Civic Intelligence

Marketing Research Associates Inc Sw Chapter

990EZ • Fiscal year 2022 • EIN 94-2936757

Jan 01, 2022 to Dec 31, 2022 • Filed on Aug 07, 2023

32 Debra LaneNew Windsor, NY 12553

(917) 676-5886

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2022

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2022

Net Margin

15th percentile

-25%

Higher net margin than 15% of similar nonprofits.

2022 filings • 501(c)6 • <$500k nonprofits • Source year 2022

Top Officer Pay

72nd percentile

$0

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2022 filings • 501(c)6 • <$500k nonprofits • Source year 2022

Asset Growth

30th percentile

-10%

Faster asset growth than 30% of similar nonprofits.

2022 filings • 501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

81st percentile

62%

Faster revenue growth than 81% of similar nonprofits.

2022 filings • 501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Assets

Down

$110,180

Down $12,631 (-10%) from 2021

Net Assets

Down

$110,180

Down $12,631 (-10%) from 2021

Liabilities

-

No earlier filing loaded for comparison.

Revenue

Up

$50,524

Up $19,365 (+62%) from 2021

Expenses

Up

$63,154

Up $45,808 (+264%) from 2021

Net Income

Down

-$12,630

Down $26,443 (-191%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2011: $46,110Liabilities 2011: $150Net Assets 2011: $45,9602011Assets 2012: $49,884Liabilities 2012: $0Net Assets 2012: $49,8842012Assets 2013: $56,322Liabilities 2013: $0Net Assets 2013: $56,3222013Assets 2014: $64,295Net Assets 2014: $64,2952014Assets 2015: $76,171Net Assets 2015: $76,1712015Assets 2016: $57,470Liabilities 2016: $02016Assets 2017: $58,316Net Assets 2017: $58,3162017Assets 2018: $83,275Net Assets 2018: $83,2752018Assets 2019: $87,830Net Assets 2019: $87,8302019Assets 2020: $108,998Net Assets 2020: $108,9982020Assets 2021: $122,811Net Assets 2021: $122,8112021Assets 2022: $110,180Net Assets 2022: $110,1802022Assets 2023: $149,801Net Assets 2023: $149,8012023Assets 2024: $108,810Liabilities 2024: $1,161Net Assets 2024: $107,6492024

Highlighted filing

2022

Assets$110,180
Liabilities-
Net Assets$110,180

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $30,230Expenses 2011: $22,331Net Income 2011: $7,8992011Revenue 2012: $12,783Expenses 2012: $9,009Net Income 2012: $3,7742012Revenue 2013: $13,255Expenses 2013: $6,817Net Income 2013: $6,4382013Revenue 2014: $59,981Expenses 2014: $52,008Net Income 2014: $7,9732014Revenue 2015: $73,440Expenses 2015: $61,564Net Income 2015: $11,8762015Revenue 2016: $86,526Expenses 2016: $105,227Net Income 2016: -$18,7012016Revenue 2017: $87,172Expenses 2017: $86,326Net Income 2017: $8462017Revenue 2018: $104,307Expenses 2018: $79,348Net Income 2018: $24,9592018Revenue 2019: $99,162Expenses 2019: $94,607Net Income 2019: $4,5552019Revenue 2020: $92,443Expenses 2020: $71,275Net Income 2020: $21,1682020Revenue 2021: $31,159Expenses 2021: $17,346Net Income 2021: $13,8132021Revenue 2022: $50,524Expenses 2022: $63,154Net Income 2022: -$12,6302022Revenue 2023: $96,999Expenses 2023: $57,378Net Income 2023: $39,6212023Revenue 2024: $50,895Expenses 2024: $93,047Net Income 2024: -$42,1522024

Highlighted filing

2022

Revenue$50,524
Expenses$63,154
Net Income-$12,630
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Aug 7, 2023
Return Version
2022v5.0
Gross Receipts
$50,524
Mission and Program Overview

