Civic Intelligence

The Imagen Foundation

990 • Fiscal year 2020 • EIN 95-4530300

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 27, 2021

Organization ProfileWWW.IMAGEN.ORG
18034 Ventura Blvd 261Encino, CA 91316

(626) 376-9751

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

95th percentile

1.31x

Higher debt load relative to assets than 95% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

72nd percentile

0.05x

Higher debt load relative to revenue than 72% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

42nd percentile

0.6%

Higher net margin than 42% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

89th percentile

$37,500

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 12.7% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

26th percentile

-11%

Faster asset growth than 26% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

42nd percentile

-22%

Faster revenue growth than 42% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets95th percentile

Assets

Down

$12,176

Down $1,490 (-11%) from 2019

Net Assets

Up

-$3,803

Up $1,738 (+31%) from 2019

Liabilities

Down

$15,979

Down $3,228 (-17%) from 2019

Revenue And Expenses
Liabilities / Revenue72nd percentileNet Margin42nd percentile

Revenue

Down

$294,291

Down $83,637 (-22%) from 2019

Expenses

Down

$292,554

Down $92,718 (-24%) from 2019

Net Income

Up

$1,737

Up $9,081 (+124%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth26th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0-$50KAssets 2010: $2,066Liabilities 2010: $5,540Net Assets 2010: -$3,4742010Assets 2011: $1,609Liabilities 2011: $19,002Net Assets 2011: -$17,3932011Assets 2012: $11,721Liabilities 2012: $32,256Net Assets 2012: -$20,5352012Assets 2013: $21,172Liabilities 2013: $37,840Net Assets 2013: -$16,6682013Assets 2014: $8,149Liabilities 2014: $37,129Net Assets 2014: -$28,9802014Assets 2015: $27,767Liabilities 2015: $33,295Net Assets 2015: -$5,5282015Assets 2016: $11,179Liabilities 2016: $33,213Net Assets 2016: -$22,0342016Assets 2017: $10,935Liabilities 2017: $29,267Net Assets 2017: -$18,3322017Assets 2018: $27,001Liabilities 2018: $25,198Net Assets 2018: $1,8032018Assets 2019: $13,666Liabilities 2019: $19,207Net Assets 2019: -$5,5412019Assets 2020: $12,176Liabilities 2020: $15,979Net Assets 2020: -$3,8032020Assets 2021: $28,905Liabilities 2021: $39,862Net Assets 2021: -$10,9572021Assets 2022: $25,934Liabilities 2022: $32,270Net Assets 2022: -$6,3362022Assets 2023: $66,507Liabilities 2023: $51,905Net Assets 2023: $14,6022023Assets 2024: $92,428Liabilities 2024: $72,293Net Assets 2024: $20,1352024

Highlighted filing

2020

Assets$12,176
Liabilities$15,979
Net Assets-$3,803
Open 2020 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KExpenses 2010: $257,7482010Revenue 2011: $244,850Expenses 2011: $258,769Net Income 2011: -$13,9192011Expenses 2012: $287,8172012Revenue 2013: $321,977Expenses 2013: $318,110Net Income 2013: $3,8672013Revenue 2014: $294,523Expenses 2014: $306,835Net Income 2014: -$12,3122014Revenue 2015: $344,827Expenses 2015: $321,375Net Income 2015: $23,4522015Revenue 2016: $296,998Expenses 2016: $313,504Net Income 2016: -$16,5062016Revenue 2017: $376,827Expenses 2017: $373,125Net Income 2017: $3,7022017Revenue 2018: $412,456Expenses 2018: $392,321Net Income 2018: $20,1352018Revenue 2019: $377,928Expenses 2019: $385,272Net Income 2019: -$7,3442019Revenue 2020: $294,291Expenses 2020: $292,554Net Income 2020: $1,7372020Revenue 2021: $300,062Expenses 2021: $307,216Net Income 2021: -$7,1542021Revenue 2022: $461,473Expenses 2022: $456,852Net Income 2022: $4,6212022Revenue 2023: $440,852Expenses 2023: $419,914Net Income 2023: $20,9382023Revenue 2024: $548,131Expenses 2024: $542,598Net Income 2024: $5,5332024

Highlighted filing

2020

Revenue$294,291
Expenses$292,554
Net Income$1,737
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 27, 2021
Return Version
2020v4.0
Gross Receipts
$294,291
Mission and Program Overview

Mission

Imagen foundation's exempt purpose is to encourage positive portrayals of latinos in all forms of entertainment media. The organization rewards excellence to those deserving producers, writers, directors, studios, and companies whose productions elevate the image and status of all latinos. It also works to enhance opportunities for all latinos in front of and behind the camera by serving as a liaison involving the industry and community by providing access, education and resources.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$13,666$12,176▼ $1,490
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$13,666$12,176▼ $1,490
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$19,207$15,979▼ $3,228
Total Liabilities$19,207$15,979▼ $3,228
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-5,541$-3,803▲ $1,738
Total Net Assets Fund Balance$-5,541$-3,803▲ $1,738
Total Liabilities and Net Assets / Fund Balance$13,666$12,176▼ $1,490
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleBaseTotal
Helen HernandezPresident$37,500$37,500

