Liabilities / Assets
99th percentile
Higher debt load relative to assets than 99% of similar nonprofits.
Reed for Hope Foundation Inc
990EZ • Fiscal year 2014 • EIN 90-0838588
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
6.51x
Liabilities / Revenue
81st percentile
Higher debt load relative to revenue than 81% of similar nonprofits.
Net Margin
43rd percentile
Higher net margin than 43% of similar nonprofits.
Top Officer Pay
83rd percentile
Higher top officer pay than 83% of similar nonprofits.
Top officer pay equals 17.1% of source-year revenue.
Asset Growth
18th percentile
Faster asset growth than 18% of similar nonprofits.
Revenue Growth
6th percentile
Faster revenue growth than 6% of similar nonprofits.
Balance Sheet
Assets
Down$1,701
Down $502 (-23%) from 2013
Net Assets
Up-$9,366
Up $550 (+5.5%) from 2013
Liabilities
Down$11,067
Down $1,052 (-8.7%) from 2013
Revenue And Expenses
Revenue
Down$120,576
Down $210,478 (-64%) from 2013
Expenses
Down$120,026
Down $226,802 (-65%) from 2013
Net Income
Up$550
Up $16,324 (+103%) from 2013
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2014 to Dec 31, 2014
- Signed
- May 17, 2016
- Return Version
- 2014v6.0
- Gross Receipts
- $120,576
Mission and Program Overview
Mission
1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and lupus;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medic
Program Services
| Description | Grants | Expenses |
|---|---|---|
| The Reed For Hope Foundation successfully provided for and/or contributed to the process of free health and wellness screenings to more than three thousand persons across the United States and educated and affected more than one million people towards better health and wellness, living conditions, water quality, and community involvement through health centered events, initiatives, videos, social media campaigns, partners in charity and the reach and influence of our health ambassadors. We feel that we have to continue to be a leader in innovation and creativity in our efforts to have sustainable impact on community attitudes towards diet, wellness, disease prevention and other vital areas. Here are some of the events and programs from our foundation in 2014:SUNSHINE BEYOND SUMMER AWARENESS Event - THE 2014 "SUNSHINE BEYOND SUMMER" EVENT GATHERED MORE THAN ONE THOUSAND INFLUENTIAL ATTENDEES AT THE HOME OF RFHF SUPPORTER AND AMBASSADOR TO PRESIDENT OBAMA - LORNA JOHNSON, FOR A PARTY WITH A PURPOSE. THE PURPOSE WAS TO EDUCATE OR "EDU-TAIN" THE ATTENDEES ON THE IMPORTANCE OF TESTING FOR TARGETED HEALTH CONDITIONS AND TO GET THEM TO PLEDGE TO THE RFHF LOVE HEALTHY AFFIRMATIONS WITH THE HOPES OF HAVING THEM ENCOURAGE THEIR FANS AND SOCIAL MEDIA FOLLOWERS TO DO THE SAME. ONE STRATEGY WAS TO INSPIREOUR MOST INFLUENTIAL FRIENDS TO USE THEIR COLLECTIVE SOCIAL MEDIA CURRENCY TO CREASTE A HEALING MOVEMENT ACROSS THE GLOBE BY INFITING THEIR FOLLOWERS AND FANS TO JOIN TOGETHER WITH FAMILY AND FRIENDS TO STAY HEALTHY THROUGH PREVENTION. WE ENCOURAGED THEM TO GET TESTED FOR HIV/AIDS AND TO "LOVE HEALTHY" IN THE SPIRIT OF COLLABORATIVE WELLNESS.OUR LOVE HEALTHY LOUNGE PLAYED HOST TO INTERVIEWS BY MANY CELEBRITIES AND INFLUENTIAL ATTENDEES. VIDEOS FROM THIS SESSION ARE UPLOADED THROUGHOUT THE YEAR BY THE FOUNDATION USING DIFFERENT MEDIUMS TO REACH THE TARGET AUDIENCE. THE FOUNDATION IS PROUD TO HAVE REACHED MORE THAN 12 MILLION PEOPLE WORLDWIDE, WITH THE CORE MESSAGES OF THE DAY AMPLIFIED BY LYNN WHITFIELD, KYM WHITLEY, REGINA KING, MC LYTE, AND OTHERS LEADING THE CHARGE WITH THEIR SOCIAL MEDIA PLATFORMSOTHER PARTNERS IN CHARITY FOR THE EVENT WERE THE AMERICAN HEART ASSOCIATION, AND AIDS HEALTHCARE FOUNDATION. THE. FOUNDATION IN ITS PARTNERSHIPS WITH AHA AND AFH PROVIDED ON SITE HIV AIDS TESTING AND COUNSELING, AND HEART AND COLESTOROL TESTING AND COUNSELING. MORE THAN ? FREE HIV/AIDS TEST KITS TO GUESTS MADE POSSIBLE BY WAY OF A DONATION FROM AIDS HEALTHCARE FOUNDATION AND AMERICAN HEART ASSOCIATION. BEYOND THAT, THE FOUNDATION ENCOURAGED EVEN MORE FOLLOWERS OF OUR GUESTS TO VISIT THEIR PERSONAL DOCTORS TO SEEK THE BEST METHOD FOR TESTING AND TAKING CONTROL OF THEIR HEALTH.Love Healthy Programming at BET EXPERIENCE 2014Event RecapThe Reed for Hope Foundation (RFHF) partnered with the AIDS Healthcare Foundation (AHF) and Planned Parenthood Los Angeles (PPLA) to host