Civic Intelligence

Heal the Bay

990 • Fiscal year 2020 • EIN 95-4031055

Oct 01, 2019 to Sep 30, 2020 • Filed on Aug 16, 2021

Organization ProfileWWW.HEALTHEBAY.ORG

Refreshing map…

1444 9th StreetSanta Monica, CA 90401

(310) 451-1500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

66th percentile

0.24x

Higher debt load relative to assets than 66% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

72nd percentile

0.36x

Higher debt load relative to revenue than 72% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

20th percentile

-13%

Higher net margin than 20% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

90th percentile

$205,996

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 6.6% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

39th percentile

2.0%

Faster asset growth than 39% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

7th percentile

-51%

Faster revenue growth than 7% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets66th percentile

Assets

Flat

$4,640,021

Flat from 2020

Net Assets

Flat

$3,513,196

Flat from 2020

Liabilities

Flat

$1,126,825

Flat from 2020

Revenue And Expenses
Liabilities / Revenue72nd percentileNet Margin20th percentile

Revenue

Flat

$3,098,561

Flat from 2020

Expenses

Flat

$3,491,791

Flat from 2020

Net Income

Flat

-$393,230

Flat from 2020

Historical Trend

Balance Sheet Trend

Asset Growth39th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $1,901,086Liabilities 2011: $184,100Net Assets 2011: $1,716,9862011Assets 2012: $1,538,341Liabilities 2012: $154,632Net Assets 2012: $1,383,7092012Assets 2013: $1,742,265Liabilities 2013: $481,307Net Assets 2013: $1,260,9582013Assets 2014: $1,653,840Liabilities 2014: $552,614Net Assets 2014: $1,101,2262014Assets 2015: $1,863,175Liabilities 2015: $435,322Net Assets 2015: $1,427,8532015Assets 2016: $2,003,805Liabilities 2016: $681,034Net Assets 2016: $1,322,7712016Assets 2017: $1,611,456Liabilities 2017: $508,261Net Assets 2017: $1,103,1952017Assets 2018: $2,053,140Liabilities 2018: $680,114Net Assets 2018: $1,373,0262018Assets 2019: $4,547,855Liabilities 2019: $604,642Net Assets 2019: $3,943,2132019Assets 2020: $4,640,021Liabilities 2020: $1,126,825Net Assets 2020: $3,513,1962020Assets 2020: $4,640,021Liabilities 2020: $1,126,825Net Assets 2020: $3,513,1962020Assets 2021: $5,288,059Liabilities 2021: $1,189,768Net Assets 2021: $4,098,2912021Assets 2022: $5,549,387Liabilities 2022: $749,808Net Assets 2022: $4,799,5792022Assets 2023: $6,298,526Liabilities 2023: $1,920,215Net Assets 2023: $4,378,3112023Assets 2024: $6,923,799Liabilities 2024: $3,972,945Net Assets 2024: $2,950,8542024

Highlighted filing

2020

Assets$4,640,021
Liabilities$1,126,825
Net Assets$3,513,196
Open 2020 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $4,316,813Expenses 2011: $4,627,583Net Income 2011: -$310,7702011Expenses 2012: $4,145,5442012Expenses 2013: $4,063,7502013Revenue 2014: $3,934,915Expenses 2014: $4,094,647Net Income 2014: -$159,7322014Revenue 2015: $4,207,849Expenses 2015: $3,881,222Net Income 2015: $326,6272015Revenue 2016: $4,019,993Expenses 2016: $4,100,075Net Income 2016: -$80,0822016Revenue 2017: $3,941,111Expenses 2017: $4,160,687Net Income 2017: -$219,5762017Revenue 2018: $4,110,380Expenses 2018: $3,840,549Net Income 2018: $269,8312018Revenue 2019: $6,381,347Expenses 2019: $3,811,160Net Income 2019: $2,570,1872019Revenue 2020: $3,098,561Expenses 2020: $3,491,791Net Income 2020: -$393,2302020Revenue 2020: $3,098,561Expenses 2020: $3,491,791Net Income 2020: -$393,2302020Revenue 2021: $4,236,592Expenses 2021: $3,650,328Net Income 2021: $586,2642021Revenue 2022: $5,604,057Expenses 2022: $4,902,769Net Income 2022: $701,2882022Revenue 2023: $4,646,298Expenses 2023: $5,045,167Net Income 2023: -$398,8692023Revenue 2024: $4,246,416Expenses 2024: $5,855,134Net Income 2024: -$1,608,7182024

