Civic Intelligence

Tuolumne County Visitors Bureau Incorporated

990 • Fiscal year 2017 • EIN 94-2832157

Jul 01, 2016 to Jun 30, 2017 • Filed on Nov 29, 2017

Organization Profilewww.tcvb.com
193 S Washington StSonora, CA 95370

(209) 533-4420

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.27x

Higher debt load relative to assets than 63% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

54th percentile

0.20x

Higher debt load relative to revenue than 54% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Net Margin

85th percentile

18%

Higher net margin than 85% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

30th percentile

$83,200

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 6.7% of source-year revenue.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Asset Growth

92nd percentile

39%

Faster asset growth than 92% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

92nd percentile

33%

Faster revenue growth than 92% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Flat

$907,810

Flat from 2017

Net Assets

Flat

$659,823

Flat from 2017

Liabilities

Flat

$247,987

Flat from 2017

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin85th percentile

Revenue

Flat

$1,234,058

Flat from 2017

Expenses

Flat

$1,005,871

Flat from 2017

Net Income

Flat

$228,187

Flat from 2017

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $134,101Liabilities 2011: $7,238Net Assets 2011: $126,8632011Assets 2012: $228,547Liabilities 2012: $22,951Net Assets 2012: $205,5962012Assets 2013: $347,538Liabilities 2013: $51,713Net Assets 2013: $295,8252013Assets 2014: $307,243Liabilities 2014: $47,550Net Assets 2014: $259,6932014Assets 2015: $695,473Liabilities 2015: $51,856Net Assets 2015: $643,6172015Assets 2016: $651,105Liabilities 2016: $219,469Net Assets 2016: $431,6362016Assets 2017: $907,810Liabilities 2017: $247,987Net Assets 2017: $659,8232017Assets 2017: $907,810Liabilities 2017: $247,987Net Assets 2017: $659,8232017Assets 2018: $998,046Liabilities 2018: $257,067Net Assets 2018: $740,9792018Assets 2019: $1,189,888Liabilities 2019: $225,159Net Assets 2019: $964,7292019Assets 2020: $1,465,037Liabilities 2020: $188,320Net Assets 2020: $1,276,7172020Assets 2021: $1,712,108Liabilities 2021: $272,446Net Assets 2021: $1,439,6622021Assets 2022: $1,620,508Liabilities 2022: $348,986Net Assets 2022: $1,271,5222022Assets 2023: $1,441,615Liabilities 2023: $269,576Net Assets 2023: $1,172,0392023Assets 2024: $1,692,259Liabilities 2024: $223,809Net Assets 2024: $1,468,4502024

Highlighted filing

2017

Assets$907,810
Liabilities$247,987
Net Assets$659,823
Open 2017 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2011: $603,8812011Revenue 2012: $779,762Expenses 2012: $701,029Net Income 2012: $78,7332012Expenses 2013: $707,0652013Revenue 2014: $754,222Expenses 2014: $790,354Net Income 2014: -$36,1322014Revenue 2015: $877,788Expenses 2015: $780,640Net Income 2015: $97,1482015Revenue 2016: $928,657Expenses 2016: $910,965Net Income 2016: $17,6922016Revenue 2017: $1,234,058Expenses 2017: $1,005,871Net Income 2017: $228,1872017Revenue 2017: $1,234,058Expenses 2017: $1,005,871Net Income 2017: $228,1872017Revenue 2018: $1,345,118Expenses 2018: $1,263,962Net Income 2018: $81,1562018Revenue 2019: $1,410,496Expenses 2019: $1,186,746Net Income 2019: $223,7502019Revenue 2020: $1,506,149Expenses 2020: $1,203,161Net Income 2020: $302,9882020Revenue 2021: $1,091,371Expenses 2021: $928,426Net Income 2021: $162,9452021Revenue 2022: $1,797,975Expenses 2022: $1,966,115Net Income 2022: -$168,1402022Revenue 2023: $1,846,206Expenses 2023: $1,945,689Net Income 2023: -$99,4832023Revenue 2024: $1,886,892Expenses 2024: $1,640,383Net Income 2024: $246,5092024

Highlighted filing

2017

Revenue$1,234,058
Expenses$1,005,871
Net Income$228,187
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
Nov 29, 2017
Return Version
2016v3.0
Gross Receipts
$1,240,329
Mission and Program Overview

Mission

Tuolumne County Visitors Bureau Incorporated (TCVB) is a nonprofit mutual benefit corporation, organized November 23, 1983, under the laws of the State of California and under Section 501(c)(6) of the Internal Revenue Code, and operates under the name Tuolumne County Visitors Bureau. TCVB was formed by an organizing committee consisting of the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association. TCVB is the designated destination Marketing Organization for promoting Tuolumne County to visitors on a regional, statewide, national, and global level. TCVB is funded mainly through a portion of the Transient Occupancy Tax charged on overnight lodging stays in Tuolumne County. TCVB leverages marketing funds by closely partnering with larger organizations, such as Brand USA, Visit California, and San Francisco Travel. Each year, through its budget, TCVB creates a year-long multi-platform marketi