an interactive health exhibit at the 2014 BET Experience. The event was held as part of Reed for Hopes Love Healthy campaign and was aimed to encourage healthy lifestyle choices, to promote responsibility as it relates to sexual health, and to offer free HIV screenings to the thousands of fans attending the BET Fanfest.The free two-day event featured live entertainment, including a DJ, and cash giveaways and other promotional items as testing incentives. A key attraction at the exhibit was The Love Seat where fans got up close and personal with their favorite celebrities, including Reed for Hope Awareness Ambassadors who participated in discussions about dating, sexual health and general wellness. A camera crew was on hand to capture all the sights and sounds of the event as Reed for Hopes Love Healthy correspondents conducted one-on-one interviews with the celebrities, fans, and Reed for Hopes partners in the community.EVENT DETAILS:BET Experience 2014Los Angeles Convention Center June 28 2912 p.m. 5 p.m.ATTENDEES:Robi Reed Founder, RFHFC.O. Brown VP of Marketing & Communications, RFHFGena Gatewood Event Manager, RFHFMadison Chase Love Healthy Host, RFHFShannon Boodram Love Healthy Correspondent, RFHFSamantha Granberry Sr. Director of Media, Marketing & Special Projects, AHF Jacqueline Burbank Marketing Assistant, AHFKristi Henderson Director of Communications Campaigns, PPFARebecca Levison Director of Community Engagement, PPLADinah Stephens Director of Public Affairs, PPLA40+ volunteer clinicians from PPLAs Patient Services team10+ Reed for Hope volunteers and production crewGIVEAWAYS:Love Healthy branded t-shirts, water bottles and condoms; included all partner logosCash booth (max. $5,000)Gift cards (ranging from $2 - $50)BET Award tickets (1 pair)KEY HIGHLIGHTS:Planned Parenthoods Patient Services team confirmed more than 40 volunteerclinicians to conduct the free HIV testing for the event.Planned Parenthood, AHF and Reed For Hope tested 154 people total and provided over 37 hours of individual sexual health counseling and education.The AIDS Healthcare Foundation invested a total of $3,450 in cash prizes; and provided other promotional items, including t-shirts and water bottles as testing incentives.Reed for Hope confirmed a pair of tickets to the BET Awards, which was raffled off as a Grand Prize for those people who got tested.Celebrities made guest appearances on behalf of Reed for Hope to help generate awareness about important health issues that affect our community.CELEBRITY APPEARANCES:Snoop Dogg (rapper)Keri Hilson (singer/songwriter)Eva Marcille (actress/model)Naturi Naughton (actress/singer)Morris Chestnut (actor)Cast of The Game (BET)Claudia Jordan (model/TV-radio personality)Hydeia Broadbent (HIV activist/AHF Brand Ambassador) Cast of Being Mary Jane (BET)Joyful Drake (actress)Gary G-Thang Johnson (comedian)DJ Traci Steele (TV-radio personality)Cast of Start Up (BET)Shayne Murphy (model)Chris Glenn (rapper)KEY LEARNINGS: Achievements:The DJ, cash booth, and celebrity appearances together created a fun and dynamic atmosphere for people to get tested For HIV/AIDS and discuss topics that affect their health.The Planned Parenthood staff was well informed and friendly. They made everyone feel at ease throughout the registration and testing process.Patient confidentiality was a priority and well managed by the entire team.The event effectively communicated key messages about HIV/AIDS awarenessand disease prevention.Recommendations:Prepare for possible security issues/concerns surrounding celebrity appearances.Utilize social media more to communicate key messages and event details leading up to, during and after the event. Encourage partners and celebs to participate when possible. Suggest that BET consider shorter event hours next year due to slow traffic late day.COMMENTS/FEEDBACK:Frantz Cayo (BET Experience, Head of Programming): It was a pleasure meeting you at the BET Experience this year. We hope that you and your team had a productive and effective time at the event. It seemed like you had a nice crowd and a number of people who participated in such an important activation.Kristi Henderson (Planned Parenthood, Director of Communications Campaigns): A HUGE thank you to each of you for including us in the BETX...It was truly a great experience