Liabilities / Assets
58th percentile
Higher debt load relative to assets than 58% of similar nonprofits.
Insights Association
EIN 94-2936757 • 501(c)6 • San Marcos, TX
Profile
The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.01x
Liabilities / Revenue
65th percentile
Higher debt load relative to revenue than 65% of similar nonprofits.
Net Margin
7th percentile
Higher net margin than 7% of similar nonprofits.
Top Officer Pay
80th percentile
Higher top officer pay than 80% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
20th percentile
Faster asset growth than 20% of similar nonprofits.
Revenue Growth
11th percentile
Faster revenue growth than 11% of similar nonprofits.
Balance Sheet
Assets
Down$108,810
Down $40,991 (-27%) from 2023
Liabilities
$1,161
No earlier filing loaded for comparison.
Net Assets
Down$107,649
Down $42,152 (-28%) from 2023
Revenue
Down$50,895
Down $46,104 (-48%) from 2023
Expenses
Up$93,047
Up $35,669 (+62%) from 2023
Net Income
Down-$42,152
Down $81,773 (-206%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $108,810
- Liabilities
- $1,161
- Net assets
- $107,649
- Revenue
- $50,895
- Expenses
- $93,047
- Net income
- -$42,152
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Jun 18, 2025
- Return Version
- 2024v5.0
- Gross Receipts
- $50,895
Mission and Program Overview
Mission
The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. | - | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| JOSEPH WYLIE | Former Presi | - | $0 | - | - |
| BRITTANY NICHOLS | Secretary | - | $0 | - | - |
| GEOFF NORBY | Director | - | $0 | - | - |
| BETHANY MOFFETT | Director | - | $0 | - | - |
| BJ GERJES | Treasurer | - | $0 | - | - |
| JEB BULLIS | Treasurer El | - | $0 | - | - |
| MICHELLE VRUDHULA | President | - | $0 | - | - |
| EDUARDO DE LA GARZA | Director Hou | - | $0 | - | - |
| STEVE BAST | Director Pho | - | $0 | - | - |
| CHRISTOPHER CONNOLLY | Director Den | - | $0 | - | - |
| KRISTEN COLEMAN | Director-Au | - | $0 | - | - |
| KATIE ZIPF | Director | - | $0 | - | - |
| QUYEN KOSSICK | Director Reg | - | $0 | - | - |
| JAMES CANGA | Director | - | $0 | - | - |
| ANGELA QUINN | Director | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Insights Association
- EIN
- 94-2936757
- Phone
- 9176765886
- Address
- 135 SOUTH GUADALUPE, SAN MARCOS, TX 78666
Signing Officer
- Name
- Michelle Vrudhula
- Title
- President
- Phone
- 5124700469
- Signed
- 2025-06-18
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Sigrist Cheek Potter & Huyser Pllc
- Address
- 8110 E CACTUS RD STE 110, SCOTTSDALE, AZ 85260
- Preparer
- Michael Lewis
- Phone
- 4807301569
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16
“Expenses marketing 1,342 advertising/promotional 312 sponsorships 3,000 las vegas conference 14,701 las vegas conference marketin 3,032 las vegas hotel and food 39,218 las vegas revenue share 3,829 metro event expense 3,911 bank service fee 312 licenses and permits 10 paypal fees 108 msmr event 1,300 pod cast fee 1,400 accounting 228 square fees 50 uncategorized expense 1,161 las vegas refund 19,122 total 93,036”
Form 990-ez, Part II, Line 24
“1,083 1,083 less accumulated depreciation 1,083 1,083 total 0 0”
Form 990-ez, Part II, Line 26
“Chase credit card 0 1,161”
Form 990-ez, Part III
“The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.”
Form 990-ez, Part III, Line 28
“The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.”
Raw XML Appendix150 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | MICHELLE VRUDHULA |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9176765886 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 135 SOUTH GUADALUPE |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | SAN MARCOS |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 78666 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 149801 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 108810 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -42152 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 149801 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 108810 |
| IRS990EZ/GrossReceiptsAmt | 0 | 50895 |
| IRS990EZ/GroupExemptionNum | 0 | 9104 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 6 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 149801 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 107649 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 149801 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 107649 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 14 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 14 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | JOSEPH WYLIE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | BRITTANY NICHOLS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | GEOFF NORBY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | BETHANY MOFFETT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | BJ GERJES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | JEB BULLIS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | MICHELLE VRUDHULA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | EDUARDO DE LA GARZA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | STEVE BAST |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | CHRISTOPHER CONNOLLY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | KRISTEN COLEMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | KATIE ZIPF |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | QUYEN KOSSICK |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | JAMES CANGA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 14 | ANGELA QUINN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | FORMER PRESI |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | TREASURER EL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | DIRECTOR HOU |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR PHO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | DIRECTOR DEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | DIRECTOR-AU |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | DIRECTOR REG |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 14 | DIRECTOR |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 93036 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 11 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 50889 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 1161 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 93047 |
| IRS990EZ/TotalRevenueAmt | 0 | 50895 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.SWMRA.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXPENSES MARKETING 1,342 ADVERTISING/PROMOTIONAL 312 SPONSORSHIPS 3,000 LAS VEGAS CONFERENCE 14,701 LAS VEGAS CONFERENCE MARKETIN 3,032 LAS VEGAS HOTEL AND FOOD 39,218 LAS VEGAS REVENUE SHARE 3,829 METRO EVENT EXPENSE 3,911 BANK SERVICE FEE 312 LICENSES AND PERMITS 10 PAYPAL FEES 108 MSMR EVENT 1,300 POD CAST FEE 1,400 ACCOUNTING 228 SQUARE FEES 50 UNCATEGORIZED EXPENSE 1,161 LAS VEGAS REFUND 19,122 TOTAL 93,036 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | 1,083 1,083 LESS ACCUMULATED DEPRECIATION 1,083 1,083 TOTAL 0 0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | CHASE CREDIT CARD 0 1,161 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART III, LINE 28 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MICHELLE VRUDHULA |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5124700469 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-06-18 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | INSIGHTS ASSOCIATION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | SOUTH CENTRAL CHAPTER |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | INSI |
| ReturnHeader/Filer/EIN | 0 | 942936757 |
| ReturnHeader/Filer/PhoneNum | 0 | 9176765886 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 135 SOUTH GUADALUPE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | SAN MARCOS |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 78666 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 710924428 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SIGRIST CHEEK POTTER & HUYSER PLLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 8110 E CACTUS RD STE 110 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SCOTTSDALE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | AZ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 85260 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4807301569 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-06-18 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | MICHAEL LEWIS |
| ReturnHeader/ReturnTs | 0 | 2025-06-25T18:29:49-04:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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