Civic Intelligence

The Imagen Foundation

990 • Fiscal year 2024 • EIN 95-4530300

Jan 01, 2024 to Dec 31, 2024 • Filed on Oct 15, 2025

Organization ProfileWWW.IMAGEN.ORG
3579 E Foothill Blvd Ste 744Pasadena, CA 91107

(626) 376-9751

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

92nd percentile

0.78x

Higher debt load relative to assets than 92% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

73rd percentile

0.13x

Higher debt load relative to revenue than 73% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

42nd percentile

1.0%

Higher net margin than 42% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

71st percentile

$60,000

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 10.9% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

85th percentile

39%

Faster asset growth than 85% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

69th percentile

24%

Faster revenue growth than 69% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets92nd percentile

Assets

Up

$92,428

Up $25,921 (+39%) from 2023

Net Assets

Up

$20,135

Up $5,533 (+38%) from 2023

Liabilities

Up

$72,293

Up $20,388 (+39%) from 2023

Revenue And Expenses
Liabilities / Revenue73rd percentileNet Margin42nd percentile

Revenue

Up

$548,131

Up $107,279 (+24%) from 2023

Expenses

Up

$542,598

Up $122,684 (+29%) from 2023

Net Income

Down

$5,533

Down $15,405 (-74%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth85th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0-$50KAssets 2010: $2,066Liabilities 2010: $5,540Net Assets 2010: -$3,4742010Assets 2011: $1,609Liabilities 2011: $19,002Net Assets 2011: -$17,3932011Assets 2012: $11,721Liabilities 2012: $32,256Net Assets 2012: -$20,5352012Assets 2013: $21,172Liabilities 2013: $37,840Net Assets 2013: -$16,6682013Assets 2014: $8,149Liabilities 2014: $37,129Net Assets 2014: -$28,9802014Assets 2015: $27,767Liabilities 2015: $33,295Net Assets 2015: -$5,5282015Assets 2016: $11,179Liabilities 2016: $33,213Net Assets 2016: -$22,0342016Assets 2017: $10,935Liabilities 2017: $29,267Net Assets 2017: -$18,3322017Assets 2018: $27,001Liabilities 2018: $25,198Net Assets 2018: $1,8032018Assets 2019: $13,666Liabilities 2019: $19,207Net Assets 2019: -$5,5412019Assets 2020: $12,176Liabilities 2020: $15,979Net Assets 2020: -$3,8032020Assets 2021: $28,905Liabilities 2021: $39,862Net Assets 2021: -$10,9572021Assets 2022: $25,934Liabilities 2022: $32,270Net Assets 2022: -$6,3362022Assets 2023: $66,507Liabilities 2023: $51,905Net Assets 2023: $14,6022023Assets 2024: $92,428Liabilities 2024: $72,293Net Assets 2024: $20,1352024

Highlighted filing

2024

Assets$92,428
Liabilities$72,293
Net Assets$20,135
Open 2024 Filing

Operations Trend

Revenue Growth69th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KExpenses 2010: $257,7482010Revenue 2011: $244,850Expenses 2011: $258,769Net Income 2011: -$13,9192011Expenses 2012: $287,8172012Revenue 2013: $321,977Expenses 2013: $318,110Net Income 2013: $3,8672013Revenue 2014: $294,523Expenses 2014: $306,835Net Income 2014: -$12,3122014Revenue 2015: $344,827Expenses 2015: $321,375Net Income 2015: $23,4522015Revenue 2016: $296,998Expenses 2016: $313,504Net Income 2016: -$16,5062016Revenue 2017: $376,827Expenses 2017: $373,125Net Income 2017: $3,7022017Revenue 2018: $412,456Expenses 2018: $392,321Net Income 2018: $20,1352018Revenue 2019: $377,928Expenses 2019: $385,272Net Income 2019: -$7,3442019Revenue 2020: $294,291Expenses 2020: $292,554Net Income 2020: $1,7372020Revenue 2021: $300,062Expenses 2021: $307,216Net Income 2021: -$7,1542021Revenue 2022: $461,473Expenses 2022: $456,852Net Income 2022: $4,6212022Revenue 2023: $440,852Expenses 2023: $419,914Net Income 2023: $20,9382023Revenue 2024: $548,131Expenses 2024: $542,598Net Income 2024: $5,5332024

Highlighted filing

2024

Revenue$548,131
Expenses$542,598
Net Income$5,533
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 15, 2025
Return Version
2024v5.2
Gross Receipts
$548,131
Mission and Program Overview

Mission

Imagen foundation's exempt purpose is to encourage positive portrayals of latinos in all forms of entertainment media. The organization rewards excellence to those deserving producers, writers, directors, studios, and companies whose productions elevate the image and status of all latinos. It also works to enhance opportunities for all latinos in front of and behind the camera by serving as a liaison involving the industry and community by providing access, education and resources.

