Civic Intelligence

World Pet Association Inc

EIN 95-2414179 • 501(c)6 • Riverside, CA

View Organization Page

Profile

Pet Industry Trade Association

11801 Pierce St 200Riverside, CA 92505

www.worldpetassociation.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.19x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.31x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

86th percentile

29%

Higher net margin than 86% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

85th percentile

24%

Faster asset growth than 85% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

67th percentile

12%

Faster revenue growth than 67% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets36th percentile

Assets

Up

$27,110,948

Up $5,211,863 (+24%) from 2023

Liabilities

Up

$5,038,501

Up $160,771 (+3.3%) from 2023

Net Assets

Up

$22,072,447

Up $5,051,092 (+30%) from 2023

Operations
Liabilities / Revenue33rd percentileNet Margin86th percentile

Revenue

Up

$16,055,573

Up $1,758,847 (+12%) from 2023

Expenses

Up

$11,452,185

Up $422,636 (+3.8%) from 2023

Net Income

Up

$4,603,388

Up $1,336,211 (+41%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth85th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $3,097,585Liabilities 2011: $208,132Net Assets 2011: $2,889,4532011Assets 2012: $4,104,613Liabilities 2012: $0Net Assets 2012: $4,104,6132012Assets 2013: $5,758,782Liabilities 2013: $0Net Assets 2013: $5,758,7822013Assets 2014: $6,463,435Liabilities 2014: $0Net Assets 2014: $6,463,4352014Assets 2015: $7,526,841Liabilities 2015: $2Net Assets 2015: $7,526,8392015Assets 2016: $9,698,958Liabilities 2016: $0Net Assets 2016: $9,698,9582016Assets 2017: $11,742,275Liabilities 2017: $0Net Assets 2017: $11,742,2752017Assets 2018: $12,860,496Liabilities 2018: $0Net Assets 2018: $12,860,4962018Assets 2019: $15,280,745Liabilities 2019: $0Net Assets 2019: $15,280,7452019Assets 2020: $13,627,224Liabilities 2020: $5,177,808Net Assets 2020: $8,449,4162020Assets 2021: $15,219,121Liabilities 2021: $4,382,597Net Assets 2021: $10,836,5242021Assets 2022: $16,157,436Liabilities 2022: $3,658,678Net Assets 2022: $12,498,7582022Assets 2023: $21,899,085Liabilities 2023: $4,877,730Net Assets 2023: $17,021,3552023Assets 2024: $27,110,948Liabilities 2024: $5,038,501Net Assets 2024: $22,072,4472024

Highlighted filing

2024

Assets$27,110,948
Liabilities$5,038,501
Net Assets$22,072,447
Open 2024 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$10M$0-$10MRevenue 2011: $4,403,555Expenses 2011: $3,887,862Net Income 2011: $515,6932011Revenue 2012: $5,768,009Expenses 2012: $4,552,849Net Income 2012: $1,215,1602012Revenue 2013: $7,596,271Expenses 2013: $5,942,102Net Income 2013: $1,654,1692013Revenue 2014: $8,076,341Expenses 2014: $7,371,688Net Income 2014: $704,6532014Revenue 2015: $8,891,408Expenses 2015: $7,828,004Net Income 2015: $1,063,4042015Revenue 2016: $11,515,558Expenses 2016: $9,343,439Net Income 2016: $2,172,1192016Revenue 2017: $11,636,663Expenses 2017: $9,942,811Net Income 2017: $1,693,8522017Revenue 2018: $11,222,168Expenses 2018: $9,754,290Net Income 2018: $1,467,8782018Revenue 2019: $12,541,777Expenses 2019: $10,155,386Net Income 2019: $2,386,3912019Revenue 2020: $2,175,067Expenses 2020: $6,519,359Net Income 2020: -$4,344,2922020Revenue 2021: $10,936,183Expenses 2021: $8,549,075Net Income 2021: $2,387,1082021Revenue 2022: $11,439,219Expenses 2022: $9,776,985Net Income 2022: $1,662,2342022Revenue 2023: $14,296,726Expenses 2023: $11,029,549Net Income 2023: $3,267,1772023Revenue 2024: $16,055,573Expenses 2024: $11,452,185Net Income 2024: $4,603,3882024

