Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
EIN 90-0838588 • 501(c)3 • Santa Monica, CA
Profile
1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and lupus;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medic
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
Liabilities / Revenue
88th percentile
Higher debt load relative to revenue than 88% of similar nonprofits.
Net Margin
60th percentile
Higher net margin than 60% of similar nonprofits.
Top Officer Pay
91st percentile
Higher top officer pay than 91% of similar nonprofits.
Top officer pay equals 17.1% of source-year revenue.
Asset Growth
99th percentile
Faster asset growth than 99% of similar nonprofits.
Revenue Growth
35th percentile
Faster revenue growth than 35% of similar nonprofits.
Assets
Up$17,644
Up $17,100 (+3143%) from 2015
Liabilities
Up$60,781
Up $574 (+1.0%) from 2015
Net Assets
Up-$43,137
Up $16,526 (+28%) from 2015
Revenue
Down$215,445
Down $41,187 (-16%) from 2015
Expenses
Down$198,919
Down $108,010 (-35%) from 2015
Net Income
Up$16,526
Up $66,823 (+133%) from 2015
Most recent year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.
1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and lupus;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medic
1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and cancer;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medi
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $542 | $17,644 | ▲ $17,102 |
| Loans From Officers Directors | $4,325 | $3,619 | ▼ $706 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Accounts Receivable | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $544 | $17,644 | ▲ $17,100 |
| Other Assets Total | $2 | $0 | ▼ $2 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $55,882 | $57,162 | ▲ $1,280 |
| Total Liabilities | $60,207 | $60,781 | ▲ $574 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $-59,663 | $-43,137 | ▲ $16,526 |
| Total Net Assets Fund Balance | $-59,663 | $-43,137 | ▲ $16,526 |
| Total Liabilities and Net Assets / Fund Balance | $544 | $17,644 | ▲ $17,100 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Danny Harris | VP of Development | FT | $68,550 | $68,550 |
| Name | Title |
|---|---|
| Robi Reed | President |
| Andrea Reed Elmore | Director |
| Perris Mccracken | Director |
| Donna Reed | Secretary |
| Roger Lewis | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $130,369 |
| Salaries, Compensation, and Employee Benefits | $68,550 |
| Total Fundraising Expense | $27,837 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $34,275 | $17,138 | $17,137 | $68,550 |
| Travel | $17,952 | - | - | $17,952 |
| Fees for Services Other | $3,341 | $340 | $10,700 | $14,381 |
| Fees for Services Legal | - | $10,742 | - | $10,742 |
| Interest | - | $9,070 | - | $9,070 |
| Fees for Services Accounting | - | $3,300 | - | $3,300 |
| Other Expenses | $2,040 | $5,541 | - | $2,040 |
| All Other Expenses | $444 | $1,420 | - | $1,864 |
| Occupancy | - | $1,530 | - | $1,530 |
| Office Expenses | - | $835 | - | $835 |
| Advertising | $400 | - | - | $400 |
| Insurance | - | $293 | - | $293 |
| Total Functional Expenses | $120,873 | $50,209 | $27,837 | $198,919 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $4,325 | $3,619 | ▼ $706 |
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“Robi reed, donna reed, and andrea reed elmore are sisters.”
“Return is reviewed by the president and the secretary before being finalized. A copy of the return is e-mailed to all board members prior to filing.”
“Each director, principal officer and member of a committee with governing board delegated powers annually signs a statement affirming that he/she has received, read and understands the conflict of interest policies and agrees to comply with the policy.”
“Compensation for marketing consultant was approved by the board of directors, after research was done into amounts paid by other organizations for comparable work.”
“Form 990 is made available on request. Also available on guidestar.org web site.”
