAGrp/TitleTxt14Assoc. V.P. of Development
IRS990/Form990PartVIISectionAGrp/TitleTxt15Head of U.S. Content
IRS990/Form990PartVIISectionAGrp/TitleTxt16Executive Vice-President
IRS990/Form990PartVIISectionAGrp/TitleTxt17V.P. of Finance
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$17,186,951
Liabilities
$613,551
Net assets
$16,573,400
Revenue
$9,082,470
Expenses
$10,040,375
Net income
-$957,905
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.2$0.47$13.7$9.41$9.96$0.55
2023Detailed filing. Detailed filing data is available for this year.$15.2$0.76$14.4$7.93$9.43$1.50
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$16.5$0.96$15.5$9.45$9.89$0.44
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.5$0.84$16.6$10.6$8.62$1.99
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.9$0.69$14.3$5.52$8.05$2.53
2019Detailed filing. Detailed filing data is available for this year.$17.2$0.61$16.6$9.08$10.0$0.96
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.2$0.94$17.3$7.42$7.16$0.27
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$17.6$0.46$17.1$10.6$6.96$3.61
2016Detailed filing. Detailed filing data is available for this year.$13.8$0.41$13.4$6.96$7.06$0.11
2015Detailed filing. Detailed filing data is available for this year.$14.4$0.97$13.5$9.86$5.86$4.00
2014Detailed filing. Detailed filing data is available for this year.$10.1$0.54$9.52$10.0$6.41$3.59
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$6.73$0.81$5.92$8.25$5.62$2.63
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.70$0.49$3.21$6.99
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.54$0.78$4.76$4.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.77$0.47$3.30$3.08