Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
990EZ • Fiscal year 2022 • EIN 94-2936757
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
15th percentile
Higher net margin than 15% of similar nonprofits.
Top Officer Pay
72nd percentile
Higher top officer pay than 72% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
30th percentile
Faster asset growth than 30% of similar nonprofits.
Revenue Growth
81st percentile
Faster revenue growth than 81% of similar nonprofits.
Assets
Down$110,180
Down $12,631 (-10%) from 2021
Net Assets
Down$110,180
Down $12,631 (-10%) from 2021
Liabilities
-
No earlier filing loaded for comparison.
Revenue
Up$50,524
Up $19,365 (+62%) from 2021
Expenses
Up$63,154
Up $45,808 (+264%) from 2021
Net Income
Down-$12,630
Down $26,443 (-191%) from 2021
The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.
| Description | Grants | Expenses |
|---|---|---|
| THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| KELLY KITCHENS | President | - | $0 | - | - |
| JOSEPH WYLIE | President El | - | $0 | - | - |
| NANCY HERNON | Treasurer | - | $0 | - | - |
| GREG CARTER | Treasurer El | - | $0 | - | - |
| TIM KUNKEL | Secretary | - | $0 | - | - |
| BRITTANY NICOLS | Director | - | $0 | - | - |
| TRON SMITH | Director | - | $0 | - | - |
| STEPHANIE NAPOLITANO | Director | - | $0 | - | - |
| GEOFF NORBY | Director | - | $0 | - | - |
| ALEX PERMANN | Director | - | $0 | - | - |
| BETHANY MOFFETT | Director | - | $0 | - | - |
| BJ GERJES | Director | - | $0 | - | - |
| KENNY THOMPSON | Director Dal | - | $0 | - | - |
| MICHELLE VRUDHULA | Director Aus | - | $0 | - | - |
| EDGARDO DE LA GARZA | Director Hou | - | $0 | - | - |
| STEVE BAST | Director Pho | - | $0 | - | - |
| CHRISTOPHER CONNOLLY | Director Den | - | $0 | - | - |
“Expenses marketing 3,499 advertising/promotional 818 sponsorships 500 food & beverage 735 las vegas hotel and food 56,907 las vegas planning costs 299 webinar 726 las vegas sponsor 319 bank service fee 169 licenses and permits 10 misc -1,079 paypal fees 186 total 63,089”
“1,083 1,083 less accumulated depreciation 1,083 1,083 total 0 0”
“The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.”
“The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | NANCY HERNON |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9176765886 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 32 DEBRA LANE |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW WINDSOR |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 12553 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 122810 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 110180 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 2500 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -12630 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 122810 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 110180 |
| IRS990EZ/GrossReceiptsAmt | 0 | 50524 |
| IRS990EZ/GroupExemptionNum | 0 | 9104 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 5 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NameChangeInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 122810 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 110180 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 122810 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 110180 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 14 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 15 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 16 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 14 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 15 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 16 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | KELLY KITCHENS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | JOSEPH WYLIE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | NANCY HERNON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | GREG CARTER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | TIM KUNKEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | BRITTANY NICOLS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | TRON SMITH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | STEPHANIE NAPOLITANO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | GEOFF NORBY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | ALEX PERMANN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | BETHANY MOFFETT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | BJ GERJES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | KENNY THOMPSON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | MICHELLE VRUDHULA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 14 | EDGARDO DE LA GARZA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 15 | STEVE BAST |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 16 | CHRISTOPHER CONNOLLY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | PRESIDENT EL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | TREASURER EL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | DIRECTOR DAL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | DIRECTOR AUS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 14 | DIRECTOR HOU |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 15 | DIRECTOR PHO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 16 | DIRECTOR DEN |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 63089 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 65 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 48019 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 63154 |
| IRS990EZ/TotalRevenueAmt | 0 | 50524 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.SWMRA.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXPENSES MARKETING 3,499 ADVERTISING/PROMOTIONAL 818 SPONSORSHIPS 500 FOOD & BEVERAGE 735 LAS VEGAS HOTEL AND FOOD 56,907 LAS VEGAS PLANNING COSTS 299 WEBINAR 726 LAS VEGAS SPONSOR 319 BANK SERVICE FEE 169 LICENSES AND PERMITS 10 MISC -1,079 PAYPAL FEES 186 TOTAL 63,089 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | 1,083 1,083 LESS ACCUMULATED DEPRECIATION 1,083 1,083 TOTAL 0 0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART III, LINE 28 |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | NANCY HERNON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2126858626 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2023-08-07 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | INSIGHTS ASSOCIATION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | SOUTH CENTRAL CHAPTER |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | INSI |
| ReturnHeader/Filer/EIN | 0 | 942936757 |
| ReturnHeader/Filer/PhoneNum | 0 | 9176765886 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 32 DEBRA LANE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW WINDSOR |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 12553 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 710924428 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SIGRIST CHEEK POTTER & HUYSER PLLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 8110 E CACTUS RD STE 110 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SCOTTSDALE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | AZ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 85260 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4807301569 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2023-08-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | TRACY M POTTER |
| ReturnHeader/ReturnTs | 0 | 2023-08-08T20:25:59-04:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | GREG |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | CARTER |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2022-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2022-12-31 |
| ReturnHeader/TaxYr | 0 | 2022 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2022 • Form 990EZDetailed filing. Detailed filing data is available for this year.
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