working with you all and even more impressive to touch so many young people with free testing.Rebecca Levison (Planned Parenthood, Director of Community Engagement):This event inspired our staff and is something they would gladly work on again. The collaboration between all the different organizations was impressive and I felt like we all brought our best game to the table to create an exciting atmosphere while doing important work. Great job all around!"Love Healthy - Lets Test - College Tour and Other Components - Pilot ProgramThe Love Healthy Campaign is the most significant, aggressive outreach to young adults implored by The Reed For Hope Foundation (RFHF), whose mission is to improve the vitality of the global village by working to change specific cultural attitudes about health wellness, disease prevention, health disparities, and clean drinking water, through the use of multi-media campaigns, thereby enhancing the quality of life for all.The Love Healthy Campaign continues trailblazing through the Fall and on October 22, 2014, it made its mark at Spelman College in Atlanta, in a partnership with Wellness Revolution of the college and OraSures Life As We Know It, we held a multi-faceted, health awareness, week-long multi- media campaign, in that we planned to replicate 12-15 US colleges and universities encompassing the star-studded 2014 Love Healthy College Concert Series with stellar performances singers Avant who was the performer at the Spelman Pilot. This pilot program brought in a major component that we can see as a good part of this campaign, a Love Healthy feature The Love Healthy Intimate Conversation TV & Web Series as Celebrity ambassadors and select guests exchange dynamic discussions of truly how to keep lo | $64,901 | - |
| THE REED FOR HOPE FOUNDATION'S AWARENESS AMBASSADORS PROGRAM IS A VITAL PART OF THE CHARITABLE MISSION OF THE FOUNDATION. AMBASSADORS ARE CAREULLY SELECTED YEARLY BASED ON A SERIES OF FACTORS, NAMELY, THIR DESIRE TO SERVE AND THEIR INFLUENCE ON THEIR PEERS AND THEIR FANS AS EVIDENCED BY THEIR SOCIAL MEDIA PRESENCE AND OTHER MEASUREMENTS OF THEIR ABILITY TO REACH THE TARGET AUDIENCE. A VOTE OF CONFIDENCE BY THE FOUNDATION BOARD DURING ANNUAL MEETINGS ESTABLISHES THE CRITERIA AND CHOOSES YEARLY. WE STRONGLY BELIEVE THAT GOD HAS A PURPOSE FOR EACH INDIVIDUAL AND THE BOARD IS COMMITTED TO MAKING NON-TRADITIONAL CHOICES FOR AMBASSADORS.THE REED FOR HOPE FOUNDATION PARTNERED WITH THE AIDS HEALTHCARE FOUNDATION AND PLANNED PARENTHOOD AT THE 2014 BET EXPERIENCE - A 2 DAY FESTIVAL WHERE OVER 150,000 PEOPLE OF DIVERSE ETHNICITIES VISITED. THE RFHF/LOVE HEALTHY WELLNESS LOUNGE PROVIDED ONSITE TESTING FOR HIV AIDS AND STDS COUNSELING AND TAKE AWAYS PROMOTING HEALTHY LIFESTYLES AND DISEASE PREVENTION.2014 AMBASSADORSEVA MARCILLE; NATURI NAUGHTON; KERI HILSON; PASTOR TOURE ROBERTS; KYM WHTLEY | $31,517 | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| DANNY HARRIS | VP Of Development | FT | $20,650 | - | $20,650 |
| ROBI REED | President | PT | $0 | - | - |
| DONNA REED | Secretary | - | $0 | - | - |
| ROGER LEWIS | Treasurer | - | $0 | - | - |
| ANDREA REED ELMORE | Director | - | $0 | - | - |
| PERRIS MCCRACKEN | Director | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Reed for Hope Foundation
- EIN
- 90-0838588
- Phone
- 3104964556
- Address
- 401 WILSHIRE BLVD 12TH FLOOR, SANTA MONICA, CA 90401
Signing Officer
- Name
- Robi Reed
- Title
- President
- Signed
- 2016-05-17
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Margaret E Washburn CPA
- Address
- 146 SOUTH CLARK DRIVE 201, LOS ANGELES, CA 90048
- Preparer
- Margaret E Washburn
- Phone
- 3102740165
Supplemental Narrative
Additional Explanations
Other Expenses.1002
“Office Expenses $1855”
Other Expenses.1005
“Travel $5359”
Other Expenses.1012
“Insurance $1129”
Other Expenses.1
“EVENT EXPENSES $65149”
Other Expenses.2
“OTHER PROGRAM $3622”
Other Expenses.3
“Bank fees & finance chgs $1346”
Other Expenses.4
“CONTRIBUTIONS $1200”
Other Expenses.5
“WEB SITE $354”
Other Expenses.6
“TEMPORARY LABOR $300”
Other Expenses.7
“MARKETING $160”
Other Expenses.8
“Licenses and permits $105”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $10618 Accounts Payable and Accrued Expenses - Ending $4786”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $1500 Payable to Officers, Directors, Etc. - Ending $6281”