Highlighted filing

2020

Revenue$3,098,561
Expenses$3,491,791
Net Income-$393,230
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2019 to Sep 30, 2020
Signed
Aug 16, 2021
Return Version
2019v5.2
Gross Receipts
$3,223,080
Mission and Program Overview

Mission

Heal the bay is dedicated to making southern california coastal waters and watersheds, including santa monica bay, safe, healthy and clean. The organization uses research, education, community action and advocacy to pursue its mission.

To make southern california coastal waters & watersheds safe & clean.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$157,244$3,379,234▲ $3,221,990
Cash and Non-Interest-Bearing Accounts$3,355,853$243,842▼ $3,112,011
Land, Buildings, and Equipment, Net$150,031$190,397▲ $40,366
Pledges and Grants Receivable$161,000$170,000▲ $9,000
Prepaid Expenses and Deferred Charges$71,736$118,232▲ $46,496
Accounts Receivable$214,431$100,756▼ $113,675
Total Assets$4,547,855$4,640,021▲ $92,166
Other Assets Total$437,560$437,560→ $0
Liabilities
Other Liabilities$399,631$399,631→ $0
Unsecured Notes Loans Payable$0$392,385▲ $392,385
Accounts Payable and Accrued Expenses$205,011$334,809▲ $129,798
Total Liabilities$604,642$1,126,825▲ $522,183
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,286,081$2,906,815▼ $379,266
Net Assets With Donor Restrictions$657,132$606,381▼ $50,751
Total Net Assets Fund Balance$3,943,213$3,513,196▼ $430,017
Total Liabilities and Net Assets / Fund Balance$4,547,855$4,640,021▲ $92,166

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$65,173$757,114$822,287
Leasehold Improvements$106,343$263,785$370,128
Equipment$18,881$325,895$344,776
Other Assets Org$399,631--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2019$146,412---$146,412
2018$146,412---$146,412
2017$146,412---$146,412
2016$146,412-▲ $10$10$146,412
2015$146,412-▲ $105$105$146,412
Compensation and Service Providers
Top Officer Pay90th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Shelley LucePresident/CEOFT$181,442$24,554$205,996

Board Members and Trustees

NameTitle
Paul StimpflChairman
Sharon LawrenceFirst Chair
Craig PerkinsImmediate Past Chair
Kari BoilerMarketing Chair
BRIAN O'MALLEYBoard Member
Barry GribbonBoard Member
Bob KaneBoard Member
Cassidy HornBoard Member
David HertzBoard Member
David WeilBoard Member
Don KinseyBoard Member
Dr Camela Ott MdBoard Member
H David NahaiBoard Member
Jean KaplanBoard Member
Jeffrey WilliamsBoard Member
Kirsten Segal BrittonBoard Member
Matthew J HartBoard Member
Meg GillBoard Member
Michael SullivanBoard Member
Oralia MichelBoard Member
Richard KatzBoard Member
Scott ZolkeBoard Member
Stephanie MedinaBoard Member
Amy Smart OosterhouseBoard Member (resigned)
John J StraussBoard Member (resigned)
Julia Louis-dreyfusBoard Member (resigned)
Mark AttanasioBoard Member (resigned)
Robert DavenportBoard Member (resigned)
Ted MillerBoard Member (resigned)
Luann Laval WilliamsSecretary
Ian EddlestonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
NameventsEvent Production12016 CLARKSON ROAD, Los Angeles, CA 90064$287,124
Pery Consulting GroupFinancial Services6520 PLATT AVENUE, West Hills, CA 91307$149,084
The Jonathan ClubFood And Beverage Services545 S FIGUEROA STREET, Los Angeles, CA 90071$147,193
Carrie MaloneyConsulting Services1312 12TH STREET, Santa Monica, CA 90401$102,436
Revenue and Support

