Civic Intelligence

Western Fulfillment Management Association Inc

EIN 95-3957879 • 501(c)6 • Cypress, CA

Profile

Provide a forum for magazine professionals seeking to maintain their professional skills.

10564 Progress Way Suite ECypress, CA 90630

www.wfma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

1st percentile

-116950%

Higher net margin than 1% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

24th percentile

-25%

Faster asset growth than 24% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

98th percentile

300%

Faster revenue growth than 98% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$14,394

Down $4,678 (-25%) from 2020

Liabilities

Flat

$0

Flat from 2020

Net Assets

Down

$14,394

Down $4,678 (-25%) from 2020

Operations
Liabilities / Revenue51st percentileNet Margin1st percentile

Revenue

Up

$4

Up $3 (+300%) from 2020

Expenses

Down

$4,682

Down $1,411 (-23%) from 2020

Net Income

Up

-$4,678

Up $1,414 (+23%) from 2020

Trend Graphs

Balance Sheet Trend

Asset Growth24th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2010: $59,613Net Assets 2010: $59,6132010Assets 2011: $58,867Net Assets 2011: $58,8672011Assets 2012: $55,436Liabilities 2012: $0Net Assets 2012: $55,4362012Assets 2013: $59,168Liabilities 2013: $0Net Assets 2013: $59,1682013Assets 2014: $53,256Liabilities 2014: $0Net Assets 2014: $53,2562014Assets 2015: $52,043Liabilities 2015: $0Net Assets 2015: $52,0432015Assets 2016: $52,472Liabilities 2016: $0Net Assets 2016: $52,4722016Assets 2017: $41,138Liabilities 2017: $0Net Assets 2017: $41,1382017Assets 2018: $29,568Liabilities 2018: $0Net Assets 2018: $29,5682018Assets 2019: $25,164Liabilities 2019: $0Net Assets 2019: $25,1642019Assets 2020: $19,072Liabilities 2020: $0Net Assets 2020: $19,0722020Assets 2021: $14,394Liabilities 2021: $0Net Assets 2021: $14,3942021

Highlighted filing

2021

Assets$14,394
Liabilities$0
Net Assets$14,394
Open 2021 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2010: $5,940Expenses 2010: $5,155Net Income 2010: $7852010Revenue 2011: $7,203Expenses 2011: $7,949Net Income 2011: -$7462011Expenses 2012: $36,4702012Revenue 2013: $34,838Expenses 2013: $31,106Net Income 2013: $3,7322013Revenue 2014: $28,794Expenses 2014: $34,706Net Income 2014: -$5,9122014Revenue 2015: $31,711Expenses 2015: $35,729Net Income 2015: -$4,0182015Revenue 2016: $37,429Expenses 2016: $37,000Net Income 2016: $4292016Revenue 2017: $36,462Expenses 2017: $47,796Net Income 2017: -$11,3342017Revenue 2018: $45,192Expenses 2018: $56,570Net Income 2018: -$11,3782018Revenue 2019: $50,669Expenses 2019: $55,073Net Income 2019: -$4,4042019Revenue 2020: $1Expenses 2020: $6,093Net Income 2020: -$6,0922020Revenue 2021: $4Expenses 2021: $4,682Net Income 2021: -$4,6782021

Highlighted filing

2021

Revenue$4
Expenses$4,682
Net Income-$4,678
Open 2021 Filing

Filings

Most recent year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,394
Liabilities
$0
Net assets
$14,394
Revenue
$4
Expenses
$4,682
Net income
-$4,678
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021Detailed filing. Detailed filing data is available for this year.$14.4$0.00$14.4$0.00$4.68$4.68
2020Detailed filing. Detailed filing data is available for this year.$19.1$0.00$19.1$0.00$6.09$6.09
2019Detailed filing. Detailed filing data is available for this year.$25.2$0.00$25.2$50.7$55.1$4.40
2018Detailed filing. Detailed filing data is available for this year.$29.6$0.00$29.6$45.2$56.6$11.4
2017Detailed filing. Detailed filing data is available for this year.$41.1$0.00$41.1$36.5$47.8$11.3
2016Detailed filing. Detailed filing data is available for this year.$52.5$0.00$52.5$37.4$37.0$0.43
2015Detailed filing. Detailed filing data is available for this year.$52.0$0.00$52.0$31.7$35.7$4.02
2014Detailed filing. Detailed filing data is available for this year.$53.3$0.00$53.3$28.8$34.7$5.91
2013Detailed filing. Detailed filing data is available for this year.$59.2$0.00$59.2$34.8$31.1$3.73
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$55.4$0.00$55.4$36.5
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$58.9$58.9$7.20$7.95$0.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$59.6$59.6$5.94$5.16$0.79
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Apr 3, 2022
Return Version
2021v4.0
Gross Receipts
$4
Mission and Program Overview

