Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
990EZ • Fiscal year 2023 • EIN 94-2936757
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
94th percentile
Higher net margin than 94% of similar nonprofits.
Top Officer Pay
73rd percentile
Higher top officer pay than 73% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
88th percentile
Faster asset growth than 88% of similar nonprofits.
Revenue Growth
93rd percentile
Faster revenue growth than 93% of similar nonprofits.
Assets
Up$149,801
Up $39,621 (+36%) from 2022
Net Assets
Up$149,801
Up $39,621 (+36%) from 2022
Liabilities
-
No earlier filing loaded for comparison.
Revenue
Up$96,999
Up $46,475 (+92%) from 2022
Expenses
Down$57,378
Down $5,776 (-9.1%) from 2022
Net Income
Up$39,621
Up $52,251 (+414%) from 2022
The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.
| Description | Grants | Expenses |
|---|---|---|
| THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| KELLY KITCHENS | Past Preside | - | $0 | - | - |
| JOSEPH WYLIE | Past Preside | - | $0 | - | - |
| NANCY HERNON | Treasurer | - | $0 | - | - |
| KELLY PIPER | Director Of | - | $0 | - | - |
| TIM KUNKEL | Secretary | - | $0 | - | - |
| BRITTANY NICOLS | Director | - | $0 | - | - |
| TRON SMITH | Director | - | $0 | - | - |
| LISA HAZEN | Pp Advisor | - | $0 | - | - |
| GEOFF NORBY | Director | - | $0 | - | - |
| ALEX PERMANN | Director | - | $0 | - | - |
| BETHANY MOFFETT | Director | - | $0 | - | - |
| BJ GERJES | Director | - | $0 | - | - |
| JEB BULLIS | Pp Advisor I | - | $0 | - | - |
| MICHELLE VRUDHULA | President | - | $0 | - | - |
| EDGARDO DE LA GARZA | Director Hou | - | $0 | - | - |
| STEVE BAST | Director Pho | - | $0 | - | - |
| CHRISTOPHER CONNOLLY | Director Den | - | $0 | - | - |
| KRISTEN COLEMAN | Director-Au | - | $0 | - | - |
| MATT VALLE | Director Dal | - | $0 | - | - |
“Expenses marketing 1,062 advertising/promotional 498 sponsorships 1,000 las vegas conference 2020 45,681 food & beverage 3,988 webinar 490 las vegas hotel and food 240 bank service fee 126 licenses and permits 10 paypal fees 15 membership gift 84 msmr event 180 pod cast fee 2,800 accounting 750 square fees 78 total 57,002”
“1,083 1,083 less accumulated depreciation 1,083 1,083 total 0 0”
“The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.”
“The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/AddressChangeInd | 0 | X |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | MICHELLE VRUDHULA |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9176765886 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 135 SOUTH GUADALUPE |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | SAN MARCOS |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 78666 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 110180 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 149801 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 7000 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 39621 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 110180 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 149801 |
| IRS990EZ/GrossReceiptsAmt | 0 | 96999 |
| IRS990EZ/GroupExemptionNum | 0 | 9104 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 8 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 110180 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 149801 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 110180 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 149801 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 14 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 15 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 16 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 17 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 18 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 14 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 15 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 16 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 17 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 18 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | KELLY KITCHENS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | JOSEPH WYLIE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | NANCY HERNON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | KELLY PIPER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | TIM KUNKEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | BRITTANY NICOLS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | TRON SMITH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | LISA HAZEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | GEOFF NORBY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | ALEX PERMANN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | BETHANY MOFFETT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | BJ GERJES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | JEB BULLIS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | MICHELLE VRUDHULA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 14 | EDGARDO DE LA GARZA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 15 | STEVE BAST |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 16 | CHRISTOPHER CONNOLLY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 17 | KRISTEN COLEMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 18 | MATT VALLE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PAST PRESIDE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | PAST PRESIDE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | DIRECTOR OF |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | PP ADVISOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | PP ADVISOR I |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 14 | DIRECTOR HOU |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 15 | DIRECTOR PHO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 16 | DIRECTOR DEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 17 | DIRECTOR-AU |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 18 | DIRECTOR DAL |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 57002 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 376 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 89991 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 57378 |
| IRS990EZ/TotalRevenueAmt | 0 | 96999 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.SWMRA.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXPENSES MARKETING 1,062 ADVERTISING/PROMOTIONAL 498 SPONSORSHIPS 1,000 LAS VEGAS CONFERENCE 2020 45,681 FOOD & BEVERAGE 3,988 WEBINAR 490 LAS VEGAS HOTEL AND FOOD 240 BANK SERVICE FEE 126 LICENSES AND PERMITS 10 PAYPAL FEES 15 MEMBERSHIP GIFT 84 MSMR EVENT 180 POD CAST FEE 2,800 ACCOUNTING 750 SQUARE FEES 78 TOTAL 57,002 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | 1,083 1,083 LESS ACCUMULATED DEPRECIATION 1,083 1,083 TOTAL 0 0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART III, LINE 28 |
| ReturnHeader/BuildTS | 0 | 2024-10-15 13:58:12Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MICHELLE VRUDHULA |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5124700469 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2024-11-06 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | INSIGHTS ASSOCIATION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | SOUTH CENTRAL CHAPTER |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | INSI |
| ReturnHeader/Filer/EIN | 0 | 942936757 |
| ReturnHeader/Filer/PhoneNum | 0 | 9176765886 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 135 SOUTH GUADALUPE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | SAN MARCOS |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 78666 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 710924428 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SIGRIST CHEEK POTTER & HUYSER PLLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 8110 E CACTUS RD STE 110 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SCOTTSDALE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | AZ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 85260 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4807301569 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2024-11-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | TRACY M POTTER |
| ReturnHeader/ReturnTs | 0 | 2024-11-14T18:10:09-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2023-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2023-12-31 |
| ReturnHeader/TaxYr | 0 | 2023 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2023 • Form 990EZDetailed filing. Detailed filing data is available for this year.
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