“Documents are made available on request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | 1 - TO RAISE PUBLIC AWARENESS ABOUT AND PROVIDE INFORMATION REGARDING VARIOUS HUMANITARIAN CAUSES AND THE PREVENTION AND TREATMENT OF MULTIPLE DISEASES INCLUDING, BUT NOT LIMITED TO, HIV/AIDS, HEART DISEASE, DIABETES, OBESITY, SICKLE CELL ANEMIA AND CANCER;2 - TO PROMOTE WELLNESS, DISEASE PREVENTION AND UNIVERSAL ACCESS TO CUTTING EDGE MEDICAL TESTING, DIAGNOSIS AND TREATMENTS, WITHOUT REGARD TO FINANCIAL STATUS;3 - TO PROVIDE HUMANITARIAN SERVICES THAT IMPROVE THE OVERALL QUALITY OF LIFE OF POPULATIONS AROUND THE WORLD, INCLUDING, BUT NOT LIMITED TO, DRILLING WATER WELLS, IMPLEMENTING CLEAN AND RENEWABLE DRINKING WATER SYSTEMS, AND PROVIDING EDUCATION ABOUT THE IMPORTANCE OF DRINKING CLEAN WATER, ALL WITHOUT CHARGE;4 - TO PROMOTE HEALTHIER LIFESTYLES THROUGH EDUCATION ABOUT THE BENEFITS OF HOME HEALTH GARDENS, ENCOURAGING ACCESS TO HEALTHIER ORGANIC FOOD SOURCES AND EDUCATING THE PUBLIC ABOUT THE HEALTH BENEFITS OF REGULAR PHYSICAL ACTIVITY;5 - TO PROVIDE FUNDING FOR CUTTING EDGE MEDI |
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| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | Programming and Initiatives For 2016:1. Serviced approximately 10 million people with key Certified Fit Messaging via the Tom Joyner Fantastic Voyage Cruise Broadcast of our signature health initiative. In addition, we got more than 1100 live guests to participate in Love Healthy work outs and commit to diet and exercise regimens, go see a doctor, and participate in health screenings. RFHF Health Ambassadors Brandee Evans and Eva Marcille both did radio on the TJ nationally syndicated morning show and on other networks on behalf of the The Reed For Hope Foundation to this encourage target audiences to share specific health goals around disease prevention. 2. Helped provide free testing and key messaging for several thousand people for HIV/AIDS via a partnership with the AIDS Healthcare Foundation. Los Angeles. February. 3. Keep The Promise Health and Wellness Event Partner - Summer 2016 - Cleveland Ohio. Key messaging and certified fit program commitments for several thousand regional guests with a RFHF Sunshine Award given to Hall of Fame Football Player Jim Brown. Performances by Teyana Taylor, The Roots, B.O.B, and others that attracted target audience to a presentation to encourage health advocacy and policies around Sexual Health and stigmas. 4. World AIDS Day Concert featuring Patti Labelle, Love Healthy Lounge event with vegan cuisine, and International Spoken Word Poetry Contest for Wellness Messages. Los Angeles - Dolby Center and surrounding area. Using Grammy Award Winning Artist Common, Doug E. Fresh and others, the foundation launched a national poetry contest with stipends given to lyricists that could use the power of their pen to create art that could influence their communities to better health or inspire disease prevention habits within their sphere of influence. $5,000 was rewarded to top artists. We reached artists as far as Europe and Africa as well as the North and South America with some powerful organic messages around health and wellness. 5. One In A Million and Certified Fit To Praise Campaigns partnered with Ascend Bible Study and the Merge Conference to reach faith communities with key messages, health screenings, and giveaways. Also, In 2016, THE FOUNDATION CONTINUED ITS WORK IN SEVERAL KEY AREAS TO INSPIRE DISEASEPREVENTION IN COMMUNITIES ACROSS THE COUNTRY AND AROUND THE WORLD VIA LIVE EVENTS,SOCIAL MEDIA, AND EMAIL CAMPAIGNS. THE TARGETED DISEASE Conditions FOR 2016 WERE HIV/AIDS, HEART DISEASE, STROKE, SICKLE CELL, MENTAL HEALTH, AND OTHERS. TRUE TO ITS MISSION STATEMENT, THE FOUNDATION USED SOCIAL INFLUENCERS, INNOVATIVE PROGRAMS, FREE HEALTH SCREENING, FREE HEALTH SUPPLY DISTRIBUTION, PEER TO PEER MESSAGING AND OTHERTRADITIONAL AND NON-TRADITIONAL METHODS TO IMPACT TARGET AUDIENCES. THE FOUNDATIONREACHED SEVERAL MILLION PEOPLE VIA ONLINE MESSAGING AND THOUSANDS IN PERSON THROUGH A SERIES OF EVENTS AND PROGRAMS THAT INCLUDED THE RFHF HEALTH AMBASSADOR PROGRAM, THE LOVE HEALTHY LOUNGE AND WELLNESS PAVILION, THE CERTIFIED FIT CAMPAIGNS (CERTIFIED FIT TO PARTY AND CERTIFIED FIT FOR PRAISE) AS WELL AS WORKSHOPS AND