Civic Intelligence

Hispanic Public Relations Association

990EZ • Fiscal year 2023 • EIN 90-0852893

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 13, 2024

Organization Profilewww.hprausa.org
PO Box 86760Los Angeles, CA 90086

(714) 604-6860

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2023

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2023

Net Margin

9th percentile

-40%

Higher net margin than 9% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

73rd percentile

$0

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)6 • <$500k nonprofits • Source year 2023

Asset Growth

11th percentile

-33%

Faster asset growth than 11% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

19th percentile

-16%

Faster revenue growth than 19% of similar nonprofits.

2023 filings • 501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$35,505

Down $17,855 (-33%) from 2022

Net Assets

Down

$35,505

Down $17,855 (-33%) from 2022

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin9th percentile

Revenue

Down

$44,572

Down $8,694 (-16%) from 2022

Expenses

Up

$62,427

Up $21,342 (+52%) from 2022

Net Income

Down

-$17,855

Down $30,036 (-247%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60K$40K$20K$0Assets 2014: $28,067Liabilities 2014: $0Net Assets 2014: $28,0672014Assets 2015: $28,071Liabilities 2015: $0Net Assets 2015: $28,0712015Assets 2016: $5,410Liabilities 2016: $0Net Assets 2016: $5,4102016Assets 2017: $11,519Liabilities 2017: $0Net Assets 2017: $11,5192017Assets 2019: $14,479Liabilities 2019: $02019Assets 2021: $41,179Net Assets 2021: $41,1792021Assets 2022: $53,360Net Assets 2022: $53,3602022Assets 2023: $35,505Net Assets 2023: $35,5052023Assets 2024: $50,417Liabilities 2024: $0Net Assets 2024: $50,4172024

Highlighted filing

2023

Assets$35,505
Liabilities-
Net Assets$35,505
Open 2023 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2014: $22,931Expenses 2014: $27,218Net Income 2014: -$4,2872014Revenue 2015: $9,666Expenses 2015: $10,174Net Income 2015: -$5082015Revenue 2016: -$15,203Expenses 2016: $7,458Net Income 2016: -$22,6612016Revenue 2017: $14,608Expenses 2017: $8,499Net Income 2017: $6,1092017Revenue 2019: $7,095Expenses 2019: $6,327Net Income 2019: $7682019Revenue 2021: $52,149Expenses 2021: $28,316Net Income 2021: $23,8332021Revenue 2022: $53,266Expenses 2022: $41,085Net Income 2022: $12,1812022Revenue 2023: $44,572Expenses 2023: $62,427Net Income 2023: -$17,8552023Revenue 2024: $154,298Expenses 2024: $139,386Net Income 2024: $14,9122024

Highlighted filing

2023

Revenue$44,572
Expenses$62,427
Net Income-$17,855
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 13, 2024
Return Version
2023v5.1
Gross Receipts
$162,742
Mission and Program Overview

Mission

501(c)(6) MEMBERSHIP BASED ORGANIZATION

Program Services

DescriptionGrantsExpenses
BRAVO AWARD GRANTS TO HONOREES-$11,340
JOB POSTING PROGRAM FOR STUDENTS AND PROFESSIONALS-$3,164
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sonia DiazPresident-$0--
Vanessa GonzalezSecretary-$0--
Jaime RojasVice President-$0--
Elia VerduzcoTreasurer-$0--
Brenda MendozaBravo Awards Co-Chair-$0--
Andy ChecoBravo Awards Chair-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Bravo Awards$81,812$29,812$118,170$-88,358
Event 2-$0-$0
Total Events$81,812$29,812$118,170$-88,358
Filing and Contact Details

Filer

Filer Name
Hispanic Public Relations Association
EIN
90-0852893
Phone
7146046860
Address
PO Box 86760, Los Angeles, CA 90086

Signing Officer

Name
Elia Verduzco
Title
Treasurer
Phone
7146046860
Signed
2024-09-13
Discuss with paid preparer
No

Preparer

Firm
Cruz & Associates
Address
11331 183rd Street No 1176, Cerritos, CA 90703
Preparer
Gregory Cruz
Phone
5623800035
Supplemental Narrative

Additional Explanations

Part I Line 8

“-”

Other Revenue

“$21,157”

Total

“$21,157”

Part I Line 16

“-”

Program Service Expenditure

“$3,184”

Membership payments to Chapters

“$16,888”

Board Expenses

“$16,888”

Administrative

“$26,397”

Total

“$48,567”