Tuolumne County Visitors Bureau is the Marketing Organization designated to promote tourism in Tuolumne County on a regional, statewide, national, and global level, focusing on a strategic marketing plan using print, on-line, social media, television, radio, and public relations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$235,539$260,791▲ $25,252
Cash and Non-Interest-Bearing Accounts$34,105$152,789▲ $118,684
Prepaid Expenses and Deferred Charges$15,849$61,761▲ $45,912
Land, Buildings, and Equipment, Net$39,554$59,564▲ $20,010
Inventories for Sale or Use$6,091$5,856▼ $235
Accounts Receivable$958$4,353▲ $3,395
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$651,105$907,810▲ $256,705
Other Assets Total$319,009$362,696▲ $43,687
Liabilities
Other Liabilities$195,096$180,524▼ $14,572
Accounts Payable and Accrued Expenses$23,218$65,363▲ $42,145
Deferred Revenue$1,155$2,100▲ $945
Total Liabilities$219,469$247,987▲ $28,518
Net Assets / Fund Balance
Unrestricted Net Assets$431,636$659,823▲ $228,187
Total Net Assets Fund Balance$431,636$659,823▲ $228,187
Total Liabilities and Net Assets / Fund Balance$651,105$907,810▲ $256,705

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$43,057-$43,057
Other Land Buildings$-4,525$25,962$21,437
Leasehold Improvements$21,032-$21,032
Other Assets Org$180,172--
Compensation and Service Providers
Top Officer Pay30th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Lisa MayoExecutive DirectorFT$83,200$83,200

Board Members and Trustees

NameTitle
Amelia HarrisonDirector
Betsy Hurst-youngerDirector
Chris LinkDirector
Gary NeubertDirector
Ron PatelDirector
Steffanie KaiserDirector
Stephen WilleyDirector
Teri MarshallDirector
Tom ClawsonDirector
Shirley SarnoPres/DIRECTOR
Katie FrommSecr/DIRECTOR
Mark TruppnerTres/DIRECTOR
Margaret DavisVPres/DIRECTOR
Revenue and Support

Revenue Composition

Contributions and Grants
$39,142
Program Service Revenue
$1,193,659
Investment Income
$252
Other Revenue
$1,005
All Other Contributions
$1,324
Change in Net Assets
$228,187

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,234,058
Total Revenue per Audited Statements
$1,234,058
Total Revenue per Form 990
$1,234,058
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$745,428
Salaries, Compensation, and Employee Benefits$260,443
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$248,861--$248,861
Other Salaries and Wages$130,508$7,573-$138,081
All Other Expenses$85,969$10,565-$96,534
Current Officers, Directors, Trustees, and Key Employees$70,720$12,480-$83,200
Conferences and Meetings$68,076--$68,076
Other Expenses$45,403--$45,403
Occupancy$31,183$1,712-$32,895
Payroll Taxes$21,407$1,615-$23,022
Other Employee Benefits$13,922$2,218-$16,140
Fees for Services Accounting$14,987$996-$15,983
Fees for Services Other$8,741$297-$9,038
Insurance$5,918$281-$6,199
Depreciation Depletion-$5,908-$5,908
Travel$3,348--$3,348
Office Expenses$2,024$603-$2,627
Total Functional Expenses$961,623$44,248$0$1,005,871

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,005,871
Total Expenses per Audited Statements$1,005,871
Total Expenses per Form 990$1,005,871
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Comp 457(b) Plan Liab$180,524
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 4: Description of Significant Changes to Organizational Documents

“New bylaws provides for conflict of interest policy. See new provisions in the attached bylaws effective august 17, 2017.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The executive committee of the board of directors thoroughly reviews the tax return and financial statements with the cpa tax preparer; then a summary presentation is provided to all directors for final approval.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“New bylaws provides for conflict of interest policy. See new provisions in the attached bylaws effective august 17, 2017. Before contracts or transactions are entered into the board is polled for any material financial interest in such entity.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Executive director's compensation is determined by the board of directors. The amount is relative to similar positions in the local area and subject to budget constraints.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“All documents are available upon request. Contact tuolumne county visitors bureau at (209) 533-4420.”

