Civic Intelligence

Reed for Hope Foundation

EIN 90-0838588 • 501(c)3 • Santa Monica, CA

Profile

1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and lupus;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medic

401 Wilshire Blvd 12th FloorSanta Monica, CA 90401

www.reedforhope.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

97th percentile

3.44x

Higher debt load relative to assets than 97% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2016

Liabilities / Revenue

88th percentile

0.28x

Higher debt load relative to revenue than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2016

Net Margin

60th percentile

7.7%

Higher net margin than 60% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2016

Top Officer Pay

91st percentile

$20,650

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 17.1% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2014

Asset Growth

99th percentile

3143%

Faster asset growth than 99% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

35th percentile

-16%

Faster revenue growth than 35% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Assets

Up

$17,644

Up $17,100 (+3143%) from 2015

Liabilities

Up

$60,781

Up $574 (+1.0%) from 2015

Net Assets

Up

-$43,137

Up $16,526 (+28%) from 2015

Revenue

Down

$215,445

Down $41,187 (-16%) from 2015

Expenses

Down

$198,919

Down $108,010 (-35%) from 2015

Net Income

Up

$16,526

Up $66,823 (+133%) from 2015

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0-$50K-$100KAssets 2012: $17,434Liabilities 2012: $11,5762012Assets 2013: $2,203Liabilities 2013: $12,119Net Assets 2013: -$9,9162013Assets 2014: $1,701Liabilities 2014: $11,067Net Assets 2014: -$9,3662014Assets 2015: $544Liabilities 2015: $60,207Net Assets 2015: -$59,6632015Assets 2016: $17,644Liabilities 2016: $60,781Net Assets 2016: -$43,1372016

Highlighted filing

2016

Assets$17,644
Liabilities$60,781
Net Assets-$43,137

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2012: $110,549Expenses 2012: $104,691Net Income 2012: $5,8582012Revenue 2013: $331,054Expenses 2013: $346,828Net Income 2013: -$15,7742013Revenue 2014: $120,576Expenses 2014: $120,026Net Income 2014: $5502014Revenue 2015: $256,632Expenses 2015: $306,929Net Income 2015: -$50,2972015Revenue 2016: $215,445Expenses 2016: $198,919Net Income 2016: $16,5262016

Highlighted filing

2016

Revenue$215,445
Expenses$198,919
Net Income$16,526

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Dec 7, 2018
Return Version
2016v3.0
Gross Receipts
$215,445
Mission and Program Overview

Mission

1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and lupus;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medic

1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, hiv/aids, heart disease, diabetes, obesity, sickle cell anemia and cancer;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medi

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$542$17,644▲ $17,102
Loans From Officers Directors$4,325$3,619▼ $706
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$544$17,644▲ $17,100
Other Assets Total$2$0▼ $2
Liabilities
Accounts Payable and Accrued Expenses$55,882$57,162▲ $1,280
Total Liabilities$60,207$60,781▲ $574
Net Assets / Fund Balance
Unrestricted Net Assets$-59,663$-43,137▲ $16,526
Total Net Assets Fund Balance$-59,663$-43,137▲ $16,526
Total Liabilities and Net Assets / Fund Balance$544$17,644▲ $17,100
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Danny HarrisVP of DevelopmentFT$68,550$68,550

Board Members and Trustees

NameTitle
Robi ReedPresident
Andrea Reed ElmoreDirector
Perris MccrackenDirector
Donna ReedSecretary
Roger LewisTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$215,445
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$215,445
Change in Net Assets
$16,526
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$130,369
Salaries, Compensation, and Employee Benefits$68,550
Total Fundraising Expense$27,837
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$34,275$17,138$17,137$68,550
Travel$17,952--$17,952
Fees for Services Other$3,341$340$10,700$14,381
Fees for Services Legal-$10,742-$10,742
Interest-$9,070-$9,070
Fees for Services Accounting-$3,300-$3,300
Other Expenses$2,040$5,541-$2,040
All Other Expenses$444$1,420-$1,864
Occupancy-$1,530-$1,530
Office Expenses-$835-$835
Advertising$400--$400
Insurance-$293-$293
Total Functional Expenses$120,873$50,209$27,837$198,919
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$4,325$3,619▼ $706
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

Robi reed, donna reed, and andrea reed elmore are sisters.

