Liabilities / Assets
48th percentile
Higher debt load relative to assets than 48% of similar nonprofits.
EIN 94-2832157 • 501(c)6 • Sonora, CA
Profile
Tuolumne County Visitors Bureau Incorporated (TCVB) is a nonprofit mutual benefit corporation, organized November 23, 1983, under the laws of the State of California and under Section 501(c)(6) of the Internal Revenue Code, and operates under the name Tuolumne County Visitors Bureau. TCVB was formed by an organizing committee consisting of the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association. TCVB is the designated destination Marketing Organization for promoting Tuolumne County to visitors on a regional, statewide, national, and global level. TCVB is funded mainly through a portion of the Transient Occupancy Tax charged on overnight lodging stays in Tuolumne County. TCVB leverages marketing funds by closely partnering with larger organizations, such as Brand USA, Visit California, and San Francisco Travel. Each year, through its budget, TCVB creates a year-long multi-platform marketi
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
48th percentile
Higher debt load relative to assets than 48% of similar nonprofits.
Liabilities / Revenue
43rd percentile
Higher debt load relative to revenue than 43% of similar nonprofits.
Net Margin
73rd percentile
Higher net margin than 73% of similar nonprofits.
Top Officer Pay
51st percentile
Higher top officer pay than 51% of similar nonprofits.
Top officer pay equals 7.5% of source-year revenue.
Asset Growth
79th percentile
Faster asset growth than 79% of similar nonprofits.
Revenue Growth
39th percentile
Faster revenue growth than 39% of similar nonprofits.
Assets
Up$1,692,259
Up $250,644 (+17%) from 2023
Liabilities
Down$223,809
Down $45,767 (-17%) from 2023
Net Assets
Up$1,468,450
Up $296,411 (+25%) from 2023
Revenue
Up$1,886,892
Up $40,686 (+2.2%) from 2023
Expenses
Down$1,640,383
Down $305,306 (-16%) from 2023
Net Income
Up$246,509
Up $345,992 (+348%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Tuolumne County Visitors Bureau Incorporated (TCVB) is a nonprofit mutual benefit corporation, organized November 23, 1983, under the laws of the State of California and under Section 501(c)(6) of the Internal Revenue Code, and operates under the name Tuolumne County Visitors Bureau. TCVB was formed by an organizing committee consisting of the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association. TCVB is the designated destination Marketing Organization for promoting Tuolumne County to visitors on a regional, statewide, national, and global level. TCVB is funded mainly through a portion of the Transient Occupancy Tax charged on overnight lodging stays in Tuolumne County. TCVB leverages marketing funds by closely partnering with larger organizations, such as Brand USA, Visit California, and San Francisco Travel. Each year, through its budget, TCVB creates a year-long multi-platform marketi
Tuolumne county visitors bureau, dba visit tuolumne county, is the marketing organization designated to enhance economic growth by increasing tourism to tuolumne county by utilizing several marketing strategies.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $852,050 | $1,076,405 | ▲ $224,355 |
| Land, Buildings, and Equipment, Net | $83,901 | $71,485 | ▼ $12,416 |
| Prepaid Expenses and Deferred Charges | $22,926 | $44,461 | ▲ $21,535 |
| Accounts Receivable | $26,594 | $3,434 | ▼ $23,160 |
| Inventories for Sale or Use | $2,382 | $2,251 | ▼ $131 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Total Assets | $1,441,615 | $1,692,259 | ▲ $250,644 |
| Other Assets Total | $453,762 | $494,223 | ▲ $40,461 |
| Liabilities | |||
| Other Liabilities | $170,637 | $150,663 | ▼ $19,974 |
| Accounts Payable and Accrued Expenses | $98,939 | $73,146 | ▼ $25,793 |