Raw XML Appendix193 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0Elia Verduzco
IRS990EZ/BooksInCareOfDetail/PhoneNum07146046860
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 86760
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Los Angeles
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd090086
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt053360
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt035505
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt079500
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-17855
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt02520
IRS990EZ/FiledScheduleAInd0false
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form720FiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt053360
IRS990EZ/Form990TotalAssetsGrp/EOYAmt035505
IRS990EZ/FundraisingGrossIncomeAmt029812
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt011340
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt0162742
IRS990EZ/InvestmentIncomeAmt015
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt08169
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt053360
IRS990EZ/NetAssetsOrFundBalancesEOYAmt035505
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt053360
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt035505
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt03.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt13.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt23.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt34
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt43.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt53.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Sonia Diaz
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Vanessa Gonzalez
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Jaime Rojas
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Elia Verduzco
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Brenda Mendoza
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Andy Checo
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Bravo Awards CO-Chair
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Bravo Awards Chair
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationFiled990TInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt048567
IRS990EZ/OtherRevenueTotalAmt021157
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0501(c)(6) membership based organization
IRS990EZ/ProgramServiceRevenueAmt024089
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0JOB POSTING PROGRAM FOR STUDENTS AND PROFESSIONALS
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1BRAVO AWARD GRANTS TO HONOREES
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt03164
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt111340
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/RelatedOrgSect527OrgInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt0118170
IRS990EZ/SpecialEventsNetIncomeLossAmt0-88358
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt062427
IRS990EZ/TotalProgramServiceExpensesAmt014504
IRS990EZ/TotalRevenueAmt044572
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.hprausa.org
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990ScheduleG/CharitableDistributionRqrInd0false
IRS990ScheduleG/CntrctWith3rdPrtyForGameRevInd0false
IRS990ScheduleG/EmailSolicitationsInd0X
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt052000
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt052000
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0118170
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0BRAVO AWARDS
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt081812
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt081812
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt029812
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt029812
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-88358
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt0118170
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt0118170
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt00
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborBingoInd0false
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborOtherGamingInd0false
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborPullTabsInd0false
IRS990ScheduleG/GamingWithNonmembersInd0false
IRS990ScheduleG/InPersonSolicitationsInd0X
IRS990ScheduleG/LicensedInd0false
IRS990ScheduleG/LicensedStatesCd0CA
IRS990ScheduleG/LicenseSuspendedEtcInd0false
IRS990ScheduleG/MailSolicitationsInd0X
IRS990ScheduleG/MemberOfOtherEntityInd0false
IRS990ScheduleG/PhoneSolicitationsInd0X
IRS990ScheduleG/SpecialFundraisingEventsInd0X
IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt0INCLUDES TICEKTS FOR BRAVO AWARDS
IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt1EXPENSES FOR EVENT, HOSTING, MARKETING PUBLIC RELATIONS, GIFTS, AND AWARDS
IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc0PART II LINE 1
IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc1PART II LINE 9
IRS990ScheduleG/TotalGrossReceiptsAmt00
IRS990ScheduleG/TotalNetToOrganizationAmt00
IRS990ScheduleG/TotalRetainedByContractorsAmt00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0-
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1$21,157
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2$21,157
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3-
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4$3,184
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5$16,888
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6$16,888
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7$26,397
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8$48,567
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I LINE 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2TOTAL
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Program Service Expenditure
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Membership payments to Chapters
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Board Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Administrative
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8TOTAL
ReturnHeader/BuildTS02024-08-08 14:25:15Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0Elia Verduzco
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum07146046860
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-09-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Hispanic Public Relations Association
ReturnHeader/Filer/BusinessNameControlTxt0HISP
ReturnHeader/Filer/EIN0900852893
ReturnHeader/Filer/PhoneNum07146046860
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 86760
ReturnHeader/Filer/USAddress/CityNm0Los Angeles
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090086
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0882553433
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Cruz & Associates
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt011331 183rd Street No 1176
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Cerritos
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090703
ReturnHeader/PreparerPersonGrp/PhoneNum05623800035
ReturnHeader/PreparerPersonGrp/PreparationDt02024-09-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Gregory Cruz
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-09-17T10:06:39-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$35,505
Liabilities
-
Net assets
$35,505
Revenue
$44,572
Expenses
$62,427
Net income
-$17,855
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$1.54$1.39$0.15
2023Detailed filing. Detailed filing data is available for this year.$0.36$0.36$0.45$0.62$0.18
2022Detailed filing. Detailed filing data is available for this year.$0.53$0.53$0.53$0.41$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.41$0.41$0.52$0.28$0.24
2019Summary only. Only limited summary data is available for this year.$0.14$0.00$0.07$0.06$0.01
2017Summary only. Only limited summary data is available for this year.$0.12$0.00$0.12$0.15$0.08$0.06
2016Summary only. Only limited summary data is available for this year.$0.05$0.00$0.05$0.15$0.07$0.23
2015Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$0.10$0.10$0.01
2014Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$0.23$0.27$0.04