Mission

Provide a forum for magazine professionals seeking to maintain their professional skills.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$19,072$14,394▼ $4,678
Rtn Earn Endowment Incm Other Fnds$19,072$14,394▼ $4,678
Total Assets$19,072$14,394▼ $4,678
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$19,072$14,394▼ $4,678
Total Liabilities and Net Assets / Fund Balance$19,072$14,394▼ $4,678
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Robert KennedyPresident
Diza BurnettDirector
Jared SonnersDirector
Lina TruininaDirector
Marie ClaussellDirector
Mick TrinidadDirector
Ricky EllisDirector
Violet ChristopherDirector
Donna HeubergerRecording Se
Amanda LandsawTreasurer
Vesna MooreVP Marketing
Cindy CardinalVP Membershi
Joanne Juda-prainitoVP Programmi
Meg ClarkVP Sponsorsh
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$0
Investment Income
$4
Other Revenue
$0
Change in Net Assets
$-4,678
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,682
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,510--$3,510
Fees for Services Accounting$750--$750
Fees for Services Management$200--$200
Advertising$120--$120
Conferences and Meetings$100--$100
Office Expenses$2--$2
Total Functional Expenses$4,682$0$0$4,682
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Members vote to elect board members and officers; this is an annual election.”

Form 990, Page 6, Part VI, Line 7B

“All members approve the actions of the organization.”

Form 990, Page 6, Part VI, Line 9

“Robert kennedy omeda communications, inc. Chicago, il 60602 cindy cardinal 42 deer point drive hawthorne woods, il 60047 meg clark four string media llc westport, ct 06880 joanne juda-prainito epg media llc and specialty informat plymouth, mn 55449 vesna moore annex business media simco, ca n3y 4n5 donna heuberger 615 fifth st. Se cedar rapids, ia 52401 violet christopher information management associates leona valley, ca 93551 marie claussell 927 dana ave valley stream, ny 11580 ricky ellis 3010 highland parkway ste 310 downers grove, il 60515 jared sonners 7 century drive parsippany, nj 07920 mick trinidad 1901 harrison street oakland, ca 94612 lina truinina 8550 w bryn mawr ave. Chicago, il 60631 diza burnett 400 e newport center dr ste 203 deerfield beach, fl 33442”

Form 990, Page 6, Part VI, Line 11B

“The elected treasurer review the document and reports to the officers and members.”

Form 990, Page 6, Part VI, Line 15A

“No members or officers receive compenstion.”

Form 990, Page 6, Part VI, Line 19

“All board members are given access to the past 3 years of tax filings. The reports are distributed internally to board members by the treasurer.”

Filing and Contact Details

Filer

Filer Name
Western Fulfillment Management
EIN
95-3957879
Phone
7142269785
Address
10564 PROGRESS WAY SUITE E, CYPRESS, CA 90630
Doing Business As
Assoc for Audience Mkting Prof

Signing Officer

Name
Robert Kennedy
Title
President
Phone
7142269785
Signed
2022-04-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amanda Landsaw
Voting Board Members
14
Independent Board Members
14
Employees
0

Preparer

Firm
Gordon H Pullin CPA
Address
10564 PROGRESS WAY SUITE E, CYPRESS, CA 90630-4712
Preparer
Gordon H Pullin CPA
Phone
7142269780
Supplemental Narrative

Additional Explanations

Form 990, Page 1, Item C

“Assoc for audience mkting prof.”