| Total Liabilities | $269,576 | $223,809 | ▼ $45,767 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,172,039 | $1,415,550 | ▲ $243,511 |
| Net Assets With Donor Restrictions | - | $52,900 | - |
| Total Net Assets Fund Balance | $1,172,039 | $1,468,450 | ▲ $296,411 |
| Total Liabilities and Net Assets / Fund Balance | $1,441,615 | $1,692,259 | ▲ $250,644 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $50,851 | $48,571 | $99,422 |
| Other Land Buildings | $8,348 | $19,041 | $27,389 |
| Leasehold Improvements | $12,286 | $11,148 | $23,434 |
| Other Assets Org | $288,815 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Lisa Mayo | President & CEO | FT | $141,594 | $141,594 |
| Name | Title |
|---|---|
| Katie Dunn | Chairperson |
| Ryan Reis | Vice Chair |
| Casie Schornick | Director |
| Eric Barbaro | Director |
| Hanna Craig | Director |
| Jan Verhage | Director |
| Karen Marino-luckhardt | Director |
| Launa Valente | Director |
| Sam Segerstrom | Director |
| Teri Marshall | Director |
| Zac Broxham | Director |
| Stephanie Mccaffrey | SEC/Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,243,268 |
| Salaries, Compensation, and Employee Benefits | $397,115 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $1,077,407 | - | - | $1,077,407 |
| Other Salaries and Wages | $173,749 | $10,753 | - | $184,502 |
| Current Officers, Directors, Trustees, and Key Employees | $130,810 | $10,784 | - | $141,594 |
| Occupancy | $35,847 | $605 | - | $36,452 |
| Other Employee Benefits | $34,993 | $751 | - | $35,744 |
| Payroll Taxes | $25,963 | $523 | - | $26,486 |
| Fees for Services Other | $11,035 | $10,937 | - | $21,972 |
| Fees for Services Accounting | $20,995 | $427 | - | $21,422 |
| Office Expenses | $17,436 | $1,856 | - | $19,292 |
| Conferences and Meetings | $17,648 | - | - | $17,648 |
| Depreciation Depletion | $12,416 | - | - | $12,416 |
| Pension Plan Contributions | $8,614 | $175 | - | $8,789 |
| Travel | $7,268 | - | - | $7,268 |
| Insurance | $3,396 | $44 | - | $3,440 |
| Other Expenses | $2,856 | $1 | - | $2,857 |
| All Other Expenses | $43 | - | - | $43 |
| Total Functional Expenses | $1,603,468 | $36,915 | $0 | $1,640,383 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Deferred Comp 457(b) Plan Liab | $109,292 |
| Lease Liability | $41,371 |
“Members ("partners") pay annual dues and are published in the visitors bureau's annual vacation planner publication and tcvb website to promote the partners' tourist-targeted businesses.”
“The executive committee of the board of directors thoroughly reviews the tax return and financial statements with the cpa tax preparer; then a summary presentation is provided to all directors for final approval.”
“Bylaws provide for conflict of interest policy. Before contracts or transactions are entered into the board is polled for any material financial interest in such entity.”
“President & ceo's compensation is determined by the executive committee of the board of directors. The amount is relative to similar positions in the local area and subject to budget constraints.”
“All documents are available upon request. Contact tuolumne county visitors bureau at (209) 533-4420.”
“ROUNDING = $2”
“Saf investment fund - beginning balance = $49900”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | TUOLUMNE COUNTY VISITORS BUREAU, DBA VISIT TUOLUMNE COUNTY, IS THE MARKETING ORGANIZATION DESIGNATED TO ENHANCE ECONOMIC GROWTH BY INCREASING TOURISM TO TUOLUMNE COUNTY BY UTILIZING SEVERAL MARKETING STRATEGIES. |