Revenue Composition

Contributions and Grants
$3,007,360
Program Service Revenue
$114,712
Investment Income
$27,660
Other Revenue
$-51,171
All Other Contributions
$2,342,955
Change in Net Assets
$-393,230

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Cars and Other Vehicles2$69,500Fair Market Value (FMV)
Securities Publicly Traded8$34,833Fair Market Value (FMV)
Other Non Cash Contri Table7$7,106Fair Market Value (FMV)
Total Noncash Contributions17$111,439-

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,120,689
Revenue Not Reported on Financial Statements
$-22,128
Revenue Not Reported on Form 990
$4,130
Other Revenue Adjustments
$-22,128
Total Revenue per Audited Statements
$3,124,819
Total Revenue per Form 990
$3,098,561
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,029,051
Other Expenses$1,321,137
Total Fundraising Expense$327,576
Professional Fundraising Fees$141,603
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,261,098$189,537$61,703$1,512,338
Occupancy$331,641$69,025$31,692$432,358
Other Employee Benefits$166,589$26,225$8,608$201,422
Current Officers, Directors, Trustees, and Key Employees$150,831$22,700$7,392$180,923
Fees for Services Other$116,797$53,569$9,164$179,530
Fees for Services Accounting-$170,000-$170,000
Fees for Services Professional Fundraising--$141,603$141,603
Payroll Taxes$100,805$13,358$5,074$119,237
Information Technology$87,315$7,927$8,218$103,460
Depreciation Depletion$82,455$10,307$10,307$103,069
Office Expenses$56,575$23,890$5,870$86,335
Travel$46,622$7,513$3,536$57,671
Insurance$40,747$4,234$4,234$49,215
All Other Expenses$28,598-$1,081$29,679
Pension Plan Contributions$12,514$1,970$647$15,131
Advertising$9,141$1,971$310$11,422
Fees for Services Lobbying$8,500--$8,500
Fees for Services Legal-$8,121-$8,121
Conferences and Meetings$6,178$1,600$289$8,067
Other Expenses$5,952$421$522$6,895
Total Functional Expenses$2,549,048$615,167$327,576$3,491,791

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,554,836
Expenses per Audited Statements$3,491,791
Total Expenses per Form 990$3,491,791
Expenses Not Reported on Form 990$63,045
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$141,603
Fundraising Direct Expenses$102,391
Fundraising Gross Income$42,457

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Bring Back the Beach$248,736$42,457$65,985$-23,528
Total Events$248,736$42,457$102,391$-59,934
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to City of Los Angeles$399,631
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1

“The board delegates authority to the executive committee to act on behalf of the board. The executive committee consists of the following: 1. Chairperson, paul stimpfl 2. First chair, sharon lawrence 3. Secretary, luann laval williams 4. Treasurer, ian eddleston 5. Marketing chair, kari boiler 6. Past chair, craig perkins 7. Board member, oralia michel”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed in detail by senior management and is then distributed to the entire board of directors prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Potential conflicts of interest are raised as they occur in board meetings and/or executive committee meetings and recorded in the minutes, as appropriate. The conflict of interest policy is distributed to the board of directors and professional staff on an annual basis.”

Form 990, Part VI, Section B, Line 15A

“The board of directors votes on and establishes the senior management team and sets the salary for the president. Comparability data such as compensation surveys and other form 990's are used by the board to substantiate compensation. The board of directors approves an annual percentage increase for all staff, including senior management, when the budget is approved. This increase is reviewed and approved by the finance committee and executive committee independently, without the participation of interested persons prior to being presented to the board for final ratification. The board of directors approves salary increases for staff and management when the annual budget is approved. This increase is reviewed and approved by the finance committee and executive committee prior to being presented to the full board of directors for final ratification.”

