Civic Intelligence

Marketing Research Associates Inc Sw Chapter

990EZ • Fiscal year 2023 • EIN 94-2936757

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 06, 2024

135 South GuadalupeSan Marcos, TX 78666

(917) 676-5886

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2023

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2023

Net Margin

94th percentile

41%

Higher net margin than 94% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

73rd percentile

$0

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)6 • <$500k nonprofits • Source year 2023

Asset Growth

88th percentile

36%

Faster asset growth than 88% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

93rd percentile

92%

Faster revenue growth than 93% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Assets

Up

$149,801

Up $39,621 (+36%) from 2022

Net Assets

Up

$149,801

Up $39,621 (+36%) from 2022

Liabilities

-

No earlier filing loaded for comparison.

Revenue

Up

$96,999

Up $46,475 (+92%) from 2022

Expenses

Down

$57,378

Down $5,776 (-9.1%) from 2022

Net Income

Up

$39,621

Up $52,251 (+414%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2011: $46,110Liabilities 2011: $150Net Assets 2011: $45,9602011Assets 2012: $49,884Liabilities 2012: $0Net Assets 2012: $49,8842012Assets 2013: $56,322Liabilities 2013: $0Net Assets 2013: $56,3222013Assets 2014: $64,295Net Assets 2014: $64,2952014Assets 2015: $76,171Net Assets 2015: $76,1712015Assets 2016: $57,470Liabilities 2016: $02016Assets 2017: $58,316Net Assets 2017: $58,3162017Assets 2018: $83,275Net Assets 2018: $83,2752018Assets 2019: $87,830Net Assets 2019: $87,8302019Assets 2020: $108,998Net Assets 2020: $108,9982020Assets 2021: $122,811Net Assets 2021: $122,8112021Assets 2022: $110,180Net Assets 2022: $110,1802022Assets 2023: $149,801Net Assets 2023: $149,8012023Assets 2024: $108,810Liabilities 2024: $1,161Net Assets 2024: $107,6492024

Highlighted filing

2023

Assets$149,801
Liabilities-
Net Assets$149,801

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $30,230Expenses 2011: $22,331Net Income 2011: $7,8992011Revenue 2012: $12,783Expenses 2012: $9,009Net Income 2012: $3,7742012Revenue 2013: $13,255Expenses 2013: $6,817Net Income 2013: $6,4382013Revenue 2014: $59,981Expenses 2014: $52,008Net Income 2014: $7,9732014Revenue 2015: $73,440Expenses 2015: $61,564Net Income 2015: $11,8762015Revenue 2016: $86,526Expenses 2016: $105,227Net Income 2016: -$18,7012016Revenue 2017: $87,172Expenses 2017: $86,326Net Income 2017: $8462017Revenue 2018: $104,307Expenses 2018: $79,348Net Income 2018: $24,9592018Revenue 2019: $99,162Expenses 2019: $94,607Net Income 2019: $4,5552019Revenue 2020: $92,443Expenses 2020: $71,275Net Income 2020: $21,1682020Revenue 2021: $31,159Expenses 2021: $17,346Net Income 2021: $13,8132021Revenue 2022: $50,524Expenses 2022: $63,154Net Income 2022: -$12,6302022Revenue 2023: $96,999Expenses 2023: $57,378Net Income 2023: $39,6212023Revenue 2024: $50,895Expenses 2024: $93,047Net Income 2024: -$42,1522024

Highlighted filing

2023

Revenue$96,999
Expenses$57,378
Net Income$39,621
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 6, 2024
Return Version
2023v5.0
Gross Receipts
$96,999
Mission and Program Overview

Mission

The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
KELLY KITCHENSPast Preside-$0--
JOSEPH WYLIEPast Preside-$0--
NANCY HERNONTreasurer-$0--
KELLY PIPERDirector Of-$0--
TIM KUNKELSecretary-$0--
BRITTANY NICOLSDirector-$0--
TRON SMITHDirector-$0--
LISA HAZENPp Advisor-$0--
GEOFF NORBYDirector-$0--
ALEX PERMANNDirector-$0--
BETHANY MOFFETTDirector-$0--
BJ GERJESDirector-$0--
JEB BULLISPp Advisor I-$0--
MICHELLE VRUDHULAPresident-$0--
EDGARDO DE LA GARZADirector Hou-$0--
STEVE BASTDirector Pho-$0--
CHRISTOPHER CONNOLLYDirector Den-$0--
KRISTEN COLEMANDirector-Au-$0--
MATT VALLEDirector Dal-$0--
Filing and Contact Details