See Schedule O

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$66,507$92,428▲ $25,921
Total Assets$66,507$92,428▲ $25,921
Liabilities
Accounts Payable and Accrued Expenses$51,905$72,293▲ $20,388
Total Liabilities$51,905$72,293▲ $20,388
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$14,602$20,135▲ $5,533
Total Net Assets Fund Balance$14,602$20,135▲ $5,533
Total Liabilities and Net Assets / Fund Balance$66,507$92,428▲ $25,921
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleBaseTotal
Helen HernandezPresident$60,000$60,000

Board Members and Trustees

NameTitle
Alfredo M AyalaBoard Member
Cheche AlaraBoard Member
Cindy VillaBoard Member
Enrique GuillenBoard Member
Frank SalinasBoard Member
Jennifer OrtegaBoard Member
Jonathon AvilaBoard Member
Scott PackmanBoard Member
Sean JaquezBoard Member
Susana AlonsoBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$548,131
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$548,131
Change in Net Assets
$5,533
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$352,743
Salaries, Compensation, and Employee Benefits$189,855
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$92,629$23,157-$115,786
Office Expenses$52,986$13,247-$66,233
Current Officers, Directors, Trustees, and Key Employees$48,000$12,000-$60,000
Fees for Services Other$13,121$3,281-$16,402
Conferences and Meetings$11,648$2,912-$14,560
Payroll Taxes$11,255$2,814-$14,069
Advertising$8,970$2,243-$11,213
Insurance$8,930$2,233-$11,163
Travel$5,319$1,330-$6,649
All Other Expenses$3,900$975-$4,875
Fees for Services Legal$3,752$938-$4,690
Fees for Services Accounting$3,360$840-$4,200
Interest$2,296$574-$2,870
Occupancy$1,828$457-$2,285
Other Expenses$1,720$430-$2,150
Total Functional Expenses$434,076$108,522$0$542,598
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI Line 11B

“See Schedule O”

Part VI Line 19

“See Schedule O”

Part VI, Line 11B

“Board Members are solicited for their comments prior to filing the tax”

Part VI, Line 1

“returns.”

Part VI, Line 19

“Available upon request.”

Filing and Contact Details

Filer

Filer Name
The Imagen Foundation
EIN
95-4530300
In Care Of
% Helen Hernandez
Phone
6263769751
Address
3579 E FOOTHILL BLVD STE 744, PASADENA, CA 91107

Signing Officer

Name
Helen Hernandez
Title
President
Phone
6263769751
Signed
2025-10-15

Organization Details

Principal Officer
Helen Hernandez
Formed
1985
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
10
Employees
5
Volunteers
160
Supplemental Narrative

Additional Explanations

Part I, Line 1

“Imagen foundation's exempt purpose is to encourage positive portrayals of”

Part I, Line 1

“Latinos in all forms of entertainment media. The Orgnization rewards”

Part I, Line 1

“excellence to those Deserving Producers, Writers, Directors, Studios, and”

Part I, Line 1

“Companies whose productions Elevate the image and status of all Latinos. It”

Part I, Line 1

“also works to enhance opportunities for all Latinos in front of and”

Part I, Line 1

“behind the camera by serving as a liaison involving the industry and”

Part I, Line 1

“community by providing access, education and resources.”

Part III, Line 1

“Imagen foundation's exempt purpose is to encourage positive portrayals of”

Part III, Line 1

“Latinos in all forms of entertainment media. The Orgnization rewards”

Part III, Line 1

“excellence to those Deserving Producers, Writers, Directors, Studios, and”

Part III, Line 1

“Companies whose productions Elevate the image and status of all Latinos. It”

Part III, Line 1

“also works to enhance opportunities for all Latinos in front of and”

Part III, Line 1

“behind the camera by serving as a liaison involving the industry and”

Part III, Line 1

“community by providing access, education and resources.”

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1See Schedule O
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Imagen foundation's exempt purpose is to encourage positive portrayals of
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Latinos in all forms of entertainment media. The Orgnization rewards
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4excellence to those Deserving Producers, Writers, Directors, Studios, and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Companies whose productions Elevate the image and status of all Latinos. It
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6also works to enhance opportunities for all Latinos in front of and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7behind the camera by serving as a liaison involving the industry and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8community by providing access, education and resources.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Imagen foundation's exempt purpose is to encourage positive portrayals of
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Latinos in all forms of entertainment media. The Orgnization rewards
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11excellence to those Deserving Producers, Writers, Directors, Studios, and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Companies whose productions Elevate the image and status of all Latinos. It
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13also works to enhance opportunities for all Latinos in front of and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14behind the camera by serving as a liaison involving the industry and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15community by providing access, education and resources.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16Board Members are solicited for their comments prior to filing the tax
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17returns.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18Available upon request.
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$92,428
Liabilities
$72,293
Net assets
$20,135
Revenue
$548,131
Expenses
$542,598
Net income
$5,533
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.92$0.72$0.20$5.48$5.43$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.67$0.52$0.15$4.41$4.20$0.21
2022Detailed filing. Detailed filing data is available for this year.$0.26$0.32$0.06$4.61$4.57$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.40$0.11$3.00$3.07$0.07
2020Detailed filing. Detailed filing data is available for this year.$0.12$0.16$0.04$2.94$2.93$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.14$0.19$0.06$3.78$3.85$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.27$0.25$0.02$4.12$3.92$0.20
2017Detailed filing. Detailed filing data is available for this year.$0.11$0.29$0.18$3.77$3.73$0.04
2016Detailed filing. Detailed filing data is available for this year.$0.11$0.33$0.22$2.97$3.14$0.17
2015Detailed filing. Detailed filing data is available for this year.$0.28$0.33$0.06$3.45$3.21$0.23
2014Detailed filing. Detailed filing data is available for this year.$0.08$0.37$0.29$2.95$3.07$0.12
2013Detailed filing. Detailed filing data is available for this year.$0.21$0.38$0.17$3.22$3.18$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.32$0.21$2.88
2011Summary only. Only limited summary data is available for this year.$0.02$0.19$0.17$2.45$2.59$0.14
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.06$0.03$2.58