Form 990, Part VI, Line 11B: Form 990 Review Process

Return is reviewed by the president and the secretary before being finalized. A copy of the return is e-mailed to all board members prior to filing.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

Each director, principal officer and member of a committee with governing board delegated powers annually signs a statement affirming that he/she has received, read and understands the conflict of interest policies and agrees to comply with the policy.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

Compensation for marketing consultant was approved by the board of directors, after research was done into amounts paid by other organizations for comparable work.

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

Form 990 is made available on request. Also available on guidestar.org web site.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

Documents are made available on request.

Filing and Contact Details

Filer

Filer Name
Reed for Hope Foundation
EIN
90-0838588
Phone
3104964556
Address
401 WILSHIRE BLVD 12TH FLOOR, SANTA MONICA, CA 90401

Signing Officer

Name
Robi Reed
Title
President
Signed
2018-12-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robi Reed
Formed
2012
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
0
Volunteers
135

Preparer

Firm
Margaret E Washburn CPA
Address
146 SOUTH CLARK DRIVE 201, LOS ANGELES, CA 90048
Preparer
Margaret E Washburn
Phone
3102740165
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IRS990/Desc0Programming and Initiatives For 2016:1. Serviced approximately 10 million people with key Certified Fit Messaging via the Tom Joyner Fantastic Voyage Cruise Broadcast of our signature health initiative. In addition, we got more than 1100 live guests to participate in Love Healthy work outs and commit to diet and exercise regimens, go see a doctor, and participate in health screenings. RFHF Health Ambassadors Brandee Evans and Eva Marcille both did radio on the TJ nationally syndicated morning show and on other networks on behalf of the The Reed For Hope Foundation to this encourage target audiences to share specific health goals around disease prevention. 2. Helped provide free testing and key messaging for several thousand people for HIV/AIDS via a partnership with the AIDS Healthcare Foundation. Los Angeles. February. 3. Keep The Promise Health and Wellness Event Partner - Summer 2016 - Cleveland Ohio. Key messaging and certified fit program commitments for several thousand regional guests with a RFHF Sunshine Award given to Hall of Fame Football Player Jim Brown. Performances by Teyana Taylor, The Roots, B.O.B, and others that attracted target audience to a presentation to encourage health advocacy and policies around Sexual Health and stigmas. 4. World AIDS Day Concert featuring Patti Labelle, Love Healthy Lounge event with vegan cuisine, and International Spoken Word Poetry Contest for Wellness Messages. Los Angeles - Dolby Center and surrounding area. Using Grammy Award Winning Artist Common, Doug E. Fresh and others, the foundation launched a national poetry contest with stipends given to lyricists that could use the power of their pen to create art that could influence their communities to better health or inspire disease prevention habits within their sphere of influence. $5,000 was rewarded to top artists. We reached artists as far as Europe and Africa as well as the North and South America with some powerful organic messages around health and wellness. 5. One In A Million and Certified Fit To Praise Campaigns partnered with Ascend Bible Study and the Merge Conference to reach faith communities with key messages, health screenings, and giveaways. Also, In 2016, THE FOUNDATION CONTINUED ITS WORK IN SEVERAL KEY AREAS TO INSPIRE DISEASEPREVENTION IN COMMUNITIES ACROSS THE COUNTRY AND AROUND THE WORLD VIA LIVE EVENTS,SOCIAL MEDIA, AND EMAIL CAMPAIGNS. THE TARGETED DISEASE Conditions FOR 2016 WERE HIV/AIDS, HEART DISEASE, STROKE, SICKLE CELL, MENTAL HEALTH, AND OTHERS. TRUE TO ITS MISSION STATEMENT, THE FOUNDATION USED SOCIAL INFLUENCERS, INNOVATIVE PROGRAMS, FREE HEALTH