Filing and Contact Details

Filer

Filer Name
Tuolumne County Visitors Bureau Inc
EIN
94-2832157
Phone
2095334420
Address
193 S WASHINGTON ST, SONORA, CA 95370

Signing Officer

Name
Lisa Mayo
Title
Executive Director
Signed
2017-11-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lisa Mayo
Formed
1983
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
13
Employees
13
Volunteers
60

Preparer

Firm
Wheeler & Egger Cpas Llp
Address
133 OLD WARDS FERRY RD STE J, SONORA, CA 95370-7822
Preparer
E Samuel Wheeler CPA
Phone
2095361218
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IRS990/Desc0The 2016-2017 Annual Report includes the following items:Focused Community Outreach/Local MarketingEnhanced AdvertisingExpanded PromotionsMedia and Tour Operator Hosting & OutreachUpgraded Social MediaTravel ShowsIncreased Strategic Partnerships2017 Tuolumne County Vacation PlannerExpanded Public RelationsStrengthening of The TCVB TeamVisitor Information Centers & ServicesIndustry Partners/AssociationsFilming Documentaries promoting Tuolumne County Current Marketing Activity with Long-Term Perspective and Goals New TCVB Logo Multi-Platform Marketing Brand USA/Visit California Co-Op San Francisco-based KGO Radio Station Marketing: Radio, Print, Online, Social Media, Email audiences Trade Shows Regional Television Marketing Newspaper Website Familiarization Tours Visit China Tour-Family Trip marketing Developing matching funds marketing programs for Tuolumne non-profitsAugmented Tuolumne County Tourism Stats 2016-2017 Tuolumne County Tourism StatsTotal Direct Travel Spending: $ 230.1 MillionTourism Industry Employment: 2,280 jobs Government Revenue Generated by TourismLocal Sales Tax Receipts: $ 7.6 MillionState Sales Tax Receipts: $ 9.9 MillionThe Bureau maintains and operates two centers: Vacation Station in Sonora and on Highway 120 in Chinese Camp; both operate 7 days a week during peak season and 5 days a week during off-peak. The Groveland Visitors Center is seasonal from May to November where Yosemite Park Employees sell park passes throughout the summer. Staff greet guests, make hotel reservations and referrals, help plan trips, distribute literature and offer branded merchandise. The Visitors Bureau also supports the Yosemite National Park Ranger Program operated by the Yosemite Highway 120 Chamber of Commerce. 1. Strong emphasis on personal service is extended to all visitors. 2.800 toll-free information and service phone line. 3. Personal reservation and attraction bookings by staff. 4. Timely material fulfillment. 5. Customized itineraries and maps; County-wide Calendar of Events. 6. Timely response to media requests. 7. Frequent contact with travel trade representatives including Familiarization Tours, sales missions and trade shows. 8. Providing Public restrooms, ADA-compliant. 9. Full-time staff responsible for marketing, media, membership, Bureau operations, Visitors Centers and customer service. 10. Provide destination website for Visitor information 24/7. 11. Social Media by way of Facebook, Twitter, Pinterest, Instagram and Linked-In. 12. On-line Vacation Planner which may be read on-line and/or downloaded.
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IRS990/Form990PartVIISectionAGrp/TitleTxt3VPres/DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Tres/DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13Executive Dir.
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IRS990/MissionDesc0Tuolumne County Visitors Bureau Incorporated (TCVB) is a nonprofit mutual benefit corporation, organized November 23, 1983, under the laws of the State of California and under Section 501(c)(6) of the Internal Revenue Code, and operates under the name Tuolumne County Visitors Bureau. TCVB was formed by an organizing committee consisting of the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association. TCVB is the designated Destination Marketing Organization for promoting Tuolumne County and the Yosemite Gold Country to visitors on a regional, statewide, national, and global level with a focus on historical towns, four-season recreation, arts and theater, farms, wineries, and accommodations. TCVB is funded mainly through a portion of the Transient Occupancy Tax (TOT) charged on overnight lodging stays. TCVB leverages marketing funds by closely partnering with larger organizations, such as Bran
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IRS990/OtherExpensesGrp/Desc3MEDIA MARKETING
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IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt07573
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0138081
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt061761
IRS990/PrincipalOfficerNm0LISA MAYO
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IRS990/ProgramServiceRevenueGrp/Desc2TRADE SHOWS
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Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$907,810
Liabilities
$247,987
Net assets
$659,823
Revenue
$1,234,058
Expenses
$1,005,871
Net income
$228,187
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.69$0.22$1.47$1.89$1.64$0.25
2023Summary only. Only limited summary data is available for this year.$1.44$0.27$1.17$1.85$1.95$0.10
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.62$0.35$1.27$1.80$1.97$0.17
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.71$0.27$1.44$1.09$0.93$0.16
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.47$0.19$1.28$1.51$1.20$0.30
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.19$0.23$0.96$1.41$1.19$0.22
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.00$0.26$0.74$1.35$1.26$0.08
2017Detailed filing. Detailed filing data is available for this year.$0.91$0.25$0.66$1.23$1.01$0.23
2017Summary only. Only limited summary data is available for this year.$0.91$0.25$0.66$1.23$1.01$0.23
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.22$0.43$0.93$0.91$0.02
2015Summary only. Only limited summary data is available for this year.$0.70$0.05$0.64$0.88$0.78$0.10
2014Summary only. Only limited summary data is available for this year.$0.31$0.05$0.26$0.75$0.79$0.04
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.05$0.30$0.71
2012Summary only. Only limited summary data is available for this year.$0.23$0.02$0.21$0.78$0.70$0.08
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.01$0.13$0.60