Highlighted filing

2024

Revenue$16,055,573
Expenses$11,452,185
Net Income$4,603,388
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$27,110,948
Liabilities
$5,038,501
Net assets
$22,072,447
Revenue
$16,055,573
Expenses
$11,452,185
Net income
$4,603,388
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$27.1$5.04$22.1$16.1$11.5$4.60
2023Detailed filing. Detailed filing data is available for this year.$21.9$4.88$17.0$14.3$11.0$3.27
2022Detailed filing. Detailed filing data is available for this year.$16.2$3.66$12.5$11.4$9.78$1.66
2021Detailed filing. Detailed filing data is available for this year.$15.2$4.38$10.8$10.9$8.55$2.39
2020Detailed filing. Detailed filing data is available for this year.$13.6$5.18$8.45$2.18$6.52$4.34
2019Detailed filing. Detailed filing data is available for this year.$15.3$0.00$15.3$12.5$10.2$2.39
2018Detailed filing. Detailed filing data is available for this year.$12.9$0.00$12.9$11.2$9.75$1.47
2017Detailed filing. Detailed filing data is available for this year.$11.7$0.00$11.7$11.6$9.94$1.69
2016Summary only. Only limited summary data is available for this year.$9.70$0.00$9.70$11.5$9.34$2.17
2015Summary only. Only limited summary data is available for this year.$7.53$0.00$7.53$8.89$7.83$1.06
2014Summary only. Only limited summary data is available for this year.$6.46$0.00$6.46$8.08$7.37$0.70
2013Summary only. Only limited summary data is available for this year.$5.76$0.00$5.76$7.60$5.94$1.65
2012Summary only. Only limited summary data is available for this year.$4.10$0.00$4.10$5.77$4.55$1.22
2011Summary only. Only limited summary data is available for this year.$3.10$0.21$2.89$4.40$3.89$0.52
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$17,615,588
Mission and Program Overview

Mission

Pet Industry Trade Association

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$11,475,264$12,904,493▲ $1,429,229
Savings and Temporary Cash Investments$8,918,526$12,628,433▲ $3,709,907
Prepaid Expenses and Deferred Charges$1,176,261$866,785▼ $309,476
Cash and Non-Interest-Bearing Accounts$282,453$119,563▼ $162,890
Land, Buildings, and Equipment, Net$33,277$25,591▼ $7,686
Other Notes and Loans Receivable, Net-$21,632-
Intangible Assets$13,304$11,973▼ $1,331
Accounts Receivable-$500-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Inventories for Sale or Use-$0-
Total Assets$21,899,085$27,110,948▲ $5,211,863
Other Assets Total-$531,978-
Liabilities
Deferred Revenue$4,591,917$4,545,852▼ $46,065
Accounts Payable and Accrued Expenses$225,664$370,552▲ $144,888
Unsecured Notes Loans Payable-$70,572-
Other Liabilities$60,149$51,525▼ $8,624
Total Liabilities$4,877,730$5,038,501▲ $160,771
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$17,021,355$22,072,447▲ $5,051,092
Total Net Assets Fund Balance$17,021,355$22,072,447▲ $5,051,092
Total Liabilities and Net Assets / Fund Balance$21,899,085$27,110,948▲ $5,211,863

Asset Categories

AssetBook ValueDepreciationBasis
Land$699,725-$699,725
Equipment$25,591$232,497$258,088
Leasehold Improvements$6,043$642$6,685
Buildings$-705,768$-642$-706,410
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Victor MasonPresidentFT$340,560$31,715$443,015
Mike KarstingSenior VPFT$219,385$97,055$292,864
Elizabeth SpivakVP SalesFT$131,652$59,864$187,316
Jessica GuzmanVP MarketingFT$140,246$46,239$181,085
James R KeystonSales & ExhibitorFT$122,890$16,255$139,145
Mary Kate MartinVP of OperationsFT$122,000$14,418$136,418
Micah KohlesSecretary-$7,000-$7,000
Michael JohnsonDirector-$1,000$69,279$1,000

Board Members and Trustees

NameTitle
Michael LouChairman
David Dieter2nd Vice Chair
Chris CleversDirector
Jeff San SouciDirector
Jennifer LarsenDirector
Keryn RodDirector
Lorin GrowDirector
Mark DunnDirector
Sandy MooreDirector
Sarah GoldbergerDirector
Heather CootsCFO