Raw XML Appendix187 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/AddressChangeInd | 0 | X |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | ROBI REED |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 3104964556 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 401 WILSHIRE BLVD 12TH FLOOR |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | SANTA MONICA |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 90401 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 2202 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 1701 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 120576 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 550 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 15773 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 2202 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 1701 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 120576 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/LoansToFromOfficersAmt | 0 | 6281 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | true |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | -9916 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | -9366 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | -9916 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | -9366 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 3024 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 15.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 20650 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | ROBI REED |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | DONNA REED |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | ROGER LEWIS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | ANDREA REED ELMORE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | PERRIS MCCRACKEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | DANNY HARRIS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | VP OF DEVELOPMENT |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 80579 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | 1 - TO RAISE PUBLIC AWARENESS ABOUT AND PROVIDE INFORMATION REGARDING VARIOUS HUMANITARIAN CAUSES AND THE PREVENTION AND TREATMENT OF MULTIPLE DISEASES INCLUDING, BUT NOT LIMITED TO, HIV/AIDS, HEART DISEASE, DIABETES, OBESITY, SICKLE CELL ANEMIA AND LUPUS;2 - TO PROMOTE WELLNESS, DISEASE PREVENTION AND UNIVERSAL ACCESS TO CUTTING EDGE MEDICAL TESTING, DIAGNOSIS AND TREATMENTS, WITHOUT REGARD TO FINANCIAL STATUS;3 - TO PROVIDE HUMANITARIAN SERVICES THAT IMPROVE THE OVERALL QUALITY OF LIFE OF POPULATIONS AROUND THE WORLD, INCLUDING, BUT NOT LIMITED TO, DRILLING WATER WELLS, IMPLEMENTING CLEAN AND RENEWABLE DRINKING WATER SYSTEMS, AND PROVIDING EDUCATION ABOUT THE IMPORTANCE OF DRINKING CLEAN WATER, ALL WITHOUT CHARGE;4 - TO PROMOTE HEALTHIER LIFESTYLES THROUGH EDUCATION ABOUT THE BENEFITS OF HOME HEALTH GARDENS, ENCOURAGING ACCESS TO HEALTHIER ORGANIC FOOD SOURCES AND EDUCATING THE PUBLIC ABOUT THE HEALTH BENEFITS OF REGULAR PHYSICAL ACTIVITY;5 - TO PROVIDE FUNDING FOR CUTTING EDGE MEDIC |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | The Reed For Hope Foundation successfully provided for and/or contributed to the process of free health and wellness screenings to more than three thousand persons across the United States and educated and affected more than one million people towards better health and wellness, living conditions, water quality, and community involvement through health centered events, initiatives, videos, social media campaigns, partners in charity and the reach and influence of our health ambassadors. We feel that we have to continue to be a leader in innovation and creativity in our efforts to have sustainable impact on community attitudes towards diet, wellness, disease prevention and other vital areas. Here are some of the events and programs from our foundation in 2014:SUNSHINE BEYOND SUMMER AWARENESS Event - THE 2014 "SUNSHINE BEYOND SUMMER" EVENT GATHERED MORE THAN ONE THOUSAND INFLUENTIAL ATTENDEES AT THE HOME OF RFHF SUPPORTER AND AMBASSADOR TO PRESIDENT OBAMA - LORNA JOHNSON, FOR A PARTY WITH A PURPOSE. THE PURPOSE WAS TO EDUCATE OR "EDU-TAIN" THE ATTENDEES ON THE IMPORTANCE OF TESTING FOR TARGETED HEALTH CONDITIONS AND TO GET THEM TO PLEDGE TO THE