Mission

The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
KELLY KITCHENSPresident-$0--
JOSEPH WYLIEPresident El-$0--
NANCY HERNONTreasurer-$0--
GREG CARTERTreasurer El-$0--
TIM KUNKELSecretary-$0--
BRITTANY NICOLSDirector-$0--
TRON SMITHDirector-$0--
STEPHANIE NAPOLITANODirector-$0--
GEOFF NORBYDirector-$0--
ALEX PERMANNDirector-$0--
BETHANY MOFFETTDirector-$0--
BJ GERJESDirector-$0--
KENNY THOMPSONDirector Dal-$0--
MICHELLE VRUDHULADirector Aus-$0--
EDGARDO DE LA GARZADirector Hou-$0--
STEVE BASTDirector Pho-$0--
CHRISTOPHER CONNOLLYDirector Den-$0--
Filing and Contact Details

Filer

Filer Name
Insights Association
EIN
94-2936757
Phone
9176765886
Address
32 DEBRA LANE, NEW WINDSOR, NY 12553

Signing Officer

Name
Nancy Hernon
Title
Treasurer
Phone
2126858626
Signed
2023-08-07
Discuss with paid preparer
Yes

Preparer

Firm
Sigrist Cheek Potter & Huyser Pllc
Address
8110 E CACTUS RD STE 110, SCOTTSDALE, AZ 85260
Preparer
Tracy M Potter
Phone
4807301569
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses marketing 3,499 advertising/promotional 818 sponsorships 500 food & beverage 735 las vegas hotel and food 56,907 las vegas planning costs 299 webinar 726 las vegas sponsor 319 bank service fee 169 licenses and permits 10 misc -1,079 paypal fees 186 total 63,089

Form 990-ez, Part II, Line 24

1,083 1,083 less accumulated depreciation 1,083 1,083 total 0 0

Form 990-ez, Part III

The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.

Form 990-ez, Part III, Line 28

The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.

Raw XML Appendix159 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0KELLY KITCHENS
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt15DIRECTOR PHO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt16DIRECTOR DEN
IRS990EZ/OperateHospitalInd0false
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IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt063089
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION.
IRS990EZ/PrintingPublicationsPostageAmt065
IRS990EZ/ProgramServiceRevenueAmt048019
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IRS990EZ/TotalRevenueAmt050524
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.SWMRA.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES MARKETING 3,499 ADVERTISING/PROMOTIONAL 818 SPONSORSHIPS 500 FOOD & BEVERAGE 735 LAS VEGAS HOTEL AND FOOD 56,907 LAS VEGAS PLANNING COSTS 299 WEBINAR 726 LAS VEGAS SPONSOR 319 BANK SERVICE FEE 169 LICENSES AND PERMITS 10 MISC -1,079 PAYPAL FEES 186 TOTAL 63,089
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11,083 1,083 LESS ACCUMULATED DEPRECIATION 1,083 1,083 TOTAL 0 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART III, LINE 28
ReturnHeader/BuildTS02023-04-26 12:10:37Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0NANCY HERNON
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ReturnHeader/BusinessOfficerGrp/PhoneNum02126858626
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ReturnHeader/PreparerPersonGrp/PhoneNum04807301569
ReturnHeader/PreparerPersonGrp/PreparationDt02023-08-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TRACY M POTTER
ReturnHeader/ReturnTs02023-08-08T20:25:59-04:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0GREG
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0CARTER
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.09$0.01$1.08$0.51$0.93$0.42
2023Detailed filing. Detailed filing data is available for this year.$1.50$1.50$0.97$0.57$0.40
2022Detailed filing. Detailed filing data is available for this year.$1.10$1.10$0.51$0.63$0.13
2021Detailed filing. Detailed filing data is available for this year.$1.23$1.23$0.31$0.17$0.14
2020Detailed filing. Detailed filing data is available for this year.$1.09$1.09$0.92$0.71$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.88$0.88$0.99$0.95$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.83$0.83$1.04$0.79$0.25
2017Detailed filing. Detailed filing data is available for this year.$0.58$0.58$0.87$0.86$0.01
2016Summary only. Only limited summary data is available for this year.$0.57$0.00$0.87$1.05$0.19
2015Detailed filing. Detailed filing data is available for this year.$0.76$0.76$0.73$0.62$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.64$0.64$0.60$0.52$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.13$0.07$0.06
2012Summary only. Only limited summary data is available for this year.$0.50$0.00$0.50$0.13$0.09$0.04
2011Summary only. Only limited summary data is available for this year.$0.46$0.00$0.46$0.30$0.22$0.08
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2022 filings • 501(c)6 • <$500k nonprofits