Civic Intelligence

Hispanic Public Relations Association

EIN 90-0852893 • 501(c)6 • Los Angeles, CA

Profile

501(c)(6) membership based organization

PO Box 86760Los Angeles, CA 90086

www.hprausa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

67th percentile

9.7%

Higher net margin than 67% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

90th percentile

42%

Faster asset growth than 90% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

98th percentile

246%

Faster revenue growth than 98% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$50,417

Up $14,912 (+42%) from 2023

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

Up

$50,417

Up $14,912 (+42%) from 2023

Operations
Liabilities / Revenue51st percentileNet Margin67th percentile

Revenue

Up

$154,298

Up $109,726 (+246%) from 2023

Expenses

Up

$139,386

Up $76,959 (+123%) from 2023

Net Income

Up

$14,912

Up $32,767 (+184%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth90th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2014: $28,067Liabilities 2014: $0Net Assets 2014: $28,0672014Assets 2015: $28,071Liabilities 2015: $0Net Assets 2015: $28,0712015Assets 2016: $5,410Liabilities 2016: $0Net Assets 2016: $5,4102016Assets 2017: $11,519Liabilities 2017: $0Net Assets 2017: $11,5192017Assets 2019: $14,479Liabilities 2019: $02019Assets 2021: $41,179Net Assets 2021: $41,1792021Assets 2022: $53,360Net Assets 2022: $53,3602022Assets 2023: $35,505Net Assets 2023: $35,5052023Assets 2024: $50,417Liabilities 2024: $0Net Assets 2024: $50,4172024

Highlighted filing

2024

Assets$50,417
Liabilities$0
Net Assets$50,417
Open 2024 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2014: $22,931Expenses 2014: $27,218Net Income 2014: -$4,2872014Revenue 2015: $9,666Expenses 2015: $10,174Net Income 2015: -$5082015Revenue 2016: -$15,203Expenses 2016: $7,458Net Income 2016: -$22,6612016Revenue 2017: $14,608Expenses 2017: $8,499Net Income 2017: $6,1092017Revenue 2019: $7,095Expenses 2019: $6,327Net Income 2019: $7682019Revenue 2021: $52,149Expenses 2021: $28,316Net Income 2021: $23,8332021Revenue 2022: $53,266Expenses 2022: $41,085Net Income 2022: $12,1812022Revenue 2023: $44,572Expenses 2023: $62,427Net Income 2023: -$17,8552023Revenue 2024: $154,298Expenses 2024: $139,386Net Income 2024: $14,9122024

Highlighted filing

2024

Revenue$154,298
Expenses$139,386
Net Income$14,912
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$50,417
Liabilities
$0
Net assets
$50,417
Revenue
$154,298
Expenses
$139,386
Net income
$14,912
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$1.54$1.39$0.15
2023Detailed filing. Detailed filing data is available for this year.$0.36$0.36$0.45$0.62$0.18
2022Detailed filing. Detailed filing data is available for this year.$0.53$0.53$0.53$0.41$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.41$0.41$0.52$0.28$0.24
2019Summary only. Only limited summary data is available for this year.$0.14$0.00$0.07$0.06$0.01
2017Summary only. Only limited summary data is available for this year.$0.12$0.00$0.12$0.15$0.08$0.06
2016Summary only. Only limited summary data is available for this year.$0.05$0.00$0.05$0.15$0.07$0.23
2015Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$0.10$0.10$0.01
2014Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$0.23$0.27$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jan 16, 2026
Return Version
2024v5.2
Gross Receipts
$154,298
Mission and Program Overview

Mission

Empowering public relations and communications professionals with the knowledge and tools to successfully engage and reach the diverse influential u.s. Latino market.