RFHF LOVE HEALTHY AFFIRMATIONS WITH THE HOPES OF HAVING THEM ENCOURAGE THEIR FANS AND SOCIAL MEDIA FOLLOWERS TO DO THE SAME. ONE STRATEGY WAS TO INSPIREOUR MOST INFLUENTIAL FRIENDS TO USE THEIR COLLECTIVE SOCIAL MEDIA CURRENCY TO CREASTE A HEALING MOVEMENT ACROSS THE GLOBE BY INFITING THEIR FOLLOWERS AND FANS TO JOIN TOGETHER WITH FAMILY AND FRIENDS TO STAY HEALTHY THROUGH PREVENTION. WE ENCOURAGED THEM TO GET TESTED FOR HIV/AIDS AND TO "LOVE HEALTHY" IN THE SPIRIT OF COLLABORATIVE WELLNESS.OUR LOVE HEALTHY LOUNGE PLAYED HOST TO INTERVIEWS BY MANY CELEBRITIES AND INFLUENTIAL ATTENDEES. VIDEOS FROM THIS SESSION ARE UPLOADED THROUGHOUT THE YEAR BY THE FOUNDATION USING DIFFERENT MEDIUMS TO REACH THE TARGET AUDIENCE. THE FOUNDATION IS PROUD TO HAVE REACHED MORE THAN 12 MILLION PEOPLE WORLDWIDE, WITH THE CORE MESSAGES OF THE DAY AMPLIFIED BY LYNN WHITFIELD, KYM WHITLEY, REGINA KING, MC LYTE, AND OTHERS LEADING THE CHARGE WITH THEIR SOCIAL MEDIA PLATFORMSOTHER PARTNERS IN CHARITY FOR THE EVENT WERE THE AMERICAN HEART ASSOCIATION, AND AIDS HEALTHCARE FOUNDATION. THE. FOUNDATION IN ITS PARTNERSHIPS WITH AHA AND AFH PROVIDED ON SITE HIV AIDS TESTING AND COUNSELING, AND HEART AND COLESTOROL TESTING AND COUNSELING. MORE THAN ? FREE HIV/AIDS TEST KITS TO GUESTS MADE POSSIBLE BY WAY OF A DONATION FROM AIDS HEALTHCARE FOUNDATION AND AMERICAN HEART ASSOCIATION. BEYOND THAT, THE FOUNDATION ENCOURAGED EVEN MORE FOLLOWERS OF OUR GUESTS TO VISIT THEIR PERSONAL DOCTORS TO SEEK THE BEST METHOD FOR TESTING AND TAKING CONTROL OF THEIR HEALTH.Love Healthy Programming at BET EXPERIENCE 2014Event RecapThe Reed for Hope Foundation (RFHF) partnered with the AIDS Healthcare Foundation (AHF) and Planned Parenthood Los Angeles (PPLA) to host an interactive health exhibit at the 2014 BET Experience. The event was held as part of Reed for Hopes Love Healthy campaign and was aimed to encourage healthy lifestyle choices, to promote responsibility as it relates to sexual health, and to offer free HIV screenings to the thousands of fans attending the BET Fanfest.The free two-day event featured live entertainment, including a DJ, and cash giveaways and other promotional items as testing incentives. A key attraction at the exhibit was The Love Seat where fans got up close and personal with their favorite celebrities, including Reed for Hope Awareness Ambassadors who participated in discussions about dating, sexual health and general wellness. A camera crew was on hand to capture all the sights and sounds of the event as Reed for Hopes Love Healthy correspondents conducted one-on-one interviews with the celebrities, fans, and Reed for Hopes partners in the community.EVENT DETAILS:BET Experience 2014Los Angeles Convention Center June 28 2912 p.m. 5 p.m.ATTENDEES:Robi Reed Founder, RFHFC.O. Brown VP of Marketing & Communications, |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | THE REED FOR HOPE FOUNDATION'S AWARENESS AMBASSADORS PROGRAM IS A VITAL PART OF THE CHARITABLE MISSION OF THE FOUNDATION. AMBASSADORS ARE CAREULLY SELECTED YEARLY BASED ON A SERIES OF FACTORS, NAMELY, THIR DESIRE TO SERVE AND THEIR INFLUENCE ON THEIR PEERS AND THEIR FANS AS EVIDENCED BY THEIR SOCIAL MEDIA PRESENCE AND OTHER MEASUREMENTS OF THEIR ABILITY TO REACH THE TARGET AUDIENCE. A VOTE OF CONFIDENCE BY THE FOUNDATION BOARD DURING ANNUAL MEETINGS ESTABLISHES THE CRITERIA AND CHOOSES YEARLY. WE STRONGLY BELIEVE THAT GOD HAS A PURPOSE FOR EACH INDIVIDUAL AND THE BOARD IS COMMITTED TO MAKING NON-TRADITIONAL CHOICES FOR AMBASSADORS.THE REED FOR HOPE FOUNDATION PARTNERED WITH THE AIDS HEALTHCARE FOUNDATION AND PLANNED PARENTHOOD AT THE 2014 BET EXPERIENCE - A 2 DAY FESTIVAL WHERE OVER 150,000 PEOPLE OF DIVERSE ETHNICITIES VISITED. THE RFHF/LOVE HEALTHY WELLNESS LOUNGE PROVIDED ONSITE TESTING FOR HIV AIDS AND STDS COUNSELING AND TAKE AWAYS PROMOTING HEALTHY LIFESTYLES AND DISEASE PREVENTION.2014 AMBASSADORSEVA MARCILLE; NATURI NAUGHTON; KERI HILSON; PASTOR TOURE ROBERTS; KYM WHTLEY |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 64901 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 1 | 31517 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/RelatedOrgSect527OrgInd | 0 | false |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 20650 |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 12118 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 11067 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 120026 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 96418 |