Form 990, Part VI, Section C, Line 19

“The governing documents, conflict of interest policy and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Heal the Bay
EIN
95-4031055
Phone
3104511500
Address
1444 9TH STREET, SANTA MONICA, CA 90401

Signing Officer

Name
Shelley Luce
Title
President/CEO
Phone
3104511500
Signed
2021-08-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shelley Luce
Formed
1985
Legal Domicile
CA
Voting Board Members
26
Independent Board Members
25
Employees
59
Volunteers
22,500

Preparer

Firm
Green Hasson & Janks Llp
Address
700 SOUTH FLOWER STREET SUITE 3300, LOS ANGELES, CA 90017
Preparer
Lizbeth G Nevarez
Phone
3108731600
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“BAD DEBT -36,787.”

Financial Statement Notes

PART V, LINE 4:

“Proceeds from endowment funds are used for educational programs.”

PART X, LINE 2:

“Heal the bay recognizes the impact of tax positions in the financial statements if that position is more likely than not to be sustained on audit, based on the technical merits of the position. During the year ended september 30, 2020, heal the bay performed an evaluation of uncertain tax positions and did not note any matters that would require recognition in the financial statements or which might have an effect on its tax-exempt status.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“RECLASS COGS -22,128.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Reclass cogs 22,128. Bad debt expense 36,787.”

Raw XML AppendixShowing 400 of 894 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0MEMBERSHIP AND EDUCATIONHEAL THE BAY OPERATES THE SANTA MONICA PIER AQUARIUM, WHICH IS LOCATED BEACH LEVEL AT THE EAST END OF THE SANTA MONICA PIER. THE SANTA MONICA PIER AQUARIUM PROVIDES A UNIQUE, HANDS-ON WAY TO INTERACT WITH LOCAL MARINE LIFE IN A SAFE AND EDUCATIONAL ENVIRONMENT. THE AQUARIUM FEATURES LIVE EXHIBITS, INCLUDING A SHARK TANK, EELS AND TIDE-POOL TOUCH TANKS, WHILE PROMOTING THE CONSERVATION AND PROTECTION OF CALIFORNIA COASTAL HABITATS. THE HEAL THE BAY AQUARIUM ATTRACTS OVER 20,000 SCHOOL CHILDREN AND 60,000 PUBLIC VISITORS EACH YEAR. HEAL THE BAY RECEIVES GRANTS AND CONTRIBUTIONS FROM INDIVIDUALS, CORPORATIONS, FOUNDATIONS, AND GOVERNMENT UNITS TO OFFSET THE EXPENSES OF THIS PROGRAM.
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IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt24BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt25BOARD MEMBER
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,640,021
Liabilities
$1,126,825
Net assets
$3,513,196
Revenue
$3,098,561
Expenses
$3,491,791
Net income
-$393,230
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$6.92$3.97$2.95$4.25$5.86$1.61
2023Summary only. Only limited summary data is available for this year.$6.30$1.92$4.38$4.65$5.05$0.40
2022Summary only. Only limited summary data is available for this year.$5.55$0.75$4.80$5.60$4.90$0.70
2021Summary only. Only limited summary data is available for this year.$5.29$1.19$4.10$4.24$3.65$0.59
2020Detailed filing. Detailed filing data is available for this year.$4.64$1.13$3.51$3.10$3.49$0.39
2020Summary only. Only limited summary data is available for this year.$4.64$1.13$3.51$3.10$3.49$0.39
2019Summary only. Only limited summary data is available for this year.$4.55$0.60$3.94$6.38$3.81$2.57
2018Summary only. Only limited summary data is available for this year.$2.05$0.68$1.37$4.11$3.84$0.27
2017Summary only. Only limited summary data is available for this year.$1.61$0.51$1.10$3.94$4.16$0.22
2016Summary only. Only limited summary data is available for this year.$2.00$0.68$1.32$4.02$4.10$0.08
2015Summary only. Only limited summary data is available for this year.$1.86$0.44$1.43$4.21$3.88$0.33
2014Summary only. Only limited summary data is available for this year.$1.65$0.55$1.10$3.93$4.09$0.16
2013Summary only. Only limited summary data is available for this year.$1.74$0.48$1.26$4.06
2012Summary only. Only limited summary data is available for this year.$1.54$0.15$1.38$4.15
2011Summary only. Only limited summary data is available for this year.$1.90$0.18$1.72$4.32$4.63$0.31
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2020 filings • 501(c)3 • $1M-$5M nonprofits