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| IRS990/Desc | 0 | THE 2023 - 2024 ANNUAL REPORT HIGHLIGHTS THE FOLLOWING ACCOMPLISHMENTS:-IN 2023, TRAVEL SPENDING IN TUOLUMNE COUNTY GREW TO $287.5 MILLION, A 5% INCREASE OVER THE PREVIOUS RECORD YEAR, 2019 THE COUNTYS TRAVEL INDUSTRY SUPPORTED APPROXIMATELY 2,560*. INDUSTRY EMPLOYEE EARNINGS: $101 MILLION. TRANSIENT OCCUPANCY TAX FOR TUOLUMNE COUNTY IN 23.24 WAS $8.6 MILLION, AND CITY OF SONORA: $692,500-VISIT TUOLUMNE COUNTY NOMINATED DOWNTOWN SONORA FOR A SUNSET TRAVEL AWARD AND WON AS ONE OF THE BEST CITY GETAWAYS IN THE WESTERN US. -SONORA SELFIE TRAIL WAS LAUNCHED IN DECEMBER 2023. THE SONORA SELFIE TRAIL IS A CURATED MOBILE PASSPORT THAT LEADS PARTICIPANTS TO SELFIE SPOTS WITHIN THE CITY OF SONORA. THIS IS AN INTERACTIVE AND ENTICING WAY TO ATTRACT VISITORS AND ENCOURAGES LONGER VISITATION.-VTC CONTINUED TO PROMOTE THE TUOLUMNE COUNTY CRAFT BEVERAGE TRAIL AND THE CRAFT BURGER TRAIL PROMOTING AN INCREASE IN CUSTOMERS TO OUR PARTNERS IN THEIR OFF-PEAK BUSINESS HOURS.-VTC INTRODUCED THE FUEL YOUR JOURNEY CAMPAIGN AIMED TO BOOST OVERNIGHT STAYS DURING THE SLOWER TIMES OF THE YEAR BY OFFERING FREE GAS CARDS TO VISITORS WHO STAYED AT LEAST TWO NIGHTS AT A VTC PARTNER HOTEL, RV PARK OR CAMPGROUND DURING JANUARY OR FEBRUARY. -ANNUAL TRAVEL GUIDE: VTC CREATES AND DISTRIBUTES THE OFFICIAL TUOLUMNE COUNTY TRAVEL GUIDE, WHICH, ALONG WITH THE VTC WEBSITE, FORMS THE FOUNDATION OF OUR MARKETING EFFORTS. 75,000 COPIES ARE PRINTED ANNUALLY AND DISTRIBUTED AT VARIOUS BAY AREA LOCATIONS. THEY ARE ALSO DISTRIBUTED AT THE TUOLUMNE COUNTY VISITORS CENTER, MAILED TO ADVERTISING LEADS, INDIVIDUAL REQUESTS, AT MEDIA EVENTS, TRAVEL SHOWS AND LOCAL BUSINESSES.- VISIT TUOLUMNE COUNTYS WEBSITE SERVES AS A DIGITAL GATEWAY FOR INSPIRING AND ENCOURAGING TRAVEL TO TUOLUMNE COUNTY. THE WEBSITE FUNCTIONS AS AN ESSENTIAL RESOURCE, PROVIDING UP TO DATE DETAILED INFORMATION. THE WEBSITE ALSO FEATURES A BOOKING REFERRAL ENGINE LEADING VISITORS DIRECTLY TO A PROPERTY'S WEBSITE OR PREFERRED BOOKING PLATFORM.-DIGITAL ADS: OVER THE 23/24 YEAR, VTC INVESTED IN AN OUT-OF-STATE DIGITAL AD CAMPAIGN. THE CAMPAIGN UTILIZED A COMPREHENSIVE ARRAY OF DIGITAL TACTICS INCLUDING DISPLAY ADS, PAID SEARCH, PAID SOCIAL MEDIA, PRE-ROLL ADS, AND INTERNET CONNECTED TV ADS. -SOCIAL MEDIA - VISIT TUOLUMNE COUNTY CONTINUES TO BE VERY ACTIVE ON ITS SIX SOCIAL MEDIA ACCOUNTS, SHARING STRATEGICALLY PLANNED INSPIRATIONAL AND MOTIVATIONAL POSTS TO ENCOURAGE VISITATION. SOCIAL MEDIA IS ALSO A VALUABLE TOOL TO DISTRIBUTE IMPORTANT, TIMELY INFORMATION AS NECESSARY TO THE VISITING PUBLIC AND LOCALS ALIKE, NOTABLY AS WE SAW RECURRING CHANGES IN ROAD CONDITIONS THROUGHOUT THE YEAR.- GOOGLE MAX CAMPAIGN: IN AN EFFORT TO INCREASE HOTEL BOOKINGS, VTC ENGAGED IN A GOOGLE MAX CAMPAIGN SPECIFICALLY GEARED TOWARDS INCREASING BOOKINGS FOR THE SUMMER MONTHS. GOOGLE MAX USES AI TECHNOLOGY TO REACH THE CUSTOMERS MOST LIKELY TO BUY WHEREVER THEYRE BROWSING. -PRINT AD CAMPAIGNS: PRINT AD PLACEMENTS IN MAJOR TRAVEL AND LIFESTYLE PUBLICATIONS CONTINUES TO BE A KEY COMPONENT OF VTCS MARKETING STRATEGY. PRINT AD PLACEMENTS INCLUDE THE FOLLOWING PUBLICATIONS: CALIFORNIA VISITORS GUIDE, VISIT CALIFORNIA ROAD TRIPS GUIDE, DIABLO MAGAZINE, MEETINGS & EVENTS MAGAZINE, GROUP TOUR MAGAZINE, YOSEMITE JOURNAL, SUNSET MAGAZINE, AND ADVENTURE SPORTS JOURNAL.-WORKING WITH OUR UK PUBLIC RELATIONS AGENCY, VTC SECURED A UK NATIONAL GEOGRAPHIC 10-PAGE PRINT ARTICLE ABOUT TUOLUMNE COUNTY. THE ARTICLE WAS ALSO PUBLISHED BY US NATIONAL GEOGRAPHIC ONLINE.-TELEVISION AND RADIO ADVERTISING; VTC CONTINUES TO TAP INTO KEY AUDIENCES THROUGH SPECIAL PROMOTIONS, TRADITIONAL PLACEMENTS, AND STREAMING PLACEMENTS. ALONG WITH SPECIAL PROMOTIONS ON SELECT CHANNELS.- BILLBOARD ADS: VTC UTILIZED DIGITAL BILLBOARDS WHICH ALLOWS VTC TO QUICKLY CHANGE MESSAGING, TO HELP WITH CRISIS COMMUNICATIONS, EVENT PROMOTIONS, AND SEASONAL PROMOTIONS.-TUOLUMNE COUNTY ART WEEK IS A CELEBRATION OF LOCAL CREATIVIY AND CULTURE, SHOWCASING THE DIVERSE ARTISTIC TALENTS THAT THRIVE |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SEC/Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | CHAIRPERSON |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | VICE CHAIR |