Highest Paid Contractors

ContractorServicesLocationCompensation
MGM Resort InternationalEvent Facility3600 S Las Vegas Blvd, Las Vegas, NV 89109$1,646,222
Marketing Design GroupEvent Solutions Svcs2445 5th Ave 450, San Diego, CA 92101$1,073,848
Freeman Expositions LLCEvent ManagementPO Box 734596, Dallas, TX 75373$766,602
Pet InsightMarketing SolutionPO Box 2067, Issaquah, WA 98027$298,116
Salesforcecom IncData ManagementPO Box 203141, Dallas, TX 75320$147,903
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$14,545,367
Investment Income
$1,510,206
Other Revenue
$0
Change in Net Assets
$4,603,388
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,906,571
Salaries, Compensation, and Employee Benefits$2,770,850
Grants and Similar Amounts Paid$1,774,764
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,664,366$302,970-$1,967,336
Grants to Domestic Orgs$1,724,764--$1,724,764
Information Technology$525,158$95,596-$620,754
Fees for Services Other$399,190$72,665-$471,855
Current Officers, Directors, Trustees, and Key Employees-$411,300-$411,300
Advertising$302,627$55,088-$357,715
Conferences and Meetings$157,979$28,757-$186,736
Payroll Taxes$138,841$25,274-$164,115
Other Employee Benefits$115,172$20,965-$136,137
Travel$81,252$14,790-$96,042
Pension Plan Contributions$77,800$14,162-$91,962
Fees for Services Legal$70,226$12,783-$83,009
Fees for Service Investment Mgmnt Fees$47,667$8,677-$56,344
Grants to Domestic Individuals$50,000--$50,000
Occupancy$42,242$7,690-$49,932
Insurance$29,095$5,296-$34,391
Fees for Services Accounting$24,405$4,442-$28,847
All Other Expenses$605$28,194-$28,799
Other Expenses$21,150$3,850-$25,000
Depreciation Depletion$10,123$1,843-$11,966
Office Expenses$9,490$1,728-$11,218
Total Functional Expenses$10,330,934$1,121,251$0$11,452,185
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Pet Advocacy NetworkAlexandria, VA501(c)(6)Animal Well Being$829,514
NAIA TrustPortland, OR501(c)(4)Animal Well Being$260,250
Pet Care TrustAbingdon, MD501(c)(3)Pet Companions-Humanitarian$150,000
Berman and Consumer FreedomArlington, VA501(c)(3)Animal Well Being$100,000
Human Animal Bond ResearchWashington, DC501(c)(3)Animal Research Project$100,000
UsarkWilmington, NC501(c)(6)Animal Well Being$100,000
Center for Consumer FreedomWashington, DC501(c)(3)Animal Well-Being Educ & Research$50,000
Piaba ProjectWeymouth, MA501(c)(3)Trade Aquarium Fish$50,000
USARK Floria IncLakeland, FL501(c)(6)Promoting/ Protecting Animal$40,000
Pet Sustainability CoalitionBoulder, CO501(c)(3)Support Sustainability$25,000
World Alliance of GroomingCollegeville, PA501(c)(4)Supporting Grooming Asso.$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Payable$51,524
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The WPA (World Pet Association) brings the pet world together, so quality interaction and education between and among product suppliers and pet owners can create healthier, happier pets, pet owners, companion animals, and a healthier, more productive pet industry.Membership is open to all segments of the industry, including manufacturers, distributors, and retailers worldwide. The association addresses the varied needs of our full range of members, and provides a forum which allows us to work together to promote the health and growth of the industry.”

Form 990, Part VI, Section A, Line 7A

“Each year members vote to elect the board of directors.”

Form 990, Part VI, Section A, Line 7B

“Changes to the governing instruments would be subject to approval by members”

Form 990, Part VI, Section A, Line 9

“See attached list of officers and directors. Attachment titled- California statements- current officers”

Form 990, Part VI, Section B, Line 11B

“The entire board of directors and officers receive, review, and discuss periodic financial reports of the association.Periodic in-person board meetings are held; and after opportunities for review, input is solicited on all matters including tax form 990.”

Form 990, Part VI, Section B, Line 12C

“Periodic Questionnaires are completed, reviewed, and approved by the board to assure no conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“Comparative compensation study of similar positions in the industry.”

Form 990, Part VI, Section C, Line 19

“Information is available upon request”

Filing and Contact Details

Filer

Filer Name
World Pet Association Inc
EIN
95-2414179
Phone
6264472222
Address
11801 Pierce St 200, Riverside, CA 92505

Signing Officer

Name
Victor Mason
Title
President
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Formed
1951
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
12
Employees
22

Preparer

Firm
Gentile Mccloskey and Co
Address
128 E Palm Ave Ste 100, Monrovia, CA 91016
Preparer
Julie L Gentile CPA
Phone
6262569090
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Wash Sale = $523”

Raw XML AppendixShowing 400 of 777 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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