All Classical Public Media Inc.

Filing Period

Jul 1, 2012 to Jun 30, 2013

Signed

Feb 3, 2014

Return Version

2012v2.1

Gross Receipts

$4,421,049

Mission

Major Activities

Activity 2

Marketing and community engagement:all classical engages 170,000 weekly listeners and 215,000 unique web visitors (listening on-line spikes at 2,000 concurrent users each weekday) with up-to-the-minute information on current programming, program highlights, educational information, a cultural events calendar and information on key cultural partnership events sponsored by the station. A once in 30 years re-branding process was completed this year, allowing all classical to market more effectively within our community, showing greater independence and viability. All classical also engages close to 8,000 younger stakeholders each week via social media (facebook & twitter).

Activity 3

New media platforms:in fy13, all classical launched a mobile app which served 5,500 unique listeners on their mobile devices. All classical completely retooled its web platform with new backend architecture, design, navigation and brand, adding peripheral content including book and film review.

Filer

EIN

93-1042868