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| IRS990/FormationYr | 0 | 1983 |
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| IRS990/MissionDesc | 0 | TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED (TCVB), DBA VISIT TUOLUMNE COUNTY (VTC) IS A NONPROFIT MUTUAL BENEFIT CORPORATION, ORGANIZED NOVEMBER 23, 1983, UNDER THE LAWS OF THE STATE OF CALIFORNIA AND UNDER SECTION 501 (C) (6) OF THE INTERNAL REVENUE CODE AND OPERATES UNDER THE NAME TUOLUMNE COUNTY VISITORS BUREAU. TCVB WAS FORMED BY AN ORGANIZING COMMITTEE CONSISTING OF THE TUOLUMNE COUNTY LODGING ASSOCIATION, THE TUOLUMNE COUNTY CHAMBER OF COMMERCE, THE HIGHWAY 120 ASSOCATION, AND THE SONORA PASS VACATIONLAND ASSOCIATION. TCVB IS THE DESIGNATED DESTINATION MARKETING ORGANIZATION FOR PROMOTING TUOLUMNE COUNTY TO VISITORS ON A REGIONAL, STATEWIDE, NATIONAL AND GLOBAL LEVEL WITH A FOCUS ON HISTORICAL TOWNS, FOUR-SEASON RECREATION, ARTS AND THEATER, FARMS AND WINERIES, RESTAURANTS AND SHOPS AND ACCOMMODATIONS. THE TCVB IS HOME TO THE TUOLUMNE COUNTY FILM COMMISSION. THE TCVB IS NOT ONLY KEY TO ECONOMIC GROWTH BUT ALSO ECONOMIC RECOVERY FOLLOWING LOCAL DISASTERS (I.E. WILDFIRES, FLOODS, |
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| IRS990/OtherExpensesGrp/Desc | 2 | EQUIPMENT LEASE |
| IRS990/OtherExpensesGrp/Desc | 3 | Postage and Shipping |
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| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | DEFERRED COMP 457(b) PLAN ASSETS |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 1 | RIGHT OF USE LEASE |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 2 | SAF INVESTMENT FUND |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 3 | SECURITY DEPOSITS |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 4 | TOT RECEIVABLE |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | LEASE LIABILITY |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | MEMBERS ("PARTNERS") PAY ANNUAL DUES AND ARE PUBLISHED IN THE VISITORS BUREAU'S ANNUAL VACATION PLANNER PUBLICATION AND TCVB WEBSITE TO PROMOTE THE PARTNERS' TOURIST-TARGETED BUSINESSES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS THOROUGHLY REVIEWS THE TAX RETURN AND FINANCIAL STATEMENTS WITH THE CPA TAX PREPARER; THEN A SUMMARY PRESENTATION IS PROVIDED TO ALL DIRECTORS FOR FINAL APPROVAL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | BYLAWS PROVIDE FOR CONFLICT OF INTEREST POLICY. BEFORE CONTRACTS OR TRANSACTIONS ARE ENTERED INTO THE BOARD IS POLLED FOR ANY MATERIAL FINANCIAL INTEREST IN SUCH ENTITY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | PRESIDENT & CEO'S COMPENSATION IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. THE AMOUNT IS RELATIVE TO SIMILAR POSITIONS IN THE LOCAL AREA AND SUBJECT TO BUDGET CONSTRAINTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL DOCUMENTS ARE AVAILABLE UPON REQUEST. CONTACT TUOLUMNE COUNTY VISITORS BUREAU AT (209) 533-4420. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ROUNDING = $2 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | SAF INVESTMENT FUND - BEGINNING BALANCE = $49900 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section A, Line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, Line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section B, Line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Section B, Line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Section C, Line 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part XI, Line 9 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part XI, Line 9 |
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| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
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