501(c)(6) MEMBERSHIP BASED ORGANIZATION

Program Services

DescriptionGrantsExpenses
BRAVO AWARD GRANTS TO HONOREES$59,300$89,704
JOB POSTING PROGRAM FOR STUDENTS AND PROFESSIONALS$68,557$0
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SONIA DIAZPresident-$0--
ELIA VERDUZCOTreasurer Former-$0--
ROSE MARY CORTESTreasurer Current-$0--
Filing and Contact Details

Filer

Filer Name
Hispanic Public Relations Association
EIN
90-0852893
In Care Of
% ELIA VERDUZCO
Phone
7146046860
Address
PO BOX 86760, LOS ANGELES, CA 90086

Signing Officer

Name
Elia Verduzco
Title
Treasurer Former
Phone
7146046860
Signed
2026-01-16
Discuss with paid preparer
No

Preparer

Firm
Trimerge Consulting Group Pa
Address
39 NW 166 STREET SUITE 1, MIAMI, FL 33169
Preparer
Geraldine Lazarre
Phone
3059405344
Supplemental Narrative

Additional Explanations

Description of other revenue Part I line 8

“Description AmountEDUCATIONAL FUND 10,000MISCELLANEOUS 3,800BRAVO AWARDS 59,300MEMBER DUES 531JOB BOARD FEES 3,006”

List of grants and similar amounts paid Part I line 10

“Amount 10,000”

Description of other expenses Part I line 16

“Description AmountBOARD EXPENSES 6,050ADMINISTRATION 5,690DIGITAL & WEBSITE 5,874MISCELLANEOUS 1,640PROGRAMS 6,184BRAVO AWARDS 89,048”

Raw XML Appendix111 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0ELIA VERDUZCO
IRS990EZ/BooksInCareOfDetail/PhoneNum07146046860
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 86760
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0LOS ANGELES
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd090086
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt035505
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt050417
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt02331
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt014912
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt014900
IRS990EZ/Form990TotalAssetsGrp/BOYAmt035505
IRS990EZ/Form990TotalAssetsGrp/EOYAmt050417
IRS990EZ/GrantsAndSimilarAmountsPaidAmt010000
IRS990EZ/GrossReceiptsAmt0154298
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt035505
IRS990EZ/NetAssetsOrFundBalancesEOYAmt050417
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt035505
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt050417
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt10.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0SONIA DIAZ
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1ELIA VERDUZCO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2ROSE MARY CORTES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER FORMER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2TREASURER CURRENT
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherExpensesTotalAmt0114486
IRS990EZ/OtherRevenueTotalAmt076637
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0501(c)(6) MEMBERSHIP BASED ORGANIZATION
IRS990EZ/ProgramServiceRevenueAmt075330
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0BRAVO AWARD GRANTS TO HONOREES
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1JOB POSTING PROGRAM FOR STUDENTS AND PROFESSIONALS
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt059300
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt168557
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt089704
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt10
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt0139386
IRS990EZ/TotalProgramServiceExpensesAmt089704
IRS990EZ/TotalRevenueAmt0154298
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.HPRAUSA.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description AmountEDUCATIONAL FUND 10,000MISCELLANEOUS 3,800BRAVO AWARDS 59,300MEMBER DUES 531JOB BOARD FEES 3,006
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Amount 10,000
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Description AmountBOARD EXPENSES 6,050ADMINISTRATION 5,690DIGITAL & WEBSITE 5,874MISCELLANEOUS 1,640PROGRAMS 6,184BRAVO AWARDS 89,048
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Description of other revenue Part I line 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1List of grants and similar amounts paid Part I line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Description of other expenses Part I line 16
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0ELIA VERDUZCO
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER FORMER
ReturnHeader/BusinessOfficerGrp/PhoneNum07146046860
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-01-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HISPANIC PUBLIC RELATIONS ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0HISP
ReturnHeader/Filer/EIN0900852893
ReturnHeader/Filer/InCareOfNm0% ELIA VERDUZCO
ReturnHeader/Filer/PhoneNum07146046860
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 86760
ReturnHeader/Filer/USAddress/CityNm0LOS ANGELES
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090086
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0200192243
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TRIMERGE CONSULTING GROUP PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt039 NW 166 STREET SUITE 1
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MIAMI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd033169
ReturnHeader/PreparerPersonGrp/PhoneNum03059405344
ReturnHeader/PreparerPersonGrp/PreparationDt02026-01-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GERALDINE LAZARRE
ReturnHeader/ReturnTs02026-01-16T18:29:38-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.