Filer

Filer Name
Insights Association
EIN
94-2936757
Phone
9176765886
Address
135 SOUTH GUADALUPE, SAN MARCOS, TX 78666

Signing Officer

Name
Michelle Vrudhula
Title
President
Phone
5124700469
Signed
2024-11-06
Discuss with paid preparer
Yes

Preparer

Firm
Sigrist Cheek Potter & Huyser Pllc
Address
8110 E CACTUS RD STE 110, SCOTTSDALE, AZ 85260
Preparer
Tracy M Potter
Phone
4807301569
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses marketing 1,062 advertising/promotional 498 sponsorships 1,000 las vegas conference 2020 45,681 food & beverage 3,988 webinar 490 las vegas hotel and food 240 bank service fee 126 licenses and permits 10 paypal fees 15 membership gift 84 msmr event 180 pod cast fee 2,800 accounting 750 square fees 78 total 57,002

Form 990-ez, Part II, Line 24

1,083 1,083 less accumulated depreciation 1,083 1,083 total 0 0

Form 990-ez, Part III

The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.

Form 990-ez, Part III, Line 28

The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.

Raw XML Appendix165 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0KELLY KITCHENS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1JOSEPH WYLIE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2NANCY HERNON
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm17KRISTEN COLEMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm18MATT VALLE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PAST PRESIDE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PAST PRESIDE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3DIRECTOR OF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7PP ADVISOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt12PP ADVISOR I
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt13PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt14DIRECTOR HOU
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt15DIRECTOR PHO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt16DIRECTOR DEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt17DIRECTOR-AU
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt18DIRECTOR DAL
IRS990EZ/OperateHospitalInd0false
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IRS990EZ/OtherExpensesTotalAmt057002
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION.
IRS990EZ/PrintingPublicationsPostageAmt0376
IRS990EZ/ProgramServiceRevenueAmt089991
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.
IRS990EZ/ProhibitedTaxShelterTransInd0false
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IRS990EZ/TotalRevenueAmt096999
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IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.SWMRA.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES MARKETING 1,062 ADVERTISING/PROMOTIONAL 498 SPONSORSHIPS 1,000 LAS VEGAS CONFERENCE 2020 45,681 FOOD & BEVERAGE 3,988 WEBINAR 490 LAS VEGAS HOTEL AND FOOD 240 BANK SERVICE FEE 126 LICENSES AND PERMITS 10 PAYPAL FEES 15 MEMBERSHIP GIFT 84 MSMR EVENT 180 POD CAST FEE 2,800 ACCOUNTING 750 SQUARE FEES 78 TOTAL 57,002
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11,083 1,083 LESS ACCUMULATED DEPRECIATION 1,083 1,083 TOTAL 0 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART III, LINE 28
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE VRUDHULA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05124700469
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INSIGHTS ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0SOUTH CENTRAL CHAPTER
ReturnHeader/Filer/BusinessNameControlTxt0INSI
ReturnHeader/Filer/EIN0942936757
ReturnHeader/Filer/PhoneNum09176765886
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ReturnHeader/Filer/USAddress/CityNm0SAN MARCOS
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt08110 E CACTUS RD STE 110
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SCOTTSDALE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AZ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd085260
ReturnHeader/PreparerPersonGrp/PhoneNum04807301569
ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TRACY M POTTER
ReturnHeader/ReturnTs02024-11-14T18:10:09-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.09$0.01$1.08$0.51$0.93$0.42
2023Detailed filing. Detailed filing data is available for this year.$1.50$1.50$0.97$0.57$0.40
2022Detailed filing. Detailed filing data is available for this year.$1.10$1.10$0.51$0.63$0.13
2021Detailed filing. Detailed filing data is available for this year.$1.23$1.23$0.31$0.17$0.14
2020Detailed filing. Detailed filing data is available for this year.$1.09$1.09$0.92$0.71$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.88$0.88$0.99$0.95$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.83$0.83$1.04$0.79$0.25
2017Detailed filing. Detailed filing data is available for this year.$0.58$0.58$0.87$0.86$0.01
2016Summary only. Only limited summary data is available for this year.$0.57$0.00$0.87$1.05$0.19
2015Detailed filing. Detailed filing data is available for this year.$0.76$0.76$0.73$0.62$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.64$0.64$0.60$0.52$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.13$0.07$0.06
2012Summary only. Only limited summary data is available for this year.$0.50$0.00$0.50$0.13$0.09$0.04
2011Summary only. Only limited summary data is available for this year.$0.46$0.00$0.46$0.30$0.22$0.08
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2023 filings • 501(c)6 • <$500k nonprofits