SCREENING, FREE HEALTH SUPPLY DISTRIBUTION, PEER TO PEER MESSAGING AND OTHERTRADITIONAL AND NON-TRADITIONAL METHODS TO IMPACT TARGET AUDIENCES. THE FOUNDATIONREACHED SEVERAL MILLION PEOPLE VIA ONLINE MESSAGING AND THOUSANDS IN PERSON THROUGH A SERIES OF EVENTS AND PROGRAMS THAT INCLUDED THE RFHF HEALTH AMBASSADOR PROGRAM, THE LOVE HEALTHY LOUNGE AND WELLNESS PAVILION, THE CERTIFIED FIT CAMPAIGNS (CERTIFIED FIT TO PARTY AND CERTIFIED FIT FOR PRAISE) AS WELL AS WORKSHOPS AND SEMINARS. BEYOND FOUNDATION FUNDRAISING EFFORTS, THESE VITAL PROGRAMS WERE PROVIDED FREE OF CHARGE TO THE TARGET AUDIENCES. IN ADDITION, THE FOUNDATION CONTINUED ITS ONE IN A MILLION CAMPAIGN IN AN EFFORT TO REACH MORE PEOPLE BY RECRUITING MORE INFLUENCERS AND FRIENDS TO ADVOCATE TO HEALTH TOGETHER.HEALTH AMBASSADOR PROGRAM:THE REED FOR HOPE FOUNDATION'S AWARENESS AMBASSADORS PROGRAM IS A VITAL PART OF THECHARITABLE MISSION OF THE FOUNDATION. AMBASSADORS ARE CAREFULLY SELECTED YEARLY BASED ON A SERIES OF FACTORS, NAMELY, THEIR DESIRE TO SERVE AND THEIR INFLUENCE ON THEIR PEERS AND THEIR FANS AS EVIDENCED BY THEIR SOCIAL MEDIA PRESENCE AND OTHERMEASUREMENTS OF THEIR ABILITY TO REACH THE TARGET AUDIENCE. A VOTE OF CONFIDENCE BYTHE FOUNDATION BOARD DURING ANNUAL MEETINGS ESTABLISHES THE CRITERIA AND CHOICESYEARLY. WE STRONGLY BELIEVE THAT GOD HAS A PURPOSE FOR EACH INDIVIDUAL AND THE BOARD
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IRS990/MissionDesc01 - TO RAISE PUBLIC AWARENESS ABOUT AND PROVIDE INFORMATION REGARDING VARIOUS HUMANITARIAN CAUSES AND THE PREVENTION AND TREATMENT OF MULTIPLE DISEASES INCLUDING, BUT NOT LIMITED TO, HIV/AIDS, HEART DISEASE, DIABETES, OBESITY, SICKLE CELL ANEMIA AND CANCER;2 - TO PROMOTE WELLNESS, DISEASE PREVENTION AND UNIVERSAL ACCESS TO CUTTING EDGE MEDICAL TESTING, DIAGNOSIS AND TREATMENTS, WITHOUT REGARD TO FINANCIAL STATUS;3 - TO PROVIDE HUMANITARIAN SERVICES THAT IMPROVE THE OVERALL QUALITY OF LIFE OF POPULATIONS AROUND THE WORLD, INCLUDING, BUT NOT LIMITED TO, DRILLING WATER WELLS, IMPLEMENTING CLEAN AND RENEWABLE DRINKING WATER SYSTEMS, AND PROVIDING EDUCATION ABOUT THE IMPORTANCE OF DRINKING CLEAN WATER, ALL WITHOUT CHARGE;4 - TO PROMOTE HEALTHIER LIFESTYLES THROUGH EDUCATION ABOUT THE BENEFITS OF HOME HEALTH GARDENS, ENCOURAGING ACCESS TO HEALTHIER ORGANIC FOOD SOURCES AND EDUCATING THE PUBLIC ABOUT THE HEALTH BENEFITS OF REGULAR PHYSICAL ACTIVITY;5 - TO PROVIDE FUNDING FOR CUTTING EDGE MEDI
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0ROBI REED
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ROBI REED, DONNA REED, AND ANDREA REED ELMORE ARE SISTERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1RETURN IS REVIEWED BY THE PRESIDENT AND THE SECRETARY BEFORE BEING FINALIZED. A COPY OF THE RETURN IS E-MAILED TO ALL BOARD MEMBERS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS ANNUALLY SIGNS A STATEMENT AFFIRMING THAT HE/SHE HAS RECEIVED, READ AND UNDERSTANDS THE CONFLICT OF INTEREST POLICIES AND AGREES TO COMPLY WITH THE POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COMPENSATION FOR MARKETING CONSULTANT WAS APPROVED BY THE BOARD OF DIRECTORS, AFTER RESEARCH WAS DONE INTO AMOUNTS PAID BY OTHER ORGANIZATIONS FOR COMPARABLE WORK.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FORM 990 IS MADE AVAILABLE ON REQUEST. ALSO AVAILABLE ON GUIDESTAR.ORG WEB SITE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DOCUMENTS ARE MADE AVAILABLE ON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/USAddress/AddressLine1Txt0401 WILSHIRE BLVD 12TH FLOOR
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ReturnHeader/BuildTS02019-02-21 02:37:17Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0ROBI REED
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-12-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REED FOR HOPE FOUNDATION
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Margaret E Washburn CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0146 SOUTH CLARK DRIVE 201
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOS ANGELES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA

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