Form 990, Page 2, Part III, Line 4D

“General administrative expenses”

Form 990, Part IX, Line 11G

“Merchant fees 2,000 0 0 po box 68 0 0 other expenses 1,442 0 0 total 3,510 0 0”

Raw XML Appendix310 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/PersonNm2CINDY CARDINAL
IRS990/Form990PartVIISectionAGrp/PersonNm3MEG CLARK
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP MEMBERSHI
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP SPONSORSH
IRS990/Form990PartVIISectionAGrp/TitleTxt4VP PROGRAMMI
IRS990/Form990PartVIISectionAGrp/TitleTxt5VP MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt6RECORDING SE
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ASSOC FOR AUDIENCE MKTING PROF.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GENERAL ADMINISTRATIVE EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MEMBERS VOTE TO ELECT BOARD MEMBERS AND OFFICERS; THIS IS AN ANNUAL ELECTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL MEMBERS APPROVE THE ACTIONS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ROBERT KENNEDY OMEDA COMMUNICATIONS, INC. CHICAGO, IL 60602 CINDY CARDINAL 42 DEER POINT DRIVE HAWTHORNE WOODS, IL 60047 MEG CLARK FOUR STRING MEDIA LLC WESTPORT, CT 06880 JOANNE JUDA-PRAINITO EPG MEDIA LLC AND SPECIALTY INFORMAT PLYMOUTH, MN 55449 VESNA MOORE ANNEX BUSINESS MEDIA SIMCO, CA N3Y 4N5 DONNA HEUBERGER 615 FIFTH ST. SE CEDAR RAPIDS, IA 52401 VIOLET CHRISTOPHER INFORMATION MANAGEMENT ASSOCIATES LEONA VALLEY, CA 93551 MARIE CLAUSSELL 927 DANA AVE VALLEY STREAM, NY 11580 RICKY ELLIS 3010 HIGHLAND PARKWAY STE 310 DOWNERS GROVE, IL 60515 JARED SONNERS 7 CENTURY DRIVE PARSIPPANY, NJ 07920 MICK TRINIDAD 1901 HARRISON STREET OAKLAND, CA 94612 LINA TRUININA 8550 W BRYN MAWR AVE. CHICAGO, IL 60631 DIZA BURNETT 400 E NEWPORT CENTER DR STE 203 DEERFIELD BEACH, FL 33442
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ELECTED TREASURER REVIEW THE DOCUMENT AND REPORTS TO THE OFFICERS AND MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6NO MEMBERS OR OFFICERS RECEIVE COMPENSTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7ALL BOARD MEMBERS ARE GIVEN ACCESS TO THE PAST 3 YEARS OF TAX FILINGS. THE REPORTS ARE DISTRIBUTED INTERNALLY TO BOARD MEMBERS BY THE TREASURER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8MERCHANT FEES 2,000 0 0 PO BOX 68 0 0 OTHER EXPENSES 1,442 0 0 TOTAL 3,510 0 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 1, ITEM C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt019072
IRS990/TotalAssetsEOYAmt014394
IRS990/TotalAssetsGrp/BOYAmt019072
IRS990/TotalAssetsGrp/EOYAmt014394
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt04682
IRS990/TotalFunctionalExpensesGrp/TotalAmt04682
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt019072
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt014394
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt04
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt04
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt019072
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt014394
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt030 BURTON HILLS BLVD
IRS990/USAddress/AddressLine2Txt0SUITE 185
IRS990/USAddress/CityNm0NASHVILLE
IRS990/USAddress/StateAbbreviationCd0TN
IRS990/USAddress/ZIPCd037215
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0WWW.WFMA.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ROBERT KENNEDY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum07142269785
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-04-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WESTERN FULFILLMENT MANAGEMENT
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0WEST
ReturnHeader/Filer/EIN0953957879
ReturnHeader/Filer/PhoneNum07142269785
ReturnHeader/Filer/USAddress/AddressLine1Txt010564 PROGRESS WAY SUITE E
ReturnHeader/Filer/USAddress/CityNm0CYPRESS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090630
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0330080766
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GORDON H PULLIN CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt010564 PROGRESS WAY SUITE E
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CYPRESS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0906304712
ReturnHeader/PreparerPersonGrp/PhoneNum07142269780
ReturnHeader/PreparerPersonGrp/PreparationDt02022-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GORDON H PULLIN CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02022-05-13T16:44:01-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0ROBERT
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0KENNEDY
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

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