| IRS990EZ/TotalRevenueAmt | 0 | 120576 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | www.reedforhope.org |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 120149 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 391367 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 110424 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 621940 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 125 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 125 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 269544 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 352396 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 120149 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 391367 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 110424 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 621940 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 622065 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 6281 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | true |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | false |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | CASHFLOW |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 10000 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | ROBI REED |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | Director |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | false |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 6281 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Office Expenses $1855 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Travel $5359 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Insurance $1129 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | EVENT EXPENSES $65149 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | OTHER PROGRAM $3622 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | BANK FEES & FINANCE CHGS $1346 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | CONTRIBUTIONS $1200 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | WEB SITE $354 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | TEMPORARY LABOR $300 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | MARKETING $160 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | LICENSES AND PERMITS $105 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Accounts Payable and Accrued Expenses - Beginning $10618 Accounts Payable and Accrued Expenses - Ending $4786 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Payable to Officers, Directors, Etc. - Beginning $1500 Payable to Officers, Directors, Etc. - Ending $6281 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.8 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2016-08-17 19:52:53Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ROBI REED |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2016-05-17 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | REED FOR HOPE FOUNDATION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | REED |
| ReturnHeader/Filer/EIN | 0 | 900838588 |
| ReturnHeader/Filer/PhoneNum | 0 | 3104964556 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 401 WILSHIRE BLVD 12TH FLOOR |
| ReturnHeader/Filer/USAddress/CityNm | 0 | SANTA MONICA |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 90401 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Margaret E Washburn CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 146 SOUTH CLARK DRIVE 201 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | LOS ANGELES |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 90048 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 3102740165 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Margaret E Washburn |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2016-05-17T18:53:57-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2014-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2014-12-31 |
| ReturnHeader/TaxYr | 0 | 2014 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2014 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $1,701
- Liabilities
- $11,067
- Net assets
- -$9,366
- Revenue
- $120,576
- Expenses
- $120,026
- Net income
- $550