Board Members and Trustees

NameTitle
Alfredo AyalaBoard Member
Anamaria BuranasakornBoard Member
Edy MendozaBoard Member
Enrique GuillenBoard Member
Jonathan D AvilaBoard Member
Susana AlonsoBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$294,291
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$294,291
Change in Net Assets
$1,737
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$148,181
Salaries, Compensation, and Employee Benefits$144,373
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$77,414$19,353-$96,767
Current Officers, Directors, Trustees, and Key Employees$30,000$7,500-$37,500
Payroll Taxes$8,085$2,021-$10,106
All Other Expenses$6,100$3,470-$9,570
Fees for Services Accounting$7,080$1,770-$8,850
Office Expenses$4,291$1,073-$5,364
Other Expenses$3,042$761-$3,803
Advertising$2,902$725-$3,627
Fees for Services Other$2,280$570-$2,850
Insurance$2,158$539-$2,697
Conferences and Meetings$1,796$449-$2,245
Interest$440--$440
Total Functional Expenses$234,481$58,073$0$292,554
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Board members are solicited for their comments prior to filing the tax returns.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“AVAILABLE UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
The Imagen Foundation
EIN
95-4530300
Phone
6263769751
Address
18034 VENTURA BLVD 261, ENCINO, CA 91316

Signing Officer

Name
Helen Hernandez
Title
President
Signed
2021-10-27
Discuss with paid preparer
Yes

Organization Details

Formed
1985
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
6
Volunteers
53

Preparer

Firm
Gtl Llp
Address
15315 Magnolia Blvd Suite 110, Sherman Oaks, CA 91403
Preparer
Fabio Vasco
Phone
8185090066
Supplemental Narrative

Additional Explanations

Other Changes In Net Assets Or Fund Balances - Other Increases

“ROUNDING = $1”

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IRS990/PYTotalExpensesAmt0385272
IRS990/PYTotalRevenueAmt0377928
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IRS990/ReconcilationRevenueExpnssAmt01737
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IRS990/ReportLandBuildingEquipmentInd0false
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IRS990/ReportOtherLiabilitiesInd0false
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0376827
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0296998
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01755500
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
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IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01755500
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0BOARD MEMBERS ARE SOLICITED FOR THEIR COMMENTS PRIOR TO FILING THE TAX RETURNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ROUNDING = $1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Changes In Net Assets Or Fund Balances - Other Increases
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IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt012176
IRS990/TotalAssetsGrp/BOYAmt013666
IRS990/TotalAssetsGrp/EOYAmt012176
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0234481
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IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0ENCINO
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IRS990/USAddress/ZIPCd091316
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IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.IMAGEN.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HELEN HERNANDEZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE IMAGEN FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0IMAG
ReturnHeader/Filer/EIN0954530300
ReturnHeader/Filer/PhoneNum06263769751
ReturnHeader/Filer/USAddress/AddressLine1Txt018034 VENTURA BLVD 261
ReturnHeader/Filer/USAddress/CityNm0ENCINO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd091316
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0953521941
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GTL LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt015315 Magnolia Blvd Suite 110
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Sherman Oaks
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd091403
ReturnHeader/PreparerPersonGrp/PhoneNum08185090066
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0FABIO VASCO
ReturnHeader/ReturnTs02021-10-27T13:06:50-07:00

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$12,176
Liabilities
$15,979
Net assets
-$3,803
Revenue
$294,291
Expenses
$292,554
Net income
$1,737
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.92$0.72$0.20$5.48$5.43$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.67$0.52$0.15$4.41$4.20$0.21
2022Detailed filing. Detailed filing data is available for this year.$0.26$0.32$0.06$4.61$4.57$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.40$0.11$3.00$3.07$0.07
2020Detailed filing. Detailed filing data is available for this year.$0.12$0.16$0.04$2.94$2.93$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.14$0.19$0.06$3.78$3.85$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.27$0.25$0.02$4.12$3.92$0.20
2017Detailed filing. Detailed filing data is available for this year.$0.11$0.29$0.18$3.77$3.73$0.04
2016Detailed filing. Detailed filing data is available for this year.$0.11$0.33$0.22$2.97$3.14$0.17
2015Detailed filing. Detailed filing data is available for this year.$0.28$0.33$0.06$3.45$3.21$0.23
2014Detailed filing. Detailed filing data is available for this year.$0.08$0.37$0.29$2.95$3.07$0.12
2013Detailed filing. Detailed filing data is available for this year.$0.21$0.38$0.17$3.22$3.18$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.32$0.21$2.88
2011Summary only. Only limited summary data is available for this year.$0.02$0.19$0.17$2.45$2.59$0.14
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.06$0.03$2.58