SEMINARS. BEYOND FOUNDATION FUNDRAISING EFFORTS, THESE VITAL PROGRAMS WERE PROVIDED FREE OF CHARGE TO THE TARGET AUDIENCES. IN ADDITION, THE FOUNDATION CONTINUED ITS ONE IN A MILLION CAMPAIGN IN AN EFFORT TO REACH MORE PEOPLE BY RECRUITING MORE INFLUENCERS AND FRIENDS TO ADVOCATE TO HEALTH TOGETHER.HEALTH AMBASSADOR PROGRAM:THE REED FOR HOPE FOUNDATION'S AWARENESS AMBASSADORS PROGRAM IS A VITAL PART OF THECHARITABLE MISSION OF THE FOUNDATION. AMBASSADORS ARE CAREFULLY SELECTED YEARLY BASED ON A SERIES OF FACTORS, NAMELY, THEIR DESIRE TO SERVE AND THEIR INFLUENCE ON THEIR PEERS AND THEIR FANS AS EVIDENCED BY THEIR SOCIAL MEDIA PRESENCE AND OTHERMEASUREMENTS OF THEIR ABILITY TO REACH THE TARGET AUDIENCE. A VOTE OF CONFIDENCE BYTHE FOUNDATION BOARD DURING ANNUAL MEETINGS ESTABLISHES THE CRITERIA AND CHOICESYEARLY. WE STRONGLY BELIEVE THAT GOD HAS A PURPOSE FOR EACH INDIVIDUAL AND THE BOARD |
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| IRS990/MissionDesc | 0 | 1 - TO RAISE PUBLIC AWARENESS ABOUT AND PROVIDE INFORMATION REGARDING VARIOUS HUMANITARIAN CAUSES AND THE PREVENTION AND TREATMENT OF MULTIPLE DISEASES INCLUDING, BUT NOT LIMITED TO, HIV/AIDS, HEART DISEASE, DIABETES, OBESITY, SICKLE CELL ANEMIA AND CANCER;2 - TO PROMOTE WELLNESS, DISEASE PREVENTION AND UNIVERSAL ACCESS TO CUTTING EDGE MEDICAL TESTING, DIAGNOSIS AND TREATMENTS, WITHOUT REGARD TO FINANCIAL STATUS;3 - TO PROVIDE HUMANITARIAN SERVICES THAT IMPROVE THE OVERALL QUALITY OF LIFE OF POPULATIONS AROUND THE WORLD, INCLUDING, BUT NOT LIMITED TO, DRILLING WATER WELLS, IMPLEMENTING CLEAN AND RENEWABLE DRINKING WATER SYSTEMS, AND PROVIDING EDUCATION ABOUT THE IMPORTANCE OF DRINKING CLEAN WATER, ALL WITHOUT CHARGE;4 - TO PROMOTE HEALTHIER LIFESTYLES THROUGH EDUCATION ABOUT THE BENEFITS OF HOME HEALTH GARDENS, ENCOURAGING ACCESS TO HEALTHIER ORGANIC FOOD SOURCES AND EDUCATING THE PUBLIC ABOUT THE HEALTH BENEFITS OF REGULAR PHYSICAL ACTIVITY;5 - TO PROVIDE FUNDING FOR CUTTING EDGE MEDI |
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| IRS990/OtherExpensesGrp/Desc | 1 | SUNSHINE BEYOND SUMMER EVENT |
| IRS990/OtherExpensesGrp/Desc | 2 | TAX PENALTIES |
| IRS990/OtherExpensesGrp/Desc | 3 | CONTRIBUTIONS |
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| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | ROBI REED |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | ROBI REED, DONNA REED, AND ANDREA REED ELMORE ARE SISTERS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | RETURN IS REVIEWED BY THE PRESIDENT AND THE SECRETARY BEFORE BEING FINALIZED. A COPY OF THE RETURN IS E-MAILED TO ALL BOARD MEMBERS PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS ANNUALLY SIGNS A STATEMENT AFFIRMING THAT HE/SHE HAS RECEIVED, READ AND UNDERSTANDS THE CONFLICT OF INTEREST POLICIES AND AGREES TO COMPLY WITH THE POLICY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | COMPENSATION FOR MARKETING CONSULTANT WAS APPROVED BY THE BOARD OF DIRECTORS, AFTER RESEARCH WAS DONE INTO AMOUNTS PAID BY OTHER ORGANIZATIONS FOR COMPARABLE WORK. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | FORM 990 IS MADE AVAILABLE ON REQUEST. ALSO AVAILABLE ON GUIDESTAR.ORG WEB SITE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | DOCUMENTS ARE MADE AVAILABLE ON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
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| IRS990/USAddress/AddressLine1Txt | 0 | 401 WILSHIRE BLVD 12TH FLOOR |
| IRS990/USAddress/CityNm | 0 | SANTA MONICA |
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| IRS990/USAddress/ZIPCd | 0 | 90401 |
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| IRS990/WebsiteAddressTxt | 0 | www.reedforhope.org |
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| ReturnHeader/BuildTS | 0 | 2019-02-21 02:37:17Z |
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| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2018-12-07 |
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| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Margaret E Washburn CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 146 SOUTH CLARK DRIVE 201 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | LOS ANGELES |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
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